Brady Corporation (BRC) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Brady Corporation stock $84.37, price $78.72, upside +7.2%, quality 72 out of 100. Rating: fairly valued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 8, 2026.
How to read this chart
60‑month range $38.89 – $97.95 · fair‑value band $59.05 – $115.46 · the $78.72 price screens below the $84.37 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 8, 2026.
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Brady Corporation manufactures and supplies identification solutions and workplace safety products that identify and protect premises, products, and people in the Americas, Asia, Europe, and Australia.
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The company offers safety signs, traffic signs and control products, floor-marking tapes, pipe markers, labeling systems, spill control products, lockout/tagout devices, personal protection equipment, first aid products, and software and services for safety compliance auditing, procedures writing, and training; materials, radio frequency identification and barcode scanners for product identification, direct part marking, engraving equipment, brand protection labeling, work in process labeling, finished product identification, asset tracking labels, asset tags, and industrial track and trace applications; and handheld printers, wire markers, sleeves, and tags.
It also provides wristbands, labels, printing systems, and other products used in hospital, laboratory, and other healthcare settings for tracking and improving the safety of patients; and badges, lanyards, rigid card printing systems, and access control software.
The company serves industrial manufacturing, electronic manufacturing, healthcare, chemical, oil, gas, alternative energy, automotive, aerospace, governments, mass transit, mechanical contractors, construction, utilities, education, leisure and entertainment, retail and telecommunications, and others.
The Company markets and sells its products through multiple channels, including distributors, a direct sales force, and digital channels. Brady Corporation was incorporated in 1914 and is based in Milwaukee, Wisconsin.
Stock analysis
Brady Corporation (BRC) currently trades at $78.72, while our model-based Fair Value estimate is $84.37, so the stock looks roughly fairly valued today (gap 6.7%).
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Valuation
Bull case: the Multiples group reads highest at a median of $85.74 per share, and 11 of the 26 models we run sit above the $78.72 price.
Bear case: the Dividend Discount group reads lowest at $18.47, and 15 of the 26 models stay below the price. Data coverage for this calculation is high.
Scenario range: $59.05 (bear) to $115.46 (bull), the price of $78.72 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 72/100 (solid quality), in the Industrials sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Brady Corporation reported revenue of $1.7B in FY2026 versus $1.3B in FY2022, a compound +6.3%/yr. Reported net income was $205M in FY2026, compounding +8.2%/yr from FY2022.
Key figures
Market cap $3.8B Mid · P/E ratio 19.1 · P/S ratio 2.26 · EPS (TTM) $4.32 · Dividend yield 1.2% · Net margin 12.4% · Return on equity 16.1% · Return on assets (EBIT) 14.9% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 65 out of 100 (medium confidence).
What moves the price
The share trades about 20% below its 52-week high and 12% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Industrials peers we cover trades at 1% fair-value upside, at 7%, BRC screens cheaper than that median.
Fair Value models
Bear$59.05Fair Value $84.37Bull$115.46
Price $78.72 · Upside +7.2%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2026 figures (about 3 months old). Earnings retained since then ($0.9151 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
In the last 6 months, one officer or director bought shares worth $1.0M, on Jun 10, 2026. Over the same period, one person sold shares worth $615,441.
SaleThomas F DeBruineChief Operating Officer3× since Jan 5, 2026: 12,846 shares, avg. $82.83$1.1MOct 6, 2026
BuyVineet A NargolwalaPresident & CEO, Director13,011 shares at $76.86$1.0MJun 10, 2026
SaleAnn ThorntonCFO and Treasurer4,080 shares at $81.95$334,356Dec 19, 2025
SaleBrett WilmsPresident - EMEA & Australia2× since Nov 19, 2025: 14,685 shares, avg. $75.39$1.1MDec 10, 2025
SaleRussell ShallerPresident & CEO, Director17,130 shares at $81.25$1.4MNov 25, 2025
SaleAndrew GormanGeneral Counsel&Corp Secretary12,528 shares at $80.01$1.0MNov 25, 2025
SaleBradley C RichardsonDirector1,000 shares at $78.33$78,330Nov 21, 2025
SaleElizabeth P BrunoDirector23,705 shares at $74.71$1.8MNov 19, 2025
Plus 23 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.85/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+9.8%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.7%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.7%
Start year 2021 (pandemic). Over 10 years: +4.0% a year
Revenue growth 40 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.0%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
+12.9%
Earnings growth per share plus dividend.
