Bonk, Inc (BNKK) fair value: what the stock is really worth
As of Nov 10, 2026: fair value (intrinsic value) of Bonk, Inc stock $1.02, price $0.98, upside +3.9%, quality 29 out of 100. Rating: fairly valued. The value is an estimate: none of our valuation models currently carries, it draws on revenue and assets compared with similar companies. Updated daily.
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Bonk, Inc
BNKK · USThe stock costs about what our calculation considers fair.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 10, 2026.
How to read this chart
60‑month range $0.9070 – $196.00 · fair‑value band $0.7700 – $1.28 · the $0.9816 price screens below the $1.02 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 10, 2026.
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Company profile
Bonk, Inc. provides over-the-counter products and consumer products in the United States. The company offers Safety Shot Beverage, an over-the-counter drink that lowers blood alcohol content to allow recovery from the effects of alcohol by supporting its metabolism.
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It also provides hair loss treatment, vitiligo solution, and sexual wellness products. The company sells its products through direct customers, distributors, retailers, and e-commerce websites. The company was formerly known as Safety Shot, Inc. and changed its name to Bonk, Inc. in October 2025.
Bonk, Inc. was incorporated in 2018 and is headquartered in Scottsdale, Arizona.
Stock analysis
Bonk, Inc (BNKK) currently trades at $0.9816, while our estimate is $1.02, so the stock looks roughly fairly valued today (gap 3.8%).
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Valuation
None of our valuation models currently carries for this company, usually because of losses or heavy investment. The estimate draws on revenue and assets compared with similar companies and is less precise than a model-based fair value.
Scenario range: $0.7700 (bear) to $1.28 (bull), the price of $0.9816 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 29/100 (below-average quality), in the Consumer Defensive sector.
Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Bonk, Inc reported revenue of $3.9M in FY2025 versus $2.9M in FY2021, a compound +8.1%/yr. Reported net income was −$68.2M in FY2025.
Key figures
Market cap $9.3M Micro · P/S ratio 0.99 · EPS (TTM) $−17.29 · Return on equity −332% · Return on assets (EBIT) −196% (5-year average) · Operating margin −179% · Revenue (TTM) $9.3M · Revenue growth (YoY) +24.9%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 3 out of 100 (low confidence).
What moves the price
The share trades about 88% below its 52-week high and 8% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at −22% fair-value upside, at 4%, BNKK screens cheaper than that median.
Fair Value
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Insider trades
In the last 6 months, one officer or director bought shares worth $60,679, on Jul 13, 2026.
- BuyMitchell Austin RudyDirector, 10% owner5× since Apr 9, 2026: 74,714 shares, avg. $1.98$148,254Jul 13, 2026
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Source: SEC Form 4, as of Nov 10, 2026. All filings at the SEC ↗
Revenue & earnings trend
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Compare Bonk, Inc with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Beverages - Non-Alcoholic · 87 stocks
Valuation Multiplesvs Beverages - Non-Alcoholic median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Consumer Staples sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Fair value gap by industry
- Return on assets by industry
- Stock screener with 62 metrics
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Beverages - Non-Alcoholic stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Eastroc Beverage (Group) Co 605499 | ¥112.06 | ¥173.16 | +55% | vs BNKK |
| Nongfu Spring Co 9633 | HK$45.52 | HK$49.26 | +8% | vs BNKK |
| Celsius Holdings CELH | $32.80 | $35.38 | +8% | vs BNKK |
| Monster Beverage Corporation MNST | $45.34 | $41.19 | −9% | vs BNKK |
| Varun Beverages Limited VBL | ₹435.00 | ₹339.34 | −22% | vs BNKK |
| Coca-Cola Europacific Partners PLC CCEP | $117.55 | $89.56 | −24% | vs BNKK |
| PepsiCo, Inc PEP | $143.61 | $97.18 | −32% | vs BNKK |
| Keurig Dr Pepper Inc KDP | $37.59 | $24.43 | −35% | vs BNKK |
| Primo Brands Corporation PRMB | $24.07 | $12.23 | −49% | vs BNKK |
| The Coca-Cola Company KO | $96.91 | $29.32 | −70% | vs BNKK |
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Frequently asked questions
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Key figures of Bonk, Inc
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