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Jollibee Foods Corp (JFC) fair value: what the stock is really worth

As of Nov 6, 2026: fair value (intrinsic value) of Jollibee Foods Corp stock PHP 214, price PHP 149, upside +43.4%, quality 60 out of 100. Rating: undervalued. Calculated from audited financials with 24 of our 26 valuation models and 37 quality factors, updated daily.

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Consumer Cyclical PH · ISIN PHY4466S1007

JF Thin data Nov 7, 2026

Jollibee Foods Corp

JFC · PSE
Undervalued, but in a downtrend

The stock costs 30% less than our calculation considers fair.

Fair value 213.60 PHP · Undervalued
Quality 60/100
Healthy Growth (revenue 5y +18.7 %/yr in PHP)
Thin margins · 3.6% net margin (FY2025)
Moderate debt
Mixed vs. peers (4/9)
Narrow moat 42/100
Thin data
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What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

269.87 PHP 122.00 PHP Fair Value 213.60 PHP Jun 2021 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 7, 2026.

How to read this chart

60‑month range 122.00 PHP – 269.87 PHP · fair‑value band 144.52 PHP – 286.43 PHP · the 149.00 PHP price screens below the 213.60 PHP fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. As of Nov 7, 2026.

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Stock analysis

Jollibee Foods Corp (JFC) currently trades at 149.00 PHP, while our model-based Fair Value estimate is 213.60 PHP, implying the stock looks roughly 30% undervalued today.

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Valuation

Bull case: the Growth DCF group reads highest at a median of 297.34 PHP per share, and 17 of the 24 models we run sit above the 149.00 PHP price.

Bear case: the Dividend Discount group reads lowest at 50.67 PHP, and 7 of the 24 models stay below the price. Data coverage for this calculation is low.

Scenario range: 144.52 PHP (bear) to 286.43 PHP (bull), the price of 149.00 PHP sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 60/100 (solid quality), in the Consumer Cyclical sector.

Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.

Jollibee Foods Corp reported revenue of 305B PHP in FY2025 versus 154B PHP in FY2021, a compound +18.7%/yr. Reported net income was 10.9B PHP in FY2025, compounding +16.1%/yr from FY2021.

Key figures

Market cap 169B PHP (≈ $2.7B) Mid · EPS (TTM) −6.92 PHP · Dividend yield 2.8% · Net margin 3.6% · Return on assets (EBIT) 5.5% (5-year average).

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 42 out of 100 (medium confidence).

What moves the price

The share trades about 32% below its 52-week high and 22% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at −25% fair-value upside, at 43%, JFC screens cheaper than that median.

Fair Value models

Bear 144.52 PHP Fair Value 213.60 PHP Bull 286.43 PHP
Price 149.00 PHP · Upside +43.4%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
FCF DCF 178.06 PHP 316.82 PHP 525.23 PHP 78
Growth DCF 173.45 PHP 291.90 PHP 456.56 PHP 76
Residual Income 69.64 PHP 79.95 PHP 104.66 PHP 76
All 24 models by family
DCF Models
FCF DCF 178.06 PHP 316.82 PHP 525.23 PHP 78
Owner Earnings 60.68 PHP 122.32 PHP 214.89 PHP 73
5Y Revenue Exit 164.06 PHP 305.83 PHP 498.25 PHP 70
5Y EBITDA Exit 249.16 PHP 483.96 PHP 782.47 PHP 72
5Y P/E Exit 148.68 PHP 273.65 PHP 416.22 PHP 69
10Y Revenue Exit 161.16 PHP 287.70 PHP 481.54 PHP 64
10Y EBITDA Exit 216.13 PHP 402.98 PHP 692.87 PHP 65
10Y P/E Exit 157.34 PHP 266.87 PHP 420.55 PHP 62
Earnings-Based
Graham-Dodd 73.80 PHP 362.73 PHP 500.05 PHP 64
Lynch FV 97.55 PHP 139.36 PHP 181.17 PHP 61
PEG = 1.0 97.55 PHP 139.36 PHP 181.17 PHP 57
EPV 104.22 PHP 121.44 PHP 135.55 PHP 74
Dividend Discount
Gordon GGM 30.49 PHP 52.31 PHP 69.16 PHP 68
DDM Multi-Stage 30.49 PHP 49.02 PHP 56.16 PHP 67
Multiples
P/E Multiple 179.08 PHP 238.78 PHP 298.47 PHP 63
P/S Multiple 138.38 PHP 184.51 PHP 230.64 PHP 58
EV/EBIT 253.08 PHP 348.48 PHP 443.88 PHP 66
EV/EBITDA 326.42 PHP 446.26 PHP 566.11 PHP 67
EV/Revenue 159.80 PHP 242.48 PHP 325.16 PHP 53
Growth DCF
Growth DCF 173.45 PHP 291.90 PHP 456.56 PHP 76
Rev-Margin DCF 164.06 PHP 302.78 PHP 485.23 PHP 70
Economic Profit
Residual Income 69.64 PHP 79.95 PHP 104.66 PHP 76
ROIC Compounder 113.27 PHP 150.43 PHP 196.57 PHP 72
Growth Earnings
Growth-Adj P/E 154.27 PHP 220.38 PHP 286.49 PHP 67

