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Victoria's Secret & Co (VSCO) Fair Value & Analysis

Consumer Cyclical · US · Market cap $4.3B

VS Victoria's Secret & Co logo Victoria's Secret & Co VSCO · US
Price$81.45
Fair Value$35.62
Upside-56.3%
Quality55/100
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Healthy Growth
Thin margins · 3.1% net margin
Moderate debt · generates free cash flow
Trails peers (5/13)
Moderate moat 46/100
Evidence: High Range $24.28 – $50.20 Share as image

Fair value as of: Jul 16, 2026

From 24 valuation models · updated 25 days ago

Share price +3.7% over the past month.

A solid business, but screening 56% overvalued on our models.

What matters now

  • The price sits above even our optimistic bull case ($50.20). The favourable scenario is already priced in.
  • Solid but not exceptional quality (55/100) and above fair value, neither a clear bargain nor a standout compounder.
  • A fairly wide model range ($24.28 to $50.20) leaves room in how you read the outcome.
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Price vs Fair Value (5 years)

$88.50 $14.30 Fair Value $35.62 Jul 2021 Jul 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 16, 2026.

How to read this chart

60‑month range $14.30 – $88.50 · fair‑value band $24.28 – $50.20 · the $81.45 price screens above the $35.62 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 16, 2026.

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Analysis

Victoria's Secret & Co (VSCO) currently trades at $81.45, while our model-based Fair Value estimate is $35.62, implying the stock looks roughly 56.3% overvalued today. The Quality Score stands at 55/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).

Over the trailing twelve months, Victoria's Secret & Co generated revenue of $6.8B at a net margin of 3.1%. Revenue grew 15.3% year over year. It earns a return on equity of 24.0%. Net debt stands at $2.3B. Fundamentals as of Jul 16, 2026

Our scenario range runs from $24.28 (bear case) to $50.20 (bull case); at $81.45, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The last reported earnings sit well below what analysts expect (earnings in transition, for example after write-downs or an earnings dip); whether the stock is cheap or expensive hinges on the expected recovery actually arriving. Read the fair value with that caveat. The share trades near its 52-week high and 365% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -45% fair-value upside, at -56%, VSCO screens richer than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model BearBaseBull Evidence
Highest evidence
Growth DCF $32.49 $45.03 $66.27 80
Residual Income $12.99 $18.19 $81.28 76
Rev-Margin DCF $27.71 $43.13 $62.29 74
All 24 models by family
DCF Models
FCF DCF $30.99 $43.98 $67.86 38
Owner Earnings $19.21 $28.03 $44.25 31
5Y Revenue Exit $27.71 $42.25 $63.59 39
5Y EBITDA Exit $40.21 $63.76 $95.26 41
5Y P/E Exit $26.15 $39.56 $55.80 38
10Y Revenue Exit $27.90 $39.15 $51.32 36
10Y EBITDA Exit $36.20 $52.37 $69.95 37
10Y P/E Exit $27.83 $37.49 $46.73 35
Earnings-Based
Graham-Dodd $13.77 $18.34 $21.14 54
EPV $24.88 $29.71 $33.87 59
Dividend Discount
Gordon GGM $0.5500 $0.6000 $0.6800 70
DDM Multi-Stage $0.5500 $0.6900 $0.8800 61
Multiples
P/E Multiple $33.42 $44.56 $55.69 63
P/S Multiple $25.82 $34.43 $43.04 58
P/B Multiple $25.82 $34.43 $43.04 55
EV/EBIT $44.76 $61.58 $78.40 53
EV/EBITDA $54.91 $75.11 $95.31 54
EV/Revenue $28.31 $42.89 $57.47 43
Asset-Based
NCAV (Graham) $5.39 $7.22 $10.78 50
Growth DCF
Growth DCF $32.49 $45.03 $66.27 80
Rev-Margin DCF $27.71 $43.13 $62.29 74
Economic Profit
Residual Income $12.99 $18.19 $81.28 76
ROIC Compounder $25.00 $30.97 $37.08 72
Growth Earnings
Growth-Adj P/E $23.56 $33.65 $43.75 68

Widest divergence: Growth DCF ($43.13) versus Dividend Discount ($0.6000). Highest evidence: Growth DCF (80).

Key figures & financial health

Revenue (TTM) $6.8B
Revenue growth (YoY) +15.3%
Net margin 3.1%
Return on equity 24.0%
Free cash flow $312M FY2026
P/E ratio 28.1
More key figures
Operating margin 5.1%
EPS (TTM) $1.93
EPS growth (YoY) -5.7%
Net debt $2.3B FY2026

Figures from reported company fundamentals · as of Jul 16, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 55/100

Of which business quality 52 · Market factors (momentum, volatility) 69

Profitability 62
Margins and returns on capital today
Quality Growth 36
Are margins and returns improving?
Cashflow 54
Earnings quality: real cash, not paper profit
Fin. Strength 36
Balance sheet, leverage, solvency risk
Investment 62
Disciplined investing over empire-building
Low Volatility 0
Calm price path (market factor)
Momentum 100
Price trend over the last 3–12 months (market factor)
52W Momentum 95
Distance to the 52-week high (market factor)
Net Issuance 66
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

Victoria's Secret & Co. operates as a specialty retailer of women's intimate, and other apparel and beauty products worldwide.

