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Fluent Inc (FLNT) fair value: what the stock is really worth

As of Nov 10, 2026: fair value (intrinsic value) of Fluent Inc stock $2.74, price $3.72, that is 26.3% below the price, quality 27 out of 100. Rating: overvalued. The value is an estimate: none of our valuation models currently carries, it draws on revenue and assets compared with similar companies. Updated daily.

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Communication Services US

FI Fluent Inc logo Thin data Nov 10, 2026

Fluent Inc

FLNT · US
Expensive, weak quality

Our calculation puts a fair price 26% below what the stock costs today.

Low debt
Insiders bought $240,023 (6M) · sold $157,582
Fair value $2.74 · Overvalued
Quality 27/100
Weak Growth (revenue 5y −7.6 %/yr in USD)
Loss-making · -11.5% net margin (TTM)
Negative free cash flow
Trails peers (2/11)
Narrow moat 8/100
Thin data
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

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Price vs Fair Value

$17.28 $1.56 Fair Value $2.74 Aug 2021 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 10, 2026.

How to read this chart

60‑month range $1.56 – $17.28 · fair‑value band $2.06 – $3.43 · the $3.72 price screens above the $2.74 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 3 fiscal years are left out: there the valuation rested on only a fraction of the usual models. As of Nov 10, 2026.

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Company profile

Fluent, Inc. provides digital marketing services in the United States and internationally. The company offers customer acquisition services by operating digital marketing campaigns, through which the company connects its advertiser clients with consumers.

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It also provides performance campaigns, such as a trial subscription of a good or service, the submission of a registration form, and the installation of a mobile app; consumer data directly via direct mail, email, telephone, messaging, and other channels; programmatic data offerings; call solutions marketplace; and social media campaigns through Adparlor.

It serves consumer brands; direct marketers; and agencies across a wide range of industries, such as media and entertainment, financial products and services, health and life sciences, retail and consumer, and staffing and recruitment.

Fluent, Inc. was founded in 2010 and is headquartered in New York, New York.

Stock analysis

Fluent Inc (FLNT) currently trades at $3.72, while our estimate is $2.74, 26% below the price, so the stock looks overvalued today.

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Valuation

None of our valuation models currently carries for this company, usually because of losses or heavy investment. The estimate draws on revenue and assets compared with similar companies and is less precise than a model-based fair value.

Scenario range: $2.06 (bear) to $3.43 (bull), the price of $3.72 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 27/100 (below-average quality), in the Communication Services sector.

Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.

Fluent Inc reported revenue of $209M in FY2025 versus $329M in FY2021, a compound −10.8%/yr. Reported net income was −$27.2M in FY2025.

Key figures

Market cap $117M Micro · P/S ratio 0.51 · EPS (TTM) $−0.7500 · Net margin −11.5% · Return on equity −170% · Return on assets (EBIT) −33.5% (5-year average) · Operating margin −9.7% · Revenue (TTM) $202M.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 8 out of 100 (medium confidence).

What moves the price

The share trades about 13% below its 52-week high and 117% above its 52-week low, currently above its 200-day average.

For context, the median of 10 Communication Services peers we cover trades at 12% fair-value upside, at −26%, FLNT screens richer than that median.

Fair Value

Bear $2.06 Fair Value $2.74 Bull $3.43
Price $3.72 · Downside -26.3%
Estimate. None of our valuation models currently carries for this company, usually because of losses or heavy investment. The estimate draws on revenue and assets compared with similar companies and is less precise than a model-based fair value.

Quality Score breakdown

Overall quality 27/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 37
How much profit the company makes from its sales and capital
Quality Growth 23
Are margins and returns getting better?
Cashflow 9
Do the profits arrive as real cash?
Financial strength 18
Debt, balance sheet and risk of trouble
Investment 100
Does it invest with discipline instead of growing at any price?
Low Volatility 42
How calm the share price moves, does not count
Price momentum 74
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 89
Distance to the 52-week high, does not count
New shares 0
Buys back shares or issues new ones?

