EN DE

Viva Wine Group (VIVA) Fair Value & Analysis

Consumer Defensive · SE · Market cap 3.4B SEK

VW Viva Wine Group VIVA · ST
Pricekr 38.20
Fair Valuekr 39.52
Upside+3.5%
Quality56/100
Watch Viva Wine Group for free, get notified when fair value or trend changes. Watch for free
Healthy Growth
Thin margins · 3.6% net margin
Moderate debt · generates free cash flow
4.19% dividend yield
Ranks above peers (10/14)
Narrow moat 41/100
Evidence: High Range kr 29.45 – kr 54.14 Share as image

Fair value as of: Jul 18, 2026

From 24 valuation models · updated 23 days ago

Fair value updated Jul 18, 2026, revised from kr 46.57 to kr 39.52 (−15.1%) since Jun 24, 2026. Share price +0.5% over the past month.

A solid business, currently priced close to our fair value.

What matters now

  • The price sits close to our fair value, market and models broadly agree here, little valuation tension.
  • A fairly wide model range (kr 29.45 to kr 54.14) leaves room in how you read the outcome.
Share this valuation: 𝕏 WhatsApp

Price vs Fair Value (5 years)

kr 52.56 kr 25.76 Fair Value kr 39.52 Dec 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 18, 2026.

How to read this chart

56‑month range kr 25.76 – kr 52.56 · fair‑value band kr 29.45 – kr 54.14 · the kr 38.20 price screens below the kr 39.52 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 18, 2026.

Full chart & analysis →

Which stocks are undervalued right now? Check free Discover now →

Analysis

Viva Wine Group (VIVA) currently trades at kr 38.20, while our model-based Fair Value estimate is kr 39.52, implying the stock looks roughly 3.5% fairly valued today. The Quality Score stands at 56/100 (solid quality), in the Consumer Defensive sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.

Over the trailing twelve months, Viva Wine Group generated revenue of 6.0B SEK at a net margin of 3.6%. Revenue grew 51.0% year over year. It earns a return on equity of 12.8%. Net debt stands at 1.3B SEK. Fundamentals as of Jul 18, 2026

Our scenario range runs from kr 29.45 (bear case) to kr 54.14 (bull case); at kr 38.20, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 5% below its 52-week high and 30% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Defensive peers we cover trades at 6% fair-value upside, at 3%, VIVA screens richer than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model Bear Bear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull Bull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence
Highest evidence
Growth DCF kr 33.82 kr 63.72 kr 111.72 80
Residual Income kr 16.78 kr 20.13 kr 41.96 76
Rev-Margin DCF kr 24.38 kr 46.73 kr 75.58 74
All 24 models by family
DCF Models
FCF DCF kr 34.23 kr 67.21 kr 122.28 38
Owner Earnings kr 36.82 kr 71.78 kr 130.14 31
5Y Revenue Exit kr 24.38 kr 47.05 kr 77.40 39
5Y EBITDA Exit kr 33.44 kr 65.69 kr 105.94 41
5Y P/E Exit kr 27.74 kr 53.96 kr 83.65 38
10Y Revenue Exit kr 26.48 kr 48.85 kr 82.35 36
10Y EBITDA Exit kr 33.29 kr 62.19 kr 105.66 37
10Y P/E Exit kr 29.59 kr 53.79 kr 87.45 35
Earnings-Based
Graham-Dodd kr 15.70 kr 72.49 kr 99.53 54
Lynch FV kr 19.08 kr 27.25 kr 35.43 50
PEG = 1.0 kr 19.08 kr 27.25 kr 35.43 46
EPV kr 15.09 kr 18.89 kr 22.16 59
Multiples
P/E Multiple kr 36.37 kr 48.50 kr 60.62 63
P/S Multiple kr 29.45 kr 39.26 kr 49.08 58
P/B Multiple kr 29.45 kr 39.26 kr 49.08 55
EV/EBIT kr 31.45 kr 44.92 kr 58.38 53
EV/EBITDA kr 36.74 kr 51.97 kr 67.20 54
EV/Revenue kr 19.89 kr 32.24 kr 44.60 43
Asset-Based
NCAV (Graham) kr 9.01 kr 12.07 kr 18.02 50
Growth DCF
Growth DCF kr 33.82 kr 63.72 kr 111.72 80
Rev-Margin DCF kr 24.38 kr 46.73 kr 75.58 74
Economic Profit
Residual Income kr 16.78 kr 20.13 kr 41.96 76
ROIC Compounder kr 15.09 kr 19.88 kr 27.92 72
Growth Earnings
Growth-Adj P/E kr 30.52 kr 43.60 kr 56.68 68

