Klaviyo, Inc. (KVYO) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Klaviyo, Inc. stock $21.93, price $20.71, upside +5.9%, quality 58 out of 100. Rating: fairly valued. Calculated from audited financials with 7 of our 26 valuation models and 37 quality factors, updated daily.
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Klaviyo, Inc.
KVYO · USThe stock costs about what our calculation considers fair.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 7, 2026.
How to read this chart
38‑month range $12.86 – $49.19 · fair‑value band $12.27 – $28.24 · the $20.71 price screens below the $21.93 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 7, 2026.
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Company profile
Klaviyo, Inc. provides a cloud-based software-as-a-service platform in the United States, rest of the Americas, the Asia-Pacific, the United Kingdom, rest of Europe, the Middle East, and Africa.
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The company offers Klaviyo business-to-consumer (B2C) CRM, a unified platform that combines marketing, service, and analytics into a single system.
It also provides Klaviyo Data Platform (KDP), which offer tools to unify, enrich, transform data, run more advanced reporting and predictive analysis, and sync data; Advanced KDP that provides an enhanced set of data capabilities; Marketing Agent, an AI-driven and autonomous marketing assistant designed to automate and accelerate marketing strategy, content creation, and campaign execution; Customer Agent, an AI-powered assistant that provides support and selling across digital channels; Klaviyo Social, which brings social interaction data into the company's unified consumer profiles; and Marketing Analytics that provide real-time AI-powered insights into consumer purchase.
In addition, the company offers email marketing solutions comprising a range of customizable drag-and-drop templates, automated campaign and workflow capabilities, smart send time optimization, generative AI tools, and A/B testing; mobile messaging capabilities through text messaging, rich communication services, and WhatsApp; personalized push notifications; reviews add-on to collect product reviews, consumer data, and messaging; and integration, segmentation, automation, and analytics and benchmark features for its platform.
Further, it provides Customer Hub, a consumer-facing portal that brings shopping, service, and personalization together in one place; and Helpdesk, an AI-powered workspace for managing consumer conversations across channels.
The company serves entrepreneurs, small and medium-sized businesses, mid-market businesses, and enterprises. Klaviyo, Inc. was incorporated in 2012 and is headquartered in Boston, Massachusetts.
Stock analysis
Klaviyo, Inc. (KVYO) currently trades at $20.71, while our model-based Fair Value estimate is $21.93, so the stock looks roughly fairly valued today (gap 5.6%).
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Valuation
Bull case: the Growth DCF group reads highest at a median of $22.32 per share, and 3 of the 7 models we run sit above the $20.71 price.
Bear case: the Asset-Based group reads lowest at $2.77, and 4 of the 7 models stay below the price. Data coverage for this calculation is low.
Scenario range: $12.27 (bear) to $28.24 (bull), the price of $20.71 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 58/100 (solid quality), in the Technology sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Klaviyo, Inc. reported revenue of $1.2B in FY2025 versus $291M in FY2021, a compound +43.5%/yr. Reported net income was −$31.8M in FY2025.
Key figures
Market cap $6.1B Mid · P/E ratio 690.3 · P/S ratio 4.19 · EPS (TTM) $0.0300 · Net margin 0.5% · Return on equity 0.8% · Return on assets (EBIT) −13.4% (5-year average) · Operating margin −0.6%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 31 out of 100 (medium confidence).
What moves the price
The last reported earnings sit well below what analysts expect (earnings in transition, for example after write-downs or an earnings dip); whether the stock is cheap or expensive hinges on the expected recovery actually arriving. Read the fair value with that caveat.
The share trades about 38% below its 52-week high and 61% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Technology peers we cover trades at 10% fair-value upside, at 6%, KVYO screens richer than that median.
Fair Value models
All 7 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Insider trades
In the last 6 months, 5 officers or directors sold shares worth $15.0M and none bought.
- SaleEd HallenDirector, 10% owner6× since Nov 10, 2025: 378,174 shares, avg. $24.34$9.2MOct 7, 202610b5-1 plan
- SaleSusan St. LedgerDirector2× since May 18, 2026: 11,662 shares, avg. $14.60$170,281Sep 11, 202610b5-1 plan
- SaleLandon EdmondChief Legal Officer7× since Nov 20, 2025: 139,242 shares, avg. $22.43$3.1MAug 31, 202610b5-1 plan
- SaleAmanda WhalenChief Financial Officer10× since Nov 14, 2025: 141,000 shares, avg. $20.71$2.9MAug 14, 202610b5-1 plan
- SaleSummit Partners Co-Invest (Kiwi), LP10% owner5,000,000 shares at $17.71$88.6MAug 11, 2026
- SaleAndrew BialeckiCo-Chief Executive Officer, Director, 10% owner22× since Nov 11, 2025: 3,982,817 shares, avg. $22.25$88.6MMay 26, 202610b5-1 plan
- BuyJennifer CeranDirector16,339 shares at $18.38$300,311Feb 12, 2026
- SaleStephen Eric RowlandPresident2× since Nov 17, 2025: 14,208 shares, avg. $28.42$403,796Dec 15, 202510b5-1 plan
- SaleCarmel GalvinChief People Officer11,156 shares at $27.51$306,925Nov 17, 202510b5-1 plan
Plus 22 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Source: SEC Form 4, as of Nov 6, 2026. All filings at the SEC ↗
Revenue & earnings trend
Growth Forecast
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Recent news
- Klaviyo (KVYO) Stock May Trade At A Discount As Revenue Guidance Rises
- Is Earnings Beat Altering The Investment Case For Klaviyo (KVYO)?
- Klaviyo (KVYO) Could Be 21% Undervalued Following Earnings And A New Buyback
- Why Is Klaviyo (KVYO) Raising Guidance And Starting A $300 Million Buyback?
Compare Klaviyo, Inc. with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Software - Application · 628 stocks
Valuation Multiplesvs Software - Application median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Information Technology sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Revenue growth by industry
- PEG ratio by industry
- PEG screener for stocks with fair value
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Software - Application stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Adobe Inc ADBE | $239.30 | $463.72 | +94% | vs KVYO |
| Salesforce, Inc CRM | $213.65 | $342.73 | +60% | vs KVYO |
| Uber Technologies, Inc UBER | $68.59 | $101.28 | +48% | vs KVYO |
| Intuit Inc INTU | $341.50 | $459.14 | +34% | vs KVYO |
| ServiceNow, Inc NOW | $101.97 | $112.17 | +10% | vs KVYO |
| SAP SE SAP | €211.65 | €173.59 | −18% | vs KVYO |
| Cadence Design Systems, Inc CDNS | $319.92 | $225.48 | −30% | vs KVYO |
| Automatic Data Processing, Inc ADP | $303.35 | $150.40 | −50% | vs KVYO |
| Shopify Inc SHOP | $148.91 | $64.96 | −56% | vs KVYO |
| Snowflake Inc SNOW | $275.88 | $73.81 | −73% | vs KVYO |
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Key figures of Klaviyo, Inc.
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