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Generac Holdings (GNRC) Fair Value & Analysis

Industrials · US · Market cap $13.8B

GH Generac Holdings logo Generac Holdings GNRC · US
Price$211.18
Fair Value$56.92
Upside-73.1%
Quality49/100
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Mixed Growth
Thin margins · 4.4% net margin
Low debt · generates free cash flow
Trails peers (5/14)
Narrow moat 42/100
Evidence: High Range $32.87 – $71.15 Share as image

Fair value as of: Jul 12, 2026

From 26 valuation models · updated 26 days ago

Share price −10.4% over the past month.

Below-average quality, and screening another 73% overvalued on our models.

What matters now

  • The price sits above even our optimistic bull case ($71.15). The favourable scenario is already priced in.
  • Solid but not exceptional quality (49/100) and above fair value, neither a clear bargain nor a standout compounder.
  • A fairly wide model range ($32.87 to $71.15) leaves room in how you read the outcome.
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Price vs Fair Value (5 years)

$505.80 $82.20 Fair Value $56.92 May 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 12, 2026.

How to read this chart

60‑month range $82.20 – $505.80 · fair‑value band $32.87 – $71.15 · the $211.18 price screens above the $56.92 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 12, 2026.

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Analysis

Generac Holdings (GNRC) currently trades at $211.18, while our model-based Fair Value estimate is $56.92, implying the stock looks roughly 73.1% overvalued today. We read business quality at 49/100 (below-average quality), in the Industrials sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).

Over the trailing twelve months, Generac Holdings generated revenue of $4.3B at a net margin of 4.4%. Revenue grew 12.4% year over year. It earns a return on equity of 7.4%. Net debt stands at $992M. Fundamentals as of Jul 12, 2026

Our scenario range runs from $32.87 (bear case) to $71.15 (bull case); at $211.18, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The last reported earnings sit well below what analysts expect (earnings in transition, for example after write-downs or an earnings dip); whether the stock is cheap or expensive hinges on the expected recovery actually arriving. Read the fair value with that caveat. The share trades about 28% below its 52-week high and 71% above its 52-week low, currently above its 200-day average. For context, the median of 10 Industrials peers we cover trades at -48% fair-value upside, at -73%, GNRC screens richer than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model BearBaseBull Evidence
Highest evidence
Growth DCF $43.19 $84.51 $153.54 80
Residual Income $35.07 $35.96 $36.42 76
Rev-Margin DCF $34.16 $67.52 $109.97 74
All 26 models by family
DCF Models
FCF DCF $43.40 $87.78 $163.55 38
Owner Earnings $25.43 $55.98 $108.13 31
5Y Revenue Exit $34.16 $68.10 $113.53 39
5Y EBITDA Exit $54.15 $108.74 $176.74 41
5Y P/E Exit $29.67 $58.98 $91.72 38
10Y Revenue Exit $35.30 $68.42 $117.77 36
10Y EBITDA Exit $49.99 $97.96 $169.97 37
10Y P/E Exit $33.85 $61.79 $99.77 35
Earnings-Based
Graham-Dodd $18.43 $81.31 $111.31 54
Lynch FV $21.04 $30.06 $39.07 50
PEG = 1.0 $21.04 $30.06 $39.07 46
EPV $26.46 $33.24 $39.17 59
Dividend Discount
Gordon GGM $0.0500 $0.1000 $0.1500 70
DDM Multi-Stage $0.0500 $0.0800 $0.1000 61
Multiples
P/E Multiple $40.66 $54.21 $67.76 63
P/S Multiple $34.56 $46.08 $57.59 58
P/B Multiple $34.56 $46.08 $57.59 55
EV/EBIT $52.09 $74.20 $96.31 53
EV/EBITDA $65.94 $92.66 $119.38 54
EV/Revenue $30.48 $49.64 $68.80 43
Asset-Based
NCAV (Graham) $22.36 $29.96 $44.72 50
Growth DCF
Growth DCF $43.19 $84.51 $153.54 80
Rev-Margin DCF $34.16 $67.52 $109.97 74
Economic Profit
Residual Income $35.07 $35.96 $36.42 76
ROIC Compounder $26.46 $33.24 $39.17 72
Growth Earnings
Growth-Adj P/E $33.69 $48.13 $62.57 68

Widest divergence: DCF Models ($68.10) versus Dividend Discount ($0.0800). Highest evidence: Growth DCF (80).

Key figures & financial health

Revenue (TTM) $4.3B
Revenue growth (YoY) +12.4%
Net margin 4.4%
Return on equity 7.4%
Free cash flow $268M FY2025
P/E ratio 86.9
More key figures
Operating margin 11.1%
EPS (TTM) $3.20
EPS growth (YoY) +69.9%
Net debt $992M FY2025

Figures from reported company fundamentals · as of Jul 12, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 49/100

Of which business quality 56 · Market factors (momentum, volatility) 37

Profitability 39
Margins and returns on capital today
Quality Growth 17
Are margins and returns improving?
Cashflow 56
Earnings quality: real cash, not paper profit
Fin. Strength 57
Balance sheet, leverage, solvency risk
Investment 83
Disciplined investing over empire-building
Low Volatility 7
Calm price path (market factor)
Momentum 53
Price trend over the last 3–12 months (market factor)
52W Momentum 45
Distance to the 52-week high (market factor)
Net Issuance 99
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

Generac Holdings Inc. designs, manufactures, and distributes energy technology products and solutions worldwide. The company offers residential automatic standby generators, automatic transfer switch, air-cooled engine home standby generators, and liquid-cooled engine generators; Mobile Link, a remote monitoring system for home standby generators; propane …

