Joy Kie Corporation Limited. (300994) fair value: what the stock is really worth
As of Nov 9, 2026: fair value (intrinsic value) of Joy Kie Corporation Limited. stock ¥13.87, price ¥9.61, upside +44.3%, quality 66 out of 100. Rating: undervalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 5, 2026.
How to read this chart
60‑month range ¥6.67 – ¥40.65 · fair‑value band ¥9.38 – ¥17.61 · the ¥9.61 price screens below the ¥13.87 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 5, 2026.
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Joy Kie Corporation Limited engages in the designing, research and development, producing, and sale of bicycles, accessories, and related derivative products in China and internationally.
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The company offers adult, children's, power-assisted electric bicycles, as well as bicycle parts, cycling equipment, and clothing products; and other complete vehicles. It sells its products under the JoyStar, HILAND, Logan, Xiaoqu, DRBIKE, STITCH, cycmoto, Jiuqi, and Qiwawa brands.
The company also exports its products. Joy Kie Corporation Limited was incorporated in 2000 and is headquartered in Hangzhou, China.
Stock analysis
Joy Kie Corporation Limited. (300994) currently trades at ¥9.61, while our model-based Fair Value estimate is ¥13.87, implying the stock looks roughly 31% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of ¥14.10 per share, and 19 of the 26 models we run sit above the ¥9.61 price.
Bear case: the Asset-Based group reads lowest at ¥3.22, and 7 of the 26 models stay below the price. Data coverage for this calculation is high.
Scenario range: ¥9.38 (bear) to ¥17.61 (bull), the price of ¥9.61 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 66/100 (solid quality), in the Consumer Cyclical sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Joy Kie Corporation Limited. reported revenue of 3.4B CNY in FY2025 versus 3.7B CNY in FY2021, a compound −2.4%/yr. Reported net income was 148M CNY in FY2025, compounding −7.8%/yr from FY2021.
Key figures
Market cap 2.2B CNY (≈ $336M) Small · P/E ratio 40.0 · P/S ratio 0.69 · EPS (TTM) ¥0.2400 · Dividend yield 5.8% · Net margin 1.6% · Return on equity 2.7% · Return on assets (EBIT) 9.1% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 33 out of 100 (low confidence).
What moves the price
The share trades about 43% below its 52-week high and at its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 10% fair-value upside, at 44%, 300994 screens cheaper than that median.
Fair Value models
Bear¥9.38Fair Value ¥13.87Bull¥17.61
Price ¥9.61 · Upside +44.3%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.71/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+20.5%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+12.2%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+8.0%
Start year 2020 (pandemic)
Revenue growth 8 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+8.5%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
−0.9%
Earnings growth per share plus dividend.
Earnings per share, growth per year−6.7%
Dividend (yield on the price)5.8%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.8% → 5%
Growth Forecast
Price in line with expectations
The price assumes about as much growth as the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+5.2%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (China: IMF forecast 1.7% a year to 2030, 1.4% from 2016 to 2025) that is about +3.4% a year for the price.
Compare Joy Kie Corporation Limited. with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Leisure · 170 stocks
Beats the industry median on 6/14 measures
A mixed picture versus its industry peers.
Valuation
Quality Score66 · Top 25%
Fair Value upside+44.3% · Above median
Profitability
Return on equity (12 months)2.7% · Below median
Return on assets6.4% · Above median
Net margin (12 months)1.6% · Below median
Operating margin (12 months)2.6% · Below median
Growth and dividend
Revenue growth (quarter YoY)−8.1% · Bottom 25%
Dividend yield (12 months)5.8% · Top 25%
Balance sheet
Debt / equity0.00× · Lowest 25%
Valuation Multiplesvs Leisure median · lower = cheaper
P/E (12 months)40.0× · Priciest 25%
P/B1.84× · Pricier than median
P/S (12 months)0.69× · Cheapest 25%
Price / free cash flow (fiscal year)22.9× · Pricier than median
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Cite: Fair Value Calculator (2026). "Joy Kie Corporation Limited. Fair Value". https://www.fairvalue-calculator.com/stock/300994
Frequently asked questions
Is Joy Kie Corporation Limited. (300994) overvalued or undervalued?
