Zebra Technologies Corporation (Z1BR34) fair value: what the stock is really worth
As of Oct 2, 2026: fair value of Zebra Technologies Corporation BRL 25.75, price BRL 66.48, upside -61.3%, quality 67 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Oct 3, 2026.
How to read this chart
60‑month range R$33.01 – R$113.14 · fair‑value band R$16.57 – R$37.38 · the R$66.48 price screens above the R$25.75 fair value. Dashed = 300-day average. As of Oct 3, 2026.
Zebra Technologies Corporation, together with its subsidiaries, operates in the automatic identification and data capture solutions industry worldwide. It operates in two segments, Connected Frontline, and Asset Visibility and Automation.
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Zebra Technologies Corporation, together with its subsidiaries, operates in the automatic identification and data capture solutions industry worldwide. It operates in two segments, Connected Frontline, and Asset Visibility and Automation. The company designs, manufactures, and sells printers that produce labels, wristbands, tickets, receipts, and plastic cards; dye-sublimination thermal card printers that produce images, which are used for personal identification, access control, and financial transactions; radio frequency identification device (RFID) printers that encode data into passive RFID transponders; accessories and options for printers, including carrying cases, vehicle mounts, and battery chargers; stock and customized thermal labels, receipts, ribbons, plastic cards, and RFID tags for printers; and electronic sensors and temperature-monitoring labels. It also provides various maintenance, technical support, repair, and managed and professional services; fixed readers, RFID enabled mobile computers, and RFID sleds; tags, sensors, exciters, middleware software, and application software; and physical inventory management solutions; rugged and enterprise-grade mobile computing products and accessories, as well as real-time location systems and services. In addition, the company offers barcode scanners and imagers, RFID readers, industrial machine vision cameras, and fixed industrial scanners; point-of-sale solutions, self-serve kiosks, and interactive touchscreen displays; workflow optimization solutions, such as workforce management, workflow execution and task management, and prescriptive analytics, and communications and collaboration solutions; and cloud-based software. The company serves retail and e-commerce, manufacturing, transportation and logistics, healthcare, public sector, and other industries through direct sales force and network of channel partners. The company was founded in 1969 and is headquartered in Lincolnshire, Illinois.
Stock analysis
Zebra Technologies Corporation (Z1BR34) currently trades at R$66.48, while our model-based Fair Value estimate is R$25.75, 61.3% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of R$38.79 per share, and 0 of the 23 models we run sit above the R$66.48 price.
Bear case: the Asset-Based group reads lowest at R$8.79, and 23 of the 23 models stay below the price. Evidence for this calculation is high.
Scenario range: R$16.57 (bear) to R$37.38 (bull), the price of R$66.48 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 67/100 (solid quality), in the Technology sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Zebra Technologies Corporation reported revenue of $5.4B in FY2025 versus $5.8B in FY2022, a compound −2.3%/yr. Reported net income was $419M in FY2025, compounding −3.3%/yr from FY2022.
Key figures
Market cap R$65.9B (≈ $12.6B) · P/E ratio 46.5 · P/S ratio 3.61 · EPS (TTM) R$1.43 · Net margin 7.8% · Return on equity 11.8% · Return on assets (EBIT) 7.8% · Operating margin 15.0%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 50 out of 100 (low confidence).
What moves the price
The share trades at its 52-week high and 86% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Technology peers we cover trades at −62% fair-value upside, at −61%, Z1BR34 screens cheaper than that median.
Fair Value models
Bear R$16.57Fair Value R$25.75Bull R$37.38
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then (R$1.08 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.40/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
+8.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−2.3%
’22
’23
’24
’25
What shareholders gained per year (last 3 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 3 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
+4.6%
Earnings growth per share plus dividend.
Earnings per share, growth per year+4.6%
Dividend (yield on the price)0.0%
Profit margin 2022 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.9% → 13%
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Is Zebra Technologies Corporation (Z1BR34) overvalued or undervalued?
As of Oct 3, 2026, our model estimates a fair value of R$25.75 versus a price of R$66.48, about −61% upside (overvalued).
What is the fair value of Z1BR34?
Our model-based fair value for Zebra Technologies Corporation is R$25.75 (as of Oct 3, 2026), built from audited fundamentals. The current price: R$66.48.
What is the quality score of Z1BR34?
Zebra Technologies Corporation has a Quality Score of 67/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Zebra Technologies Corporation (Z1BR34)?
Our model-based price target is the fair value of R$25.75 (as of Oct 3, 2026) from 23 valuation models. Cautious scenario R$16.57, optimistic scenario R$37.38. It is a calculation from audited fundamentals, not an analyst target.
What is the Zebra Technologies Corporation stock forecast for 2026?
