Playtika Holding Corp (PLTK) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of Playtika Holding Corp $6.60, price $2.20, upside +200.0%, quality 49 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 23, 2026.
How to read this chart
60‑month range $2.20 – $25.49 · fair‑value band $3.84 – $10.11 · the $2.20 price screens below the $6.60 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 23, 2026.
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Playtika Holding Corp., together with its subsidiaries, develops mobile games in the United States, Europe, the Middle East, Africa, the Asia Pacific, and internationally. The company owns a portfolio of casual and social casino-themed games.
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Playtika Holding Corp., together with its subsidiaries, develops mobile games in the United States, Europe, the Middle East, Africa, the Asia Pacific, and internationally. The company owns a portfolio of casual and social casino-themed games. It distributes its games to the end customer through various web and mobile platforms and direct-to-consumer platforms. The company was founded in 2010 and is headquartered in Herzliya Pituach, Israel. Playtika Holding Corp. operates as a subsidiary of Playtika Holding UK II Limited.
Stock analysis
Playtika Holding Corp (PLTK) currently trades at $2.20, while our model-based Fair Value estimate is $6.60, implying the stock looks roughly 66.7% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of $8.05 per share, and 9 of the 10 models we run sit above the $2.20 price.
Bear case: the Growth DCF group reads lowest at $2.41, and 1 of the 10 models stay below the price. Evidence for this calculation is low.
Scenario range: $3.84 (bear) to $10.11 (bull), the price of $2.20 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 49/100 (below-average quality), in the Communication Services sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Playtika Holding Corp reported revenue of $2.8B in FY2025 versus $2.6B in FY2021, a compound +1.6%/yr. Reported net income was −$206M in FY2025.
Key figures
Market cap $1.3B · P/S ratio 0.48 · EPS (TTM) $−0.7800 · Dividend yield 13.6% · Net margin −7.5% · Return on assets (EBIT) 12.8% · Operating margin −6.7% · Revenue (TTM) $2.8B.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 38 out of 100 (medium confidence).
What moves the price
The share trades about 48% below its 52-week high and at its 52-week low, currently below its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 50% fair-value upside, at 200%, PLTK screens cheaper than that median.
Fair Value models
Bear $3.84Fair Value $6.60Bull $10.11
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.41/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+8.1%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+1.8%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.0%
Start year 2020 (pandemic). Over 10 years: +14.3% a year
Revenue growth 10 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+14.3%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
16.3% (2020) → 0.0% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Electronic Gaming & Multimedia · 148 stocks
Beats the industry median on 6/11 measures
A mixed picture versus its industry peers.
Valuation
Quality Score49 · Below median
Fair Value upside+200% · Top 25%
Profitability
Return on equity (TTM)Negative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.
Return on assets5% · Above median
Net margin (TTM)−11% · Below median
Operating margin (TTM)−7% · Below median
Growth and dividend
Revenue growth6% · Above median
Dividend yield (TTM)13.6% · Top 25%
Balance sheet
Debt / equityNegative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.
P/BNegative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.
P/S (TTM)0.48× · Cheaper than median
P/FCF2.5× · Pricier than median
EV/EBITDA6.1× · Cheaper than median
PEG1.52× · Pricier than median
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)100· sector 47
FUTURE (revenue growth)28· sector 8
PAST (return on equity)0· sector 18
HEALTH (low debt)0· sector 99
DIVIDEND (yield)100· sector 52
PAST 0: with negative equity (buybacks among others) return on equity is not meaningfully computable.
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Is Playtika Holding Corp (PLTK) overvalued or undervalued?
As of Sep 23, 2026, our model estimates a fair value of $6.60 versus a price of $2.20, about +200% upside (undervalued).
What is the fair value of PLTK?
Our model-based fair value for Playtika Holding Corp is $6.60 (as of Sep 23, 2026), built from audited fundamentals. The current price: $2.20.
What is the quality score of PLTK?
Playtika Holding Corp has a Quality Score of 49/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Playtika Holding Corp (PLTK)?
Our model-based price target is the fair value of $6.60 (as of Sep 23, 2026) from 10 valuation models. Cautious scenario $3.84, optimistic scenario $10.11. It is a calculation from audited fundamentals, not an analyst target.
What is the Playtika Holding Corp stock forecast for 2026?
Our models put fair value at $6.60, about +200% upside versus a price of $2.20 (undervalued). Cautious scenario $3.84, optimistic scenario $10.11. The calculation is refreshed regularly with new filings.
What is the revenue of Playtika Holding Corp (PLTK)?
Playtika Holding Corp reported trailing-twelve-month revenue of about $2.8B (latest available figure, as of Sep 23, 2026).
