Check 35,000+ stocks against 26 valuation models and 37 quality factors

Wix.Com Ltd (WIX) fair value: what the stock is really worth

As of Sep 23, 2026: fair value of Wix.Com Ltd $114, price $76.80, upside +49.0%, quality 53 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

Fair value above price? Yes
Good quality? Yes
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Technology · US · Home Israel · ISIN IL0011301780

Thin data Sep 23, 2026

Wix.Com Ltd

WIX · US

UndervaluedThe stock appears undervalued with acceptable quality.

✓Fair value $114.42 · Undervalued (+49%)

!Quality 53/100

✓Healthy Growth (revenue 5y +15.2 %/yr)

!Loss over the last twelve months · -2.0% net margin (TTM) · fiscal year 2025 2.5%

✓Negative equity (buybacks among others) · generates free cash flow

✓Ranks above peers (6/9)

!Narrow moat 17/100

!Insider activity 45/100

!Evidence only low, so the estimate is less certain

26 models, one by oneBear $62.08 to bull $177.49 Growth analysisrevenue history, year by year Quality 53/100 in detail37 factors, each one shown Compared with its peersrank on every measure, side by side

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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 23, 2026.

How to read this chart

60‑month range $40.43 – $305.00 · fair‑value band $62.08 – $177.49 · the $76.80 price screens below the $114.42 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 2 fiscal years are left out: there the valuation rested on only a fraction of the usual models. Dashed = 300-day average. As of Sep 23, 2026.

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Company profile

Wix.com Ltd. operates a cloud-based web development platform for registered users and creators in the United States, Europe, Israel, and internationally.

Wix.com Ltd. operates a cloud-based web development platform for registered users and creators in the United States, Europe, Israel, and internationally. The company offers Wix Editor, a drag-and-drop visual development and website editing environment platform and Wix Studio, a unified website development platform that enables the creation of advanced websites. It also provides Velo by Wix, a full-stack, no-code/low-code development environment to create content-rich websites and web applications; Wix App Market that offers registered users various free and paid web applications for building, growing, and managing their businesses; Wix Marketplace, which connects users seeking help in creating and managing a website; Wix App, which allows users to manage their websites and Wix operating systems on the go and run their businesses; Spaces by Wix, a mobile app that serves as an interface between site owners and customers; and Wix Customer Care, which provides support and guidance to users throughout the Wix platform. In addition, the company offers Payments by Wix that enables users to accept payments for goods and services both online and in-person; Wix Logo Maker that generates a customizable logo using artificial intelligence; Wix POS, an end-to-end omnichannel solution for online and in-person sales; Branded App by Wix, a native mobile app builder; Base44, an AI-powered platform that builds fully functioning apps; Wixel, an AI-powered visual design platform; Wix Stores; Wix Restaurants; Wix Events; Wix Fitness; Wix Hotels; Wix Music; Wix Showcase; Wix Video; Wix Blog and Wix Forms; Wix Groups; Wix Proposals; Wix Donations; Wix AI Website Builder; Wix AI Text Creator; Wix AI Image Generator; Wix Premium Subscriptions; Email Marketing Subscriptions; Paid Ad Campaigns; Domains; Google Workspace; Gift Cards; and Wix Commerce Solutions, a commerce platform for business owners. Wix.com Ltd. was incorporated in 2006 and is headquartered in Tel Aviv, Israel.

Stock analysis

Wix.Com Ltd (WIX) currently trades at $76.80, while our model-based Fair Value estimate is $114.42, implying the stock looks roughly 32.9% undervalued today.

Valuation

Bull case: the DCF Models group reads highest at a median of $114.63 per share, and 6 of the 16 models we run sit above the $76.80 price.

Bear case: the Multiples group reads lowest at $20.57, and 10 of the 16 models stay below the price. Evidence for this calculation is low.

Scenario range: $62.08 (bear) to $177.49 (bull), the price of $76.80 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 53/100 (solid quality), in the Technology sector.

Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.

Wix.Com Ltd reported revenue of $2.0B in FY2025 versus $1.3B in FY2021, a compound +11.9%/yr. Reported net income was $50.6M in FY2025.

Key figures

Market cap $2.2B · P/S ratio 1.07 · EPS (TTM) $−0.7200 · Net margin 2.5% · Return on equity −754% · Return on assets (EBIT) −5.6% · Operating margin −12.9% · Revenue (TTM) $2.1B.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 48 out of 100 (low confidence).

