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Playtika Holding Corp (PLTK) fair value: what the stock is really worth

As of Nov 6, 2026: fair value (intrinsic value) of Playtika Holding Corp stock $7.32, price $2.44, upside +200.0%, quality 49 out of 100. Rating: strongly undervalued. Calculated from audited financials with 8 of our 26 valuation models and 37 quality factors, updated daily.

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Communication Services US · Based in Israel

PH Playtika Holding Corp logo Thin data Nov 8, 2026

Playtika Holding Corp

PLTK · US
Cheap, value-trap risk

The stock costs 67% less than our calculation considers fair.

Fair value $7.32 · Strongly undervalued
Generates free cash flow
8.2% dividend yield · Cash covered
Ranks above peers (7/11)
Even on cautious assumptions the value is 75% above the price ($4.28).
Quality 49/100
Mixed Growth (revenue 5y +3.0 %/yr in USD)
Negative equity (buybacks among others)
Loss-making · -9.9% net margin (TTM)
Narrow moat 32/100
Thin data
⚠ Small free float
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$25.49 $1.97 Fair Value $7.32 Aug 2021 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 8, 2026.

How to read this chart

60‑month range $1.97 – $25.49 · fair‑value band $4.28 – $11.19 · the $2.44 price screens below the $7.32 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 8, 2026.

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Company profile

Playtika Holding Corp., together with its subsidiaries, develops mobile games in the United States, Europe, the Middle East, Africa, the Asia Pacific, and internationally. The company owns a portfolio of casual and social casino-themed games.

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It distributes its games to the end customer through various web and mobile platforms and direct-to-consumer platforms. The company was founded in 2010 and is headquartered in Herzliya Pituach, Israel. Playtika Holding Corp. operates as a subsidiary of Playtika Holding UK II Limited.

Stock analysis

Playtika Holding Corp (PLTK) currently trades at $2.44, while our model-based Fair Value estimate is $7.32, implying the stock looks roughly 67% undervalued today.

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Valuation

Bull case: the Growth DCF group reads highest at a median of $9.52 per share, and 5 of the 8 models we run sit above the $2.44 price.

Bear case: the Multiples group reads lowest at $2.28, and 3 of the 8 models stay below the price. Data coverage for this calculation is low.

Scenario range: $4.28 (bear) to $11.19 (bull), the price of $2.44 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 49/100 (below-average quality), in the Communication Services sector.

Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.

Playtika Holding Corp reported revenue of $2.8B in FY2025 versus $2.6B in FY2021, a compound +1.6%/yr. Reported net income was −$206M in FY2025.

Key figures

Market cap $933M Small · P/S ratio 0.33 · EPS (TTM) $−0.7500 · Dividend yield 8.2% · Net margin −9.9% · Return on assets (EBIT) 12.8% (5-year average) · Operating margin 18.8% · Revenue (TTM) $2.8B.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 32 out of 100 (medium confidence).

What moves the price

The share trades about 43% below its 52-week high and 24% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Communication Services peers we cover trades at 50% fair-value upside, at 200%, PLTK screens cheaper than that median.

Fair Value models

Bear $4.28 Fair Value $7.32 Bull $11.19
Price $2.44 · Upside +200.0%
Capped: our models arrive at a very high value here. We deliberately show a more cautious Fair Value.
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
FCF DCF $9.87 $17.33 $27.75 78
Growth DCF $9.82 $16.67 $25.80 77
5Y EBITDA Exit $4.23 $7.90 $12.08 74
All 8 models by family
DCF Models
FCF DCF $9.87 $17.33 $27.75 78
5Y Revenue Exit $1.23 $2.06 $2.76 73
5Y EBITDA Exit $4.23 $7.90 $12.08 74
10Y Revenue Exit $4.62 $6.35 $8.18 68
10Y EBITDA Exit $6.38 $10.08 $14.85 68
Multiples
EV/EBITDA $0.4200 $2.28 $4.14 60
Growth DCF
Growth DCF $9.82 $16.67 $25.80 77
Rev-Margin DCF $1.23 $2.36 $3.82 70

Open the full fair value analysis →

Quality Score breakdown

Overall quality 49/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 37
How much profit the company makes from its sales and capital
Quality Growth 32
Are margins and returns getting better?
Cashflow 84
Do the profits arrive as real cash?
Financial strength 15
Debt, balance sheet and risk of trouble
Investment 72
Does it invest with discipline instead of growing at any price?
Low Volatility 30
How calm the share price moves, does not count
Price momentum 11
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 10
Distance to the 52-week high, does not count
New shares 67
Buys back shares or issues new ones?

