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Wix.com Ltd (WIX) Fair Value & Analysis

Technology · US · Market cap $2.4B

Price$40.43
Fair Value$40.84
Upside+1.0%
Quality95/100
Evidence: High Range $28.59 – $53.09

Fair value as of: Jun 24, 2026

Analysis

Wix.com Ltd (WIX) currently trades at $40.43, while our model-based Fair Value estimate is $40.84 — implying the stock looks roughly 1.0% undervalued today. We read business quality at 95/100 (high quality), in the Technology sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.

About the company

Wix.com Ltd. operates a cloud-based web development platform for registered users and creators in the United States, Europe, Israel, and internationally. The company offers Wix Editor, a drag-and-drop visual development and website editing environment platform and Wix Studio, a unified website development platform that enables the creation of advanced websites. It also provides Velo by Wix, a full-stack, no-code/low-code development environment to create content-rich websites and web applications; Wix App Market that offers registered users various free and paid web applications for building, growing, and managing their businesses; Wix Marketplace, which connects users seeking help in creating and managing a website; Wix App, which allows users to manage their websites and Wix operating systems on the go and run their businesses; Spaces by Wix, a mobile app that serves as an interface between site owners and customers; and Wix Customer Care, which provides support and guidance to us…

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Frequently asked questions

Is Wix.com Ltd (WIX) undervalued?
As of Jun 24, 2026, our model estimates a fair value of $40.84 versus a price of $40.43 — about +1% (undervalued). Model-based estimate, not financial advice.
What is the fair value of WIX?
Our 21-model fair value for Wix.com Ltd is $40.84 (as of Jun 24, 2026), built from audited fundamentals. The current price is $40.43.
What is the quality score of WIX?
Wix.com Ltd has a Quality Score of 95/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.