Criteo Sa (CRTO) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of Criteo Sa $49.65, price $16.55, upside +200.0%, quality 77 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? Yes
- Good quality? Yes
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Criteo Sa
CRTO · USStrongly undervaluedStrong Fair Value upside with high Quality.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 23, 2026.
How to read this chart
60‑month range $15.86 – $49.66 · fair‑value band $37.23 – $62.06 · the $16.55 price screens below the $49.65 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 23, 2026.
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Company profile
Criteo S.A., a technology company, provides platform to connects the commerce ecosystem for brands, agencies, retailers, and media owners to drive measurable business outcomes in North and South America, Europe, the Middle East, Africa, and the Asia-Pacific. It operates in two segments, Retail Media and Performance Media.
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Criteo S.A., a technology company, provides platform to connects the commerce ecosystem for brands, agencies, retailers, and media owners to drive measurable business outcomes in North and South America, Europe, the Middle East, Africa, and the Asia-Pacific. It operates in two segments, Retail Media and Performance Media. The Retail Media segment connects brands to shoppers at the digital point of sale through personalized ads that appear on retailer websites and across the open internet. The Performance Media segment encompasses commerce activation, monetization, and services that enable advertisers to reach and convert consumers across channels. It also offers Commerce Max, a suite of retail media demand-side tools that allow brands, agencies, and retailers to plan and buy media across retailer and open internet inventory with closed-loop, product-level measurement, and return-on-ad-spend optimization; Commerce Growth, a solution for continuous customer acquisition and retention for performance marketers and agencies; and GO, an AI-driven solution that automates campaign creation and optimization. In addition, the company provides Commerce Yield, which offers monetization solutions that help retailers and marketplaces maximize the value of their digital assets through inventory and data management, packaging, and in-depth insights; Commerce Grid, a commerce-focused supply side platform for media owner data and inventory monetization; and Criteo Shopper Graph, which derives clients' proprietary commerce data, such as transaction activity on their digital properties. It serves retail, travel and marketplaces, and other commerce companies. Criteo S.A. was incorporated in 2005 and is headquartered in Paris, France.
Stock analysis
Criteo Sa (CRTO) currently trades at $16.55, while our model-based Fair Value estimate is $49.65, implying the stock looks roughly 66.7% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of $62.22 per share, and 23 of the 24 models we run sit above the $16.55 price.
Bear case: the Asset-Based group reads lowest at $15.32, and 1 of the 24 models stay below the price. Evidence for this calculation is low.
Scenario range: $37.23 (bear) to $62.06 (bull), the price of $16.55 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 77/100 (high quality), in the Communication Services sector.
Weak Growth: Growth has flattened: the last year, three and five years all grew more slowly than the long-term average.
Criteo Sa reported revenue of $1.9B in FY2025 versus $2.3B in FY2021, a compound −3.6%/yr. Reported net income was $145M in FY2025, compounding +1.8%/yr from FY2021.
Key figures
Market cap $879M · P/E ratio 7.8 · P/S ratio 0.58 · EPS (TTM) $2.13 · Net margin 7.4% · Return on equity 10.4% · Return on assets (EBIT) 5.6% · Operating margin 3.8%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 47 out of 100 (medium confidence).
What moves the price
The last reported earnings sit well below what analysts expect (earnings in transition, for example after write-downs or an earnings dip); whether the stock is cheap or expensive hinges on the expected recovery actually arriving. Read the fair value with that caveat.
The share trades about 29% below its 52-week high and 4% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 20% fair-value upside, at 200%, CRTO screens cheaper than that median.
Fair Value models
All 24 models by family
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Set up alert →Quality Score breakdown
Of which business quality 74 · Market factors (momentum, volatility) 29
Revenue & earnings trend
Growth Forecast
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Earlier news
- CRITEO TO PRESENT AT THE CITI 2026 GLOBAL TMT CONFERENCE ON SEPTEMBER 8, 2026
- Criteo Faces Execution Challenges But Core Product Value Remains, Wedbush Securities Says
Compare Criteo Sa with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Advertising Agencies · 191 stocks
Valuation Multiplesvs Advertising Agencies median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Communication Services sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: Communication Services
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
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| JCDecaux SE DEC | €25.10 | €20.99 | −16% |
| WPP plc WPP | $25.71 | $41.10 | +60% |
| Magnite, Inc MGNI | $24.80 | $27.28 | +10% |
| Ströer SE SAX | €37.62 | €41.69 | +11% |
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