As of Nov 5, 2026, our model estimates a fair value of ¥13.87 versus a price of ¥9.61, about +44% upside (undervalued).
What is the fair value of 300994?
Our model-based fair value for Joy Kie Corporation Limited. is ¥13.87 (as of Nov 5, 2026), built from audited fundamentals. The current price: ¥9.61.
What is the quality score of 300994?
Joy Kie Corporation Limited. has a Quality Score of 66/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Joy Kie Corporation Limited. (300994)?
Our model-based price target is the fair value of ¥13.87 (as of Nov 5, 2026) from 26 valuation models. Cautious scenario ¥9.38, optimistic scenario ¥17.61. It is a calculation from audited fundamentals, not an analyst target.
What is the Joy Kie Corporation Limited. stock forecast for 2026?
Our models put fair value at ¥13.87, about +44% upside versus a price of ¥9.61 (undervalued). Cautious scenario ¥9.38, optimistic scenario ¥17.61. The calculation is refreshed regularly with new filings.
What is the revenue of Joy Kie Corporation Limited. (300994)?
Joy Kie Corporation Limited. reported trailing-twelve-month revenue of about 3.3B CNY (latest available figure, as of Nov 5, 2026).
Does Joy Kie Corporation Limited. pay a dividend?
Joy Kie Corporation Limited. currently shows a dividend yield of 5.83% relative to its recent price (as of Nov 5, 2026).
How much is the dividend of Joy Kie Corporation Limited. (300994) and when is the ex-dividend date?
Joy Kie Corporation Limited. pays a dividend of ¥0.56 per share a year, a dividend yield of 5.8%. The last ex-dividend date was Jun 11, 2026. A dividend has been paid every year since at least 2021. Free cash flow covers the dividend 0.75 times. Our assessment: Pays more than it earns. The company pays out more in dividends than it earns, and free cash flow clearly does not cover the dividend either. It may need to be cut unless profits recover.
What growth is priced into Joy Kie Corporation Limited. (300994)?
For today's price to be fair in a discounted-cash-flow model, Joy Kie Corporation Limited. would have to grow free cash flow by +5.2 % per year for five years (discount rate 10.4 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +8.0 % per year. As of Nov 5, 2026.
What discount rate (WACC) does the fair value of 300994 use?
Our models discount Joy Kie Corporation Limited. at 10.4 %: a base by market capitalisation (small), damped by beta 0.18, country premium for China. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Joy Kie Corporation Limited. that is +5.2 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (10.4 %) and the same formula as our fair value.
How much growth has Joy Kie Corporation Limited. (300994) delivered so far?
Over the past 5 years revenue at Joy Kie Corporation Limited. grew +8.0 % a year. The price currently implies free-cash-flow growth of +5.2 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Joy Kie Corporation Limited. (300994) growing?
The median revenue growth in the sector is +4.8 % a year. That is the yardstick for the growth priced into Joy Kie Corporation Limited. (+5.2 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Joy Kie Corporation Limited. (300994)?
The free-cash-flow yield on the price is 4.37 %: that much free cash flow Joy Kie Corporation Limited. produces per unit of market value. When it exceeds the discount rate of our models (10.4 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Joy Kie Corporation Limited. (300994)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Joy Kie Corporation Limited. it is ¥13.87 per share (as of Nov 5, 2026), against a price of ¥9.61. It is the blended result of 26 valuation models in 8 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings).
Is Joy Kie Corporation Limited. stock overvalued or undervalued in 2026?
As of Nov 5, 2026, 300994 trades below its calculated fair value: price ¥9.61, fair value ¥13.87, a gap of about +44% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 300994?
No. The price is what the market pays today (¥9.61); the fair value is what the company's own numbers justify (¥13.87). For Joy Kie Corporation Limited. the two are ¥4.26 per share apart. That gap is exactly why we show both numbers side by side.
