Jollibee Foods Corp (JFC) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Jollibee Foods Corp stock PHP 214, price PHP 149, upside +43.4%, quality 60 out of 100. Rating: undervalued. Calculated from audited financials with 24 of our 26 valuation models and 37 quality factors, updated daily.
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Jollibee Foods Corp
JFC · PSEThe stock costs 30% less than our calculation considers fair.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 7, 2026.
How to read this chart
60‑month range 122.00 PHP – 269.87 PHP · fair‑value band 144.52 PHP – 286.43 PHP · the 149.00 PHP price screens below the 213.60 PHP fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. As of Nov 7, 2026.
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Stock analysis
Jollibee Foods Corp (JFC) currently trades at 149.00 PHP, while our model-based Fair Value estimate is 213.60 PHP, implying the stock looks roughly 30% undervalued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of 297.34 PHP per share, and 17 of the 24 models we run sit above the 149.00 PHP price.
Bear case: the Dividend Discount group reads lowest at 50.67 PHP, and 7 of the 24 models stay below the price. Data coverage for this calculation is low.
Scenario range: 144.52 PHP (bear) to 286.43 PHP (bull), the price of 149.00 PHP sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 60/100 (solid quality), in the Consumer Cyclical sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Jollibee Foods Corp reported revenue of 305B PHP in FY2025 versus 154B PHP in FY2021, a compound +18.7%/yr. Reported net income was 10.9B PHP in FY2025, compounding +16.1%/yr from FY2021.
Key figures
Market cap 169B PHP (≈ $2.7B) Mid · EPS (TTM) −6.92 PHP · Dividend yield 2.8% · Net margin 3.6% · Return on assets (EBIT) 5.5% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 42 out of 100 (medium confidence).
What moves the price
The share trades about 32% below its 52-week high and 22% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −25% fair-value upside, at 43%, JFC screens cheaper than that median.
Fair Value models
All 24 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Revenue & earnings trend
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Compare Jollibee Foods Corp with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its sector: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median. (Industry “Hotels & Entertainment Services” was too small, so the broader sector is used.)Consumer Discretionary · 3518 stocks
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Quality Score by industry
- Return on equity by industry
- Stock screener with 62 metrics
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Hotels & Entertainment Services stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Modetour Network Inc 080160 | 9,130 KRW | 22,809 KRW | +150% | vs JFC |
| PIZZA PIZZA | 5.46 PHP | 11.23 PHP | +106% | vs JFC |
| BLOOM BLOOM | 1.92 PHP | 2.74 PHP | +43% | vs JFC |
| MAXS MAXS | 1.90 PHP | 1.78 PHP | −6% | vs JFC |
| Ananti Inc 025980 | 4,200 KRW | 3,152 KRW | −25% | vs JFC |
| LOTO LOTO | 1.68 PHP | 1.17 PHP | −30% | vs JFC |
| The Home Depot, Inc HD | $343.47 | $236.72 | −31% | vs JFC |
| Amazon.com, Inc AMZN | $259.30 | $140.05 | −46% | vs JFC |
| HSIL HSIL | ₹628.65 | ₹92.66 | −85% | vs JFC |
| Tesla, Inc TSLA | $358.22 | $40.00 | −89% | vs JFC |
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Key figures of Jollibee Foods Corp
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