Open the full quality analysis →

Insider trades

In the last 6 months, 3 officers or directors bought shares worth $240,023, most recently on Sep 14, 2026. Over the same period, 4 people sold shares worth $157,582. Buying cluster

  • BuyJames GeyganDirector, 10% owner3× since Mar 12, 2026: 156,224 shares, avg. $3.18$497,178Sep 14, 2026
  • BuyShawn G RiceDirector of GVIC12,376 shares at $3.38$41,831Sep 14, 2026
  • SaleDavid Allen GraffDirector25,000 shares at $3.00$75,000Sep 10, 2026
  • BuyRyan SchulkeChief Strategy Officer, Director, 10% owner2× since Jun 1, 2026: 7,823 shares, avg. $2.43$19,045Sep 4, 2026
  • SaleJames GeyganDirector, 10% owner1,915 shares at $3.85$7,382Sep 1, 2026
  • SaleShawn G RiceDirector of GVIC1,915 shares at $3.85$7,382Sep 1, 2026
  • BuyKathleen GeyganOfficer of GVIC61,368 shares at $2.75$168,762Jun 12, 2026
  • BuyMatthew ConlinChief Customer Officer, Director, 10% owner5,000 shares at $2.07$10,350Jun 1, 2026
  • SaleRyan MacNab PerfitChief Financial Officer9,604 shares at $2.59$24,874May 26, 2026
  • SaleDonald Huntley PatrickChief Executive Officer19,516 shares at $2.58$50,326May 26, 2026

Plus 1 more entries from the last 12 months.

Plus 15 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.

Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.

Source: SEC Form 4, as of Nov 10, 2026. All filings at the SEC ↗

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 0/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−18.0%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−16.7%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−7.6%
Start year 2020 (pandemic). Over 10 years: +30.9% a year
Revenue growth 18 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+20.0%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
2.7% (2020) → −9.4% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

FLNT screens overvalued: fair value 26% below the price. Compare with AppLovin Corporation →

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Advertising Agencies · 191 stocks

Beats the industry median on 2/10 measures
Overall it trails its industry peers.
Valuation
Quality Score 27 · Bottom 25%
Fair Value upside −26.3% · Below median
Profitability
Return on assets −30.5% · Bottom 25%
Net margin (12 months) −11.5% · Bottom 25%
Operating margin (12 months) −9.7% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY) 8.4% · Above median
Balance sheet
Debt / equity 0.21× · Above median

Valuation Multiplesvs Advertising Agencies median · lower = cheaper

P/B 6.44× · Priciest 25%
P/S (12 months) 0.58× · Cheaper than median
PEG 1.81× · Pricier than median

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)0 · sector 33
FUTURE (revenue growth)42 · sector 19
PAST (return on equity)0 · sector 7
HEALTH (low debt)90 · sector 98
DIVIDEND (yield)0 · sector 55

VALUE 0: the price sits above our fair-value range.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Advertising Agencies stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
The Trade Desk, Inc TTD $15.42 $46.26 +200% vs FLNT
Publicis Groupe S.A PUB €103.95 €145.63 +40% vs FLNT
Omnicom Group OMC $88.84 $113.06 +27% vs FLNT
AppLovin Corporation APP $395.51 $451.00 +14% vs FLNT
Magnite, Inc MGNI $28.52 $31.94 +12% vs FLNT
Focus Media Information Technology Co 002027 ¥5.64 ¥6.11 +8% vs FLNT
JCDecaux SE DEC €27.56 €20.99 −24% vs FLNT
Easy Click Worldwide Network Technology Co 301171 ¥34.63 ¥11.05 −68% vs FLNT
Leo Group 002131 ¥4.32 ¥1.06 −75% vs FLNT
Stagwell Inc STGW $11.28 $2.62 −77% vs FLNT

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Fluent Inc: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "Fluent Inc Fair Value". https://www.fairvalue-calculator.com/stock/FLNT

