YETI Holdings Inc (YETI) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of YETI Holdings Inc stock $54.92, price $44.97, upside +22.1%, quality 77 out of 100. Rating: undervalued. Calculated from audited financials with 24 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 6, 2026.
How to read this chart
60‑month range $26.94 – $107.73 · fair‑value band $33.15 – $71.40 · the $44.97 price screens below the $54.92 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 6, 2026.
Follow YETI Holdings in your weekly email
Every Wednesday you see whether YETI Holdings is on track or worth a review, plus price against fair value. Free, up to 3 stocks.
We send you a confirmation link. Unsubscribe with one click.
YETI Holdings, Inc. designs, retails, and distributes outdoor products under the YETI brand name in the United States, Canada, Australia, New Zealand, Europe, and Japan.
Show moreShow less
It offers hard coolers, including the YETI Tundra, YETI Roadie, YETI V Series hard coolers, YETI TANK ice bucket, and YETI Silo 6G water cooler, as well as related accessories comprising locks, dry baskets, beverage holders, and dividers.
The company also provides soft cooler bags, such as under the Hopper collection and Daytrip collection; duffel bags, backpacks, luggage, and packing cubes comprising the Panga collection, Crossroads collection, Camino Caryall, SideKick Dry gear case, Cayo collection, and Ranchero collection; cargo and storage solutions that include the LoadOut GoBox, LoadOut bucket, and LoadOut swivel seat names; and outdoor living products, which consist of Trailhead camp chair, Lowlands blanket, Boomer dog bowls, Hondo beach chair, can crusher, and the YETI Fire Pit. In addition, it offers bottles and jugs under the Rambler, Yonder, and Silo collections; cups, mugs, and tumblers under the Rambler collection; Rambler products, including tableware, coffeeware, barware, and containers, as well as insulated bowls and food jars, ceramic-lined mugs and stackable cups, French presses, pitchers, wine chillers, wine tumblers, the beverage bucket, colsters, and cocktail shakers; and cookware.
Further, the company provides apparel, such as hats, shirts, and sweatshirts, as well as ice substitutes and other YETI branded products.
It sells its products through its direct-to-consumer channel, including websites, corporate sales programs, and retail stores, as well as through its wholesale channel. YETI Holdings, Inc. was founded in 2006 and is headquartered in Austin, Texas.
Stock analysis
YETI Holdings Inc (YETI) currently trades at $44.97, while our model-based Fair Value estimate is $54.92, implying the stock looks roughly 18% undervalued today.
Show more
Valuation
Bull case: the DCF Models group reads highest at a median of $56.87 per share, and 13 of the 24 models we run sit above the $44.97 price.
Bear case: the Economic Profit group reads lowest at $21.88, and 11 of the 24 models stay below the price. Data coverage for this calculation is medium.
Scenario range: $33.15 (bear) to $71.40 (bull), the price of $44.97 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 77/100 (high quality), in the Consumer Cyclical sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
YETI Holdings Inc reported revenue of $1.9B in FY2025 versus $1.4B in FY2021, a compound +7.3%/yr. Reported net income was $165M in FY2025, compounding −6.1%/yr from FY2021.
Key figures
Market cap $3.4B Mid · P/E ratio 19.7 · P/S ratio 1.76 · EPS (TTM) $2.28 · Net margin 9.2% · Return on equity 25.3% · Return on assets (EBIT) 17.9% (5-year average) · Operating margin 19.3%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 72 out of 100 (low confidence).
What moves the price
The share trades about 15% below its 52-week high and 28% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 10% fair-value upside, at 22%, YETI screens cheaper than that median.
Fair Value models
Bear$33.15Fair Value $54.92Bull$71.40
Price $44.97 · Upside +22.1%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then ($1.95 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
In the last 6 months, no officer or director bought or sold shares on the open market.
SaleBryan C. BarksdaleSVP, CLO and Secretary9,756 shares at $45.32$442,142Dec 11, 202510b5-1 plan
Plus 3 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.89/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+2.1%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+5.4%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+11.3%
Start year 2020 (pandemic). Over 10 years: +14.8% a year
Revenue growth 12 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+28.8%
’14
’15
’16
’17
’18
’19
’20
’21
’22
’23
’24
’25
What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
+2.7%
Earnings growth per share plus dividend.
Earnings per share, growth per year+2.7%
Dividend (yield on the price)0.0%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.2.7% vs 13.5%, slowing
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.20% → 11%
Pace: the 5-year rate starts in 2020 (pandemic)
Growth Forecast
Price in line with expectations
The price assumes about as much growth as the company has delivered so far and about what analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+8.7%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+6.4%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +6.2% a year for the price and +4.0% for the forecasts.
