WS WESPORTS GROUP (WSG) fair value: what the stock is really worth
As of Sep 24, 2026: fair value of WS WESPORTS GROUP SEK 42.08, price SEK 63.99, upside -34.2%, quality 50 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Sep 24, 2026.
How to read this chart
7‑month range kr 54.50 – kr 70.49 · fair‑value band kr 33.93 – kr 54.71 · the kr 63.99 price screens above the kr 42.08 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Sep 24, 2026.
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WS WeSports Group AB (publ) distributes sports and leisure equipment in Sweden. The company offers various product categories, such as cycling, fitness, running, hockey, football, skiing, and outdoor. It sells its products through internet, physical stores, and distributors. The company was founded in 2019 and is based in Malmö, Sweden.
Stock analysis
WS WESPORTS GROUP (WSG) currently trades at kr 63.99, while our model-based Fair Value estimate is kr 42.08, implying the stock looks roughly 52.1% overvalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of kr 100.00 per share, and 12 of the 26 models we run sit above the kr 63.99 price.
Bear case: the Dividend Discount group reads lowest at kr 5.30, and 14 of the 26 models stay below the price. Evidence for this calculation is high.
Scenario range: kr 33.93 (bear) to kr 54.71 (bull), the price of kr 63.99 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 50/100 (solid quality), in the Consumer Cyclical sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
WS WESPORTS GROUP reported revenue of 3.1B SEK in FY2025 versus 1.6B SEK in FY2022, a compound +24.7%/yr. Reported net income was 32.2M SEK in FY2025.
Key figures
Market cap 1.8B SEK (≈ $179M) · P/E ratio 57.1 · P/S ratio 0.60 · EPS (TTM) kr 1.12 · Dividend yield 0.9% · Net margin 1.0% · Return on equity 4.0% · Return on assets (EBIT) −0.2%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 46 out of 100 (low confidence).
What moves the price
For context, the median of 10 Consumer Cyclical peers we cover trades at 38% fair-value upside, at −34%, WSG screens richer than that median.
Fair Value models
Bear kr 33.93Fair Value kr 42.08Bull kr 54.71
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then (kr 0.8224 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.85/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+31.2%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+24.7%
’22
’23
’24
’25
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−4.8% (2022) → 3.1% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: no profitable base year
not computed
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far and less than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+5.0%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+14.7%
Yearly sales growth analysts expect, extended to five years.
After inflation (Sweden: IMF forecast 2.0% a year to 2030, 2.9% from 2016 to 2025) that is about +3.0% a year for the price and +12.5% for the forecasts.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Leisure · 189 stocks
Beats the industry median on 6/14 measures
A mixed picture versus its industry peers.
Valuation
Quality Score50 · Below median
Fair Value upside−34% · Below median
Profitability
Return on equity (TTM)4% · Below median
Return on assets2% · Below median
Net margin (TTM)1% · Below median
Operating margin (TTM)2% · Below median
Growth and dividend
Revenue growth52% · Top 25%
Dividend yield (TTM)0.9% · Bottom 25%
Balance sheet
Debt / equity0.04× · Below median
Valuation Multiplesvs Leisure median · lower = cheaper
P/E (TTM)57.1× · Priciest 25%
P/B1.20× · Cheaper than median
P/S (TTM)0.52× · Cheaper than median
P/FCF1.3× · Cheaper than median
EV/EBITDA6.5× · Cheaper than median
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 41
FUTURE (revenue growth)100· sector 14
PAST (return on equity)16· sector 19
HEALTH (low debt)98· sector 94
DIVIDEND (yield)17· sector 57
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "WS WESPORTS GROUP Fair Value". https://www.fairvalue-calculator.com/stock/WSG
Frequently asked questions
Is WS WESPORTS GROUP (WSG) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of kr 42.08 versus a price of kr 63.99, about −34% upside (overvalued).
What is the fair value of WSG?
Our model-based fair value for WS WESPORTS GROUP is kr 42.08 (as of Sep 24, 2026), built from audited fundamentals. The current price: kr 63.99.
What is the quality score of WSG?
WS WESPORTS GROUP has a Quality Score of 50/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for WS WESPORTS GROUP (WSG)?
Our model-based price target is the fair value of kr 42.08 (as of Sep 24, 2026) from 26 valuation models. Cautious scenario kr 33.93, optimistic scenario kr 54.71. It is a calculation from audited fundamentals, not an analyst target.
What is the WS WESPORTS GROUP stock forecast for 2026?
Our models put fair value at kr 42.08, about −34% upside versus a price of kr 63.99 (overvalued). Cautious scenario kr 33.93, optimistic scenario kr 54.71. The calculation is refreshed regularly with new filings.
What is the revenue of WS WESPORTS GROUP (WSG)?
WS WESPORTS GROUP reported trailing-twelve-month revenue of about 3.4B SEK (latest available figure, as of Sep 24, 2026).
Does WS WESPORTS GROUP pay a dividend?
WS WESPORTS GROUP currently shows a dividend yield of about 0.86% relative to its recent price (as of Sep 24, 2026).
What growth is priced into WS WESPORTS GROUP (WSG)?
For today's price to be fair in a discounted-cash-flow model, WS WESPORTS GROUP would have to grow free cash flow by +5.0 % per year for five years (discount rate 12.5 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 3 years revenue grew +24.7 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of WSG use?