Open the full fair value analysis →

Quality Score breakdown

Overall quality 60/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 47
How much profit the company makes from its sales and capital
Quality Growth 58
Are margins and returns getting better?
Cashflow 62
Do the profits arrive as real cash?
Financial strength 36
Debt, balance sheet and risk of trouble
Investment 83
Does it invest with discipline instead of growing at any price?
Low Volatility 48
How calm the share price moves, does not count
Price momentum 24
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 14
Distance to the 52-week high, does not count
New shares 81
Buys back shares or issues new ones?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 85/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+13.0%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+12.9%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+18.7%
Start year 2020 (pandemic). Over 10 years: +11.7% a year
Revenue growth 11 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+11.7%
What shareholders gained per year (last 5 years), in PHP ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in PHP: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
+14.1%
Earnings growth per share plus dividend.
Earnings per share, growth per year+11.3%
Dividend (yield on the price)2.8%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.11.3% vs 5.2%, picking up
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.−10% → 7%
Pace: the 5-year rate starts in 2020 (pandemic)

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Peer GroupⓘHow this stock ranks against its sector: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median. (Industry “Hotels & Entertainment Services” was too small, so the broader sector is used.)Consumer Discretionary · 3518 stocks

Beats the sector median on 4/8 measures
A mixed picture versus its sector peers.
Valuation
Quality Score 60 · Above median
Fair Value upside +43.4% · Above median
Profitability
Return on assets 3.8% · Above median
Net margin (12 months) 3.6% · Below median
Operating margin (12 months) 0.0% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY) 0.0% · Below median
Dividend yield (12 months) 2.8% · Above median
Balance sheet
Debt / equity 0.87× · Highest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)91 · sector 40
FUTURE (revenue growth)0 · sector 24
PAST (return on equity)0 · sector 25
HEALTH (low debt)57 · sector 95
DIVIDEND (yield)57 · sector 48

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Hotels & Entertainment Services stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
Modetour Network Inc 080160 9,130 KRW 22,809 KRW +150% vs JFC
PIZZA PIZZA 5.46 PHP 11.23 PHP +106% vs JFC
BLOOM BLOOM 1.92 PHP 2.74 PHP +43% vs JFC
MAXS MAXS 1.90 PHP 1.78 PHP −6% vs JFC
Ananti Inc 025980 4,200 KRW 3,152 KRW −25% vs JFC
LOTO LOTO 1.68 PHP 1.17 PHP −30% vs JFC
The Home Depot, Inc HD $343.47 $236.72 −31% vs JFC
Amazon.com, Inc AMZN $259.30 $140.05 −46% vs JFC
HSIL HSIL ₹628.65 ₹92.66 −85% vs JFC
Tesla, Inc TSLA $358.22 $40.00 −89% vs JFC

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Jollibee Foods Corp: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "Jollibee Foods Corp Fair Value". https://www.fairvalue-calculator.com/stock/JFC

