Criteo Sa (CRTO) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Criteo Sa stock $46.26, price $15.42, upside +200.0%, quality 75 out of 100. Rating: strongly undervalued. Calculated from audited financials with 24 of our 26 valuation models and 37 quality factors, updated daily.
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Criteo Sa
CRTO · USThe stock costs 67% less than our calculation considers fair.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 8, 2026.
How to read this chart
60‑month range $14.17 – $49.66 · fair‑value band $34.69 – $57.83 · the $15.42 price screens below the $46.26 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 8, 2026.
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Company profile
Criteo S.A., a technology company, provides platform to connects the commerce ecosystem for brands, agencies, retailers, and media owners to drive measurable business outcomes in North and South America, Europe, the Middle East, Africa, and the Asia-Pacific.
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It operates in two segments, Retail Media and Performance Media. The Retail Media segment connects brands to shoppers at the digital point of sale through personalized ads that appear on retailer websites and across the open internet.
The Performance Media segment encompasses commerce activation, monetization, and services that enable advertisers to reach and convert consumers across channels.
It also offers Commerce Max, a suite of retail media demand-side tools that allow brands, agencies, and retailers to plan and buy media across retailer and open internet inventory with closed-loop, product-level measurement, and return-on-ad-spend optimization; Commerce Growth, a solution for continuous customer acquisition and retention for performance marketers and agencies; and GO, an AI-driven solution that automates campaign creation and optimization.
In addition, the company provides Commerce Yield, which offers monetization solutions that help retailers and marketplaces maximize the value of their digital assets through inventory and data management, packaging, and in-depth insights; Commerce Grid, a commerce-focused supply side platform for media owner data and inventory monetization; and Criteo Shopper Graph, which derives clients' proprietary commerce data, such as transaction activity on their digital properties.
It serves retail, travel and marketplaces, and other commerce companies. Criteo S.A. was incorporated in 2005 and is headquartered in Paris, France.
Stock analysis
Criteo Sa (CRTO) currently trades at $15.42, while our model-based Fair Value estimate is $46.26, implying the stock looks roughly 67% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of $71.42 per share, and 23 of the 24 models we run sit above the $15.42 price.
Bear case: the Earnings-Based group reads lowest at $27.63, and 1 of the 24 models stay below the price. Data coverage for this calculation is low.
Scenario range: $34.69 (bear) to $57.83 (bull), the price of $15.42 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 75/100 (high quality), in the Communication Services sector.
Weak Growth: Growth has flattened: the last year, three and five years all grew more slowly than the long-term average.
Criteo Sa reported revenue of $1.9B in FY2025 versus $2.3B in FY2021, a compound −3.6%/yr. Reported net income was $145M in FY2025, compounding +1.8%/yr from FY2021.
Key figures
Market cap $779M Small · P/E ratio 11.2 · P/S ratio 0.43 · EPS (TTM) $1.38 · Net margin 4.0% · Return on equity 6.2% · Return on assets (EBIT) 5.6% (5-year average) · Operating margin 5.0%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 43 out of 100 (medium confidence).
What moves the price
The last reported earnings sit well below what analysts expect (earnings in transition, for example after write-downs or an earnings dip); whether the stock is cheap or expensive hinges on the expected recovery actually arriving. Read the fair value with that caveat.
The share trades about 34% below its 52-week high and 9% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 10% fair-value upside, at 200%, CRTO screens cheaper than that median.
Fair Value models
All 24 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Insider trades
In the last 6 months, 4 officers or directors sold shares worth $720,671 and none bought.
- SaleConnor McGogneyChief Financial Officer4× since Aug 24, 2026: 1,357 shares, avg. $17.05$23,134Oct 26, 2026
- SaleRyan DamonChief Legal Officer11× since Nov 13, 2025: 44,098 shares, avg. $18.68$823,900Sep 1, 2026
- SaleMichael KomasinskiCEO, Director2× since Aug 6, 2026: 17,215 shares, avg. $17.23$296,697Aug 28, 2026
- SaleSarah JS GlickmanChief Financial Officer6× since Nov 24, 2025: 38,298 shares, avg. $17.86$684,146Aug 6, 2026
- BuyFrederik van der KooiDirector2× since Nov 10, 2025: 10,000 shares, avg. $19.67$196,650Mar 13, 2026
Plus 12 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Source: SEC Form 4, as of Nov 6, 2026. All filings at the SEC ↗
Revenue & earnings trend
Growth Forecast
Watch CRTO, get fair value alerts →
Recent news
- Criteo Expands Performance CTV Capabilities Across Global Markets
- CRITEO REPORTS THIRD QUARTER 2026 RESULTS
- CRITEO APPOINTS JIANCHANG "JC" MAO TO ITS BOARD OF DIRECTORS
- CRITEO TO ANNOUNCE THIRD QUARTER 2026 FINANCIAL RESULTS ON NOVEMBER 4, 2026
Compare Criteo Sa with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Advertising Agencies · 170 stocks
Valuation Multiplesvs Advertising Agencies median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Communication Services sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- P/S ratio by industry
- EBIT margin by industry
- Piotroski F-Score screener with fair value
- Undervalued stocks: Communication Services
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Advertising Agencies stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| The Trade Desk, Inc TTD | $12.93 | $38.79 | +200% | vs CRTO |
| Publicis Groupe S.A PUB | €102.95 | €145.63 | +41% | vs CRTO |
| Omnicom Group OMC | $86.37 | $113.06 | +31% | vs CRTO |
| AppLovin Corporation APP | $391.22 | $430.34 | +10% | vs CRTO |
| Focus Media Information Technology Co 002027 | ¥5.55 | ¥6.11 | +10% | vs CRTO |
| Magnite, Inc MGNI | $27.39 | $30.13 | +10% | vs CRTO |
| JCDecaux SE DEC | €26.66 | €20.99 | −21% | vs CRTO |
| Easy Click Worldwide Network Technology Co 301171 | ¥34.54 | ¥11.05 | −68% | vs CRTO |
| Leo Group 002131 | ¥4.26 | ¥1.06 | −75% | vs CRTO |
| Stagwell Inc STGW | $11.64 | $2.62 | −77% | vs CRTO |
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