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Klaviyo, Inc. (KVYO) fair value: what the stock is really worth

As of Sep 23, 2026: fair value of Klaviyo, Inc. $21.65, price $16.78, upside +29.0%, quality 57 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? Yes
  2. Good quality? Yes
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Technology · US · ISIN US49845K1016

KI Klaviyo, Inc. logo Thin data Sep 24, 2026

Klaviyo, Inc.

KVYO · US

UndervaluedThe stock appears undervalued with acceptable quality.

✓Fair value $21.65 · Undervalued (+29%)
!Quality 57/100
!Mixed Growth (revenue 3y +37.7 %/yr)
!Thin margins · 0.5% net margin (TTM)
✓generates free cash flow
!Trails peers (3/11)
!Narrow moat 30/100
!Insider activity 42/100
!Evidence only low, so the estimate is less certain
!Weak on past: 3 out of 100
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$49.19 $12.86 Fair Value $21.65 Sep 2023 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.

How to read this chart

36‑month range $12.86 – $49.19 · fair‑value band $12.22 – $28.11 · the $16.78 price screens below the $21.65 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.

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Company profile

Klaviyo, Inc. provides a cloud-based software-as-a-service platform in the United States, rest of the Americas, the Asia-Pacific, the United Kingdom, rest of Europe, the Middle East, and Africa. The company offers Klaviyo business-to-consumer (B2C) CRM, a unified platform that combines marketing, service, and analytics into a single system.

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Klaviyo, Inc. provides a cloud-based software-as-a-service platform in the United States, rest of the Americas, the Asia-Pacific, the United Kingdom, rest of Europe, the Middle East, and Africa. The company offers Klaviyo business-to-consumer (B2C) CRM, a unified platform that combines marketing, service, and analytics into a single system. It also provides Klaviyo Data Platform (KDP), which offer tools to unify, enrich, transform data, run more advanced reporting and predictive analysis, and sync data; Advanced KDP that provides an enhanced set of data capabilities; Marketing Agent, an AI-driven and autonomous marketing assistant designed to automate and accelerate marketing strategy, content creation, and campaign execution; Customer Agent, an AI-powered assistant that provides support and selling across digital channels; Klaviyo Social, which brings social interaction data into the company's unified consumer profiles; and Marketing Analytics that provide real-time AI-powered insights into consumer purchase. In addition, the company offers email marketing solutions comprising a range of customizable drag-and-drop templates, automated campaign and workflow capabilities, smart send time optimization, generative AI tools, and A/B testing; mobile messaging capabilities through text messaging, rich communication services, and WhatsApp; personalized push notifications; reviews add-on to collect product reviews, consumer data, and messaging; and integration, segmentation, automation, and analytics and benchmark features for its platform. Further, it provides Customer Hub, a consumer-facing portal that brings shopping, service, and personalization together in one place; and Helpdesk, an AI-powered workspace for managing consumer conversations across channels. The company serves entrepreneurs, small and medium-sized businesses, mid-market businesses, and enterprises. Klaviyo, Inc. was incorporated in 2012 and is headquartered in Boston, Massachusetts.

Stock analysis

Klaviyo, Inc. (KVYO) currently trades at $16.78, while our model-based Fair Value estimate is $21.65, implying the stock looks roughly 22.5% undervalued today.

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Valuation

Bull case: the DCF Models group reads highest at a median of $19.22 per share, and 4 of the 7 models we run sit above the $16.78 price.

Bear case: the Asset-Based group reads lowest at $2.70, and 3 of the 7 models stay below the price. Evidence for this calculation is low.

Scenario range: $12.22 (bear) to $28.11 (bull), the price of $16.78 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 57/100 (solid quality), in the Technology sector.

Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.

Klaviyo, Inc. reported revenue of $1.2B in FY2025 versus $291M in FY2021, a compound +43.5%/yr. Reported net income was −$31.8M in FY2025.

Key figures

Market cap $5.0B · P/E ratio 586.7 · P/S ratio 3.61 · EPS (TTM) $0.0300 · Net margin −2.6% · Return on equity 0.7% · Return on assets (EBIT) −13.4% · Operating margin −4.0%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 48 out of 100 (medium confidence).

What moves the price

The last reported earnings sit well below what analysts expect (earnings in transition, for example after write-downs or an earnings dip); whether the stock is cheap or expensive hinges on the expected recovery actually arriving. Read the fair value with that caveat.

The share trades about 52% below its 52-week high and 30% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Technology peers we cover trades at −13% fair-value upside, at 29%, KVYO screens cheaper than that median.