Frequently asked questions

Is Fluent Inc (FLNT) overvalued or undervalued?
As of Nov 10, 2026, our estimate of fair value is $2.74 versus a price of $3.72, about 26% lower (overvalued).
What is the fair value of FLNT?
Our estimate for Fluent Inc is $2.74 (as of Nov 10, 2026), built from audited fundamentals. The current price: $3.72.
What is the quality score of FLNT?
Fluent Inc has a Quality Score of 27/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Fluent Inc (FLNT)?
Our calculated price target is the estimate of $2.74 (as of Nov 10, 2026). Cautious scenario $2.06, optimistic scenario $3.43. It is an estimate from revenue and assets compared with similar companies, because none of our valuation models currently carries, not an analyst target.
What is the Fluent Inc stock forecast for 2026?
Our estimate puts fair value at $2.74, about 26% lower versus a price of $3.72 (overvalued). Cautious scenario $2.06, optimistic scenario $3.43. The calculation is refreshed regularly with new filings.
What is the revenue of Fluent Inc (FLNT)?
Fluent Inc reported trailing-twelve-month revenue of about $202M (latest available figure, as of Nov 10, 2026).
What is the intrinsic value of Fluent Inc (FLNT)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Fluent Inc it is $2.74 per share (as of Nov 10, 2026), against a price of $3.72.
Is Fluent Inc stock overvalued or undervalued in 2026?
As of Nov 10, 2026, FLNT trades above its calculated fair value: price $3.72, fair value $2.74, a gap of about −26% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of FLNT?
No. The price is what the market pays today ($3.72); the fair value is what the company's own numbers justify ($2.74). For Fluent Inc the two are $0.9800 per share apart. That gap is exactly why we show both numbers side by side.
How much is Fluent Inc worth?
The market values Fluent Inc at about $117M (market capitalisation, as of Nov 10, 2026). Per share that is $3.72; our models calculate a fair value of $2.74 per share.
What do the bullish and bearish scenarios say about FLNT?
Our models span a range for Fluent Inc: cautious scenario $2.06, base $2.74, optimistic $3.43 per share (as of Nov 10, 2026, price $3.72). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of FLNT?
The PEG ratio of Fluent Inc is 1.81 (P/E divided by earnings growth, as of Nov 10, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Fluent Inc (FLNT)?
Balance-sheet figures for Fluent Inc (as of Nov 10, 2026): return on equity −170.5%, debt of 0.21 per unit of equity. They feed the Quality Score of 27/100, which measures business quality independently of the share price.
How far is FLNT from its 52-week high?
Fluent Inc trades at $3.72, about 13% below its 52-week high of $4.27 and 117% above the low of $1.72 (as of Nov 10, 2026). Distance from the high says nothing about value: that is what the fair value of $2.74 is for.
Which stocks are comparable to Fluent Inc?
From the same area (Communication Services) we also value AppLovin Corporation, Publicis Groupe S.A, Omnicom Group, Focus Media Information Technology Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Fluent Inc stock attractive at the current price?
The data as of Nov 10, 2026: price $3.72, calculated fair value $2.74 (−26%), Quality Score 27/100. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
Is it still worth investing in stocks now?
The global stock market currently sits 15.1% above its aggregate fair value. Fluent Inc itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Fluent Inc (FLNT)?
The closing price on Nov 10, 2026 was $3.72. Our estimate is $2.74, about 26% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Fluent Inc right now?
The price sits above even our optimistic bull case ($3.43). The favourable scenario is already priced in. Weak quality (27/100) and above fair value at the same time, the margin of safety is missing on both counts. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.

Key figures of Fluent Inc

How large is the market capitalisation of Fluent Inc (FLNT)?
The market capitalisation of Fluent Inc is $117M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Fluent Inc (FLNT)?
The price-to-sales ratio of Fluent Inc is 0.51 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Fluent Inc (FLNT)?
Earnings per share at Fluent Inc are $−0.7500. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Fluent Inc (FLNT)?
The net margin of Fluent Inc is −11.5% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Fluent Inc (FLNT)?
The return on equity (ROE) of Fluent Inc is −170% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Fluent Inc (FLNT)?
On an EBIT basis the return on assets of Fluent Inc is −33.5% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Fluent Inc (FLNT)?
The operating margin of Fluent Inc is −9.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Fluent Inc (FLNT)?
Revenue at Fluent Inc is growing +8.4% versus a year earlier (3y avg −16.7%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Fluent Inc (FLNT)?
Earnings per share at Fluent Inc are growing +335% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Fluent Inc (FLNT) generate?
The free cash flow of Fluent Inc is −$1.5M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Fluent Inc (FLNT) carry?
The net debt of Fluent Inc is $24.7M (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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