Flutter Entertainment plc (FLUT) fair value: what the stock is really worth
As of Nov 4, 2026: fair value (intrinsic value) of Flutter Entertainment plc stock $145, price $81.79, upside +77.0%, quality 53 out of 100. Rating: strongly undervalued. Calculated from audited financials with 10 of our 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 3, 2026.
How to read this chart
60‑month range $74.26 – $308.60 · fair‑value band $64.09 – $325.18 · the $81.79 price screens below the $144.78 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 3, 2026.
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Flutter Entertainment plc operates as a sports betting and gaming company in the United States, the United Kingdom, Ireland, Australia, Italy, and internationally.
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It provides sportsbooks; iGaming products, such as blackjack, roulette, slot machines, poker, and rummy, as well as lottery products; and sports betting products, which include Betfair betting exchanges, daily fantasy sports, and horse racing wagering under the TVG brand.
The company offers sports betting and gaming services through fanduel.com, tvg.com, betfair.com, paddypower.com, and paddypower.ie, sportsbet.com.au, pokerstars.com, betfair.com, sisal.it, maxbet.rs, and adjarabet.com websites under the FanDuel, Sky Betting & Gaming, Sportsbet, PokerStars, Paddy Power, Sisal, tombola, Betfair, TVG, Adjarabet, and MaxBet brands, as well as live poker tours and events.
It also provides business-to-business pricing and risk management services. The company was formerly known as Paddy Power Betfair plc and changed its name to Flutter Entertainment plc in 2019. Flutter Entertainment plc was incorporated in 1958 and is headquartered in New York, New York.
Stock analysis
Flutter Entertainment plc (FLUT) currently trades at $81.79, while our model-based Fair Value estimate is $144.78, implying the stock looks roughly 44% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of $121.04 per share, and 7 of the 10 models we run sit above the $81.79 price.
Bear case: the Growth DCF group reads lowest at $53.02, and 3 of the 10 models stay below the price. Data coverage for this calculation is medium.
Scenario range: $64.09 (bear) to $325.18 (bull), the price of $81.79 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 53/100 (solid quality), in the Consumer Cyclical sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Flutter Entertainment plc reported revenue of $16.4B in FY2025 versus $8.3B in FY2021, a compound +18.5%/yr. Reported net income was −$380M in FY2025.
Key figures
Market cap $14.3B Large · P/S ratio 0.79 · EPS (TTM) $−4.26 · Net margin −4.4% · Return on equity −7.9% · Return on assets (EBIT) 0.2% · Operating margin −3.3% · Revenue (TTM) $17.2B.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 24 out of 100 (medium confidence).
What moves the price
The share trades about 65% below its 52-week high and 10% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 12% fair-value upside, at 77%, FLUT screens cheaper than that median.
Fair Value models
Bear$64.09Fair Value $144.78Bull$325.18
Price $81.79 · Upside +77.0%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
In the last 6 months, 7 officers or directors bought shares worth $1.0M, most recently on May 12, 2026. Over the same period, 13 people sold shares worth $1.2M. Buying cluster
SaleDon H LiuChief Legal Officer2× since May 13, 2026: 1,824 shares, avg. $94.76$172,844Sep 1, 2026
SaleJeremy Peter JacksonChief Executive Officer, Director4× since Mar 11, 2026: 11,284 shares, avg. $100.97$1.1MSep 1, 2026
SaleJames Philip BishopChief Operating Officer741 shares at $97.86$72,514Sep 1, 2026
SaleDaniel Mark TaylorPresident FLUT; CEO FLUT Intl791 shares at $97.86$77,407Sep 1, 2026
SaleRobert ColdrakeChief Financial Officer3× since Mar 11, 2026: 5,452 shares, avg. $105.21$573,615Sep 1, 2026
SaleRobert R BennettDirector135 shares at $94.63$12,775May 28, 2026
SaleJohn A BryantDirector214 shares at $94.63$20,251May 28, 2026
SaleHolly K KoeppelDirector135 shares at $94.63$12,775May 28, 2026
SaleAlfred F Hurley JrFormer Director135 shares at $94.63$12,775May 28, 2026
SaleChristine M McCarthyDirector135 shares at $94.63$12,775May 28, 2026
Plus 12 more entries from the last 12 months.