Full company description

Generac Holdings Inc. designs, manufactures, and distributes energy technology products and solutions worldwide. The company offers residential automatic standby generators, automatic transfer switch, air-cooled engine home standby generators, and liquid-cooled engine generators; Mobile Link, a remote monitoring system for home standby generators; propane tank monitoring solution; and smart home solutions, such as smart thermostats and a suite of home monitoring products. It also provides smart home energy management devices and sensors for heating and cooling system; smart doorbell cameras; and portable and inverter generators; multiple portable battery solutions; manual transfer switches; outdoor power equipment, including trimmers, field and brush mowers, log splitters, stump grinders, chipper shredders, lawn and leaf vacuums, and pressure washers and water pumps; and home energy storage systems. In addition, the company offers commercial and industrial products comprising cleaner-burning natural gas fueled generators; mega-watt diesel generators; light-commercial standby generators and related transfer switches; stationary generators; single-engine industrial generators; industrial standby generators; industrial transfer switches; light towers, mobile generators, commercial mobile pumps, heaters, and dust-suppression equipment; mobile energy storage systems; battery energy storage system and related inverter products; and aftermarket service parts and product accessories. Further, it provides microgrid; and software-as-a-service contracts. The company distributes its products through independent residential dealers and contractors, industrial distributors and dealers, national and regional retailers, e-commerce partners, electrical/HVAC/solar wholesalers, solar installers, catalogs, equipment rental companies, and other equipment distributors; and directly to end users. Generac Holdings Inc. was founded in 1959 and is based in Waukesha, Wisconsin.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Generac Holdings reported revenue of $4.2B in FY2025 versus $3.7B in FY2021, a compound +3.0%/yr. Reported net income was $160M in FY2025, compounding −26.0%/yr from FY2021.

Growth Quality 72/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Latest Revenue (FY 2025)
$4.2B
Latest YoY
−2.0%
Avg. growth/yr (3Y)
−2.7%
Avg. growth/yr (5Y)
+11.1%
Avg. growth/yr (18Y)
+11.9%
Revenue +3.0%/yr
FY21 $3.7B
FY22 $4.6B
FY23 $4.0B
FY24 $4.3B
FY25 $4.2B
Net income −26.0%/yr
FY21 $533M
FY22 $350M
FY23 $203M
FY24 $325M
FY25 $160M

GNRC screens 73% overvalued. Compare with GE Vernova Inc →

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Cite: Fair Value Calculator (2026). "Generac Holdings Fair Value". https://www.fairvalue-calculator.com/stock/GNRC

Recent news

External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.

Peer Group

Specialty Industrial Machinery · 807 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 49 · Below median
Fair Value upside −73% · Bottom 25%
Return on equity (TTM) 7% · Above median
Return on assets 4% · Above median
Net margin (TTM) 4% · Below median
Operating margin (TTM) 11% · Above median
Revenue growth 12% · Above median
Debt / equity 0.45× · Higher than 75% of peers

Valuation Multiples vs Specialty Industrial Machinery median · lower = cheaper

P/E (TTM) 73.1× · Pricier than 75% of peers
P/B 5.23× · Pricier than 75% of peers
P/S (TTM) 3.18× · Pricier than median
P/FCF 51.4× · Pricier than 75% of peers
EV/EBITDA 27.7× · Pricier than 75% of peers
PEG 0.97× · Cheaper than median

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 0 · sector 0
FUTURE 62 · sector 23
PAST 30 · sector 28
HEALTH 78 · sector 96
DIVIDEND 0 · sector 24

VALUE 0: the price sits above our fair-value range.

Insider activity: 46/100

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Specialty Industrial Machinery stocks, each showing price versus our Fair Value estimate (as of Jul 12, 2026).

Stock Price Fair Value vs Fair Value
GE Vernova Inc 1GEV €967.60 €212.97 -78%
1SIE 1SIE €284.30 €122.46 -57%
SMNS SMNS C$31.76 C$22.68 -29%
Eaton Corporation ETN $407.28 $171.92 -58%
Atlas Copco AB ATCOA kr 195.15 kr 112.59 -42%
Sandvik AB SAND kr 384.10 kr 193.01 -50%
Doosan Enerbility Co 034020 76,400 KRW 7,938 KRW -90%
Zhejiang Sanhua Intelligent Controls Co 002050 ¥43.20 ¥22.68 -48%
Vestas Wind Systems A/S VWS kr 178.10 kr 124.54 -30%
NARI Technology Co 600406 ¥22.19 ¥18.71 -16%

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Frequently asked questions

Is Generac Holdings (GNRC) overvalued or undervalued?
As of Jul 12, 2026, our model estimates a fair value of $56.92 versus a price of $211.18, about −73% (overvalued).
What is the fair value of GNRC?
Our model-based fair value for Generac Holdings is $56.92 (as of Jul 12, 2026), built from audited fundamentals. The current price is $211.18.
What is the quality score of GNRC?
Generac Holdings has a Quality Score of 49/100. It combines two groups: business quality (profitability, growth, cash flow, balance-sheet strength) and market factors (price momentum, distance to the 52-week high, volatility). Both subtotals are shown separately in the detail view.
What is the revenue of Generac Holdings (GNRC)?
Generac Holdings reported trailing-twelve-month revenue of about $4.3B (latest available figure, as of Jul 12, 2026).
What is the net profit margin of GNRC?
The net profit margin of Generac Holdings is about 4.4%, meaning it keeps roughly 4.4% of revenue as net income. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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