What moves the price

The share trades about 58% below its 52-week high and 90% above its 52-week low, currently above its 200-day average.

For context, the median of 10 Technology peers we cover trades at −19% fair-value upside, at 49%, WIX screens cheaper than that median.

Fair Value models

Bear $62.08 Fair Value $114.42 Bull $177.49

Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.

Highest evidence

FCF DCF $200.53 $319.24 $689.38 75

5Y EBITDA Exit $51.34 $70.57 $106.96 75

Growth DCF $187.13 $351.93 $674.45 74

All 16 models by family

DCF Models

FCF DCF $200.53 $319.24 $689.38 75

Owner Earnings $8.24 $41.93 $110.04 66

5Y Revenue Exit $43.73 $55.19 $76.31 73

5Y EBITDA Exit $51.34 $70.57 $106.96 75

5Y P/E Exit $62.19 $114.63 $177.83 69

10Y Revenue Exit $91.96 $145.11 $154.12 68

10Y EBITDA Exit $97.40 $161.12 $246.89 67

10Y P/E Exit $105.14 $183.96 $294.57 62

Earnings-Based

Graham-Dodd $8.23 $57.39 $80.54 63

Lynch FV $23.20 $33.15 $43.09 61

PEG = 1.0 $23.20 $33.15 $43.09 57

Multiples

P/E Multiple $25.41 $33.89 $42.36 63

P/S Multiple $15.43 $20.57 $25.72 58

Growth DCF

Growth DCF $187.13 $351.93 $674.45 74

Rev-Margin DCF $44.98 $66.52 $107.55 71

Growth Earnings

Growth-Adj P/E $32.78 $46.83 $60.88 67

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Quality Score breakdown

Overall quality 53/100

Of which business quality 56 · Market factors (momentum, volatility) 31

Profitability 50

Margins and returns on capital today

Quality Growth 22

Are margins and returns improving?

Cashflow 100

Earnings quality: real cash, not paper profit

Fin. Strength 14

Balance sheet, leverage, solvency risk

Investment 65

Disciplined investing over empire-building

Low Volatility 34

Calm price path (market factor)

Momentum 41

Price trend over the last 3–12 months (market factor)

52W Momentum 13

Distance to the 52-week high (market factor)

Net Issuance 93

Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 90/100

Revenue is growing, but margins or cash flow do not fully confirm the trend.

Revenue growth 1 year

+13.2%

Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.

+12.8%

Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.

+15.2%

Start year 2020 (pandemic). Over 10 years: +25.6% a year

Revenue growth 15 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.

+42.5%

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What shareholders gained per year (last 3 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 3 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: adjusted.

−2.4%

Earnings growth per share plus dividend.

Earnings per share, growth per year−2.4%

Dividend (yield on the price)0.0%

Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.−20% → 0%

Growth Forecast

Little optimism in the price

The price assumes less growth than the company has delivered so far and less than analysts expect.

What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).

−6.1%

Yearly growth needed for the next five years to justify today's price.

What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.

+10.9%

Yearly sales growth analysts expect, extended to five years.

After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about −8.2% a year for the price and +8.3% for the forecasts.

Forecast 2026 (sales)+13.3%

Forecast 2027 (sales)+12.2%

Projected 2028 (sales)+10.9%

Projected 2029 (sales)+9.7%

Projected 2030 (sales)+8.4%

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Software - Infrastructure · 377 stocks

Beats the industry median on 6/9 measures

Overall it ranks above its industry peers.

Valuation

Quality Score 53 · Above median

Fair Value upside +49% · Top 25%

Profitability

Return on equity (TTM) Negative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.

Return on assets −3% · Below median

Net margin (TTM) −2% · Below median

Operating margin (TTM) −13% · Bottom 25%

Growth and dividend

Revenue growth 14% · Above median

Balance sheet

Debt / equity Negative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.

Valuation Multiplesvs Software - Infrastructure median · lower = cheaper

P/B Negative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.

