General Motors Company (GM) fair value: what the stock is really worth
As of Nov 5, 2026: fair value (intrinsic value) of General Motors Company stock $108, price $89.33, upside +20.7%, quality 48 out of 100. Rating: undervalued. Calculated from audited financials with 20 of our 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 5, 2026.
How to read this chart
60‑month range $25.86 – $92.43 · fair‑value band $64.75 – $144.78 · the $89.33 price screens below the $107.81 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 5, 2026.
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General Motors Company designs, builds, and sells trucks, crossovers, cars, and automobile parts worldwide. It operates through GM North America, GM International, and GM Financial segments.
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The company markets its vehicles primarily under the Buick, Cadillac, Chevrolet, GMC, Baojun, and Wuling brand names.
In addition, it sells trucks, crossovers, cars, and automobile parts through retail dealers, distributors and dealers, as well as to fleet customers, including daily rental car companies, commercial fleet customers, leasing companies, and governments.
Further, the company offers various range of after-sale services through dealer network, such as maintenance, light repairs, collision repairs, vehicle accessories, and extended service warranties. Additionally, it provides automotive financing; and software-enabled services and subscriptions.
General Motors Company was founded in 1908 and is based in Detroit, Michigan.
Stock analysis
General Motors Company (GM) currently trades at $89.33, while our model-based Fair Value estimate is $107.81, implying the stock looks roughly 17% undervalued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of $80.24 per share, and 4 of the 18 models we run sit above the $89.33 price.
Bear case: the Earnings-Based group reads lowest at $38.52, and 14 of the 18 models stay below the price. Data coverage for this calculation is high.
Scenario range: $64.75 (bear) to $144.78 (bull), the price of $89.33 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 48/100 (below-average quality), in the Consumer Cyclical sector.
Mixed Growth: Spin-off in 2009: revenue and profit before it include the divested business. Growth is measured afresh from 2009.
General Motors Company reported revenue of $185B in FY2025 versus $127B in FY2021, a compound +9.9%/yr. Reported net income was $2.7B in FY2025, compounding −28.0%/yr from FY2021.
Key figures
Market cap $82.1B Large · P/E ratio 19.5 · P/S ratio 0.44 · EPS (TTM) $4.57 · Dividend yield 0.8% · Net margin 2.1% · Return on equity 6.3% · Return on assets (EBIT) 3.3%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 36 out of 100 (medium confidence).
What moves the price
The share trades about 3% below its 52-week high and 33% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 6% fair-value upside, at 21%, GM screens cheaper than that median.
Fair Value models
Bear$64.75Fair Value $107.81Bull$144.78
Price $89.33 · Upside +20.7%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then ($3.30 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
FCF DCF$39.07$78.28$144.2576
Residual Income$53.00$52.79$54.4176
Growth DCF$42.80$80.24$138.7075
All 20 models by family
DCF Models
FCF DCF$39.07$78.28$144.2576
Owner Earnings$28.98$65.05$125.7372
5Y Revenue Exitn/an/a$18.0669
5Y EBITDA Exit$59.62$130.57$221.2072
5Y P/E Exitn/a$13.49$39.3868
10Y Revenue Exit$3.52$20.18$37.6061
10Y EBITDA Exit$50.03$104.31$166.4766
10Y P/E Exit$10.01$30.70$51.1261
Earnings-Based
Graham-Dodd$21.60$38.52$47.4266
Dividend Discount
Gordon GGM$6.43$8.13$9.7769
DDM Multi-Stage$6.43$8.47$10.7567
Multiples
P/E Multiple$52.42$69.89$87.3663
P/S Multiple$40.50$54.00$67.5058
P/B Multiple$67.71$90.27$112.8455
EV/EBITDA$56.70$118.53$180.3664
Asset-Based
NCAV (Graham)$33.43$44.80$66.8654
Growth DCF
Growth DCF$42.80$80.24$138.7075
Rev-Margin DCFn/an/a$23.1269
Economic Profit
Residual Income$53.00$52.79$54.4176
Growth Earnings
Growth-Adj P/E$36.95$52.78$68.6267
The fair value above starts from this blend and is adjusted for a cyclical trough year.
In the last 6 months, 6 officers or directors sold shares worth $110.0M and none bought.
SaleGrant Michael DixtonExecutive Vice President40,000 shares at $88.44$3.5MAug 3, 202610b5-1 plan
SaleChristopher HattoVice President & CAO3× since Nov 12, 2025: 21,514 shares, avg. $81.94$1.8MJul 28, 202610b5-1 plan
SaleMary T BarraChair & CEO, Director5× since May 26, 2026: 1,019,032 shares, avg. $85.40$87.0MJul 28, 202610b5-1 plan
SaleMark L ReussPresident2× since Feb 17, 2026: 551,803 shares, avg. $81.74$45.1MJul 28, 202610b5-1 plan
SaleRory HarveyExecutive Vice President3× since May 22, 2026: 103,152 shares, avg. $83.34$8.6MJul 27, 202610b5-1 plan
SalePaul A JacobsonExecutive Vice President & CFO40,000 shares at $80.00$3.2MMay 26, 202610b5-1 plan
Plus 9 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.55/100
Spin-off in 2009: revenue and profit before it include the divested business. Growth is measured afresh from 2009.