Widest divergence: DCF Models (kr 53.96) versus Asset-Based (kr 12.07). Highest evidence: Growth DCF (80).

Notify me when VIVA reaches fair value

Free. You confirm by email (double opt-in) and can unsubscribe anytime in one click.

Key figures & financial health

Revenue (TTM) 6.0B SEK
Revenue growth (YoY) +51.0%
Net margin 3.6%
Return on equity 12.8%
Free cash flow 317M SEK FY2025
P/E ratio 16.1
More key figures
Operating margin 3.8%
EPS (TTM) kr 2.37
Dividend yield 4.2%
EPS growth (YoY) +23.8%
Net debt 1.3B SEK FY2025

Figures from reported company fundamentals · as of Jul 18, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 56/100

Of which business quality 54 · Market factors (momentum, volatility) 63

Profitability 42
Margins and returns on capital today
Quality Growth 40
Are margins and returns improving?
Cashflow 60
Earnings quality: real cash, not paper profit
Fin. Strength 36
Balance sheet, leverage, solvency risk
Investment 86
Disciplined investing over empire-building
Low Volatility 77
Calm price path (market factor)
Momentum 55
Price trend over the last 3–12 months (market factor)
52W Momentum 61
Distance to the 52-week high (market factor)
Net Issuance 80
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

Viva Wine Group AB develops, markets, imports, and sells wines. The company operates through B2B and B2C segments. It Vicampo, Weinfürst, and Wine in Black. The company also operates e-commerce platforms that sell wine directly to consumers. It serves consumers, wholesalers, hotels, and restaurants.

Full company description

Viva Wine Group AB develops, markets, imports, and sells wines. The company operates through B2B and B2C segments. It Vicampo, Weinfürst, and Wine in Black. The company also operates e-commerce platforms that sell wine directly to consumers. It serves consumers, wholesalers, hotels, and restaurants. It operates in Sweden, Finland, Norway, Germany, the Czech Republic, Switzerland, Austria, France, the Netherlands, Italy, Slovakia, Hungary, Romania, and Bulgaria, and internationally. The company was founded in 1982 and is headquartered in Stockholm, Sweden

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Viva Wine Group reported revenue of kr 5.5B in FY2025 versus kr 3.3B in FY2021, a compound +13.3%/yr. Reported net income was kr 207M in FY2025, compounding −15.9%/yr from FY2021.

Growth Quality 76/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Latest Revenue (FY 2025)
5.5B SEK
Latest YoY
+30.5%
Avg. growth/yr (3Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+12.8%
Avg. growth/yr (5Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+8.1%
Avg. growth/yr (7Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+15.6%
Revenue +13.3%/yr
FY21 kr 3.3B
FY22 kr 3.8B
FY23 kr 4.0B
FY24 kr 4.2B
FY25 kr 5.5B
Net income −15.9%/yr
FY21 kr 414M
FY22 kr 254M
FY23 kr 106M
FY24 kr 170M
FY25 kr 207M

Watch VIVA: get an alert when its fair value changes →

Share or link this analysis
For bloggers & editors: embed code + live data

For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.