Plus 13 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.62/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+16.6%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+20.1%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+22.1%
Start year 2020 (pandemic)
Revenue growth 6 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+34.8%
’19
’20
’21
’22
’23
’24
’25
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
2.3% (2020) → 3.4% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
Price in line with expectations
The price assumes less growth than the company has delivered so far and about what analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+10.1%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+7.3%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +7.5% a year for the price and +4.8% for the forecasts.
AI conclusion: Moderate organizational capital from scale in gambling forms the main strength, while negative profitability, goodwill impairment and elevated leverage signal limited pricing power plus accounting concerns as the chief weakness.
Main risk: Higher UK remote gaming and betting duties could force further cost cuts or reduced investment in customer offerings and hit profitability in a key mature market.
Bull case: By leveraging its scale and data capabilities Flutter could integrate prediction markets successfully while adapting to tax changes through efficiency gains and share gains in the UK and US.
Bear case: If regulatory pressures mount and prediction markets capture significant engagement Flutter could face sustained margin compression and slower growth across its core markets.
FanDuel is pulling ahead of DraftKings with rising active users through the early NFL weeks. The group at the same time faces the effects of its recent CEO transition and the revenue hit from exiting Brazil. Will the US engagement gains prove strong enough to offset those pressures?
Compare Flutter Entertainment plc with another stock
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Gambling · 44 stocks
Beats the industry median on 4/11 measures
Overall it trails its industry peers.
Valuation
Quality Score53 · Below median
Fair Value upside+77.0% · Above median
Profitability
Return on assets−1.3% · Bottom 25%
Net margin (12 months)−4.4% · Bottom 25%
Operating margin (12 months)−3.3% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY)3.3% · Below median
Balance sheet
Debt / equity1.35× · Above median
Valuation Multiplesvs Gambling median · lower = cheaper
P/B1.58× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Flutter Entertainment plc Fair Value". https://www.fairvalue-calculator.com/stock/FLUT
Frequently asked questions
Is Flutter Entertainment plc (FLUT) overvalued or undervalued?
As of Nov 3, 2026, our model estimates a fair value of $144.78 versus a price of $81.79, about +77% upside (undervalued).
What is the fair value of FLUT?
Our model-based fair value for Flutter Entertainment plc is $144.78 (as of Nov 3, 2026), built from audited fundamentals. The current price: $81.79.
What is the quality score of FLUT?
Flutter Entertainment plc has a Quality Score of 53/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Flutter Entertainment plc (FLUT)?
Our model-based price target is the fair value of $144.78 (as of Nov 3, 2026) from 10 valuation models. Cautious scenario $64.09, optimistic scenario $325.18. It is a calculation from audited fundamentals, not an analyst target.
What is the Flutter Entertainment plc stock forecast for 2026?
Our models put fair value at $144.78, about +77% upside versus a price of $81.79 (undervalued). Cautious scenario $64.09, optimistic scenario $325.18. The calculation is refreshed regularly with new filings.
What is the revenue of Flutter Entertainment plc (FLUT)?
Flutter Entertainment plc reported trailing-twelve-month revenue of about $17.2B (latest available figure, as of Nov 3, 2026).
What growth is priced into Flutter Entertainment plc (FLUT)?
For today's price to be fair in a discounted-cash-flow model, Flutter Entertainment plc would have to grow free cash flow by +10.1 % per year for five years (discount rate 9.6 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +22.1 % per year. As of Nov 3, 2026.
What discount rate (WACC) does the fair value of FLUT use?
Our models discount Flutter Entertainment plc at 9.6 %: a base by market capitalisation (large), damped by beta 1.14, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Flutter Entertainment plc that is +10.1 % per year a year over ten years, using the same discount rate (9.6 %) and the same formula as our fair value.
How much growth has Flutter Entertainment plc (FLUT) delivered so far?
Over the past 5 years revenue at Flutter Entertainment plc grew +22.1 % a year. The price currently implies +10.1 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Flutter Entertainment plc (FLUT) growing?
The median revenue growth in the sector is +4.6 % a year. That is the yardstick for the growth priced into Flutter Entertainment plc (+10.1 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Flutter Entertainment plc (FLUT)?
