TUI AG (TUI1) Fair Value & Analysis
Other · DE · Market cap €2.5B
Fair value as of: Jun 24, 2026
Analysis
TUI AG (TUI1) currently trades at €7.29, while our model-based Fair Value estimate is €41.05 — implying the stock looks roughly 463.1% undervalued today. We read business quality at 88/100 (high quality), in the Other sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: low) — always confirm before acting.
About the company
TUI AG, together with its subsidiaries, provides tourism services worldwide. It operates hotels and resorts under the Robinson, Riu, TUI Blue, Blue Diamond, TUI Suneo, and TUI Magic Life brands. The company is also involved in the tour operation and airlines businesses. In addition, it operates cruise liners under the Mein Schiff, Hapag-Lloyd Cruises, and Marella brands. The company operates 1,600 travel agencies and online portals; 134 aircraft; and 16 cruise liners, as well as 418 hotels. The company was formerly known as Preussag AG and changed its name to TUI AG in June 2002. TUI AG is headquartered in Hanover, Germany.
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.