Cite: Fair Value Calculator (2026). "Viva Wine Group Fair Value". https://www.fairvalue-calculator.com/stock/VIVA

Peer Group

Beverages - Wineries & Distilleries · 96 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 56 · Above median
Fair Value upside +4% · Above median
Return on equity (TTM) 13% · Top 25%
Return on assets 5% · Above median
Net margin (TTM) 4% · Below median
Operating margin (TTM) 4% · Below median
Revenue growth 51% · Top 25%
Dividend yield (TTM) 4.2% · Above median
Debt / equity 0.55× · Higher than 75% of peers

Valuation Multiples vs Beverages - Wineries & Distilleries median · lower = cheaper

P/E (TTM) 16.1× · Cheaper than median
P/B 2.11× · Pricier than 75% of peers
P/S (TTM) 0.57× · Cheaper than median
P/FCF 1.1× · Cheaper than median
EV/EBITDA 9.5× · Cheaper than median

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 38 · sector 17
FUTURE 100 · sector 0
PAST 51 · sector 17
HEALTH 72 · sector 95
DIVIDEND 84 · sector 61

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

Alcohol

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Beverages - Wineries & Distilleries stocks, each showing price versus our Fair Value estimate (as of Jul 18, 2026).

Stock Price Fair Value vs Fair Value
Kweichow Moutai Co 600519 ¥1,251 ¥1,238 -1%
Diageo plc DEON 1,487 MXN 1,239 MXN -17%
Wuliangye Yibin Co 000858 ¥73.69 ¥48.44 -34%
Shanxi Xinghuacun Fen Wine Factory Co 600809 ¥110.50 ¥185.80 +68%
Pernod Ricard SA RI €65.24 €76.68 +18%
Luzhou Laojiao Co 000568 ¥83.12 ¥149.17 +79%
Brown-Forman Corporation BFA $26.60 $28.15 +6%
United Spirits Limited UNITDSPR ₹1,376 ₹440.56 -68%
Thai Beverage Public Company Y92 0.4450 SGD 0.6900 SGD +55%
Jiangsu Yanghe Distillery Co 002304 ¥38.08 ¥27.82 -27%

Compare Viva Wine Group with another stock

Price, fair value, quality and upside side by side.

Free, no sign-up

Explore undervalued stocks

More undervalued Consumer Defensive stocks →

All undervalued stocks TechnologyFinancial ServicesHealthcareConsumer CyclicalConsumer DefensiveCommunication ServicesIndustrialsEnergyBasic MaterialsReal EstateUtilities Deeply Undervalued StocksUndervalued Blue-Chip StocksUndervalued Small-Cap StocksUndervalued Dividend Stocks

Frequently asked questions

Is Viva Wine Group (VIVA) overvalued or undervalued?
As of Jul 18, 2026, our model estimates a fair value of kr 39.52 versus a price of kr 38.20, about +3% (fairly valued).
What is the fair value of VIVA?
Our model-based fair value for Viva Wine Group is kr 39.52 (as of Jul 18, 2026), built from audited fundamentals. The current price is kr 38.20.
What is the quality score of VIVA?
Viva Wine Group has a Quality Score of 56/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of Viva Wine Group (VIVA)?
Viva Wine Group reported trailing-twelve-month revenue of about 6.0B SEK (latest available figure, as of Jul 18, 2026).
What is the net profit margin of VIVA?
The net profit margin of Viva Wine Group is about 3.6%, meaning it keeps roughly 3.6% of revenue as net income. Based on the latest reported figures.
Does Viva Wine Group pay a dividend?
Viva Wine Group currently shows a dividend yield of about 5.35% relative to its recent price (as of Jul 18, 2026).

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

14 days Pro free · no card

Track Viva Wine Group and try Pro for 14 days

One email gets you 14 days of full Pro (review alerts, the 35,000+ stock screener, the diversification check) plus the monthly Top-25 report of the most undervalued quality stocks. No card, cancel anytime.

Zero risk: nothing is ever charged. After 14 days you decide whether to stay.