Jollibee Foods Corp (JFC) fair value: what the stock is really worth
As of Sep 24, 2026: fair value of Jollibee Foods Corp PHP 214, price PHP 141, upside +52.0%, quality 62 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range 122.00 PHP – 269.87 PHP · fair‑value band 144.52 PHP – 286.43 PHP · the 140.50 PHP price screens below the 213.60 PHP fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. Dashed = 300-day average. As of Sep 24, 2026.
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Jollibee Foods Corp (JFC) currently trades at 140.50 PHP, while our model-based Fair Value estimate is 213.60 PHP, implying the stock looks roughly 34.2% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of 329.15 PHP per share, and 20 of the 24 models we run sit above the 140.50 PHP price.
Bear case: the Asset-Based group reads lowest at 50.64 PHP, and 4 of the 24 models stay below the price. Evidence for this calculation is low.
Scenario range: 144.52 PHP (bear) to 286.43 PHP (bull), the price of 140.50 PHP sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 62/100 (solid quality), in the Consumer Cyclical sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Jollibee Foods Corp reported revenue of 305B PHP in FY2025 versus 154B PHP in FY2021, a compound +18.7%/yr. Reported net income was 10.9B PHP in FY2025, compounding +16.1%/yr from FY2021.
Key figures
Market cap 160B PHP (≈ $2.6B) · P/E ratio 49.4 · P/S ratio 1.76 · EPS (TTM) −6.92 PHP · Net margin 3.6% · Return on assets (EBIT) 5.5%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 48 out of 100 (medium confidence).
What moves the price
The share trades about 36% below its 52-week high and 15% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −18% fair-value upside, at 52%, JFC screens cheaper than that median.
Fair Value models
Bear 144.52 PHPFair Value 213.60 PHPBull 286.43 PHP
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.85/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+13.0%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+12.9%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+18.7%
Start year 2020 (pandemic). Over 10 years: +11.7% a year
Revenue growth 11 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+11.7%
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What shareholders gained per year (last 5 years), in PHP ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in PHP: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
+11.3%
Earnings growth per share plus dividend.
Earnings per share, growth per year+11.3%
Dividend (yield on the price)0.0%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.11% vs 5%, picking up
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.−10% → 7%
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its sector: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median. (Industry “Hotels & Entertainment Services” was too small, so the broader sector is used.)Consumer Discretionary · 3913 stocks
Beats the sector median on 3/8 measures
Overall it trails its sector peers.
Valuation
Quality Score62 · Top 25%
Fair Value upside+48% · Above median
Profitability
Return on assets0% · Below median
Net margin (TTM)4% · Above median
Operating margin (TTM)0% · Below median
Growth and dividend
Revenue growth0% · Below median
Balance sheet
Debt / equity0.87× · Highest 25%
Valuation Multiplesvs Consumer Discretionary median · lower = cheaper
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Is Jollibee Foods Corp (JFC) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of 213.60 PHP versus a price of 140.50 PHP, about +52% upside (undervalued).
What is the fair value of JFC?
Our model-based fair value for Jollibee Foods Corp is 213.60 PHP (as of Sep 24, 2026), built from audited fundamentals. The current price: 140.50 PHP.
What is the quality score of JFC?
Jollibee Foods Corp has a Quality Score of 62/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Jollibee Foods Corp (JFC)?
Our model-based price target is the fair value of 213.60 PHP (as of Sep 24, 2026) from 24 valuation models. Cautious scenario 144.52 PHP, optimistic scenario 286.43 PHP. It is a calculation from audited fundamentals, not an analyst target.
What is the Jollibee Foods Corp stock forecast for 2026?
Our models put fair value at 213.60 PHP, about +52% upside versus a price of 140.50 PHP (undervalued). Cautious scenario 144.52 PHP, optimistic scenario 286.43 PHP. The calculation is refreshed regularly with new filings.
What is the intrinsic value of Jollibee Foods Corp (JFC)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Jollibee Foods Corp it is 213.60 PHP per share (as of Sep 24, 2026), against a price of 140.50 PHP. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is Jollibee Foods Corp stock overvalued or undervalued in 2026?
As of Sep 24, 2026, JFC trades below its calculated fair value: price 140.50 PHP, fair value 213.60 PHP, a gap of about +52% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of JFC?
No. The price is what the market pays today (140.50 PHP); the fair value is what the company's own numbers justify (213.60 PHP). For Jollibee Foods Corp the two are 73.10 PHP per share apart. That gap is exactly why we show both numbers side by side.
How much is Jollibee Foods Corp worth?
The market values Jollibee Foods Corp at about 160B PHP (market capitalisation, as of Sep 24, 2026). Per share that is 140.50 PHP; our models calculate a fair value of 213.60 PHP per share.
What do the bullish and bearish scenarios say about JFC?
Our models span a range for Jollibee Foods Corp: cautious scenario 144.52 PHP, base 213.60 PHP, optimistic 286.43 PHP per share (as of Sep 24, 2026, price 140.50 PHP). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of JFC?
Jollibee Foods Corp trades at a price-to-earnings ratio of 49.4 (as of Sep 24, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of 213.60 PHP is built from several models across several years.
How solid is the balance sheet of Jollibee Foods Corp (JFC)?
Balance-sheet figures for Jollibee Foods Corp (as of Sep 24, 2026): debt of 0.87 per unit of equity. They feed the Quality Score of 62/100, which measures business quality independently of the share price.
How far is JFC from its 52-week high?
Jollibee Foods Corp trades at 140.50 PHP, about 36% below its 52-week high of 218.19 PHP and 15% above the low of 122.00 PHP (as of Sep 24, 2026). Distance from the high says nothing about value: that is what the fair value of 213.60 PHP is for.
Which stocks are comparable to Jollibee Foods Corp?
From the same area (Consumer Cyclical) we also value BLOOM, Ananti Inc, PIZZA, Modetour Network Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Jollibee Foods Corp stock attractive at the current price?
The data as of Sep 24, 2026: price 140.50 PHP, calculated fair value 213.60 PHP (+52%), Quality Score 62/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of JFC calculated?
We run Jollibee Foods Corp through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 213.60 PHP, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.0 % above its aggregate fair value. Jollibee Foods Corp currently trades 52 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Jollibee Foods Corp (JFC)?
The closing price on Sep 24, 2026 was 140.50 PHP. Our model-based fair value is 213.60 PHP, about +52% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Jollibee Foods Corp right now?
The price is below even our cautious bear case (144.52 PHP). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid quality (62/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range (144.52 PHP to 286.43 PHP) leaves room in how you read the outcome.
Key figures of Jollibee Foods Corp
How large is the market capitalisation of Jollibee Foods Corp (JFC)?
The market capitalisation of Jollibee Foods Corp is 160B PHP (≈ $2.6B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Jollibee Foods Corp (JFC)?
The price-to-sales ratio of Jollibee Foods Corp is 1.76 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Jollibee Foods Corp (JFC)?
Earnings per share at Jollibee Foods Corp are −6.92 PHP (price ÷ EPS = P/E 49.4). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Jollibee Foods Corp (JFC)?
The net margin of Jollibee Foods Corp is 3.6% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the EBIT return on assets of Jollibee Foods Corp (JFC)?
On an EBIT basis the return on assets of Jollibee Foods Corp is 5.5% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
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Thin data
Sep 24, 2026