Open the full quality analysis →

Insider trades

In the last 6 months, no officer or director bought or sold shares on the open market.

Plus 11 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.

Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.

Source: SEC Form 4, as of Nov 6, 2026. All filings at the SEC ↗

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 41/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+8.1%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+1.8%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.0%
Start year 2020 (pandemic). Over 10 years: +14.3% a year
Revenue growth 10 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+14.3%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
16.3% (2020) → 0.0% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Electronic Gaming & Multimedia · 164 stocks

Beats the industry median on 7/11 measures
Overall it ranks above its industry peers.
Valuation
Quality Score 49 · Below median
Fair Value upside +200.0% · Top 25%
Profitability
Return on equity (12 months) Negative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.
Return on assets −5.6% · Below median
Net margin (12 months) −9.9% · Below median
Operating margin (12 months) 18.8% · Above median
Growth and dividend
Revenue growth (quarter YoY) 5.0% · Above median
Dividend yield (12 months) 8.2% · Top 25%
Balance sheet
Debt / equity Negative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.

Valuation Multiplesvs Electronic Gaming & Multimedia median · lower = cheaper

P/B Negative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.
P/S (12 months) 0.33× · Cheapest 25%
Price / free cash flow (fiscal year) 1.8× · Cheapest 25%
EV/EBITDA 4.1× · Cheapest 25%
PEG 1.52× · Pricier than median

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)100 · sector 52
FUTURE (revenue growth)25 · sector 12
PAST (return on equity)0 · sector 9
HEALTH (low debt)0 · sector 100
DIVIDEND (yield)100 · sector 59

PAST 0: with negative equity (buybacks among others) return on equity is not meaningfully computable.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Electronic Gaming & Multimedia stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
37 Interactive Entertainment Network Technology Group 002555 ¥16.32 ¥38.45 +136% vs PLTK
Zhejiang Century Huatong Group 002602 ¥12.85 ¥27.63 +115% vs PLTK
NetEase, Inc NTES $129.45 $255.42 +97% vs PLTK
KRAFTON, Inc 259960 220,500 KRW 410,472 KRW +86% vs PLTK
Giant Network Group 002558 ¥21.29 ¥31.97 +50% vs PLTK
International Games System Co 3293 736.00 TWD 1,094 TWD +49% vs PLTK
Kingnet Network Co 002517 ¥17.18 ¥21.73 +26% vs PLTK
Roblox Corporation RBLX $49.30 $44.31 −10% vs PLTK
Take-Two Interactive Software, Inc TTWO $214.87 $75.06 −65% vs PLTK
CD Projekt S.A CDR 266.90 PLN 67.47 PLN −75% vs PLTK

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Playtika Holding Corp: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "Playtika Holding Corp Fair Value". https://www.fairvalue-calculator.com/stock/PLTK

