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Shifeng Cultural Development Co Ltd (002862) fair value: what the stock is really worth

As of Nov 10, 2026: fair value (intrinsic value) of Shifeng Cultural Development Co Ltd stock ¥8.81, price ¥14.14, that is 37.7% below the price, quality 37 out of 100. Rating: strongly overvalued. The value is an estimate: none of our valuation models currently carries, it draws on revenue and assets compared with similar companies. Updated daily.

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Consumer Cyclical CN · ISIN CNE100002QN0

SC Shifeng Cultural Development Co Ltd logo Thin data Nov 10, 2026

Shifeng Cultural Development Co Ltd

002862 · SHE
Very expensive, weak quality

Our calculation puts a fair price 38% below what the stock costs today.

Low debt
Profit last quarter +100% vs. a year ago.
Expensive Growth (revenue 5y +10.7 %/yr in CNY)
Fair value ¥8.81 · Strongly overvalued
Quality 37/100
Loss-making · -40.0% net margin (TTM)
Negative free cash flow
Trails peers (1/11)
Narrow moat 14/100
Thin data
Estimate
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

¥29.71 ¥6.10 Fair Value ¥8.81 Jun 2021 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 10, 2026.

How to read this chart

60‑month range ¥6.10 – ¥29.71 · fair‑value band ¥6.61 – ¥11.01 · the ¥14.14 price screens above the ¥8.81 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 10, 2026.

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Company profile

Shifeng Cultural Development Co., Ltd., together with its subsidiaries, engages in the research, development, design, production, and sale of toys in China and Internationally.

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It offers range of toy products, such as electric remote control, infant, car model, animation game derivative, and smart and other toys. The company also develops online video games. It also exports its products.

Shifeng Cultural Development Co., Ltd. was founded in 1992 and is based in Shantou, China.

Stock analysis

Shifeng Cultural Development Co Ltd (002862) currently trades at ¥14.14, while our estimate is ¥8.81, 38% below the price, so the stock looks overvalued today.

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Valuation

None of our valuation models currently carries for this company, usually because of losses or heavy investment. The estimate draws on revenue and assets compared with similar companies and is less precise than a model-based fair value.

Scenario range: ¥6.61 (bear) to ¥11.01 (bull), the price of ¥14.14 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 37/100 (below-average quality), in the Consumer Cyclical sector.

Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.

Shifeng Cultural Development Co Ltd reported revenue of 417M CNY in FY2025 versus 365M CNY in FY2021, a compound +3.4%/yr. Reported net income was −175M CNY in FY2025.

Key figures

Market cap 2.4B CNY (≈ $356M) Small · P/S ratio 5.82 · EPS (TTM) ¥−1.05 · Dividend yield 0.5% · Net margin −40.0% · Return on equity −46.7% · Return on assets (EBIT) −5.1% (5-year average) · Operating margin 0.1%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 14 out of 100 (medium confidence).

What moves the price

The share trades about 44% below its 52-week high and 20% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at 14% fair-value upside, at −38%, 002862 screens richer than that median.

Fair Value

Bear ¥6.61 Fair Value ¥8.81 Bull ¥11.01
Price ¥14.14 · Downside -37.7%
Estimate. None of our valuation models currently carries for this company, usually because of losses or heavy investment. The estimate draws on revenue and assets compared with similar companies and is less precise than a model-based fair value.

Quality Score breakdown

Overall quality 37/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 16
How much profit the company makes from its sales and capital
Quality Growth 13
Are margins and returns getting better?
Cashflow 0
Do the profits arrive as real cash?
Financial strength 66
Debt, balance sheet and risk of trouble
Investment 73
Does it invest with discipline instead of growing at any price?
Low Volatility 60
How calm the share price moves, does not count
Price momentum 23
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 12
Distance to the 52-week high, does not count
New shares 77
Buys back shares or issues new ones?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 30/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
−4.5%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+8.3%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+10.7%
Start year 2020 (pandemic). Over 10 years: +0.0% a year
Revenue growth 13 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.5%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−12.5% (2020) → −15.4% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

002862 screens overvalued: fair value 38% below the price. Compare with Pop Mart International Group →