Revenue growth 1 year
−1.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+5.7%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+8.6%
Start year 2020 (pandemic). Over 10 years: +2.0% a year
Revenue growth 16 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.6%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
−9.1%
Earnings growth per share plus dividend.
Earnings per share, growth per year−9.9%
Dividend (yield on the price)0.8%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−9.9% vs −7.3%, steady
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.5% → 2%
Pace: the 5-year rate starts in 2020 (pandemic)
Growth Forecast
A lot of optimism in the price
The price assumes about as much growth as the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+7.3%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+1.6%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +4.8% a year for the price and −0.8% for the forecasts.
News mood ⓘNews mood, the average tone of recent news (100 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Negative
Recent news coverage is more negative than average.
AI conclusion: GM's business quality is constrained by limited moat signals in a competitive cyclical industry with thin margins and high leverage, yet it benefits from steady cash generation in its truck and SUV operations.
Main risk: Manufacturers such as BYD, Geely and Chery could take market share from GM outside the US with vehicles developed in roughly half the time and at lower cost, forcing price cuts or margin pressure on GM's models.
Bull case: GM could leverage its scale, proprietary data and AI-driven development tools to match Chinese speed and costs while using its strong truck and SUV lineup to fund a more selective EV push.
Bear case: If Chinese rivals expand further and policy support for EVs remains weak, GM might face sustained margin erosion in key markets and repeated write-downs that slow its overall technology investments.
GM generates steady cash from its truck and SUV business even as electric vehicle sales slow. Our models see it as undervalued. The company authorized a new multi-year share repurchase program while planning hybrid versions of its three-row SUVs. Will the cash returns from established models outweigh the costs of adjusting its electrification path?
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Auto Manufacturers · 108 stocks
Beats the industry median on 9/15 measures
Overall it ranks above its industry peers.
Valuation
Quality Score48 · Above median
Fair Value upside+20.7% · Above median
Profitability
Return on equity (12 months)6.3% · Above median
Return on assets1.0% · Below median
Net margin (12 months)2.1% · Below median
Operating margin (12 months)7.3% · Above median
Growth and dividend
Revenue growth (quarter YoY)2.9% · Below median
Dividend yield (12 months)0.8% · Bottom 25%
Balance sheet
Debt / equity1.55× · Highest 25%
Valuation Multiplesvs Auto Manufacturers median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "General Motors Company Fair Value". https://www.fairvalue-calculator.com/stock/GM
Frequently asked questions
Is General Motors Company (GM) overvalued or undervalued?
As of Nov 5, 2026, our model estimates a fair value of $107.81 versus a price of $89.33, about +21% upside (undervalued).
What is the fair value of GM?
Our model-based fair value for General Motors Company is $107.81 (as of Nov 5, 2026), built from audited fundamentals. The current price: $89.33.
What is the quality score of GM?
General Motors Company has a Quality Score of 48/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for General Motors Company (GM)?
Our model-based price target is the fair value of $107.81 (as of Nov 5, 2026) from 20 valuation models. Cautious scenario $64.75, optimistic scenario $144.78. It is a calculation from audited fundamentals, not an analyst target.
What is the General Motors Company stock forecast for 2026?
Our models put fair value at $107.81, about +21% upside versus a price of $89.33 (undervalued). Cautious scenario $64.75, optimistic scenario $144.78. The calculation is refreshed regularly with new filings.
What is the revenue of General Motors Company (GM)?
General Motors Company reported trailing-twelve-month revenue of about $187B (latest available figure, as of Nov 5, 2026).
Does General Motors Company pay a dividend?
General Motors Company currently shows a dividend yield of 0.77% relative to its recent price (as of Nov 5, 2026).
What growth is priced into General Motors Company (GM)?
For today's price to be fair in a discounted-cash-flow model, General Motors Company would have to grow free cash flow by +7.3 % per year for five years (discount rate 10.2 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +8.6 % per year. As of Nov 5, 2026.
What discount rate (WACC) does the fair value of GM use?
Our models discount General Motors Company at 10.2 %: a base by market capitalisation (large), damped by beta 1.40, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For General Motors Company that is +7.3 % per year a year over ten years, using the same discount rate (10.2 %) and the same formula as our fair value.
How much growth has General Motors Company (GM) delivered so far?