Full company description

Victoria's Secret & Co. operates as a specialty retailer of women's intimate, and other apparel and beauty products worldwide. The company offers bras, panties, lingerie, casual sleepwear, apparel, lounge, sport, and swim products, as well as prestige fragrances and body care products; and accessories and beauty products under the Victoria's Secret, PINK, and Adore Me brands. It provides its products through its retail stores; websites, such as VictoriasSecret.com, PINK.com, AdoreMe.com, and DailyLook.com; and other digital channels. The company also operates stores under the franchise, license, and wholesale arrangements. Victoria's Secret & Co. was incorporated in 2021 and is based in Reynoldsburg, Ohio.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2022 – FY2026 · reported fiscal years

Victoria's Secret & Co reported revenue of $6.6B in FY2026 versus $6.8B in FY2022, a compound −0.9%/yr. Reported net income was $161M in FY2026, compounding −29.4%/yr from FY2022.

Growth Quality 66/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Latest Revenue (FY 2026)
$6.6B
Latest YoY
+5.2%
Avg. growth/yr (3Y)
+1.1%
Avg. growth/yr (5Y)
+3.9%
Avg. growth/yr (7Y)
−3.0%
Revenue −0.9%/yr
FY22 $6.8B
FY23 $6.3B
FY24 $6.2B
FY25 $6.2B
FY26 $6.6B
Net income −29.4%/yr
FY22 $646M
FY23 $348M
FY24 $109M
FY25 $165M
FY26 $161M

VSCO screens 56% overvalued. Compare with Industria de Diseño Textil, S.A →

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Cite: Fair Value Calculator (2026). "Victoria's Secret & Co Fair Value". https://www.fairvalue-calculator.com/stock/VSCO

Peer Group

Apparel Retail · 107 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 55 · Below median
Fair Value upside −56% · Bottom 25%
Return on equity (TTM) 24% · Top 25%
Return on assets 5% · Above median
Net margin (TTM) 3% · Above median
Operating margin (TTM) 5% · Above median
Revenue growth 15% · Top 25%
Debt / equity 1.13× · Higher than 75% of peers

Valuation Multiples vs Apparel Retail median · lower = cheaper

P/E (TTM) 28.1× · Pricier than median
P/B 5.04× · Pricier than 75% of peers
P/S (TTM) 0.64× · Pricier than median
P/FCF 13.8× · Pricier than 75% of peers
EV/EBITDA 7.1× · Pricier than median

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 0 · sector 33
FUTURE 77 · sector 17
PAST 96 · sector 35
HEALTH 43 · sector 100
DIVIDEND 0 · sector 44

VALUE 0: the price sits above our fair-value range.

Insider activity: 78/100

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Apparel Retail stocks, each showing price versus our Fair Value estimate (as of Jul 16, 2026).

Stock Price Fair Value vs Fair Value
Industria de Diseño Textil, S.A 1ITX €58.44 €23.29 -60%
The TJX Companies, Inc TJX $154.46 $84.95 -45%
Fast Retailing Co 6288 HK$40.00 HK$15.37 -62%
Ross Stores, Inc ROST $233.46 $118.41 -49%
Burlington Stores, Inc BURL $327.72 $147.08 -55%
Trent Limited TRENT ₹2,903 ₹709.49 -76%
lululemon athletica inc., LULU $116.33 $299.63 +158%
Aritzia Inc ATZ C$160.05 C$87.26 -45%
The Gap, Inc GAP $20.35 $37.12 +82%
Urban Outfitters, Inc URBN $72.95 $92.88 +27%

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Frequently asked questions

Is Victoria's Secret & Co (VSCO) overvalued or undervalued?
As of Jul 16, 2026, our model estimates a fair value of $35.62 versus a price of $81.45, about −56% (overvalued).
What is the fair value of VSCO?
Our model-based fair value for Victoria's Secret & Co is $35.62 (as of Jul 16, 2026), built from audited fundamentals. The current price is $81.45.
What is the quality score of VSCO?
Victoria's Secret & Co has a Quality Score of 55/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of Victoria's Secret & Co (VSCO)?
Victoria's Secret & Co reported trailing-twelve-month revenue of about $6.8B (latest available figure, as of Jul 16, 2026).
What is the net profit margin of VSCO?
The net profit margin of Victoria's Secret & Co is about 3.1%, meaning it keeps roughly 3.1% of revenue as net income. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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