Priority Technology Holdings Inc (PRTH) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Priority Technology Holdings Inc stock $8.78, price $7.88, upside +11.4%, quality 40 out of 100. Rating: undervalued. Calculated from audited financials with 8 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 7, 2026.
How to read this chart
60‑month range $2.91 – $12.29 · fair‑value band $4.75 – $14.14 · the $7.88 price screens below the $8.78 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 7, 2026.
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Priority Technology Holdings, Inc. operates as a payment technology company in the United States. The company operates through three segments: Merchant Solutions, Payables, and Treasury Solutions.
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The company offers merchant solutions, such as full-service acquiring and payment-enabled solutions for B2C transactions, leveraging proprietary software platform, distributed through independent sales organizations, direct sales, and vertically focused independent software vendors channels.
It also offers MX product suite, which includes MX Connect and MX Merchant products, which provides flexible and customizable set of business applications that helps to manage critical business work functions and revenue performance using core payment processing.
In addition, the company offers CPX, a platform that offers accounts payable automation solutions, including virtual card, purchase card, ACH +, dynamic discounting, or check.
Further, it provides accounts payable automation solutions to corporations, software partners and financial institutions, including Citibank, Visa, and Mastercard.
Additionally, the company offers embedded finance and BaaS solutions to customers to modernize legacy platforms and accelerate software partners' strategies to monetize payments.
It serves SMB and enterprises, as well as distribution partners, including retail and wholesale independent sales organizations, financial institutions, and independent software vendors and value-added resellers.
The company was formerly known as Priority Holdings, LLC and changed its name to Priority Technology Holdings, Inc. in July 2018. Priority Technology Holdings, Inc. was founded in 2005 and is headquartered in Alpharetta, Georgia.
Stock analysis
Priority Technology Holdings Inc (PRTH) currently trades at $7.88, while our model-based Fair Value estimate is $8.78, implying the stock looks roughly 10% undervalued today.
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Valuation
Bull case: the Earnings-Based group reads highest at a median of $16.53 per share, and 6 of the 8 models we run sit above the $7.88 price.
Bear case: the DCF Models group reads lowest at $6.80, and 2 of the 8 models stay below the price. Data coverage for this calculation is medium.
Scenario range: $4.75 (bear) to $14.14 (bull), the price of $7.88 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 40/100 (below-average quality), in the Technology sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Priority Technology Holdings Inc reported revenue of $953M in FY2025 versus $515M in FY2021, a compound +16.6%/yr. Reported net income was $55.7M in FY2025, compounding +151.6%/yr from FY2021.
Key figures
Market cap $661M Small · P/E ratio 11.8 · P/S ratio 0.66 · EPS (TTM) $0.6700 · Net margin 5.6% · Return on equity 56.4% · Return on assets (EBIT) 5.0% (5-year average) · Operating margin 13.2%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 39 out of 100 (medium confidence).
What moves the price
The share trades about 1% below its 52-week high and 70% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Technology peers we cover trades at −11% fair-value upside, at 11%, PRTH screens cheaper than that median.
Fair Value models
Bear$4.75Fair Value $8.78Bull$14.14
Price $7.88 · Upside +11.4%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then ($0.5745 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
In the last 6 months, 3 officers or directors sold shares worth $23,779 and none bought.
SaleMarietta DavisDirector1,168 shares at $6.67$7,791Jul 1, 2026
SaleMichael PassillaDirector1,168 shares at $6.67$7,791Jul 1, 2026
SaleChristina M FavillaDirector1,229 shares at $6.67$8,197Jul 1, 2026
Plus 12 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.90/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+8.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+12.8%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+18.7%
Start year 2020 (pandemic). Over 10 years: +12.8% a year
Revenue growth 10 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+12.8%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
+27.8%
Earnings growth per share plus dividend.
Earnings per share, growth per year+27.8%
Dividend (yield on the price)0.0%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.5% → 15%
⚠ Revenue per share shrinking 29.4%/yr over ~8Y (margin trend unclear) ⓘStructural-decline marker: revenue PER SHARE has fallen over the last decade (robust median trend, not a single year). Backtested across 2005 to 2017, such businesses trailed the market by about 2.5 percentage points per year. Display only: it does not change the fair value or the quality score.
News mood ⓘNews mood, the average tone of recent news (100 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Hype
Recent news coverage is unusually upbeat, far more positive than stocks are typically covered.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Software - Infrastructure · 346 stocks
Beats the industry median on 8/10 measures
Overall it ranks above its industry peers.
Valuation
Quality Score40 · Bottom 25%
Fair Value upside+11.4% · Above median
Profitability
Return on equity (12 months)Negative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.
Return on assets2.3% · Above median
Net margin (12 months)5.6% · Above median
Operating margin (12 months)13.2% · Above median
Growth and dividend
Revenue growth (quarter YoY)9.4% · Below median
Balance sheet
Debt / equityNegative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.
Valuation Multiplesvs Software - Infrastructure median · lower = cheaper
P/E (12 months)11.8× · Cheapest 25%
P/BNegative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Is Priority Technology Holdings Inc (PRTH) overvalued or undervalued?
As of Nov 7, 2026, our model estimates a fair value of $8.78 versus a price of $7.88, about +11% upside (undervalued).
What is the fair value of PRTH?
Our model-based fair value for Priority Technology Holdings Inc is $8.78 (as of Nov 7, 2026), built from audited fundamentals. The current price: $7.88.
What is the quality score of PRTH?
