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Duiba Group Ltd (1753) fair value: what the stock is really worth

As of Nov 13, 2026: fair value (intrinsic value) of Duiba Group Ltd stock HK$2.57, price HK$1.06, upside +142.5%, quality 52 out of 100. Rating: strongly undervalued. Calculated from audited financials with 7 of our 26 valuation models and 37 quality factors, updated daily.

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Communication Services HK · Based in China · ISIN KYG2856W1033

DG Duiba Group Ltd logo Thin data Nov 14, 2026

Duiba Group Ltd

1753 · HK

Cheap (59% below fair value), solid company and rising price: meets all 3 rules.

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Fair value HK$2.57 · Strongly undervalued 
Rising price (uptrend) 
Low debt 
Even on cautious assumptions the value is 100% above the price (HK$2.12). 
Quality 52/100 
Mixed vs. peers (6/12) 
Changed on Nov 14: HK$0.1427 → HK$2.57 
Weak Growth (revenue 5y −10.6 %/yr in CNY) 
Loss-making · -15.5% net margin (TTM) 
Negative free cash flow over the last twelve months 
Narrow moat 12/100
Thin data 
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What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

HK$2.20 HK$0.1130 Fair Value HK$2.57 Jul 2021 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 14, 2026.

How to read this chart

60‑month range HK$0.1130 – HK$2.20 · fair‑value band HK$2.12 – HK$3.39 · the HK$1.06 price screens below the HK$2.57 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 14, 2026.

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Company profile

Duiba Group Limited, an investment holding company, operates as a user management software-as-a-service (SaaS) platform business in Mainland China.

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The company's SaaS platform offers user management tools, including reward point/membership management, gamification user management, e-commerce live streaming for bank credit cards, enterprise marketing tool, and financial industry live streaming to enhance mobile app user activity and participation on apps.

It is also involved in the internet advertising business and provision of insurance services, promotion services, and instant discount vouchers. Duiba Group Limited was founded in 2014 and is headquartered in Hangzhou, China.

Stock analysis

Duiba Group Ltd (1753) currently trades at HK$1.06, while our model-based Fair Value estimate is HK$2.57, implying the stock looks roughly 59% undervalued today.

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Valuation

Bull case: the Growth DCF group reads highest at a median of HK$2.75 per share, and 6 of the 7 models we run sit above the HK$1.06 price.

Bear case: the Asset-Based group reads lowest at HK$1.02, and 1 of the 7 models stay below the price. Data coverage for this calculation is low.

Scenario range: HK$2.12 (bear) to HK$3.39 (bull), the price of HK$1.06 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 52/100 (solid quality), in the Communication Services sector.

Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.

Duiba Group Ltd reported revenue of 610M CNY in FY2025 versus 1.3B CNY in FY2021, a compound −17.4%/yr. Reported net income was −109M CNY in FY2025.

Key figures

Market cap HK$1.1B (≈ $144M) Micro · P/S ratio 1.64 · Net margin −17.9% · Return on equity −8.7% · Return on assets (EBIT) −5.8% (5-year average) · Operating margin −16.3% · Revenue (TTM) 695M CNY · Revenue growth (YoY) +24.3%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 12 out of 100 (medium confidence).

What moves the price

The share trades about 15% below its 52-week high and 838% above its 52-week low.

For context, the median of 10 Communication Services peers we cover trades at 9% fair-value upside, at 143%, 1753 screens cheaper than that median.

Fair Value models

Bear HK$2.12 Fair Value HK$2.57 Bull HK$3.39
Price HK$1.06 · Upside +142.5%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
FCF DCF HK$2.33 HK$2.86 HK$3.72 82
Growth DCF HK$2.39 HK$2.88 HK$3.63 80
5Y Revenue Exit HK$2.01 HK$2.57 HK$3.39 74
All 7 models by family
DCF Models
FCF DCF HK$2.33 HK$2.86 HK$3.72 82
5Y Revenue Exit HK$2.01 HK$2.57 HK$3.39 74
10Y Revenue Exit HK$2.12 HK$2.51 HK$2.92 68
Multiples
EV/Revenue HK$0.8100 HK$1.41 HK$2.01 52
Asset-Based
NCAV (Graham) HK$0.6800 HK$1.02 HK$1.28 55
Growth DCF
Growth DCF HK$2.39 HK$2.88 HK$3.63 80
Rev-Margin DCF HK$2.01 HK$2.62 HK$3.39 74

