Whirlpool Corporation (WHR) Fair Value & Analysis
Consumer Cyclical · US · Market cap $2.5B
Whirlpool Corporation
WHR · US
Fair value as of: Jul 16, 2026
From 21 valuation models · updated 25 days ago
Fair value updated Jul 16, 2026, revised from $46.90 to $47.67 (+1.6%) since Jun 24, 2026. Share price +14.9% over the past month.
Below-average quality, screening 10% undervalued on our models.
What matters now
- Our model range runs from $39.41 (bear) to $61.98 (bull), base $47.67. The closer the price sits to the lower half, the larger the margin of safety.
- Quality 45/100 (below-average quality) with high evidence: the data supports the verdict.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 16, 2026.
How to read this chart
60‑month range $35.69 – $195.82 · fair‑value band $39.41 – $61.98 · the $43.28 price screens below the $47.67 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 16, 2026.
Analysis
Whirlpool Corporation (WHR) currently trades at $43.28, while our model-based Fair Value estimate is $47.67, implying the stock looks roughly 10.1% undervalued today. The Quality Score stands at 45/100 (below-average quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, Whirlpool Corporation generated revenue of $15.2B at a net margin of 1.1%. Revenue declined 9.6% year over year. It earns a return on equity of 5.5%. Net debt stands at $7.2B. Fundamentals as of Jul 16, 2026
Our scenario range runs from $39.41 (bear case) to $61.98 (bull case); at $43.28, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 60% below its 52-week high and 13% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 16% fair-value upside, at 10%, WHR screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 21 models by family
Widest divergence: Multiples ($83.13) versus DCF Models ($18.54). Highest evidence: Residual Income (76).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 16, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 42 · Market factors (momentum, volatility) 16
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Whirlpool Corporation manufactures and markets home appliances and related products and services in the North America, Latin America, and internationally.
Full company description
Whirlpool Corporation manufactures and markets home appliances and related products and services in the North America, Latin America, and internationally. The company's principal products include refrigerators, freezers, ice makers, and refrigerator water filters; laundry appliances, and commercial laundry products and related laundry accessories; cooking and other small domestic appliances; and dishwasher appliances and related accessories, as well as mixers. It markets and distributes its products primarily under the Whirlpool, Maytag, KitchenAid, JennAir, Consul, Brastemp, Amana, InSinkErator, affresh, Gladiator, Swash, everydrop, Eslabon de Lujo, and Acros brands. The company sells its products to retailers, distributors, builders, and other manufacturers, as well as directly to consumers. Whirlpool Corporation was founded in 1911 and is headquartered in Benton Harbor, Michigan.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Whirlpool Corporation reported revenue of $15.5B in FY2025 versus $22.0B in FY2021, a compound −8.3%/yr. Reported net income was $317M in FY2025, compounding −35.1%/yr from FY2021.
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Recent news
External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.
- Whirlpool expects ~4% 2026 ongoing EBIT margin and <$5B net debt exit as pricing actions compound
- Whirlpool (WHR) Updated Its Full Year Guidance, Is The Stock A Bargain?
- Is Whirlpool (WHR) Still Reasonable After Margin Gains And Costlier Debt?
- America at 250, Whirlpool at 115: The Only American-Owned Kitchen and Laundry Appliance Company Celebrates a Century of Manufacturing, Jobs,
Peer Group
Furnishings, Fixtures & Appliances · 311 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Furnishings, Fixtures & Appliances median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Insider activity: 45/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Furnishings, Fixtures & Appliances stocks, each showing price versus our Fair Value estimate (as of Jul 16, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Midea Group 000333 | ¥82.71 | ¥107.22 | +30% |
| Gree Electric Appliances, Inc 000651 | ¥38.25 | ¥88.02 | +130% |
| Haier Smart Home Co 600690 | ¥21.46 | ¥36.04 | +68% |
| King Slide Works Co 2059 | 8,655 TWD | 1,917 TWD | -78% |
| Guangdong Songfa Ceramics Co 603268 | ¥155.59 | ¥38.95 | -75% |
| SharkNinja, Inc SN | $154.53 | $89.07 | -42% |
| Hisense Home Appliances Group 000921 | ¥26.33 | ¥48.03 | +82% |
| Zhejiang Supor Co 002032 | ¥43.85 | ¥44.84 | +2% |
| COWAY Co 021240 | 96,700 KRW | 112,530 KRW | +16% |
| Ecovacs Robotics Co 603486 | ¥50.13 | ¥54.11 | +8% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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