Our models discount WS WESPORTS GROUP at 12.5 %: a base by market capitalisation (micro), country premium for Sweden. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For WS WESPORTS GROUP that is +5.0 % per year a year over ten years, using the same discount rate (12.5 %) and the same formula as our fair value.
How much growth has WS WESPORTS GROUP (WSG) delivered so far?
Over the past 3 years revenue at WS WESPORTS GROUP grew +24.7 % a year. The price currently implies +5.0 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of WS WESPORTS GROUP (WSG) growing?
The median revenue growth in the sector is +5.4 % a year. That is the yardstick for the growth priced into WS WESPORTS GROUP (+5.0 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of WS WESPORTS GROUP (WSG)?
The free-cash-flow yield on the price is 7.79 %: that much free cash flow WS WESPORTS GROUP produces per unit of market value. When it exceeds the discount rate of our models (12.5 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of WS WESPORTS GROUP (WSG)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For WS WESPORTS GROUP it is kr 42.08 per share (as of Sep 24, 2026), against a price of kr 63.99. It is the blended result of 26 valuation models (cash flow, earnings, asset, dividend).
Is WS WESPORTS GROUP stock overvalued or undervalued in 2026?
As of Sep 24, 2026, WSG trades above its calculated fair value: price kr 63.99, fair value kr 42.08, a gap of about −34% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of WSG?
No. The price is what the market pays today (kr 63.99); the fair value is what the company's own numbers justify (kr 42.08). For WS WESPORTS GROUP the two are kr 21.91 per share apart. That gap is exactly why we show both numbers side by side.
How much is WS WESPORTS GROUP worth?
The market values WS WESPORTS GROUP at about 1.8B SEK (market capitalisation, as of Sep 24, 2026). Per share that is kr 63.99; our models calculate a fair value of kr 42.08 per share.
What do the bullish and bearish scenarios say about WSG?
Our models span a range for WS WESPORTS GROUP: cautious scenario kr 33.93, base kr 42.08, optimistic kr 54.71 per share (as of Sep 24, 2026, price kr 63.99). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of WSG?
WS WESPORTS GROUP trades at a price-to-earnings ratio of 57.1 (as of Sep 24, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of kr 42.08 is built from several models across several years. Other multiples: P/B 1.2, P/S 0.5, EV/EBITDA 6.5.
How solid is the balance sheet of WS WESPORTS GROUP (WSG)?
Balance-sheet figures for WS WESPORTS GROUP (as of Sep 24, 2026): return on equity 4.0%, debt of 0.04 per unit of equity. They feed the Quality Score of 50/100, which measures business quality independently of the share price.
Which stocks are comparable to WS WESPORTS GROUP?
From the same area (Consumer Cyclical) we also value ANTA Sports Products Limited, Pop Mart International Group, Amer Sports, Inc, Hasbro, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is WS WESPORTS GROUP stock attractive at the current price?
The data as of Sep 24, 2026: price kr 63.99, calculated fair value kr 42.08 (−34%), Quality Score 50/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of WSG calculated?
We run WS WESPORTS GROUP through 26 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of kr 42.08, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.2 % above its aggregate fair value. WS WESPORTS GROUP itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of WS WESPORTS GROUP (WSG)?
The closing price on Sep 24, 2026 was kr 63.99. Our model-based fair value is kr 42.08, about −34% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with WS WESPORTS GROUP right now?
The price sits above even our optimistic bull case (kr 54.71). The favourable scenario is already priced in. Solid but not exceptional quality (50/100) and above fair value, neither a clear bargain nor a standout compounder.
Key figures of WS WESPORTS GROUP
How large is the market capitalisation of WS WESPORTS GROUP (WSG)?
The market capitalisation of WS WESPORTS GROUP is 1.8B SEK (≈ $179M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of WS WESPORTS GROUP (WSG)?
The price-to-sales ratio of WS WESPORTS GROUP is 0.60 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of WS WESPORTS GROUP (WSG)?
Earnings per share at WS WESPORTS GROUP are kr 1.12 (price ÷ EPS = P/E 57.1). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of WS WESPORTS GROUP (WSG)?
The dividend yield of WS WESPORTS GROUP is 0.9% (payout 49.1%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of WS WESPORTS GROUP (WSG)?
The net margin of WS WESPORTS GROUP is 1.0% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of WS WESPORTS GROUP (WSG)?
The return on equity (ROE) of WS WESPORTS GROUP is 4.0% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of WS WESPORTS GROUP (WSG)?
On an EBIT basis the return on assets of WS WESPORTS GROUP is −0.2% (avg 4y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of WS WESPORTS GROUP (WSG)?
The operating margin of WS WESPORTS GROUP is 2.0% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at WS WESPORTS GROUP (WSG)?
Revenue at WS WESPORTS GROUP is growing +51.8% versus a year earlier (3y avg +24.7%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at WS WESPORTS GROUP (WSG)?
Earnings per share at WS WESPORTS GROUP are growing −52.8% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does WS WESPORTS GROUP (WSG) carry?
The net debt of WS WESPORTS GROUP is 183M SEK (fiscal year 2024, ≈ 1.3 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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