Priority Technology Holdings Inc has a Quality Score of 40/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Priority Technology Holdings Inc (PRTH)?
Our model-based price target is the fair value of $8.78 (as of Nov 7, 2026) from 8 valuation models. Cautious scenario $4.75, optimistic scenario $14.14. It is a calculation from audited fundamentals, not an analyst target.
What is the Priority Technology Holdings Inc stock forecast for 2026?
Our models put fair value at $8.78, about +11% upside versus a price of $7.88 (undervalued). Cautious scenario $4.75, optimistic scenario $14.14. The calculation is refreshed regularly with new filings.
What is the revenue of Priority Technology Holdings Inc (PRTH)?
Priority Technology Holdings Inc reported trailing-twelve-month revenue of about $1.0B (latest available figure, as of Nov 7, 2026).
What is the intrinsic value of Priority Technology Holdings Inc (PRTH)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Priority Technology Holdings Inc it is $8.78 per share (as of Nov 7, 2026), against a price of $7.88. It is the blended result of 8 valuation models in 4 families (DCF Models, Earnings-Based, Multiples, Growth DCF).
Is Priority Technology Holdings Inc stock overvalued or undervalued in 2026?
As of Nov 7, 2026, PRTH trades below its calculated fair value: price $7.88, fair value $8.78, a gap of about +11% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of PRTH?
No. The price is what the market pays today ($7.88); the fair value is what the company's own numbers justify ($8.78). For Priority Technology Holdings Inc the two are $0.9000 per share apart. That gap is exactly why we show both numbers side by side.
How much is Priority Technology Holdings Inc worth?
The market values Priority Technology Holdings Inc at about $661M (market capitalisation, as of Nov 7, 2026). Per share that is $7.88; our models calculate a fair value of $8.78 per share.
What do the bullish and bearish scenarios say about PRTH?
Our models span a range for Priority Technology Holdings Inc: cautious scenario $4.75, base $8.78, optimistic $14.14 per share (as of Nov 7, 2026, price $7.88). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of PRTH?
Priority Technology Holdings Inc trades at a price-to-earnings ratio of 11.8 (as of Nov 7, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $8.78 is built from several models across several years. Median P/E at fiscal year-end, 5 fiscal years (2017 to 2025), reported earnings: 18.5. Other multiples: P/S 0.7, EV/EBITDA 8.1.
How solid is the balance sheet of Priority Technology Holdings Inc (PRTH)?
Balance-sheet figures for Priority Technology Holdings Inc (as of Nov 7, 2026): negative equity, so no return on equity and no debt-to-equity ratio. They feed the Quality Score of 40/100, which measures business quality independently of the share price.
How far is PRTH from its 52-week high?
Priority Technology Holdings Inc trades at $7.88, about 1% below its 52-week high of $7.92 and 70% above the low of $4.64 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of $8.78 is for.
Which stocks are comparable to Priority Technology Holdings Inc?
From the same area (Technology) we also value Microsoft Corporation, Oracle Corporation, Palantir Technologies Inc, Palo Alto Networks, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Priority Technology Holdings Inc stock attractive at the current price?
The data as of Nov 7, 2026: price $7.88, calculated fair value $8.78 (+11%), Quality Score 40/100, from 8 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of PRTH calculated?
We run Priority Technology Holdings Inc through 8 models from 4 families: DCF Models, Earnings-Based, Multiples, Growth DCF. Every model gets the same audited fundamentals; the fair value of $8.78 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. Priority Technology Holdings Inc currently trades 10% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Priority Technology Holdings Inc (PRTH)?
The closing price on Nov 6, 2026 was $7.88. Our model-based fair value is $8.78, about +11% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Priority Technology Holdings Inc right now?
The model range is unusually wide ($4.75 to $14.14). The outcome hinges heavily on assumptions, so read the point estimate with caution. The price sits in the lower half of our model range, the side with the larger margin of safety. Read the verdict with care: some models are missing inputs, so the estimate scatters more than usual.
Key figures of Priority Technology Holdings Inc
How large is the market capitalisation of Priority Technology Holdings Inc (PRTH)?
The market capitalisation of Priority Technology Holdings Inc is $661M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Priority Technology Holdings Inc (PRTH)?
The price-to-sales ratio of Priority Technology Holdings Inc is 0.66 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Priority Technology Holdings Inc (PRTH)?
Earnings per share at Priority Technology Holdings Inc are $0.6700 (price ÷ EPS = P/E 11.8). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Priority Technology Holdings Inc (PRTH)?
The net margin of Priority Technology Holdings Inc is 5.6% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Priority Technology Holdings Inc (PRTH)?
The return on equity (ROE) of Priority Technology Holdings Inc is 56.4% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Priority Technology Holdings Inc (PRTH)?
On an EBIT basis the return on assets of Priority Technology Holdings Inc is 5.0% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Priority Technology Holdings Inc (PRTH)?
The operating margin of Priority Technology Holdings Inc is 13.2% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Priority Technology Holdings Inc (PRTH)?
Revenue at Priority Technology Holdings Inc is growing +9.4% versus a year earlier (3y avg +12.8%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Priority Technology Holdings Inc (PRTH)?
Earnings per share at Priority Technology Holdings Inc are growing −12.9% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Priority Technology Holdings Inc (PRTH) generate?
The free cash flow of Priority Technology Holdings Inc is $75.1M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Priority Technology Holdings Inc (PRTH) carry?
The net debt of Priority Technology Holdings Inc is $969M (fiscal year 2025, ≈ 12.9 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Some data
Nov 7, 2026
