The Coca-Cola Company (KO) fair value: what the stock is really worth
As of Nov 5, 2026: fair value (intrinsic value) of The Coca-Cola Company stock $29.32, price $95.73, that is 69.4% below the price, quality 68 out of 100. Rating: strongly overvalued. Calculated from audited financials with 25 of our 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 5, 2026.
How to read this chart
60‑month range $45.33 – $95.83 · fair‑value band $18.21 – $45.75 · the $95.73 price screens above the $29.32 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 5, 2026.
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The Coca-Cola Company, a beverage company, manufactures and sells various nonalcoholic beverages in the United States and internationally.
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The company provides Trademark Coca-Cola, sparkling soft drinks and flavors; water, sports, coffee, and tea; juice, value-added dairy, and plant-based beverages; and emerging beverages.
It also offers beverage concentrates and syrups, as well as fountain syrups to fountain retailers comprising restaurants and convenience stores.
The company sells its products under the Coca-Cola, Diet Coke/Coca-Cola Light, Coca-Cola Zero Sugar, caffeine free Diet Coke, Cherry Coke, Fanta, Sprite, Simply, Fanta Orange, Fanta Zero Orange, Fanta Zero Sugar, Fanta Apple, Sprite Zero Sugar, Simply Orange, Simply Apple, Simply Grapefruit, Fresca, Schweppes, Thums Up, Aquarius, Ayataka, BODYARMOR, Ciel, Costa, Crystal, Dasani, Fuze Tea, Georgia, glacéau smartwater, glacéau vitaminwater, Gold Peak, I LOHAS, Powerade, Topo Chico, Core Power, Del Valle, fairlife, innocent, Maaza, Minute Maid, Minute Maid Pulpy, Santa Clara, and dogadan brands.
It operates through a network of independent bottling partners, distributors, wholesalers, and retailers, as well as through bottling and distribution operators. The Coca-Cola Company was founded in 1886 and is headquartered in Atlanta, Georgia.
Stock analysis
The Coca-Cola Company (KO) currently trades at $95.73, while our model-based Fair Value estimate is $29.32, 69% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of $51.38 per share, and 0 of the 25 models we run sit above the $95.73 price.
Bear case: the Growth DCF group reads lowest at $12.61, and 25 of the 25 models stay below the price. Data coverage for this calculation is high.
Scenario range: $18.21 (bear) to $45.75 (bull), the price of $95.73 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 68/100 (solid quality), in the Consumer Defensive sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
The Coca-Cola Company reported revenue of $47.9B in FY2025 versus $38.7B in FY2021, a compound +5.5%/yr. Reported net income was $13.1B in FY2025, compounding +7.6%/yr from FY2021.
Key figures
Market cap $413B Mega · P/E ratio 28.7 · P/S ratio 8.09 · EPS (TTM) $3.33 · Dividend yield 2.2% · Net margin 28.7% · Return on equity 40.6% · Return on assets (EBIT) 11.5%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 91 out of 100 (medium confidence).
What moves the price
The share trades at its 52-week high and 44% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at −14% fair-value upside, at −69%, KO screens richer than that median.
Fair Value models
Bear$18.21Fair Value $29.32Bull$45.75
Price $95.73 · Downside -69.4%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then ($1.06 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
In the last 6 months, 5 officers or directors sold shares worth $151.6M and none bought.
SaleBeatriz R PerezExecutive Vice President3× since Feb 25, 2026: 125,200 shares, avg. $88.41$11.1MNov 2, 2026
SaleBruno PietracciPresident, Latin America OU3× since Mar 3, 2026: 215,857 shares, avg. $88.95$19.2MAug 20, 2026
SaleNancy QuanExecutive Vice President4× since Nov 17, 2025: 136,806 shares, avg. $81.89$11.2MAug 19, 2026
SaleSanket RayPresident INSWA9,958 shares at $86.50$861,367Aug 10, 2026
SaleLuisa OrtegaEurope OU President55,755 shares at $86.59$4.8MAug 6, 2026
SaleJohn MurphyPresident and CFO3× since Feb 25, 2026: 324,369 shares, avg. $83.68$27.1MJul 31, 2026
SaleJames QuinceyChairman, Director5× since Feb 3, 2026: 1,759,895 shares, avg. $82.24$144.7MJul 29, 2026
SaleJennifer K MannExecutive Vice President4× since Jun 5, 2026: 323,984 shares, avg. $80.15$26.0MJun 10, 202610b5-1 plan
SaleMonica Howard DouglasExecutive Vice President2× since Feb 25, 2026: 43,880 shares, avg. $78.64$3.5MMar 9, 2026
SaleManuel ArroyoExecutive Vice President139,689 shares at $70.80$9.9MNov 14, 2025
Plus 1 more entries from the last 12 months.