The free-cash-flow yield on the price is 7.54 %: that much free cash flow Flutter Entertainment plc produces per unit of market value. When it exceeds the discount rate of our models (9.6 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Flutter Entertainment plc (FLUT)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Flutter Entertainment plc it is $144.78 per share (as of Nov 3, 2026), against a price of $81.79. It is the blended result of 10 valuation models (cash flow, earnings, asset, dividend).
Is Flutter Entertainment plc stock overvalued or undervalued in 2026?
As of Nov 3, 2026, FLUT trades below its calculated fair value: price $81.79, fair value $144.78, a gap of about +77% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of FLUT?
No. The price is what the market pays today ($81.79); the fair value is what the company's own numbers justify ($144.78). For Flutter Entertainment plc the two are $62.99 per share apart. That gap is exactly why we show both numbers side by side.
How much is Flutter Entertainment plc worth?
The market values Flutter Entertainment plc at about $14.3B (market capitalisation, as of Nov 3, 2026). Per share that is $81.79; our models calculate a fair value of $144.78 per share.
What do the bullish and bearish scenarios say about FLUT?
Our models span a range for Flutter Entertainment plc: cautious scenario $64.09, base $144.78, optimistic $325.18 per share (as of Nov 3, 2026, price $81.79). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of FLUT?
The PEG ratio of Flutter Entertainment plc is 0.19 (P/E divided by earnings growth, as of Nov 3, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of Flutter Entertainment plc (FLUT)?
Balance-sheet figures for Flutter Entertainment plc (as of Nov 3, 2026): return on equity −7.9%, debt of 1.35 per unit of equity. They feed the Quality Score of 53/100, which measures business quality independently of the share price.
How far is FLUT from its 52-week high?
Flutter Entertainment plc trades at $81.79, about 65% below its 52-week high of $234.45 and 10% above the low of $74.26 (as of Nov 4, 2026). Distance from the high says nothing about value: that is what the fair value of $144.78 is for.
Which stocks are comparable to Flutter Entertainment plc?
From the same area (Consumer Cyclical) we also value Evolution AB, The Lottery Corporation, Lottomatica Group, Light & Wonder, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Flutter Entertainment plc stock attractive at the current price?
The data as of Nov 3, 2026: price $81.79, calculated fair value $144.78 (+77%), Quality Score 53/100, from 10 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of FLUT calculated?
We run Flutter Entertainment plc through 10 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $144.78, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 15.5% above its aggregate fair value. Flutter Entertainment plc currently trades 44% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Flutter Entertainment plc (FLUT)?
The closing price on Nov 4, 2026 was $81.79. Our model-based fair value is $144.78, about +77% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Flutter Entertainment plc right now?
The model range is unusually wide ($64.09 to $325.18). The outcome hinges heavily on assumptions, so read the point estimate with caution. Solid quality (53/100) at a price below fair value, the discount is the argument here, not the business quality.
Key figures of Flutter Entertainment plc
How large is the market capitalisation of Flutter Entertainment plc (FLUT)?
The market capitalisation of Flutter Entertainment plc is $14.3B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Flutter Entertainment plc (FLUT)?
The price-to-sales ratio of Flutter Entertainment plc is 0.79 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Flutter Entertainment plc (FLUT)?
Earnings per share at Flutter Entertainment plc are $−4.26. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Flutter Entertainment plc (FLUT)?
The net margin of Flutter Entertainment plc is −4.4% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Flutter Entertainment plc (FLUT)?
The return on equity (ROE) of Flutter Entertainment plc is −7.9% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Flutter Entertainment plc (FLUT)?
On an EBIT basis the return on assets of Flutter Entertainment plc is 0.2% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Flutter Entertainment plc (FLUT)?
The operating margin of Flutter Entertainment plc is −3.3% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Flutter Entertainment plc (FLUT)?
Revenue at Flutter Entertainment plc is growing +3.3% versus a year earlier (3y avg +20.1%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Flutter Entertainment plc (FLUT)?
Earnings per share at Flutter Entertainment plc are growing −21.7% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Flutter Entertainment plc (FLUT) carry?
The net debt of Flutter Entertainment plc is $9.5B (fiscal year 2025, ≈ 8.8 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Nov 3, 2026