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Leisure · 182 stocks

Beats the industry median on 1/10 measures
Overall it trails its industry peers.
Valuation
Quality Score 37 · Bottom 25%
Fair Value upside −37.7% · Bottom 25%
Profitability
Return on assets −26.3% · Bottom 25%
Net margin (12 months) −40.0% · Bottom 25%
Operating margin (12 months) 0.1% · Below median
Growth and dividend
Revenue growth (quarter YoY) 1.0% · Below median
Dividend yield (12 months) 0.5% · Bottom 25%
Balance sheet
Debt / equity 0.12× · Below median

Valuation Multiplesvs Leisure median · lower = cheaper

P/B 8.36× · Priciest 25%
P/S (12 months) 5.40× · Priciest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)0 · sector 33
FUTURE (revenue growth)5 · sector 26
PAST (return on equity)0 · sector 24
HEALTH (low debt)94 · sector 94
DIVIDEND (yield)11 · sector 48

VALUE 0: the price sits above our fair-value range.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Leisure stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
Li Ning Company 2331 HK$15.38 HK$29.34 +91% vs 002862
Ninebot Limited 689009 ¥34.66 ¥52.88 +53% vs 002862
Pop Mart International Group 9992 HK$146.60 HK$207.44 +42% vs 002862
Mattel, Inc MAT $16.00 $22.25 +39% vs 002862
Benefit Systems S.A BFT 5,915 PLN 6,771 PLN +14% vs 002862
Planet Fitness, Inc PLNT $61.34 $66.34 +8% vs 002862
Amer Sports, Inc AS $31.86 $19.17 −40% vs 002862
Acushnet Holdings GOLF $85.03 $44.21 −48% vs 002862
Life Time Group LTH $47.42 $16.00 −66% vs 002862
Hasbro, Inc HAS $121.82 $32.71 −73% vs 002862

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Shifeng Cultural Development Co Ltd: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "Shifeng Cultural Development Co Ltd Fair Value". https://www.fairvalue-calculator.com/stock/002862