P/S (TTM) 1.07× · Cheaper than median

P/FCF 3.8× · Cheaper than median

PEG 0.11× · Cheapest 25%

Strength profile in five axes (Snowflake)

This stock

Sector peers

VALUE (fair-value potential)99 · sector 18

FUTURE (revenue growth)72 · sector 49

PAST (return on equity)0 · sector 19

HEALTH (low debt)0 · sector 97

DIVIDEND (yield)0 · sector 33

PAST 0: with negative equity (buybacks among others) return on equity is not meaningfully computable.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

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Wix.Com Ltd · Fair Value
$114.42 +33%Fair Value
Calculator →

<a href="https://www.fairvalue-calculator.com/stock/WIX" target="_blank" rel="nofollow noopener" style="display:inline-flex;align-items:center;gap:12px;box-sizing:border-box;font-family:system-ui,-apple-system,Segoe UI,Roboto,sans-serif;text-decoration:none;background:#0f1814;color:#eaf2ed;border:1px solid #2a3a30;border-radius:12px;padding:12px 16px;max-width:360px"><span style="line-height:1.35"><span style="font-size:12px;color:#9fb0a8">Wix.Com Ltd · Fair Value</span><br><b style="font-size:20px">$114.42</b> <span style="color:var(--fvc-g-mitte);font-weight:700;font-size:14px">+33%</span></span><span style="font-size:11px;color:var(--fvc-g-mitte);font-weight:700;margin-left:auto;text-align:right;line-height:1.3">Fair&nbsp;Value<br>Calculator&nbsp;→</span></a>

Cite: Fair Value Calculator (2026). "Wix.Com Ltd Fair Value". https://www.fairvalue-calculator.com/stock/WIX

Frequently asked questions

Is Wix.Com Ltd (WIX) overvalued or undervalued?

As of Sep 23, 2026, our model estimates a fair value of $114.42 versus a price of $76.80, about +49% upside (undervalued).

What is the fair value of WIX?

Our model-based fair value for Wix.Com Ltd is $114.42 (as of Sep 23, 2026), built from audited fundamentals. The current price: $76.80.

What is the quality score of WIX?

Wix.Com Ltd has a Quality Score of 53/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.

What is the price target for Wix.Com Ltd (WIX)?

Our model-based price target is the fair value of $114.42 (as of Sep 23, 2026) from 16 valuation models. Cautious scenario $62.08, optimistic scenario $177.49. It is a calculation from audited fundamentals, not an analyst target.

What is the Wix.Com Ltd stock forecast for 2026?

Our models put fair value at $114.42, about +49% upside versus a price of $76.80 (undervalued). Cautious scenario $62.08, optimistic scenario $177.49. The calculation is refreshed regularly with new filings.

What is the revenue of Wix.Com Ltd (WIX)?

Wix.Com Ltd reported trailing-twelve-month revenue of about $2.1B (latest available figure, as of Sep 23, 2026).

What growth is priced into Wix.Com Ltd (WIX)?

For today's price to be fair in a discounted-cash-flow model, Wix.Com Ltd would have to grow free cash flow by -6.1 % per year for five years (discount rate 9.6 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +15.2 % per year. As of Sep 23, 2026.

What discount rate (WACC) does the fair value of WIX use?

Our models discount Wix.Com Ltd at 9.6 %: a base by market capitalisation (mid), damped by beta 0.92, country premium for USA. The same rate applies in all 26 models.

What is a reverse DCF?

A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Wix.Com Ltd that is -6.1 % per year a year over ten years, using the same discount rate (9.6 %) and the same formula as our fair value.

How much growth has Wix.Com Ltd (WIX) delivered so far?

Over the past 5 years revenue at Wix.Com Ltd grew +15.2 % a year. The price currently implies -6.1 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.

How fast is the sector of Wix.Com Ltd (WIX) growing?

The median revenue growth in the sector is +8.2 % a year. That is the yardstick for the growth priced into Wix.Com Ltd (-6.1 % per year a year): it shows whether the expectation is within the usual range or beyond it.

What is the free cash flow yield of Wix.Com Ltd (WIX)?

The free-cash-flow yield on the price is 12.96 %: that much free cash flow Wix.Com Ltd produces per unit of market value. When it exceeds the discount rate of our models (9.6 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.

What is the intrinsic value of Wix.Com Ltd (WIX)?

Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Wix.Com Ltd it is $114.42 per share (as of Sep 23, 2026), against a price of $76.80. It is the blended result of 16 valuation models (cash flow, earnings, asset, dividend).

Is Wix.Com Ltd stock overvalued or undervalued in 2026?