Fair Value models

Bear $12.22 Fair Value $21.65 Bull $28.11
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then ($0.0219 per share) are deliberately not added. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF $13.74 $19.22 $36.31 69
Growth DCF $13.12 $21.74 $35.62 67
5Y Revenue Exit $11.09 $16.30 $27.18 63
All 7 models by family
DCF Models
FCF DCF $13.74 $19.22 $36.31 69
5Y Revenue Exit $11.09 $16.30 $27.18 63
10Y Revenue Exit $11.75 $20.83 $26.40 59
Multiples
EV/Revenue $9.40 $11.89 $14.38 50
Asset-Based
NCAV (Graham) $2.02 $2.70 $4.03 50
Growth DCF
Growth DCF $13.12 $21.74 $35.62 67
Rev-Margin DCF $11.85 $18.13 $31.28 62

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Quality Score breakdown

Overall quality 57/100

Of which business quality 63 · Market factors (momentum, volatility) 32

Profitability 35
Margins and returns on capital today
Quality Growth 70
Are margins and returns improving?
Cashflow 73
Earnings quality: real cash, not paper profit
Fin. Strength 100
Balance sheet, leverage, solvency risk
Investment 49
Disciplined investing over empire-building
Low Volatility 49
Calm price path (market factor)
Momentum 34
Price trend over the last 3–12 months (market factor)
52W Momentum 9
Distance to the 52-week high (market factor)
Net Issuance 34
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 81/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+31.6%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+37.7%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−27.3% (2021) → −5.5% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

Growth Forecast

Little optimism in the price
The price assumes less growth than the company has delivered so far and less than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+7.2%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+17.6%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +4.7% a year for the price and +14.8% for the forecasts.
Forecast 2026 (sales)+23.2%
Forecast 2027 (sales)+19.5%
Projected 2028 (sales)+17.3%
Projected 2029 (sales)+15.1%
Projected 2030 (sales)+12.9%

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Recent news

News mood ⓘNews mood, the average tone of recent news (95 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation. Hype
Recent news coverage is unusually upbeat, far more positive than stocks are typically covered.

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Software - Application · 710 stocks

Beats the industry median on 3/11 measures
Overall it trails its industry peers.
Valuation
Quality Score 57 · Above median
Fair Value upside +29% · Above median
Profitability
Return on equity (TTM) 1% · Below median
Return on assets −1% · Below median
Net margin (TTM) 0% · Below median
Operating margin (TTM) −4% · Below median
Growth and dividend
Revenue growth 26% · Top 25%

Valuation Multiplesvs Software - Application median · lower = cheaper

P/E (TTM) 586.7× · Priciest 25%
P/B 4.16× · Pricier than median
P/S (TTM) 3.58× · Pricier than median
P/FCF 26.3× · Priciest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)72 · sector 26
FUTURE (revenue growth)100 · sector 39
PAST (return on equity)3 · sector 16
HEALTH (low debt)0 · sector 97
DIVIDEND (yield)0 · sector 33

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Software - Application stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
SAP SE SAP €182.32 €159.06 −13%
Shopify Inc SHOP $147.74 $64.36 −56%
Uber Technologies, Inc UBER $69.89 $104.82 +50%
Salesforce, Inc CRM $233.28 $344.41 +48%
ServiceNow, Inc NOW $137.00 $150.70 +10%
Cadence Design Systems, Inc CDNS $302.95 $225.14 −26%
Snowflake Inc SNOW $336.59 $75.08 −78%
Datadog, Inc DDOG $247.48 $32.92 −87%
Adobe Inc ADBE $238.25 $454.04 +91%
Automatic Data Processing, Inc ADP $269.64 $177.51 −34%

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Cite: Fair Value Calculator (2026). "Klaviyo, Inc. Fair Value". https://www.fairvalue-calculator.com/stock/KVYO