News mood ⓘNews mood, the average tone of recent news (90 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Neutral
Recent news coverage is roughly neutral, about typical for how stocks are covered.
AI conclusion: Moderate moat potential from brand strength and margins forms the main strength, while thin public signals on innovation, HR metrics and processes limit durability assessment across factors.
Main risk: Expansion into bags, soft coolers and new markets risks testing focus and capital discipline, potentially affecting sustained cash flow generation from the core platform.
YETI builds durable cash flows from its core drinkware platform while directing resources toward bags, soft coolers, and faster international expansion. Our models see the shares as undervalued on that path. Will the newer categories and markets ultimately strengthen the business more than they test its focus and capital discipline?
Price, fair value, quality and upside side by side.
Free, no sign-up
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Leisure · 169 stocks
Beats the industry median on 9/14 measures
Overall it ranks above its industry peers.
Valuation
Quality Score77 · Top 25%
Fair Value upside+22.1% · Above median
Profitability
Return on equity (12 months)25.3% · Top 25%
Return on assets12.7% · Top 25%
Net margin (12 months)9.2% · Above median
Operating margin (12 months)19.3% · Top 25%
Growth and dividend
Revenue growth (quarter YoY)8.5% · Above median
Balance sheet
Debt / equity0.11× · Below median
Valuation Multiplesvs Leisure median · lower = cheaper
P/E (12 months)19.7× · Pricier than median
P/B5.24× · Priciest 25%
P/S (12 months)1.76× · Pricier than median
Price / free cash flow (fiscal year)16.1× · Cheaper than median
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Is YETI Holdings Inc (YETI) overvalued or undervalued?
As of Nov 6, 2026, our model estimates a fair value of $54.92 versus a price of $44.97, about +22% upside (undervalued).
What is the fair value of YETI?
Our model-based fair value for YETI Holdings Inc is $54.92 (as of Nov 6, 2026), built from audited fundamentals. The current price: $44.97.
What is the quality score of YETI?
YETI Holdings Inc has a Quality Score of 77/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for YETI Holdings Inc (YETI)?
Our model-based price target is the fair value of $54.92 (as of Nov 6, 2026) from 24 valuation models. Cautious scenario $33.15, optimistic scenario $71.40. It is a calculation from audited fundamentals, not an analyst target.
What is the YETI Holdings Inc stock forecast for 2026?
Our models put fair value at $54.92, about +22% upside versus a price of $44.97 (undervalued). Cautious scenario $33.15, optimistic scenario $71.40. The calculation is refreshed regularly with new filings.
What is the revenue of YETI Holdings Inc (YETI)?
YETI Holdings Inc reported trailing-twelve-month revenue of about $1.9B (latest available figure, as of Nov 6, 2026).
What growth is priced into YETI Holdings Inc (YETI)?
For today's price to be fair in a discounted-cash-flow model, YETI Holdings Inc would have to grow free cash flow by +8.7 % per year for five years (discount rate 11.4 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +11.4 % per year. As of Nov 6, 2026.
What discount rate (WACC) does the fair value of YETI use?
Our models discount YETI Holdings Inc at 11.4 %: a base by market capitalisation (mid), damped by beta 1.68, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For YETI Holdings Inc that is +8.7 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (11.4 %) and the same formula as our fair value.
How much growth has YETI Holdings Inc (YETI) delivered so far?
Over the past 5 years revenue at YETI Holdings Inc grew +11.4 % a year. The price currently implies free-cash-flow growth of +8.7 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of YETI Holdings Inc (YETI) growing?
The median revenue growth in the sector is +4.7 % a year. That is the yardstick for the growth priced into YETI Holdings Inc (+8.7 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of YETI Holdings Inc (YETI)?
The free-cash-flow yield on the price is 6.22 %: that much free cash flow YETI Holdings Inc produces per unit of market value. When it exceeds the discount rate of our models (11.4 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of YETI Holdings Inc (YETI)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For YETI Holdings Inc it is $54.92 per share (as of Nov 6, 2026), against a price of $44.97. It is the blended result of 24 valuation models in 7 families (DCF Models, Earnings-Based, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings).
Is YETI Holdings Inc stock overvalued or undervalued in 2026?
As of Nov 6, 2026, YETI trades below its calculated fair value: price $44.97, fair value $54.92, a gap of about +22% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of YETI?