As of Sep 23, 2026, WIX trades below its calculated fair value: price $76.80, fair value $114.42, a gap of about +49% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.

Is fair value the same as the market price of WIX?

No. The price is what the market pays today ($76.80); the fair value is what the company's own numbers justify ($114.42). For Wix.Com Ltd the two are $37.62 per share apart. That gap is exactly why we show both numbers side by side.

How much is Wix.Com Ltd worth?

The market values Wix.Com Ltd at about $2.2B (market capitalisation, as of Sep 23, 2026). Per share that is $76.80; our models calculate a fair value of $114.42 per share.

What do the bullish and bearish scenarios say about WIX?

Our models span a range for Wix.Com Ltd: cautious scenario $62.08, base $114.42, optimistic $177.49 per share (as of Sep 23, 2026, price $76.80). The range comes from different growth and margin assumptions, not from analyst opinions.

What is the PEG ratio of WIX?

The PEG ratio of Wix.Com Ltd is 0.11 (P/E divided by earnings growth, as of Sep 23, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.

How solid is the balance sheet of Wix.Com Ltd (WIX)?

Balance-sheet figures for Wix.Com Ltd (as of Sep 23, 2026): negative equity, so no return on equity and no debt-to-equity ratio. They feed the Quality Score of 53/100, which measures business quality independently of the share price.

How far is WIX from its 52-week high?

Wix.Com Ltd trades at $76.80, about 58% below its 52-week high of $181.46 and 90% above the low of $40.43 (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of $114.42 is for.

Which stocks are comparable to Wix.Com Ltd?

From the same area (Technology) we also value Microsoft Corporation, Oracle Corporation, Palantir Technologies Inc, Palo Alto Networks, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.

Is Wix.Com Ltd stock attractive at the current price?

The data as of Sep 23, 2026: price $76.80, calculated fair value $114.42 (+49%), Quality Score 53/100, from 16 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.

How is the fair value of WIX calculated?

We run Wix.Com Ltd through 16 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $114.42, with the spread shown as a cautious and an optimistic scenario.

Is it still worth investing in stocks now?

The global stock market currently sits 14.1 % above its aggregate fair value. Wix.Com Ltd currently trades 49 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.

What is the share price of Wix.Com Ltd (WIX)?

The closing price on Sep 23, 2026 was $76.80. Our model-based fair value is $114.42, about +49% upside (undervalued). We carry closing prices from our data provider, not a live tick.

What should I pay attention to with Wix.Com Ltd right now?

The model range is unusually wide ($62.08 to $177.49). The outcome hinges heavily on assumptions, so read the point estimate with caution. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid quality (53/100) at a price below fair value, the discount is the argument here, not the business quality.

Key figures of Wix.Com Ltd

How large is the market capitalisation of Wix.Com Ltd (WIX)?

The market capitalisation of Wix.Com Ltd is $2.2B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.

What is the P/S ratio of Wix.Com Ltd (WIX)?

The price-to-sales ratio of Wix.Com Ltd is 1.07 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.

What are the earnings per share of Wix.Com Ltd (WIX)?

Earnings per share at Wix.Com Ltd are $−0.7200. Earnings per share over the last twelve months: total profit spread across every single share.

What is the net margin of Wix.Com Ltd (WIX)?

The net margin of Wix.Com Ltd is 2.5% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.

What is the return on equity of Wix.Com Ltd (WIX)?

The return on equity (ROE) of Wix.Com Ltd is −754% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.

What is the EBIT return on assets of Wix.Com Ltd (WIX)?

On an EBIT basis the return on assets of Wix.Com Ltd is −5.6% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.

What is the operating margin of Wix.Com Ltd (WIX)?

The operating margin of Wix.Com Ltd is −12.9% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.

How fast is revenue growing at Wix.Com Ltd (WIX)?

Revenue at Wix.Com Ltd is growing +14.3% versus a year earlier (3y avg +12.8%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.

How fast are earnings growing at Wix.Com Ltd (WIX)?

Earnings per share at Wix.Com Ltd are growing +47.8% versus a year earlier. How much earnings per share grew versus a year earlier.

How much net debt does Wix.Com Ltd (WIX) carry?

The net debt of Wix.Com Ltd is $1.3B (fiscal year 2025, ≈ 2.2 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.

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