Earnings per share, growth per year+11.7%
Dividend (yield on the price)1.2%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.11.7% vs 10.5%, steady
Profit margin 2021 to 2026 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.15% → 16%
Pace: the 5-year rate starts in 2021 (pandemic)
Growth Forecast
Price in line with expectations
The price assumes about as much growth as the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+6.0%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +3.6% a year for the price.
News mood ⓘNews mood, the average tone of recent news (95 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Hype
Recent news coverage is unusually upbeat, far more positive than stocks are typically covered.
AI conclusion: Moderate moat potential from solid margins and cash flow forms the main strength, while thin public signals and missing confirmation of efficiency or brand advantages mark the key weakness.
Main risk: Execution risks in integrating the Honeywell acquisition could strain core operations and hinder sustained growth in identification solutions.
Brady sold its French first-aid business in October to sharpen focus on identification and productivity solutions after the Honeywell acquisition. The move trims a smaller unit but leaves open whether integration of the larger platform will drive sustained growth or strain core operations. Will the divestiture free capacity for expansion or expose execution risks in scaling?
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Security & Protection Services · 105 stocks
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Brady Corporation Fair Value". https://www.fairvalue-calculator.com/stock/BRC
Frequently asked questions
Is Brady Corporation (BRC) overvalued or undervalued?
As of Nov 8, 2026, our model estimates a fair value of $84.37 versus a price of $78.72, about +7% upside (fairly valued).
What is the fair value of BRC?
Our model-based fair value for Brady Corporation is $84.37 (as of Nov 8, 2026), built from audited fundamentals. The current price: $78.72.
What is the quality score of BRC?
Brady Corporation has a Quality Score of 72/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Brady Corporation (BRC)?
Our model-based price target is the fair value of $84.37 (as of Nov 8, 2026) from 26 valuation models. Cautious scenario $59.05, optimistic scenario $115.46. It is a calculation from audited fundamentals, not an analyst target.
What is the Brady Corporation stock forecast for 2026?
Our models put fair value at $84.37, about +7% upside versus a price of $78.72 (fairly valued). Cautious scenario $59.05, optimistic scenario $115.46. The calculation is refreshed regularly with new filings.
What is the revenue of Brady Corporation (BRC)?
Brady Corporation reported trailing-twelve-month revenue of about $1.7B (latest available figure, as of Nov 8, 2026).
Does Brady Corporation pay a dividend?
Brady Corporation currently shows a dividend yield of 1.24% relative to its recent price (as of Nov 8, 2026).
How much is the dividend of Brady Corporation (BRC) and when is the ex-dividend date?
Brady Corporation pays a dividend of $0.98 per share a year, a dividend yield of 1.2%. The last ex-dividend date was Oct 9, 2026. A dividend has been paid every year since at least 1987. The payout ratio is 22.7% of earnings. Free cash flow covers the dividend 4.53 times. Our assessment: Well covered. A low payout and the dividend is fully funded by free cash flow, a comfortable, sustainable dividend.
What growth is priced into Brady Corporation (BRC)?
For today's price to be fair in a discounted-cash-flow model, Brady Corporation would have to grow free cash flow by +6.0 % per year for five years (discount rate 8.8 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +7.7 % per year. As of Nov 8, 2026.
What discount rate (WACC) does the fair value of BRC use?
Our models discount Brady Corporation at 8.8 %: a base by market capitalisation (mid), damped by beta 0.61, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Brady Corporation that is +6.0 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (8.8 %) and the same formula as our fair value.
How much growth has Brady Corporation (BRC) delivered so far?
Over the past 5 years revenue at Brady Corporation grew +7.7 % a year. The price currently implies free-cash-flow growth of +6.0 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Brady Corporation (BRC) growing?
The median revenue growth in the sector is +7.8 % a year. That is the yardstick for the growth priced into Brady Corporation (+6.0 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Brady Corporation (BRC)?
The free-cash-flow yield on the price is 5.13 %: that much free cash flow Brady Corporation produces per unit of market value. When it exceeds the discount rate of our models (8.8 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Brady Corporation (BRC)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Brady Corporation it is $84.37 per share (as of Nov 8, 2026), against a price of $78.72. It is the blended result of 26 valuation models in 8 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings).