Frequently asked questions

Is Jollibee Foods Corp (JFC) overvalued or undervalued?
As of Nov 7, 2026, our model estimates a fair value of 213.60 PHP versus a price of 149.00 PHP, about +43% upside (undervalued).
What is the fair value of JFC?
Our model-based fair value for Jollibee Foods Corp is 213.60 PHP (as of Nov 7, 2026), built from audited fundamentals. The current price: 149.00 PHP.
What is the quality score of JFC?
Jollibee Foods Corp has a Quality Score of 60/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Jollibee Foods Corp (JFC)?
Our model-based price target is the fair value of 213.60 PHP (as of Nov 7, 2026) from 24 valuation models. Cautious scenario 144.52 PHP, optimistic scenario 286.43 PHP. It is a calculation from audited fundamentals, not an analyst target.
What is the Jollibee Foods Corp stock forecast for 2026?
Our models put fair value at 213.60 PHP, about +43% upside versus a price of 149.00 PHP (undervalued). Cautious scenario 144.52 PHP, optimistic scenario 286.43 PHP. The calculation is refreshed regularly with new filings.
Does Jollibee Foods Corp pay a dividend?
Jollibee Foods Corp currently shows a dividend yield of 2.83% relative to its recent price (as of Nov 7, 2026).
How much is the dividend of Jollibee Foods Corp (JFC)?
Jollibee Foods Corp has a dividend yield of 2.8%.
What is the intrinsic value of Jollibee Foods Corp (JFC)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Jollibee Foods Corp it is 213.60 PHP per share (as of Nov 7, 2026), against a price of 149.00 PHP. It is the blended result of 24 valuation models in 7 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Growth DCF, Economic Profit, Growth Earnings).
Is Jollibee Foods Corp stock overvalued or undervalued in 2026?
As of Nov 7, 2026, JFC trades below its calculated fair value: price 149.00 PHP, fair value 213.60 PHP, a gap of about +43% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of JFC?
No. The price is what the market pays today (149.00 PHP); the fair value is what the company's own numbers justify (213.60 PHP). For Jollibee Foods Corp the two are 64.60 PHP per share apart. That gap is exactly why we show both numbers side by side.
How much is Jollibee Foods Corp worth?
The market values Jollibee Foods Corp at about 169B PHP (market capitalisation, as of Nov 7, 2026). Per share that is 149.00 PHP; our models calculate a fair value of 213.60 PHP per share.
What do the bullish and bearish scenarios say about JFC?
Our models span a range for Jollibee Foods Corp: cautious scenario 144.52 PHP, base 213.60 PHP, optimistic 286.43 PHP per share (as of Nov 7, 2026, price 149.00 PHP). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Jollibee Foods Corp (JFC)?
Balance-sheet figures for Jollibee Foods Corp (as of Nov 7, 2026): debt of 0.87 per unit of equity. They feed the Quality Score of 60/100, which measures business quality independently of the share price.
How far is JFC from its 52-week high?
Jollibee Foods Corp trades at 149.00 PHP, about 32% below its 52-week high of 217.63 PHP and 22% above the low of 122.00 PHP (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of 213.60 PHP is for.
Which stocks are comparable to Jollibee Foods Corp?
From the same area (Consumer Cyclical) we also value BLOOM, Ananti Inc, PIZZA, Modetour Network Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Jollibee Foods Corp stock attractive at the current price?
The data as of Nov 7, 2026: price 149.00 PHP, calculated fair value 213.60 PHP (+43%), Quality Score 60/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of JFC calculated?
We run Jollibee Foods Corp through 24 models from 7 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of 213.60 PHP builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. Jollibee Foods Corp currently trades 30% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Jollibee Foods Corp (JFC)?
The closing price on Nov 6, 2026 was 149.00 PHP. Our model-based fair value is 213.60 PHP, about +43% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Jollibee Foods Corp right now?
The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid quality (60/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range (144.52 PHP to 286.43 PHP) leaves room in how you read the outcome.

Key figures of Jollibee Foods Corp

How large is the market capitalisation of Jollibee Foods Corp (JFC)?
The market capitalisation of Jollibee Foods Corp is 169B PHP (≈ $2.7B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What are the earnings per share of Jollibee Foods Corp (JFC)?
Earnings per share at Jollibee Foods Corp are −6.92 PHP. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Jollibee Foods Corp (JFC)?
The dividend yield of Jollibee Foods Corp is 2.8%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Jollibee Foods Corp (JFC)?
The net margin of Jollibee Foods Corp is 3.6% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the EBIT return on assets of Jollibee Foods Corp (JFC)?
On an EBIT basis the return on assets of Jollibee Foods Corp is 5.5% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
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