Zebra Technologies Corporation (ZBRA) fair value: what the stock is really worth
We calculate from audited financials what Zebra Technologies Corporation is really worth. The fair value tells you whether the price is too high or too low, the quality score (0 to 100) how solid the business behind it is. 26 models, 37 quality factors, updated daily.
- Fair value above price? Yes
- Good quality? Yes
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Zebra Technologies Corporation
ZBRA · USNeutralQuality growthThe stock looks roughly fairly valued with average quality.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 18, 2026.
How to read this chart
60‑month range $197.99 – $614.55 · fair‑value band $204.55 – $469.11 · the $350.84 price screens below the $375.30 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. Dashed = 300-day average. As of Sep 18, 2026.
Company profile
Zebra Technologies Corporation, together with its subsidiaries, operates in the automatic identification and data capture solutions industry worldwide. It operates in two segments, Connected Frontline, and Asset Visibility and Automation.
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Zebra Technologies Corporation, together with its subsidiaries, operates in the automatic identification and data capture solutions industry worldwide. It operates in two segments, Connected Frontline, and Asset Visibility and Automation. The company designs, manufactures, and sells printers that produce labels, wristbands, tickets, receipts, and plastic cards; dye-sublimination thermal card printers that produce images, which are used for personal identification, access control, and financial transactions; radio frequency identification device (RFID) printers that encode data into passive RFID transponders; accessories and options for printers, including carrying cases, vehicle mounts, and battery chargers; stock and customized thermal labels, receipts, ribbons, plastic cards, and RFID tags for printers; and electronic sensors and temperature-monitoring labels. It also provides various maintenance, technical support, repair, and managed and professional services; fixed readers, RFID enabled mobile computers, and RFID sleds; tags, sensors, exciters, middleware software, and application software; and physical inventory management solutions; rugged and enterprise-grade mobile computing products and accessories, as well as real-time location systems and services. In addition, the company offers barcode scanners and imagers, RFID readers, industrial machine vision cameras, and fixed industrial scanners; point-of-sale solutions, self-serve kiosks, and interactive touchscreen displays; workflow optimization solutions, such as workforce management, workflow execution and task management, and prescriptive analytics, and communications and collaboration solutions; and cloud-based software. The company serves retail and e-commerce, manufacturing, transportation and logistics, healthcare, public sector, and other industries through direct sales force and network of channel partners. The company was founded in 1969 and is headquartered in Lincolnshire, Illinois.
Stock analysis
Zebra Technologies Corporation (ZBRA) currently trades at $350.84, while our model-based Fair Value estimate is $375.30, implying the stock looks roughly 6.5% fairly valued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of $271.29 per share, and 3 of the 24 models we run sit above the $350.84 price.
Bear case: the Asset-Based group reads lowest at $50.47, and 21 of the 24 models stay below the price. Evidence for this calculation is medium.
Scenario range: $204.55 (bear) to $469.11 (bull), the price of $350.84 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 65/100 (solid quality), in the Technology sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Zebra Technologies Corporation reported revenue of $5.4B in FY2025 versus $5.6B in FY2021, a compound −1.0%/yr. Reported net income was $419M in FY2025, compounding −15.9%/yr from FY2021.
Key figures
Market cap $18.0B · P/E ratio 42.1 · P/S ratio 3.27 · EPS (TTM) $8.34 · Net margin 7.8% · Return on equity 11.8% · Return on assets (EBIT) 9.6% · Operating margin 15.0%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 54 out of 100 (low confidence).
What moves the price
The last reported earnings sit well below what analysts expect (earnings in transition, for example after write-downs or an earnings dip); whether the stock is cheap or expensive hinges on the expected recovery actually arriving. Read the fair value with that caveat.
The share trades about 1% below its 52-week high and 76% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Technology peers we cover trades at −59% fair-value upside, at 7%, ZBRA screens cheaper than that median.
Fair Value models
All 24 models by family
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Set up alert →Quality Score breakdown
Of which business quality 64 · Market factors (momentum, volatility) 61
Revenue & earnings trend
Growth Forecast
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Recent news
- Zebra Technologies Introduces KC401 Kiosk to Drive Smarter Self-Service Across Industries
- Is Zebra Technologies (ZBRA) A Bargain As University Health Deployment Lifts Its Automation Story?
- Zebra Technologies (ZBRA) Stock Still May Trade At A Discount On Cash Flow
Compare Zebra Technologies Corporation with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Communication Equipment · 308 stocks
Valuation Multiplesvs Communication Equipment median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Information Technology sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Communication Equipment stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Cisco Systems, Inc CSCO | $110.07 | $121.08 | +10% |
| Zhongji Innolight Co 300308 | ¥926.00 | ¥378.08 | −59% |
| Foxconn Industrial Internet Co 601138 | ¥61.27 | ¥15.33 | −75% |
| Eoptolink Technology Inc 300502 | ¥424.34 | ¥353.98 | −17% |
| Nokia Oyj NOK | $10.14 | $3.75 | −63% |
| Motorola Solutions, Inc MSI | $469.14 | $236.33 | −50% |
| Ciena Corporation CIEN | $340.50 | $48.80 | −86% |
| Yangtze Optical Fibre And Cable Joint Stock Limited 601869 | ¥461.00 | ¥59.92 | −87% |
| Suzhou TFC Optical Communication Co 300394 | ¥261.96 | ¥87.34 | −67% |
| Telefonaktiebolaget LM Ericsson (publ), ERIC | $10.17 | $19.19 | +89% |
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Key figures of Zebra Technologies Corporation
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