Our models put fair value at R$25.75, about −61% upside versus a price of R$66.48 (overvalued). Cautious scenario R$16.57, optimistic scenario R$37.38. The calculation is refreshed regularly with new filings.
What is the revenue of Zebra Technologies Corporation (Z1BR34)?
Zebra Technologies Corporation reported trailing-twelve-month revenue of about $5.6B (latest available figure, as of Oct 3, 2026).
What is the intrinsic value of Zebra Technologies Corporation (Z1BR34)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Zebra Technologies Corporation it is R$25.75 per share (as of Oct 3, 2026), against a price of R$66.48. It is the blended result of 23 valuation models (cash flow, earnings, asset, dividend).
Is Zebra Technologies Corporation stock overvalued or undervalued in 2026?
As of Oct 3, 2026, Z1BR34 trades above its calculated fair value: price R$66.48, fair value R$25.75, a gap of about −61% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of Z1BR34?
No. The price is what the market pays today (R$66.48); the fair value is what the company's own numbers justify (R$25.75). For Zebra Technologies Corporation the two are R$40.73 per share apart. That gap is exactly why we show both numbers side by side.
How much is Zebra Technologies Corporation worth?
The market values Zebra Technologies Corporation at about R$65.9B (market capitalisation, as of Oct 3, 2026). Per share that is R$66.48; our models calculate a fair value of R$25.75 per share.
What do the bullish and bearish scenarios say about Z1BR34?
Our models span a range for Zebra Technologies Corporation: cautious scenario R$16.57, base R$25.75, optimistic R$37.38 per share (as of Oct 3, 2026, price R$66.48). The range comes from different growth and margin assumptions, not from analyst opinions.
How far is Z1BR34 from its 52-week high?
Zebra Technologies Corporation trades at R$66.48, at its 52-week high of R$66.48 and 86% above the low of R$35.74 (as of Oct 2, 2026). Distance from the high says nothing about value: that is what the fair value of R$25.75 is for.
Which stocks are comparable to Zebra Technologies Corporation?
From the same area (Technology) we also value Cisco Systems, Inc, Foxconn Industrial Internet Co, Zhongji Innolight Co, Eoptolink Technology Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Zebra Technologies Corporation stock attractive at the current price?
The data as of Oct 3, 2026: price R$66.48, calculated fair value R$25.75 (−61%), Quality Score 67/100, from 23 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of Z1BR34 calculated?
We run Zebra Technologies Corporation through 23 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of R$25.75, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. Zebra Technologies Corporation itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Zebra Technologies Corporation (Z1BR34)?
The closing price on Oct 2, 2026 was R$66.48. Our model-based fair value is R$25.75, about −61% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Zebra Technologies Corporation right now?
The price sits above even our optimistic bull case (R$37.38). The favourable scenario is already priced in. Solid but not exceptional quality (67/100) and above fair value, neither a clear bargain nor a standout compounder. A fairly wide model range (R$16.57 to R$37.38) leaves room in how you read the outcome.
Key figures of Zebra Technologies Corporation
How large is the market capitalisation of Zebra Technologies Corporation (Z1BR34)?
The market capitalisation of Zebra Technologies Corporation is R$65.9B (≈ $12.6B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/E ratio of Zebra Technologies Corporation (Z1BR34)?
The price-to-earnings ratio of Zebra Technologies Corporation is 46.5. Price to earnings: how many years of current profit you pay for the stock. A P/E of 10 means ten years of profit.
What is the P/S ratio of Zebra Technologies Corporation (Z1BR34)?
The price-to-sales ratio of Zebra Technologies Corporation is 3.61 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Zebra Technologies Corporation (Z1BR34)?
Earnings per share at Zebra Technologies Corporation are R$1.43 (price ÷ EPS = P/E 46.5). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Zebra Technologies Corporation (Z1BR34)?
The net margin of Zebra Technologies Corporation is 7.8% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Zebra Technologies Corporation (Z1BR34)?
The return on equity (ROE) of Zebra Technologies Corporation is 11.8% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Zebra Technologies Corporation (Z1BR34)?
On an EBIT basis the return on assets of Zebra Technologies Corporation is 7.8% (avg 4y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Zebra Technologies Corporation (Z1BR34)?
The operating margin of Zebra Technologies Corporation is 15.0% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Zebra Technologies Corporation (Z1BR34)?
Revenue at Zebra Technologies Corporation is growing +14.3% versus a year earlier (3y avg −2.3%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Zebra Technologies Corporation (Z1BR34)?
Earnings per share at Zebra Technologies Corporation are growing +3.8% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Zebra Technologies Corporation (Z1BR34) generate?
The free cash flow of Zebra Technologies Corporation is $831M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Zebra Technologies Corporation (Z1BR34) carry?
The net debt of Zebra Technologies Corporation is $2.4B (fiscal year 2025, ≈ 2.9 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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