Plus 13 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.76/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+1.9%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.7%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.7%
Start year 2020 (pandemic). Over 10 years: +0.8% a year
Revenue growth 40 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.6%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: adjusted.
+9.7%
Earnings growth per share plus dividend.
Earnings per share, growth per year+7.5%
Dividend (yield on the price)2.2%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.8.0% vs 6.7%, steady
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.27% → 29%
Pace: the 5-year rate starts in 2020 (pandemic)
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+29.9%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
−0.6%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +26.8% a year for the price and −2.9% for the forecasts.
AI conclusion: Durable brand and distribution strengths underpin pricing and organizational advantages, while moderate innovation and flat North American volumes leave the business exposed to consumer weakness.
Main risk: Governments in dozens of countries could expand sugar taxes, front-of-pack labels or advertising restrictions on sweetened beverages, raising prices and reducing volumes for Coca-Cola's core sugary drinks.
Bull case: Coca-Cola could accelerate its shift to zero-sugar and functional variants while using data-driven marketing to retain consumers and meet regulatory demands profitably.
Bear case: Persistent health-driven regulations and shifting preferences could steadily erode volumes in core sugary categories, pressuring margins despite portfolio adjustments.
Coca-Cola raised its 2026 earnings outlook after global unit case volumes rose 5 percent, led by demand in India, Brazil and other markets, while North American volumes remained flat. Executives highlighted ongoing cost pressures and weaker consumer spending that could extend into 2027. Will international growth continue to outpace these headwinds, or will domestic softness limit overall progress?
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Beverages - Non-Alcoholic · 79 stocks
Beats the industry median on 6/15 measures
A mixed picture versus its industry peers.
Valuation
Quality Score68 · Above median
Fair Value upside−69.4% · Bottom 25%
Profitability
Return on equity (12 months)40.6% · Top 25%
Return on assets12.5% · Top 25%
Net margin (12 months)28.7% · Top 25%
Operating margin (12 months)33.4% · Top 25%
Growth and dividend
Revenue growth (quarter YoY)7.4% · Above median
Dividend yield (12 months)2.2% · Below median
Balance sheet
Debt / equity1.31× · Highest 25%
Valuation Multiplesvs Beverages - Non-Alcoholic median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "The Coca-Cola Company Fair Value". https://www.fairvalue-calculator.com/stock/KO
Frequently asked questions
Is The Coca-Cola Company (KO) overvalued or undervalued?
As of Nov 5, 2026, our model estimates a fair value of $29.32 versus a price of $95.73, about 69% lower (overvalued).
What is the fair value of KO?
Our model-based fair value for The Coca-Cola Company is $29.32 (as of Nov 5, 2026), built from audited fundamentals. The current price: $95.73.
What is the quality score of KO?
The Coca-Cola Company has a Quality Score of 68/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for The Coca-Cola Company (KO)?
Our model-based price target is the fair value of $29.32 (as of Nov 5, 2026) from 25 valuation models. Cautious scenario $18.21, optimistic scenario $45.75. It is a calculation from audited fundamentals, not an analyst target.
What is the The Coca-Cola Company stock forecast for 2026?
Our models put fair value at $29.32, about 69% lower versus a price of $95.73 (overvalued). Cautious scenario $18.21, optimistic scenario $45.75. The calculation is refreshed regularly with new filings.
What is the revenue of The Coca-Cola Company (KO)?
The Coca-Cola Company reported trailing-twelve-month revenue of about $51.1B (latest available figure, as of Nov 5, 2026).
Does The Coca-Cola Company pay a dividend?
The Coca-Cola Company currently shows a dividend yield of 2.17% relative to its recent price (as of Nov 5, 2026).
What growth is priced into The Coca-Cola Company (KO)?
For today's price to be fair in a discounted-cash-flow model, The Coca-Cola Company would have to grow free cash flow by +29.9 % per year for five years (discount rate 7.6 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +7.8 % per year. As of Nov 5, 2026.
What discount rate (WACC) does the fair value of KO use?
Our models discount The Coca-Cola Company at 7.6 %: a base by market capitalisation (mega), damped by beta 0.32, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For The Coca-Cola Company that is +29.9 % per year a year over ten years, using the same discount rate (7.6 %) and the same formula as our fair value.
How much growth has The Coca-Cola Company (KO) delivered so far?
Over the past 5 years revenue at The Coca-Cola Company grew +7.8 % a year. The price currently implies +29.9 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of The Coca-Cola Company (KO) growing?
The median revenue growth in the sector is +3.6 % a year. That is the yardstick for the growth priced into The Coca-Cola Company (+29.9 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of The Coca-Cola Company (KO)?
The free-cash-flow yield on the price is 1.28 %: that much free cash flow The Coca-Cola Company produces per unit of market value. When it exceeds the discount rate of our models (7.6 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of The Coca-Cola Company (KO)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For The Coca-Cola Company it is $29.32 per share (as of Nov 5, 2026), against a price of $95.73. It is the blended result of 25 valuation models (cash flow, earnings, asset, dividend).