Frequently asked questions

Is Playtika Holding Corp (PLTK) overvalued or undervalued?
As of Nov 8, 2026, our model estimates a fair value of $7.32 versus a price of $2.44, about +200% upside (undervalued).
What is the fair value of PLTK?
Our model-based fair value for Playtika Holding Corp is $7.32 (as of Nov 8, 2026), built from audited fundamentals. The current price: $2.44.
What is the quality score of PLTK?
Playtika Holding Corp has a Quality Score of 49/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Playtika Holding Corp (PLTK)?
Our model-based price target is the fair value of $7.32 (as of Nov 8, 2026) from 8 valuation models. Cautious scenario $4.28, optimistic scenario $11.19. It is a calculation from audited fundamentals, not an analyst target.
What is the Playtika Holding Corp stock forecast for 2026?
Our models put fair value at $7.32, about +200% upside versus a price of $2.44 (undervalued). Cautious scenario $4.28, optimistic scenario $11.19. The calculation is refreshed regularly with new filings.
What is the revenue of Playtika Holding Corp (PLTK)?
Playtika Holding Corp reported trailing-twelve-month revenue of about $2.8B (latest available figure, as of Nov 8, 2026).
Does Playtika Holding Corp pay a dividend?
Playtika Holding Corp currently shows a dividend yield of 8.20% relative to its recent price (as of Nov 8, 2026).
How much is the dividend of Playtika Holding Corp (PLTK) and when is the ex-dividend date?
Playtika Holding Corp pays a dividend of $0.2 per share a year, a dividend yield of 8.2%. The last ex-dividend date was Dec 26, 2025. Free cash flow covers the dividend 6.97 times. Our assessment: Cash covered. The dividend is fully funded by free cash flow. The payout ratio on earnings is not available for this company.
What is the intrinsic value of Playtika Holding Corp (PLTK)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Playtika Holding Corp it is $7.32 per share (as of Nov 8, 2026), against a price of $2.44. It is the blended result of 8 valuation models in 3 families (DCF Models, Multiples, Growth DCF).
Is Playtika Holding Corp stock overvalued or undervalued in 2026?
As of Nov 8, 2026, PLTK trades below its calculated fair value: price $2.44, fair value $7.32, a gap of about +200% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of PLTK?
No. The price is what the market pays today ($2.44); the fair value is what the company's own numbers justify ($7.32). For Playtika Holding Corp the two are $4.88 per share apart. That gap is exactly why we show both numbers side by side.
How much is Playtika Holding Corp worth?
The market values Playtika Holding Corp at about $933M (market capitalisation, as of Nov 8, 2026). Per share that is $2.44; our models calculate a fair value of $7.32 per share.
What do the bullish and bearish scenarios say about PLTK?
Our models span a range for Playtika Holding Corp: cautious scenario $4.28, base $7.32, optimistic $11.19 per share (as of Nov 8, 2026, price $2.44). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of PLTK?
The PEG ratio of Playtika Holding Corp is 1.52 (P/E divided by earnings growth, as of Nov 8, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Playtika Holding Corp (PLTK)?
Balance-sheet figures for Playtika Holding Corp (as of Nov 8, 2026): negative equity, so no return on equity and no debt-to-equity ratio. They feed the Quality Score of 49/100, which measures business quality independently of the share price.
How far is PLTK from its 52-week high?
Playtika Holding Corp trades at $2.44, about 43% below its 52-week high of $4.26 and 24% above the low of $1.97 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of $7.32 is for.
Which stocks are comparable to Playtika Holding Corp?
From the same area (Communication Services) we also value NetEase, Inc, Take-Two Interactive Software, Inc, Roblox Corporation, Zhejiang Century Huatong Group, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Playtika Holding Corp stock attractive at the current price?
The data as of Nov 8, 2026: price $2.44, calculated fair value $7.32 (+200%), Quality Score 49/100, from 8 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of PLTK calculated?
We run Playtika Holding Corp through 8 models from 3 families: DCF Models, Multiples, Growth DCF. Every model gets the same audited fundamentals; the fair value of $7.32 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. Playtika Holding Corp currently trades 67% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Playtika Holding Corp (PLTK)?
The closing price on Nov 6, 2026 was $2.44. Our model-based fair value is $7.32, about +200% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Playtika Holding Corp right now?
The large discount to fair value meets weak quality (49/100). That raises the risk this is a value trap rather than a bargain. The price is below even our cautious bear case ($4.28). The market is more pessimistic than our downside scenario. The model range is unusually wide ($4.28 to $11.19). The outcome hinges heavily on assumptions, so read the point estimate with caution. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
Where does the earnings growth of Playtika Holding Corp (PLTK) come from?
Earnings per share at Playtika Holding Corp grew +5.9 % a year from 2015 to 2025. Broken into its drivers: revenue per share +16.6 %, EBIT margin −4.3 %, tax rate −1.8 %, residual (interest, one-offs) −3.4 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.

Key figures of Playtika Holding Corp

How large is the market capitalisation of Playtika Holding Corp (PLTK)?
The market capitalisation of Playtika Holding Corp is $933M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Playtika Holding Corp (PLTK)?
The price-to-sales ratio of Playtika Holding Corp is 0.33 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Playtika Holding Corp (PLTK)?
Earnings per share at Playtika Holding Corp are $−0.7500. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Playtika Holding Corp (PLTK)?
The dividend yield of Playtika Holding Corp is 8.2%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Playtika Holding Corp (PLTK)?
The net margin of Playtika Holding Corp is −9.9% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the EBIT return on assets of Playtika Holding Corp (PLTK)?
On an EBIT basis the return on assets of Playtika Holding Corp is 12.8% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Playtika Holding Corp (PLTK)?
The operating margin of Playtika Holding Corp is 18.8% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Playtika Holding Corp (PLTK)?
Revenue at Playtika Holding Corp is growing +5.0% versus a year earlier (3y avg +1.8%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Playtika Holding Corp (PLTK)?
Earnings per share at Playtika Holding Corp are growing +42.6% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Playtika Holding Corp (PLTK) generate?
The free cash flow of Playtika Holding Corp is $531M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Playtika Holding Corp (PLTK) carry?
The net debt of Playtika Holding Corp is $2.0B (fiscal year 2025, ≈ 3.7 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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