Wix.Com Ltd (WIX) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Wix.Com Ltd stock $113, price $76.09, upside +49.1%, quality 55 out of 100. Rating: undervalued. Calculated from audited financials with 16 of our 26 valuation models and 37 quality factors, updated daily.
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Wix.Com Ltd
WIX · USThe stock costs 33% less than our calculation considers fair.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 9, 2026.
How to read this chart
60‑month range $40.43 – $269.91 · fair‑value band $61.56 – $175.96 · the $76.09 price screens below the $113.45 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 2 fiscal years are left out: there the valuation rested on only a fraction of the usual models. As of Nov 9, 2026.
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Company profile
Wix.com Ltd. operates a cloud-based web development platform for registered users and creators in the United States, Europe, Israel, and internationally.
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The company offers Wix Editor, a drag-and-drop visual development and website editing environment platform and Wix Studio, a unified website development platform that enables the creation of advanced websites.
It also provides Velo by Wix, a full-stack, no-code/low-code development environment to create content-rich websites and web applications; Wix App Market that offers registered users various free and paid web applications for building, growing, and managing their businesses; Wix Marketplace, which connects users seeking help in creating and managing a website; Wix App, which allows users to manage their websites and Wix operating systems on the go and run their businesses; Spaces by Wix, a mobile app that serves as an interface between site owners and customers; and Wix Customer Care, which provides support and guidance to users throughout the Wix platform.
In addition, the company offers Payments by Wix that enables users to accept payments for goods and services both online and in-person; Wix Logo Maker that generates a customizable logo using artificial intelligence; Wix POS, an end-to-end omnichannel solution for online and in-person sales; Branded App by Wix, a native mobile app builder; Base44, an AI-powered platform that builds fully functioning apps; Wixel, an AI-powered visual design platform; Wix Stores; Wix Restaurants; Wix Events; Wix Fitness; Wix Hotels; Wix Music; Wix Showcase; Wix Video; Wix Blog and Wix Forms; Wix Groups; Wix Proposals; Wix Donations; Wix AI Website Builder; Wix AI Text Creator; Wix AI Image Generator; Wix Premium Subscriptions; Email Marketing Subscriptions; Paid Ad Campaigns; Domains; Google Workspace; Gift Cards; and Wix Commerce Solutions, a commerce platform for business owners.
Wix.com Ltd. was incorporated in 2006 and is headquartered in Tel Aviv, Israel.
Stock analysis
Wix.Com Ltd (WIX) currently trades at $76.09, while our model-based Fair Value estimate is $113.45, implying the stock looks roughly 33% undervalued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of $200.90 per share, and 6 of the 16 models we run sit above the $76.09 price.
Bear case: the Multiples group reads lowest at $27.23, and 10 of the 16 models stay below the price. Data coverage for this calculation is low.
Scenario range: $61.56 (bear) to $175.96 (bull), the price of $76.09 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 55/100 (solid quality), in the Technology sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Wix.Com Ltd reported revenue of $2.0B in FY2025 versus $1.3B in FY2021, a compound +11.9%/yr. Reported net income was $50.6M in FY2025.
Key figures
Market cap $3.3B Mid · P/S ratio 1.62 · EPS (TTM) $−3.43 · Net margin −8.2% · Return on equity −754% · Return on assets (EBIT) −5.6% (5-year average) · Operating margin −5.6% · Revenue (TTM) $2.1B.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 20 out of 100 (low confidence).
What moves the price
The share trades about 44% below its 52-week high and 88% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Technology peers we cover trades at −11% fair-value upside, at 49%, WIX screens cheaper than that median.
Fair Value models
All 16 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Insider trades
In the last 6 months, 7 officers or directors sold shares worth $3.4M and none bought.
- SaleAvishai AbrahamiChief Executive Officer, Director709 shares at $95.00$67,355Sep 1, 2026
- SaleNir ZoharPresident2× since Aug 24, 2026: 30,647 shares, avg. $85.78$2.6MSep 1, 2026
- SaleLior ShemeshCFO456 shares at $95.00$43,320Sep 1, 2026
- SaleOmer ShaiCMO490 shares at $95.00$46,550Sep 1, 2026
- SaleYaniv Even-HaimCTO320 shares at $95.00$30,400Sep 1, 2026
- SaleShelly B MeyerChief People Officer479 shares at $95.00$45,505Sep 1, 2026
- SaleRon GutlerDirector5,718 shares at $85.42$488,432Aug 27, 202610b5-1 plan
- Plan buyAvishai AbrahamiChief Executive Officer, Director709 shares at $59.89$42,462Aug 31, 2026
- Plan buyNir ZoharPresident647 shares at $59.89$38,749Aug 31, 2026
- Plan buyLior ShemeshCFO456 shares at $59.89$27,310Aug 31, 2026
Plus 3 more entries from the last 12 months.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Source: SEC Form 4, as of Nov 6, 2026. All filings at the SEC ↗
Revenue & earnings trend
Growth Forecast
Watch WIX, get fair value alerts →
Recent news
- Insights Into Wix.com (WIX) Q3: Wall Street Projections for Key Metrics
- Investors Heavily Search Wix.com Ltd. (WIX): Here is What You Need to Know
- Analysts Estimate Wix.com (WIX) to Report a Decline in Earnings: What to Look Out for
- Wix.com (WIX) Sees a More Significant Dip Than Broader Market: Some Facts to Know
Compare Wix.Com Ltd with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Software - Infrastructure · 346 stocks
Valuation Multiplesvs Software - Infrastructure median · lower = cheaper
Strength profile in five axes (Snowflake)
PAST 0: with negative equity (buybacks among others) return on equity is not meaningfully computable.
Context: sector, industry, market
- Is the Information Technology sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Quality Score by industry
- Return on equity by industry
- Stock screener with 62 metrics
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Software - Infrastructure stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Microsoft Corporation MSFT | $530.61 | $583.67 | +10% | vs WIX |
| Fortinet, Inc FTNT | $118.84 | $130.72 | +10% | vs WIX |
| Oracle Corporation ORCL | $116.10 | $111.97 | −4% | vs WIX |
| NetApp, Inc NTAP | $169.19 | $156.80 | −7% | vs WIX |
| Block, Inc XYZ | $85.48 | $76.43 | −11% | vs WIX |
| Synopsys, Inc SNPS | $450.46 | $288.23 | −36% | vs WIX |
| Zscaler, Inc ZS | $197.66 | $101.45 | −49% | vs WIX |
| Palantir Technologies Inc PLTR | $160.38 | $42.20 | −74% | vs WIX |
| CrowdStrike Holdings CRWD | $216.90 | $37.97 | −82% | vs WIX |
| Palo Alto Networks, Inc PANW | $313.84 | $39.54 | −87% | vs WIX |
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Key figures of Wix.Com Ltd
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