Generac Holdings Inc (GNRC) fair value: what the stock is really worth
As of Nov 5, 2026: fair value (intrinsic value) of Generac Holdings Inc stock $56.73, price $172, that is 67.1% below the price, quality 57 out of 100. Rating: strongly overvalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Generac Holdings Inc
GNRC · USOur calculation puts a fair price 67% below what the stock costs today.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 3, 2026.
How to read this chart
60‑month range $82.20 – $505.80 · fair‑value band $35.28 – $70.91 · the $172.33 price screens above the $56.73 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 3, 2026.
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Company profile
Generac Holdings Inc. designs, manufactures, and distributes energy technology products and solutions worldwide.
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The company offers residential automatic standby generators, automatic transfer switch, air-cooled engine home standby generators, and liquid-cooled engine generators; Mobile Link, a remote monitoring system for home standby generators; propane tank monitoring solution; and smart home solutions, such as smart thermostats and a suite of home monitoring products.
It also provides smart home energy management devices and sensors for heating and cooling system; smart doorbell cameras; and portable and inverter generators; multiple portable battery solutions; manual transfer switches; outdoor power equipment, including trimmers, field and brush mowers, log splitters, stump grinders, chipper shredders, lawn and leaf vacuums, and pressure washers and water pumps; and home energy storage systems.
In addition, the company offers commercial and industrial products comprising cleaner-burning natural gas fueled generators; mega-watt diesel generators; light-commercial standby generators and related transfer switches; stationary generators; single-engine industrial generators; industrial standby generators; industrial transfer switches; light towers, mobile generators, commercial mobile pumps, heaters, and dust-suppression equipment; mobile energy storage systems; battery energy storage system and related inverter products; and aftermarket service parts and product accessories.
Further, it provides microgrid; and software-as-a-service contracts.
The company distributes its products through independent residential dealers and contractors, industrial distributors and dealers, national and regional retailers, e-commerce partners, electrical/HVAC/solar wholesalers, solar installers, catalogs, equipment rental companies, and other equipment distributors; and directly to end users.
Generac Holdings Inc. was founded in 1959 and is based in Waukesha, Wisconsin.
Stock analysis
Generac Holdings Inc (GNRC) currently trades at $172.33, while our model-based Fair Value estimate is $56.73, 67% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of $64.90 per share, and 0 of the 26 models we run sit above the $172.33 price.
Bear case: the Economic Profit group reads lowest at $23.36, and 26 of the 26 models stay below the price. Data coverage for this calculation is medium.
Scenario range: $35.28 (bear) to $70.91 (bull), the price of $172.33 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 57/100 (solid quality), in the Industrials sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Generac Holdings Inc reported revenue of $4.2B in FY2025 versus $3.7B in FY2021, a compound +3.0%/yr. Reported net income was $160M in FY2025, compounding −26.0%/yr from FY2021.
Key figures
Market cap $10.1B Large · P/E ratio 34.0 · P/S ratio 2.27 · EPS (TTM) $5.07 · Net margin 5.8% · Return on equity 9.5% · Return on assets (EBIT) 9.8% · Operating margin 17.9%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 48 out of 100 (low confidence).
What moves the price
The last reported earnings sit well below what analysts expect (earnings in transition, for example after write-downs or an earnings dip); whether the stock is cheap or expensive hinges on the expected recovery actually arriving. Read the fair value with that caveat.
The share trades about 42% below its 52-week high and 26% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Industrials peers we cover trades at −46% fair-value upside, at −67%, GNRC screens richer than that median.
Fair Value models
All 26 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Insider trades
In the last 6 months, 3 officers or directors sold shares worth $7.9M and none bought.
- SaleKyle Andrew RaabePresident, Home Power Gen.4× since Aug 7, 2026: 2,390 shares, avg. $216.39$517,171Nov 3, 202610b5-1 plan
- SaleAaron JagdfeldChief Executive Officer, Director12× since Dec 1, 2025: 60,000 shares, avg. $206.16$12.4MNov 2, 202610b5-1 plan
- SaleNorman P TaffePresident Generac Home7× since Feb 25, 2026: 4,723 shares, avg. $235.15$1.1MOct 6, 2026
- SaleYork A. RagenChief Financial Officer24,362 shares at $235.61$5.7MFeb 25, 2026
Plus 18 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Source: SEC Form 4, as of Nov 5, 2026. All filings at the SEC ↗
Revenue & earnings trend
Growth Forecast
GNRC screens overvalued: fair value 67% below the price. Compare with SIE →
Recent news
- Generac (GNRC) Q3 Earnings Strengthen As Data Center Push Draws Scrutiny
- Generac Holdings: Q3 Earnings Snapshot
Compare Generac Holdings Inc with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Specialty Industrial Machinery · 808 stocks
Valuation Multiplesvs Specialty Industrial Machinery median · lower = cheaper
Strength profile in five axes (Snowflake)
VALUE 0: the price sits above our fair-value range.
Context: sector, industry, market
- Is the Industrials sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- EV/EBITDA by industry
- Dividend yield by industry
- PEG screener for stocks with fair value
- Undervalued stocks: Industrials
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Specialty Industrial Machinery stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Cummins Inc CMI | $448.58 | $358.52 | −20% | vs GNRC |
| AMETEK, Inc AME | $222.99 | $125.77 | −44% | vs GNRC |
| Parker-Hannifin Corporation PH | $892.29 | $492.86 | −45% | vs GNRC |
| SIE SIE | €273.25 | €149.56 | −45% | vs GNRC |
| Sandvik AB SAND | kr 358.90 | kr 194.33 | −46% | vs GNRC |
| Illinois Tool Works Inc ITW | $285.41 | $154.30 | −46% | vs GNRC |
| Emerson Electric Co EMR | $162.61 | $79.99 | −51% | vs GNRC |
| Eaton Corporation ETN | $327.02 | $156.94 | −52% | vs GNRC |
| Rockwell Automation, Inc ROK | $381.05 | $139.31 | −63% | vs GNRC |
| GE Vernova Inc GEV | $770.51 | $143.50 | −81% | vs GNRC |
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Frequently asked questions
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Key figures of Generac Holdings Inc
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