Does Playtika Holding Corp pay a dividend?
Playtika Holding Corp currently shows a dividend yield of about 13.64% relative to its recent price (as of Sep 23, 2026).
What is the intrinsic value of Playtika Holding Corp (PLTK)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Playtika Holding Corp it is $6.60 per share (as of Sep 23, 2026), against a price of $2.20. It is the blended result of 10 valuation models (cash flow, earnings, asset, dividend).
Is Playtika Holding Corp stock overvalued or undervalued in 2026?
As of Sep 23, 2026, PLTK trades below its calculated fair value: price $2.20, fair value $6.60, a gap of about +200% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of PLTK?
No. The price is what the market pays today ($2.20); the fair value is what the company's own numbers justify ($6.60). For Playtika Holding Corp the two are $4.40 per share apart. That gap is exactly why we show both numbers side by side.
How much is Playtika Holding Corp worth?
The market values Playtika Holding Corp at about $1.3B (market capitalisation, as of Sep 23, 2026). Per share that is $2.20; our models calculate a fair value of $6.60 per share.
What do the bullish and bearish scenarios say about PLTK?
Our models span a range for Playtika Holding Corp: cautious scenario $3.84, base $6.60, optimistic $10.11 per share (as of Sep 23, 2026, price $2.20). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of PLTK?
The PEG ratio of Playtika Holding Corp is 1.52 (P/E divided by earnings growth, as of Sep 23, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Playtika Holding Corp (PLTK)?
Balance-sheet figures for Playtika Holding Corp (as of Sep 23, 2026): negative equity, so no return on equity and no debt-to-equity ratio. They feed the Quality Score of 49/100, which measures business quality independently of the share price.
How far is PLTK from its 52-week high?
Playtika Holding Corp trades at $2.20, about 48% below its 52-week high of $4.26 and at the low of $2.20 (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of $6.60 is for.
Which stocks are comparable to Playtika Holding Corp?
From the same area (Communication Services) we also value Konami Group, NetEase, Inc, Take-Two Interactive Software, Inc, Roblox Corporation, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Playtika Holding Corp stock attractive at the current price?
The data as of Sep 23, 2026: price $2.20, calculated fair value $6.60 (+200%), Quality Score 49/100, from 10 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of PLTK calculated?
We run Playtika Holding Corp through 10 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $6.60, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.1 % above its aggregate fair value. Playtika Holding Corp currently trades 200 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Playtika Holding Corp (PLTK)?
The closing price on Sep 23, 2026 was $2.20. Our model-based fair value is $6.60, about +200% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Playtika Holding Corp right now?
The price is below even our cautious bear case ($3.84). The market is more pessimistic than our downside scenario. The model range is unusually wide ($3.84 to $10.11). The outcome hinges heavily on assumptions, so read the point estimate with caution. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid quality (49/100) at a price below fair value, the discount is the argument here, not the business quality.
Where does the earnings growth of Playtika Holding Corp (PLTK) come from?
Earnings per share at Playtika Holding Corp grew +5.9 % a year from 2015 to 2025. Broken into its drivers: revenue per share +16.6 %, EBIT margin −4.3 %, tax rate −1.8 %, residual (interest, one-offs) −3.4 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Playtika Holding Corp
How large is the market capitalisation of Playtika Holding Corp (PLTK)?
The market capitalisation of Playtika Holding Corp is $1.3B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Playtika Holding Corp (PLTK)?
The price-to-sales ratio of Playtika Holding Corp is 0.48 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Playtika Holding Corp (PLTK)?
Earnings per share at Playtika Holding Corp are $−0.7800. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Playtika Holding Corp (PLTK)?
The dividend yield of Playtika Holding Corp is 13.6%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Playtika Holding Corp (PLTK)?
The net margin of Playtika Holding Corp is −7.5% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the EBIT return on assets of Playtika Holding Corp (PLTK)?
On an EBIT basis the return on assets of Playtika Holding Corp is 12.8% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Playtika Holding Corp (PLTK)?
The operating margin of Playtika Holding Corp is −6.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Playtika Holding Corp (PLTK)?
Revenue at Playtika Holding Corp is growing +5.5% versus a year earlier (3y avg +1.8%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Playtika Holding Corp (PLTK)?
Earnings per share at Playtika Holding Corp are growing +0.7% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Playtika Holding Corp (PLTK) generate?
The free cash flow of Playtika Holding Corp is $531M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Playtika Holding Corp (PLTK) carry?
The net debt of Playtika Holding Corp is $2.0B (fiscal year 2025, ≈ 3.7 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Thin data
Sep 23, 2026