Is Brady Corporation stock overvalued or undervalued in 2026?
As of Nov 8, 2026, BRC trades below its calculated fair value: price $78.72, fair value $84.37, a gap of about +7% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of BRC?
No. The price is what the market pays today ($78.72); the fair value is what the company's own numbers justify ($84.37). For Brady Corporation the two are $5.65 per share apart. That gap is exactly why we show both numbers side by side.
How much is Brady Corporation worth?
The market values Brady Corporation at about $3.8B (market capitalisation, as of Nov 8, 2026). Per share that is $78.72; our models calculate a fair value of $84.37 per share.
What do the bullish and bearish scenarios say about BRC?
Our models span a range for Brady Corporation: cautious scenario $59.05, base $84.37, optimistic $115.46 per share (as of Nov 8, 2026, price $78.72). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of BRC?
Brady Corporation trades at a price-to-earnings ratio of 19.1 (as of Nov 8, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $84.37 is built from several models across several years. Median P/E at fiscal year-end, 10 fiscal years (2017 to 2026), reported earnings, FY2018, FY2020, FY2023 ex one-offs: 18.0. Other multiples: PEG 1.7, P/B 2.8, P/S 2.3, EV/EBITDA 10.4.
What is the PEG ratio of BRC?
The PEG ratio of Brady Corporation is 1.67 (P/E divided by earnings growth, as of Nov 8, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Brady Corporation (BRC)?
Balance-sheet figures for Brady Corporation (as of Nov 8, 2026): return on equity 16.1%, debt of 0.01 per unit of equity. They feed the Quality Score of 72/100, which measures business quality independently of the share price.
How far is BRC from its 52-week high?
Brady Corporation trades at $78.72, about 20% below its 52-week high of $97.95 and 12% above the low of $70.56 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of $84.37 is for.
Which stocks are comparable to Brady Corporation?
From the same area (Industrials) we also value Allegion plc, ADT Inc, Zhejiang Dahua Technology Co, MSA Safety Incorporated, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Brady Corporation stock attractive at the current price?
The data as of Nov 8, 2026: price $78.72, calculated fair value $84.37 (+7%), Quality Score 72/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of BRC calculated?
We run Brady Corporation through 26 models from 8 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of $84.37 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0% above its aggregate fair value. Brady Corporation currently trades 7% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Brady Corporation (BRC)?
The closing price on Nov 6, 2026 was $78.72. Our model-based fair value is $84.37, about +7% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Brady Corporation right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. A fairly wide model range ($59.05 to $115.46) leaves room in how you read the outcome.
Where does the earnings growth of Brady Corporation (BRC) come from?
Earnings per share at Brady Corporation grew +15.1 % a year from 2015 to 2026. Broken into its drivers: revenue per share +3.9 %, EBIT margin +7.8 %, tax rate +1.6 %, residual (interest, one-offs) +1.0 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Brady Corporation
How large is the market capitalisation of Brady Corporation (BRC)?
The market capitalisation of Brady Corporation is $3.8B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Brady Corporation (BRC)?
The price-to-sales ratio of Brady Corporation is 2.26 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Brady Corporation (BRC)?
Earnings per share at Brady Corporation are $4.32 (price ÷ EPS = P/E 19.1). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Brady Corporation (BRC)?
The dividend yield of Brady Corporation is 1.2% (payout 22.7%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Brady Corporation (BRC)?
The net margin of Brady Corporation is 12.4% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Brady Corporation (BRC)?
The return on equity (ROE) of Brady Corporation is 16.1% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Brady Corporation (BRC)?
On an EBIT basis the return on assets of Brady Corporation is 14.9% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Brady Corporation (BRC)?
The operating margin of Brady Corporation is 19.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Brady Corporation (BRC)?
Revenue at Brady Corporation is growing +10.0% versus a year earlier (3y avg +7.7%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Brady Corporation (BRC)?
Earnings per share at Brady Corporation are growing −8.5% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Brady Corporation (BRC) hold?
Brady Corporation holds more cash than debt, $104M net (fiscal year 2026). The company holds more cash than debt, a safety cushion.
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Broad data
Nov 8, 2026