No. The price is what the market pays today ($44.97); the fair value is what the company's own numbers justify ($54.92). For YETI Holdings Inc the two are $9.95 per share apart. That gap is exactly why we show both numbers side by side.
How much is YETI Holdings Inc worth?
The market values YETI Holdings Inc at about $3.4B (market capitalisation, as of Nov 6, 2026). Per share that is $44.97; our models calculate a fair value of $54.92 per share.
What do the bullish and bearish scenarios say about YETI?
Our models span a range for YETI Holdings Inc: cautious scenario $33.15, base $54.92, optimistic $71.40 per share (as of Nov 6, 2026, price $44.97). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of YETI?
YETI Holdings Inc trades at a price-to-earnings ratio of 19.7 (as of Nov 6, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $54.92 is built from several models across several years. Median P/E at fiscal year-end, 8 fiscal years (2018 to 2025), reported earnings: 30.6. Other multiples: PEG 1.7, P/B 5.2, P/S 1.8, EV/EBITDA 11.3.
What is the PEG ratio of YETI?
The PEG ratio of YETI Holdings Inc is 1.66 (P/E divided by earnings growth, as of Nov 6, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of YETI Holdings Inc (YETI)?
Balance-sheet figures for YETI Holdings Inc (as of Nov 6, 2026): return on equity 25.3%, debt of 0.11 per unit of equity. They feed the Quality Score of 77/100, which measures business quality independently of the share price.
How far is YETI from its 52-week high?
YETI Holdings Inc trades at $44.97, about 15% below its 52-week high of $52.68 and 28% above the low of $35.13 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of $54.92 is for.
Which stocks are comparable to YETI Holdings Inc?
From the same area (Consumer Cyclical) we also value Pop Mart International Group, Amer Sports, Inc, Hasbro, Inc, Life Time Group, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is YETI Holdings Inc stock attractive at the current price?
The data as of Nov 6, 2026: price $44.97, calculated fair value $54.92 (+22%), Quality Score 77/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of YETI calculated?
We run YETI Holdings Inc through 24 models from 7 families: DCF Models, Earnings-Based, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of $54.92 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0% above its aggregate fair value. YETI Holdings Inc currently trades 18% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of YETI Holdings Inc (YETI)?
The closing price on Nov 6, 2026 was $44.97. Our model-based fair value is $54.92, about +22% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with YETI Holdings Inc right now?
A fairly wide model range ($33.15 to $71.40) leaves room in how you read the outcome. The price sits in the lower half of our model range, the side with the larger margin of safety. Read the verdict with care: some models are missing inputs, so the estimate scatters more than usual.
Where does the earnings growth of YETI Holdings Inc (YETI) come from?
Earnings per share at YETI Holdings Inc grew +15.6 % a year from 2014 to 2025. Broken into its drivers: revenue per share +15.6 %, EBIT margin −3.0 %, tax rate +1.2 %, residual (interest, one-offs) +1.9 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of YETI Holdings Inc
How large is the market capitalisation of YETI Holdings Inc (YETI)?
The market capitalisation of YETI Holdings Inc is $3.4B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of YETI Holdings Inc (YETI)?
The price-to-sales ratio of YETI Holdings Inc is 1.76 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of YETI Holdings Inc (YETI)?
Earnings per share at YETI Holdings Inc are $2.28 (price ÷ EPS = P/E 19.7). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of YETI Holdings Inc (YETI)?
The net margin of YETI Holdings Inc is 9.2% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of YETI Holdings Inc (YETI)?
The return on equity (ROE) of YETI Holdings Inc is 25.3% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of YETI Holdings Inc (YETI)?
On an EBIT basis the return on assets of YETI Holdings Inc is 17.9% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of YETI Holdings Inc (YETI)?
The operating margin of YETI Holdings Inc is 19.3% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at YETI Holdings Inc (YETI)?
Revenue at YETI Holdings Inc is growing +8.5% versus a year earlier (3y avg +5.4%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at YETI Holdings Inc (YETI)?
Earnings per share at YETI Holdings Inc are growing +54.1% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does YETI Holdings Inc (YETI) carry?
The net debt of YETI Holdings Inc is $40.1M (fiscal year 2025, ≈ 0.2 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
Free · no account needed
Watch YETI Holdings Inc in the live analysis
One click puts YETI Holdings Inc on your watchlist: fair value and trend at a glance, plus comparison, the diversification check and the 27,000+ stock screener.
Some data
Nov 6, 2026