Frequently asked questions

Is Shifeng Cultural Development Co Ltd (002862) overvalued or undervalued?
As of Nov 10, 2026, our estimate of fair value is ¥8.81 versus a price of ¥14.14, about 38% lower (overvalued).
What is the fair value of 002862?
Our estimate for Shifeng Cultural Development Co Ltd is ¥8.81 (as of Nov 10, 2026), built from audited fundamentals. The current price: ¥14.14.
What is the quality score of 002862?
Shifeng Cultural Development Co Ltd has a Quality Score of 37/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Shifeng Cultural Development Co Ltd (002862)?
Our calculated price target is the estimate of ¥8.81 (as of Nov 10, 2026). Cautious scenario ¥6.61, optimistic scenario ¥11.01. It is an estimate from revenue and assets compared with similar companies, because none of our valuation models currently carries, not an analyst target.
What is the Shifeng Cultural Development Co Ltd stock forecast for 2026?
Our estimate puts fair value at ¥8.81, about 38% lower versus a price of ¥14.14 (overvalued). Cautious scenario ¥6.61, optimistic scenario ¥11.01. The calculation is refreshed regularly with new filings.
What is the revenue of Shifeng Cultural Development Co Ltd (002862)?
Shifeng Cultural Development Co Ltd reported trailing-twelve-month revenue of about 440M CNY (latest available figure, as of Nov 10, 2026).
Does Shifeng Cultural Development Co Ltd pay a dividend?
Shifeng Cultural Development Co Ltd currently shows a dividend yield of 0.54% relative to its recent price (as of Nov 10, 2026).
How much is the dividend of Shifeng Cultural Development Co Ltd (002862)?
Shifeng Cultural Development Co Ltd has a dividend yield of 0.5%.
What is the intrinsic value of Shifeng Cultural Development Co Ltd (002862)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Shifeng Cultural Development Co Ltd it is ¥8.81 per share (as of Nov 10, 2026), against a price of ¥14.14.
Is Shifeng Cultural Development Co Ltd stock overvalued or undervalued in 2026?
As of Nov 10, 2026, 002862 trades above its calculated fair value: price ¥14.14, fair value ¥8.81, a gap of about −38% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 002862?
No. The price is what the market pays today (¥14.14); the fair value is what the company's own numbers justify (¥8.81). For Shifeng Cultural Development Co Ltd the two are ¥5.33 per share apart. That gap is exactly why we show both numbers side by side.
How much is Shifeng Cultural Development Co Ltd worth?
The market values Shifeng Cultural Development Co Ltd at about 2.4B CNY (market capitalisation, as of Nov 10, 2026). Per share that is ¥14.14; our models calculate a fair value of ¥8.81 per share.
What do the bullish and bearish scenarios say about 002862?
Our models span a range for Shifeng Cultural Development Co Ltd: cautious scenario ¥6.61, base ¥8.81, optimistic ¥11.01 per share (as of Nov 10, 2026, price ¥14.14). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Shifeng Cultural Development Co Ltd (002862)?
Balance-sheet figures for Shifeng Cultural Development Co Ltd (as of Nov 10, 2026): return on equity −46.7%, debt of 0.12 per unit of equity. They feed the Quality Score of 37/100, which measures business quality independently of the share price.
How far is 002862 from its 52-week high?
Shifeng Cultural Development Co Ltd trades at ¥14.14, about 44% below its 52-week high of ¥25.10 and 20% above the low of ¥11.79 (as of Nov 10, 2026). Distance from the high says nothing about value: that is what the fair value of ¥8.81 is for.
Which stocks are comparable to Shifeng Cultural Development Co Ltd?
From the same area (Consumer Cyclical) we also value Pop Mart International Group, Amer Sports, Inc, Hasbro, Inc, Life Time Group, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Shifeng Cultural Development Co Ltd stock attractive at the current price?
The data as of Nov 10, 2026: price ¥14.14, calculated fair value ¥8.81 (−38%), Quality Score 37/100. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
Is it still worth investing in stocks now?
The global stock market currently sits 15.1% above its aggregate fair value. Shifeng Cultural Development Co Ltd itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Shifeng Cultural Development Co Ltd (002862)?
The closing price on Nov 10, 2026 was ¥14.14. Our estimate is ¥8.81, about 38% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Shifeng Cultural Development Co Ltd right now?
The price sits above even our optimistic bull case (¥11.01). The favourable scenario is already priced in. Weak quality (37/100) and above fair value at the same time, the margin of safety is missing on both counts. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.

Key figures of Shifeng Cultural Development Co Ltd

How large is the market capitalisation of Shifeng Cultural Development Co Ltd (002862)?
The market capitalisation of Shifeng Cultural Development Co Ltd is 2.4B CNY (≈ $356M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Shifeng Cultural Development Co Ltd (002862)?
The price-to-sales ratio of Shifeng Cultural Development Co Ltd is 5.82 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Shifeng Cultural Development Co Ltd (002862)?
Earnings per share at Shifeng Cultural Development Co Ltd are ¥−1.05. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Shifeng Cultural Development Co Ltd (002862)?
The dividend yield of Shifeng Cultural Development Co Ltd is 0.5%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Shifeng Cultural Development Co Ltd (002862)?
The net margin of Shifeng Cultural Development Co Ltd is −40.0% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Shifeng Cultural Development Co Ltd (002862)?
The return on equity (ROE) of Shifeng Cultural Development Co Ltd is −46.7% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Shifeng Cultural Development Co Ltd (002862)?
On an EBIT basis the return on assets of Shifeng Cultural Development Co Ltd is −5.1% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Shifeng Cultural Development Co Ltd (002862)?
The operating margin of Shifeng Cultural Development Co Ltd is 0.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Shifeng Cultural Development Co Ltd (002862)?
Revenue at Shifeng Cultural Development Co Ltd is growing +1.0% versus a year earlier (3y avg +8.3%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Shifeng Cultural Development Co Ltd (002862)?
Earnings per share at Shifeng Cultural Development Co Ltd are growing +100% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Shifeng Cultural Development Co Ltd (002862) generate?
The free cash flow of Shifeng Cultural Development Co Ltd is −115M CNY (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Shifeng Cultural Development Co Ltd (002862) carry?
The net debt of Shifeng Cultural Development Co Ltd is 152M CNY (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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