Is The Coca-Cola Company stock overvalued or undervalued in 2026?
As of Nov 5, 2026, KO trades above its calculated fair value: price $95.73, fair value $29.32, a gap of about −69% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of KO?
No. The price is what the market pays today ($95.73); the fair value is what the company's own numbers justify ($29.32). For The Coca-Cola Company the two are $66.41 per share apart. That gap is exactly why we show both numbers side by side.
How much is The Coca-Cola Company worth?
The market values The Coca-Cola Company at about $413B (market capitalisation, as of Nov 5, 2026). Per share that is $95.73; our models calculate a fair value of $29.32 per share.
What do the bullish and bearish scenarios say about KO?
Our models span a range for The Coca-Cola Company: cautious scenario $18.21, base $29.32, optimistic $45.75 per share (as of Nov 5, 2026, price $95.73). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of KO?
The Coca-Cola Company trades at a price-to-earnings ratio of 28.7 (as of Nov 5, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $29.32 is built from several models across several years. Median P/E at fiscal year-end, 10 fiscal years (2016 to 2025), reported earnings, 7 of the years ex one-offs: 26.8. Other multiples: PEG 3.9, P/B 12.8, P/S 8.1, EV/EBITDA 25.5.
What is the PEG ratio of KO?
The PEG ratio of The Coca-Cola Company is 3.85 (P/E divided by earnings growth, as of Nov 5, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of The Coca-Cola Company (KO)?
Balance-sheet figures for The Coca-Cola Company (as of Nov 5, 2026): return on equity 40.6%, debt of 1.31 per unit of equity. They feed the Quality Score of 68/100, which measures business quality independently of the share price.
How far is KO from its 52-week high?
The Coca-Cola Company trades at $95.73, at its 52-week high of $95.83 and 44% above the low of $66.25 (as of Nov 5, 2026). Distance from the high says nothing about value: that is what the fair value of $29.32 is for.
Which stocks are comparable to The Coca-Cola Company?
From the same area (Consumer Defensive) we also value PepsiCo, Inc, Monster Beverage Corporation, Nongfu Spring Co, Coca-Cola Europacific Partners PLC, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is The Coca-Cola Company stock attractive at the current price?
The data as of Nov 5, 2026: price $95.73, calculated fair value $29.32 (−69%), Quality Score 68/100, from 25 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of KO calculated?
We run The Coca-Cola Company through 25 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $29.32, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 15.5% above its aggregate fair value. The Coca-Cola Company itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of The Coca-Cola Company (KO)?
The closing price on Nov 5, 2026 was $95.73. Our model-based fair value is $29.32, about 69% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with The Coca-Cola Company right now?
The price sits above even our optimistic bull case ($45.75). The favourable scenario is already priced in. Solid but not exceptional quality (68/100) and above fair value, neither a clear bargain nor a standout compounder. A fairly wide model range ($18.21 to $45.75) leaves room in how you read the outcome.
Where does the earnings growth of The Coca-Cola Company (KO) come from?
Earnings per share at The Coca-Cola Company grew +5.9 % a year from 2014 to 2025. Broken into its drivers: revenue per share +0.9 %, EBIT margin +2.2 %, tax rate +0.6 %, residual (interest, one-offs) +2.1 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of The Coca-Cola Company
How large is the market capitalisation of The Coca-Cola Company (KO)?
The market capitalisation of The Coca-Cola Company is $413B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of The Coca-Cola Company (KO)?
The price-to-sales ratio of The Coca-Cola Company is 8.09 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of The Coca-Cola Company (KO)?
Earnings per share at The Coca-Cola Company are $3.33 (price ÷ EPS = P/E 28.7). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of The Coca-Cola Company (KO)?
The dividend yield of The Coca-Cola Company is 2.2% (payout 62.5%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of The Coca-Cola Company (KO)?
The net margin of The Coca-Cola Company is 28.7% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of The Coca-Cola Company (KO)?
The return on equity (ROE) of The Coca-Cola Company is 40.6% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of The Coca-Cola Company (KO)?
On an EBIT basis the return on assets of The Coca-Cola Company is 11.5% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of The Coca-Cola Company (KO)?
The operating margin of The Coca-Cola Company is 33.4% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at The Coca-Cola Company (KO)?
Revenue at The Coca-Cola Company is growing +7.4% versus a year earlier (3y avg +3.7%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at The Coca-Cola Company (KO)?
Earnings per share at The Coca-Cola Company are growing +8.3% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does The Coca-Cola Company (KO) carry?
The net debt of The Coca-Cola Company is $35.2B (fiscal year 2025, ≈ 6.7 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Broad data
Nov 5, 2026