The Mission Group plc (TMG) fair value: what the stock is really worth
We calculate from audited financials what The Mission Group plc is really worth. The fair value tells you whether the price is too high or too low, the quality score (0 to 100) how solid the business behind it is. 26 models, 37 quality factors, updated daily, free.
- Compare price with fair valuebelow fair value = cheap, above = expensive
- Check the quality50 and up solid, 75 and up strong
- Watch it or check another stockalert when fair value or trend changes
At a glance
A solid business, trading 67% below our fair value of £0.6900.
As of Sep 10, 2026, the fair value of The Mission Group plc is £0.6900 per share against a price of £0.2300, so the fair value sits 200% above the price. A model estimate from reported figures, not an analyst target.
Fair value as of: Sep 10, 2026
From 15 valuation models · updated today
Fair value updated Sep 10, 2026, revised from £0.8100 to £0.6900 (−14.8%) since Aug 13, 2026. Share price +27.8% over the past month.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- The price is below even our cautious bear case (£0.5111). The market is more pessimistic than our downside scenario.
- The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
- Solid quality (54/100) at a price below fair value, the discount is the argument here, not the business quality.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 10, 2026.
How to read this chart
60‑month range £0.0969 – £0.7215 · fair‑value band £0.5111 – £0.9030 · the £0.2300 price screens below the £0.6900 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 10, 2026.
Analysis
The Mission Group plc (TMG) currently trades at £0.2300, while our model-based Fair Value estimate is £0.6900, implying the stock looks roughly 66.7% undervalued today. The Quality Score stands at 54/100 (solid quality), in the Communication Services sector. Bull case: the DCF Models group reads highest at a median of £0.8400 per share, and 13 of the 15 models we run sit above the £0.2300 price. Bear case: the Dividend Discount group reads lowest at £0.1600, and 2 of the 15 models stay below the price. Evidence for this calculation is low.
Over the trailing twelve months, The Mission Group plc generated revenue of £162M at a net margin of −11.9%. Revenue declined 11.7% year over year. It earns a return on equity of −23.8%. Net debt stands at £9.1M. Fundamentals as of Sep 10, 2026
Scenario range: £0.5111 (bear) to £0.9030 (bull), the price of £0.2300 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target. For context, the median of 10 Communication Services peers we cover trades at −13% fair-value upside, at 200%, TMG screens cheaper than that median.
Fair Value models
Each model values the company its own way; the fair value above is the evidence-weighted blend. Evidence (0 to 100) shows how complete a model's inputs are. How we calculate →
All 15 models by family
Widest divergence: DCF Models (£0.8400) versus Dividend Discount (£0.1600). Highest evidence: FCF DCF (81).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Sep 10, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 54 · Market factors (momentum, volatility) 38
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
The Mission Group plc, together with its subsidiaries, operates as a collective of creative and martech agencies company in the United Kingdom, the United States, Asia, and rest of Europe. It operates through Business & Corporate; Consumer & Lifestyle; Health & Wellness; Property; Sports & Entertainment; Technology; and MISSION Advantage & Central segments.
Full company description
The Mission Group plc, together with its subsidiaries, operates as a collective of creative and martech agencies company in the United Kingdom, the United States, Asia, and rest of Europe. It operates through Business & Corporate; Consumer & Lifestyle; Health & Wellness; Property; Sports & Entertainment; Technology; and MISSION Advantage & Central segments. The company offers advertising and ad hoc marketing campaign services; designing and building of websites, portals, and applications; and software development services. It also provides media buying; design and planning of events and conferences, as well as supply of exhibition stands; learning and training courses; public relation services; and engages in the sale of cinema tickets. In addition, the company is involved in marketing communications for automotive sector; digital, sports and entertainment, and data marketing services; pricing and market services for healthcare sector; marketing communications for medical sector; marketing communications services for property sector; and sales promotion. The company was formerly known as The Mission Marketing Group plc and changed its name to The Mission Group plc in September 2019. The Mission Group plc was incorporated in 2006 and is based in Barnstaple, the United Kingdom.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
The Mission Group plc reported revenue of £162M in FY2025 versus £153M in FY2021, a compound +1.3%/yr. Reported net income was −£19.3M in FY2025.
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Peer Group
Advertising Agencies · 199 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Advertising Agencies median · lower = cheaper
What the price implies (reverse DCF)
The inverse question: what free-cash-flow growth must The Mission Group plc deliver for ten years so that today's price is fair in our DCF model? Same formula, same discount rate as the fair value.
The price demands less growth than the company recently delivered: even a weaker business would justify the price. Ranking of the largest stocks →
Context: sector, industry, market
- Is the Communication Services sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: Communication Services
- Undervalued stocks: UK Stocks
- Valuation of the UK market
Strength profile in five axes (Snowflake)
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Advertising Agencies stocks, each showing price versus our Fair Value estimate (as of Sep 10, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| AppLovin Corporation APP | $320.56 | $252.45 | −21% |
| Publicis Groupe S.A PUB | €101.10 | €146.36 | +45% |
| Omnicom Group OMC | $86.09 | $99.84 | +16% |
| Focus Media Information Technology Co 002027 | ¥4.97 | ¥5.71 | +15% |
| The Trade Desk, Inc TTD | $14.43 | $29.07 | +101% |
| BlueFocus Intelligent Communications Group 300058 | ¥13.37 | ¥1.44 | −89% |
| JCDecaux SE DEC | €24.00 | €20.99 | −13% |
| WPP plc WPP | $25.32 | $19.12 | −24% |
| Easy Click Worldwide Network Technology Co 301171 | ¥38.28 | ¥5.62 | −85% |
| Magnite, Inc MGNI | $24.53 | $12.18 | −50% |
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