How much is Joy Kie Corporation Limited. worth?
The market values Joy Kie Corporation Limited. at about 2.2B CNY (market capitalisation, as of Nov 5, 2026). Per share that is ¥9.61; our models calculate a fair value of ¥13.87 per share.
What do the bullish and bearish scenarios say about 300994?
Our models span a range for Joy Kie Corporation Limited.: cautious scenario ¥9.38, base ¥13.87, optimistic ¥17.61 per share (as of Nov 5, 2026, price ¥9.61). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 300994?
Joy Kie Corporation Limited. trades at a price-to-earnings ratio of 40.0 (as of Nov 5, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of ¥13.87 is built from several models across several years. Other multiples: P/B 1.8, P/S 0.7, EV/EBITDA 14.1.
How solid is the balance sheet of Joy Kie Corporation Limited. (300994)?
Balance-sheet figures for Joy Kie Corporation Limited. (as of Nov 5, 2026): return on equity 2.7%, debt of 0.00 per unit of equity. They feed the Quality Score of 66/100, which measures business quality independently of the share price.
How far is 300994 from its 52-week high?
Joy Kie Corporation Limited. trades at ¥9.61, about 43% below its 52-week high of ¥16.84 and at the low of ¥9.59 (as of Nov 9, 2026). Distance from the high says nothing about value: that is what the fair value of ¥13.87 is for.
Which stocks are comparable to Joy Kie Corporation Limited.?
From the same area (Consumer Cyclical) we also value Pop Mart International Group, Amer Sports, Inc, Hasbro, Inc, Life Time Group, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Joy Kie Corporation Limited. stock attractive at the current price?
The data as of Nov 5, 2026: price ¥9.61, calculated fair value ¥13.87 (+44%), Quality Score 66/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 300994 calculated?
We run Joy Kie Corporation Limited. through 26 models from 8 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of ¥13.87 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. Joy Kie Corporation Limited. currently trades 31% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Joy Kie Corporation Limited. (300994)?
The closing price on Nov 9, 2026 was ¥9.61. Our model-based fair value is ¥13.87, about +44% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Joy Kie Corporation Limited. right now?
Solid quality (66/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range (¥9.38 to ¥17.61) leaves room in how you read the outcome.
Key figures of Joy Kie Corporation Limited.
How large is the market capitalisation of Joy Kie Corporation Limited. (300994)?
The market capitalisation of Joy Kie Corporation Limited. is 2.2B CNY (≈ $336M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Joy Kie Corporation Limited. (300994)?
The price-to-sales ratio of Joy Kie Corporation Limited. is 0.69 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Joy Kie Corporation Limited. (300994)?
Earnings per share at Joy Kie Corporation Limited. are ¥0.2400 (price ÷ EPS = P/E 40.0). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Joy Kie Corporation Limited. (300994)?
The dividend yield of Joy Kie Corporation Limited. is 5.8%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Joy Kie Corporation Limited. (300994)?
The net margin of Joy Kie Corporation Limited. is 1.6% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Joy Kie Corporation Limited. (300994)?
The return on equity (ROE) of Joy Kie Corporation Limited. is 2.7% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Joy Kie Corporation Limited. (300994)?
On an EBIT basis the return on assets of Joy Kie Corporation Limited. is 9.1% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Joy Kie Corporation Limited. (300994)?
The operating margin of Joy Kie Corporation Limited. is 2.6% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Joy Kie Corporation Limited. (300994)?
Revenue at Joy Kie Corporation Limited. is growing −8.1% versus a year earlier (3y avg +12.2%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Joy Kie Corporation Limited. (300994)?
Earnings per share at Joy Kie Corporation Limited. are growing −72.2% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Joy Kie Corporation Limited. (300994) hold?
Joy Kie Corporation Limited. holds more cash than debt, 769M CNY net (fiscal year 2024). The company holds more cash than debt, a safety cushion.
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Broad data
Nov 5, 2026