Over the past 5 years revenue at General Motors Company grew +8.6 % a year. The price currently implies +7.3 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of General Motors Company (GM) growing?
The median revenue growth in the sector is +4.6 % a year. That is the yardstick for the growth priced into General Motors Company (+7.3 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of General Motors Company (GM)?
The free-cash-flow yield on the price is 13.48 %: that much free cash flow General Motors Company produces per unit of market value. When it exceeds the discount rate of our models (10.2 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of General Motors Company (GM)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For General Motors Company it is $107.81 per share (as of Nov 5, 2026), against a price of $89.33. It is the blended result of 20 valuation models (cash flow, earnings, asset, dividend).
Is General Motors Company stock overvalued or undervalued in 2026?
As of Nov 5, 2026, GM trades below its calculated fair value: price $89.33, fair value $107.81, a gap of about +21% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of GM?
No. The price is what the market pays today ($89.33); the fair value is what the company's own numbers justify ($107.81). For General Motors Company the two are $18.48 per share apart. That gap is exactly why we show both numbers side by side.
How much is General Motors Company worth?
The market values General Motors Company at about $82.1B (market capitalisation, as of Nov 5, 2026). Per share that is $89.33; our models calculate a fair value of $107.81 per share.
What do the bullish and bearish scenarios say about GM?
Our models span a range for General Motors Company: cautious scenario $64.75, base $107.81, optimistic $144.78 per share (as of Nov 5, 2026, price $89.33). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of GM?
General Motors Company trades at a price-to-earnings ratio of 19.5 (as of Nov 5, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $107.81 is built from several models across several years. Median P/E at fiscal year-end, 10 fiscal years (2016 to 2025), reported earnings: 8.2. Other multiples: PEG 0.3, P/B 1.3, P/S 0.4, EV/EBITDA 8.3.
What is the PEG ratio of GM?
The PEG ratio of General Motors Company is 0.25 (P/E divided by earnings growth, as of Nov 5, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of General Motors Company (GM)?
Balance-sheet figures for General Motors Company (as of Nov 5, 2026): return on equity 6.3%, debt of 1.55 per unit of equity. They feed the Quality Score of 48/100, which measures business quality independently of the share price.
How far is GM from its 52-week high?
General Motors Company trades at $89.33, about 3% below its 52-week high of $92.43 and 33% above the low of $67.33 (as of Nov 5, 2026). Distance from the high says nothing about value: that is what the fair value of $107.81 is for.
Which stocks are comparable to General Motors Company?
From the same area (Consumer Cyclical) we also value Tesla, Inc, Toyota Motor Corporation, BYD Company, Ferrari N.V, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is General Motors Company stock attractive at the current price?
The data as of Nov 5, 2026: price $89.33, calculated fair value $107.81 (+21%), Quality Score 48/100, from 20 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of GM calculated?
We run General Motors Company through 20 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $107.81, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 15.5% above its aggregate fair value. General Motors Company currently trades 17% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of General Motors Company (GM)?
The closing price on Nov 5, 2026 was $89.33. Our model-based fair value is $107.81, about +21% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with General Motors Company right now?
A fairly wide model range ($64.75 to $144.78) leaves room in how you read the outcome. The price sits in the lower half of our model range, the side with the larger margin of safety. The data supports the verdict: every model runs on fully documented inputs.
Where does the earnings growth of General Motors Company (GM) come from?
Earnings per share at General Motors Company grew +1.5 % a year from 2014 to 2025. Broken into its drivers: revenue per share +5.9 %, EBIT margin +0.7 %, tax rate −1.4 %, residual (interest, one-offs) −3.5 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of General Motors Company
How large is the market capitalisation of General Motors Company (GM)?
The market capitalisation of General Motors Company is $82.1B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of General Motors Company (GM)?
The price-to-sales ratio of General Motors Company is 0.44 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of General Motors Company (GM)?
Earnings per share at General Motors Company are $4.57 (price ÷ EPS = P/E 19.5). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of General Motors Company (GM)?
The dividend yield of General Motors Company is 0.8% (payout 15.1%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of General Motors Company (GM)?
The net margin of General Motors Company is 2.1% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of General Motors Company (GM)?
The return on equity (ROE) of General Motors Company is 6.3% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of General Motors Company (GM)?
On an EBIT basis the return on assets of General Motors Company is 3.3% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of General Motors Company (GM)?
The operating margin of General Motors Company is 7.3% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at General Motors Company (GM)?
Revenue at General Motors Company is growing +2.9% versus a year earlier (3y avg +5.7%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at General Motors Company (GM)?
Earnings per share at General Motors Company are growing +176% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does General Motors Company (GM) carry?
The net debt of General Motors Company is $109B (fiscal year 2025, ≈ 9.9 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Broad data
Nov 5, 2026