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Quality Score breakdown

Overall quality 52/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 4
How much profit the company makes from its sales and capital
Quality Growth 25
Are margins and returns getting better?
Cashflow 100
Do the profits arrive as real cash?
Financial strength 47
Debt, balance sheet and risk of trouble
Investment 82
Does it invest with discipline instead of growing at any price?
Low Volatility 50
How calm the share price moves, does not count
Price momentum 100
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 92
Distance to the 52-week high, does not count
New shares 81
Buys back shares or issues new ones?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 23/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−32.7%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−27.7%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−10.6%
Start year 2020 (pandemic)
Revenue growth 9 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+31.7%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−22.7% (2020) → −23.0% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

Growth Forecast

A lot of optimism in the price
The price assumes more growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−7.3%
The company could shrink this much every year for the next five years and today's price would still be justified.
What forecasts expect
n/a
No analyst forecast available.
Calculated on free cash flow for fiscal year 2025. Over the last twelve months it was negative, so the figure above is uncertain.
After inflation (figures in CNY, China: IMF forecast 1.7% a year to 2030, 1.4% from 2016 to 2025) that is about −8.8% a year for the price.

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Advertising Agencies · 194 stocks

Beats the industry median on 6/11 measures
A mixed picture versus its industry peers.
Valuation
Quality Score 52 · Below median
Fair Value upside +142.5% · Top 25%
Profitability
Return on assets −4.4% · Below median
Net margin (12 months) −15.5% · Bottom 25%
Operating margin (12 months) −16.3% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY) 24.3% · Top 25%
Balance sheet
Debt / equity 0.01× · Below median

Valuation Multiplesvs Advertising Agencies median · lower = cheaper

P/B 0.79× · Cheaper than median
P/S (12 months) 1.38× · Pricier than median
Price / free cash flow (fiscal year) 4.5× · Cheapest 25%
PEG 0.24× · Cheapest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)100 · sector 32
FUTURE (revenue growth)100 · sector 19
PAST (return on equity)0 · sector 6
HEALTH (low debt)100 · sector 98
DIVIDEND (yield)0 · sector 54

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Advertising Agencies stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
The Trade Desk, Inc TTD $15.68 $47.04 +200% vs 1753
Publicis Groupe S.A PUB €105.70 €145.63 +38% vs 1753
Omnicom Group OMC $87.98 $113.06 +29% vs 1753
Magnite, Inc MGNI $29.29 $32.13 +10% vs 1753
AppLovin Corporation APP $409.10 $445.25 +9% vs 1753
Focus Media Information Technology Co 002027 ¥5.49 ¥5.86 +7% vs 1753
JCDecaux SE DEC €28.14 €20.99 −25% vs 1753
Leo Group 002131 ¥4.13 ¥2.07 −50% vs 1753
Easy Click Worldwide Network Technology Co 301171 ¥32.77 ¥11.05 −66% vs 1753
Stagwell Inc STGW $11.27 $2.62 −77% vs 1753

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Duiba Group Ltd: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "Duiba Group Ltd Fair Value". https://www.fairvalue-calculator.com/stock/1753