Frequently asked questions

Is Klaviyo, Inc. (KVYO) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of $21.65 versus a price of $16.78, about +29% upside (undervalued).
What is the fair value of KVYO?
Our model-based fair value for Klaviyo, Inc. is $21.65 (as of Sep 24, 2026), built from audited fundamentals. The current price: $16.78.
What is the quality score of KVYO?
Klaviyo, Inc. has a Quality Score of 57/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Klaviyo, Inc. (KVYO)?
Our model-based price target is the fair value of $21.65 (as of Sep 24, 2026) from 7 valuation models. Cautious scenario $12.22, optimistic scenario $28.11. It is a calculation from audited fundamentals, not an analyst target.
What is the Klaviyo, Inc. stock forecast for 2026?
Our models put fair value at $21.65, about +29% upside versus a price of $16.78 (undervalued). Cautious scenario $12.22, optimistic scenario $28.11. The calculation is refreshed regularly with new filings.
What is the revenue of Klaviyo, Inc. (KVYO)?
Klaviyo, Inc. reported trailing-twelve-month revenue of about $1.4B (latest available figure, as of Sep 24, 2026).
What growth is priced into Klaviyo, Inc. (KVYO)?
For today's price to be fair in a discounted-cash-flow model, Klaviyo, Inc. would have to grow free cash flow by +7.2 % per year for five years (discount rate 8.6 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 4 years revenue grew +43.6 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of KVYO use?
Our models discount Klaviyo, Inc. at 8.6 %: a base by market capitalisation (mid), damped by beta 0.54, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Klaviyo, Inc. that is +7.2 % per year a year over ten years, using the same discount rate (8.6 %) and the same formula as our fair value.
How much growth has Klaviyo, Inc. (KVYO) delivered so far?
Over the past 4 years revenue at Klaviyo, Inc. grew +43.6 % a year. The price currently implies +7.2 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Klaviyo, Inc. (KVYO) growing?
The median revenue growth in the sector is +8.2 % a year. That is the yardstick for the growth priced into Klaviyo, Inc. (+7.2 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Klaviyo, Inc. (KVYO)?
The free-cash-flow yield on the price is 3.81 %: that much free cash flow Klaviyo, Inc. produces per unit of market value. When it exceeds the discount rate of our models (8.6 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Klaviyo, Inc. (KVYO)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Klaviyo, Inc. it is $21.65 per share (as of Sep 24, 2026), against a price of $16.78. It is the blended result of 7 valuation models (cash flow, earnings, asset, dividend).
Is Klaviyo, Inc. stock overvalued or undervalued in 2026?
As of Sep 24, 2026, KVYO trades below its calculated fair value: price $16.78, fair value $21.65, a gap of about +29% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of KVYO?
No. The price is what the market pays today ($16.78); the fair value is what the company's own numbers justify ($21.65). For Klaviyo, Inc. the two are $4.87 per share apart. That gap is exactly why we show both numbers side by side.
How much is Klaviyo, Inc. worth?
The market values Klaviyo, Inc. at about $5.0B (market capitalisation, as of Sep 24, 2026). Per share that is $16.78; our models calculate a fair value of $21.65 per share.
What do the bullish and bearish scenarios say about KVYO?
Our models span a range for Klaviyo, Inc.: cautious scenario $12.22, base $21.65, optimistic $28.11 per share (as of Sep 24, 2026, price $16.78). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Klaviyo, Inc. (KVYO)?
Balance-sheet figures for Klaviyo, Inc. (as of Sep 24, 2026): return on equity 0.7%. They feed the Quality Score of 57/100, which measures business quality independently of the share price.
How far is KVYO from its 52-week high?
Klaviyo, Inc. trades at $16.78, about 52% below its 52-week high of $35.26 and 30% above the low of $12.86 (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of $21.65 is for.
Which stocks are comparable to Klaviyo, Inc.?
From the same area (Technology) we also value SAP SE, Shopify Inc, Uber Technologies, Inc, Salesforce, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Klaviyo, Inc. stock attractive at the current price?
The data as of Sep 24, 2026: price $16.78, calculated fair value $21.65 (+29%), Quality Score 57/100, from 7 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of KVYO calculated?
We run Klaviyo, Inc. through 7 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $21.65, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.1 % above its aggregate fair value. Klaviyo, Inc. currently trades 29 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Klaviyo, Inc. (KVYO)?
The closing price on Sep 23, 2026 was $16.78. Our model-based fair value is $21.65, about +29% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Klaviyo, Inc. right now?
Solid quality (57/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range ($12.22 to $28.11) leaves room in how you read the outcome. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.

Key figures of Klaviyo, Inc.

How large is the market capitalisation of Klaviyo, Inc. (KVYO)?
The market capitalisation of Klaviyo, Inc. is $5.0B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/E ratio of Klaviyo, Inc. (KVYO)?
The price-to-earnings ratio of Klaviyo, Inc. is 586.7 (as of Aug 27, 2026). Price to earnings: how many years of current profit you pay for the stock. A P/E of 10 means ten years of profit.
What is the P/S ratio of Klaviyo, Inc. (KVYO)?
The price-to-sales ratio of Klaviyo, Inc. is 3.61 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Klaviyo, Inc. (KVYO)?
Earnings per share at Klaviyo, Inc. are $0.0300 (price ÷ EPS = P/E 586.7). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Klaviyo, Inc. (KVYO)?
The net margin of Klaviyo, Inc. is −2.6% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Klaviyo, Inc. (KVYO)?
The return on equity (ROE) of Klaviyo, Inc. is 0.7% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Klaviyo, Inc. (KVYO)?
On an EBIT basis the return on assets of Klaviyo, Inc. is −13.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Klaviyo, Inc. (KVYO)?
The operating margin of Klaviyo, Inc. is −4.0% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Klaviyo, Inc. (KVYO)?
Revenue at Klaviyo, Inc. is growing +26.4% versus a year earlier (3y avg +37.7%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much net cash does Klaviyo, Inc. (KVYO) hold?
Klaviyo, Inc. holds more cash than debt, $944M net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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