Frequently asked questions

Is Duiba Group Ltd (1753) overvalued or undervalued?
As of Nov 14, 2026, our model estimates a fair value of HK$2.57 versus a price of HK$1.06, about +143% upside (undervalued).
What is the fair value of 1753?
Our model-based fair value for Duiba Group Ltd is HK$2.57 (as of Nov 14, 2026), built from audited fundamentals. The current price: HK$1.06.
What is the quality score of 1753?
Duiba Group Ltd has a Quality Score of 52/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Duiba Group Ltd (1753)?
Our model-based price target is the fair value of HK$2.57 (as of Nov 14, 2026) from 7 valuation models. Cautious scenario HK$2.12, optimistic scenario HK$3.39. It is a calculation from audited fundamentals, not an analyst target.
What is the Duiba Group Ltd stock forecast for 2026?
Our models put fair value at HK$2.57, about +143% upside versus a price of HK$1.06 (undervalued). Cautious scenario HK$2.12, optimistic scenario HK$3.39. The calculation is refreshed regularly with new filings.
What is the revenue of Duiba Group Ltd (1753)?
Duiba Group Ltd reported trailing-twelve-month revenue of about 695M CNY (latest available figure, as of Nov 14, 2026).
What growth is priced into Duiba Group Ltd (1753)?
For today's price to be fair in a discounted-cash-flow model, Duiba Group Ltd would have to grow free cash flow by -7.3 % per year for five years (discount rate 11.8 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -10.7 % per year. Calculated on free cash flow for fiscal year 2025. Over the last twelve months it was negative, so the figure above is uncertain. As of Nov 14, 2026.
What discount rate (WACC) does the fair value of 1753 use?
Our models discount Duiba Group Ltd at 11.8 %: a base by market capitalisation (micro), damped by beta 0.27, country premium for Hong Kong. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Duiba Group Ltd that is -7.3 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (11.8 %) and the same formula as our fair value.
How much growth has Duiba Group Ltd (1753) delivered so far?
Over the past 5 years revenue at Duiba Group Ltd grew -10.7 % a year. The price currently implies free-cash-flow growth of -7.3 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Duiba Group Ltd (1753) growing?
The median revenue growth in the sector is +3.9 % a year. That is the yardstick for the growth priced into Duiba Group Ltd (-7.3 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Duiba Group Ltd (1753)?
The free-cash-flow yield on the price is 22.15 % in the last fiscal year (free cash flow was negative over the last twelve months): that much free cash flow Duiba Group Ltd produces per unit of market value. When it exceeds the discount rate of our models (11.8 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Duiba Group Ltd (1753)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Duiba Group Ltd it is HK$2.57 per share (as of Nov 14, 2026), against a price of HK$1.06. It is the blended result of 7 valuation models in 4 families (DCF Models, Multiples, Asset-Based, Growth DCF).
Is Duiba Group Ltd stock overvalued or undervalued in 2026?
As of Nov 14, 2026, 1753 trades below its calculated fair value: price HK$1.06, fair value HK$2.57, a gap of about +143% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 1753?
No. The price is what the market pays today (HK$1.06); the fair value is what the company's own numbers justify (HK$2.57). For Duiba Group Ltd the two are HK$1.51 per share apart. That gap is exactly why we show both numbers side by side.
How much is Duiba Group Ltd worth?
The market values Duiba Group Ltd at about HK$1.1B (market capitalisation, as of Nov 14, 2026). Per share that is HK$1.06; our models calculate a fair value of HK$2.57 per share.
What do the bullish and bearish scenarios say about 1753?
Our models span a range for Duiba Group Ltd: cautious scenario HK$2.12, base HK$2.57, optimistic HK$3.39 per share (as of Nov 14, 2026, price HK$1.06). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of 1753?
The PEG ratio of Duiba Group Ltd is 0.24 (P/E divided by earnings growth, as of Nov 14, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of Duiba Group Ltd (1753)?
Balance-sheet figures for Duiba Group Ltd (as of Nov 14, 2026): return on equity −8.7%, debt of 0.01 per unit of equity. They feed the Quality Score of 52/100, which measures business quality independently of the share price.
How far is 1753 from its 52-week high?
Duiba Group Ltd trades at HK$1.06, about 15% below its 52-week high of HK$1.25 and 838% above the low of HK$0.1130 (as of Nov 13, 2026). Distance from the high says nothing about value: that is what the fair value of HK$2.57 is for.
Which stocks are comparable to Duiba Group Ltd?
From the same area (Communication Services) we also value AppLovin Corporation, Publicis Groupe S.A, Omnicom Group, Focus Media Information Technology Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Duiba Group Ltd stock attractive at the current price?
The data as of Nov 14, 2026: price HK$1.06, calculated fair value HK$2.57 (+143%), Quality Score 52/100, from 7 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 1753 calculated?
We run Duiba Group Ltd through 7 models from 4 families: DCF Models, Multiples, Asset-Based, Growth DCF. Every model gets the same audited fundamentals; the fair value of HK$2.57 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.9% above its aggregate fair value. Duiba Group Ltd currently trades 59% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Duiba Group Ltd (1753)?
The closing price on Nov 13, 2026 was HK$1.06. Our model-based fair value is HK$2.57, about +143% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Duiba Group Ltd right now?
The price is below even our cautious bear case (HK$2.12). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid quality (52/100) at a price below fair value, the discount is the argument here, not the business quality.

Key figures of Duiba Group Ltd

How large is the market capitalisation of Duiba Group Ltd (1753)?
The market capitalisation of Duiba Group Ltd is HK$1.1B (≈ $144M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Duiba Group Ltd (1753)?
The price-to-sales ratio of Duiba Group Ltd is 1.64 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the net margin of Duiba Group Ltd (1753)?
The net margin of Duiba Group Ltd is −17.9% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Duiba Group Ltd (1753)?
The return on equity (ROE) of Duiba Group Ltd is −8.7% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Duiba Group Ltd (1753)?
On an EBIT basis the return on assets of Duiba Group Ltd is −5.8% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Duiba Group Ltd (1753)?
The operating margin of Duiba Group Ltd is −16.3% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Duiba Group Ltd (1753)?
Revenue at Duiba Group Ltd is growing +24.3% versus a year earlier (3y avg −27.7%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Duiba Group Ltd (1753)?
Earnings per share at Duiba Group Ltd are growing −48.8% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Duiba Group Ltd (1753) carry?
The net debt of Duiba Group Ltd is 539M CNY (fiscal year 2025, ≈ 2.5 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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