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Priority Technology Holdings Inc (PRTH) fair value: what the stock is really worth

As of Sep 23, 2026: fair value of Priority Technology Holdings Inc $8.79, price $7.80, upside +12.7%, quality 41 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

Fair value above price? Yes
Good quality? No
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Technology · US · ISIN US74275G1076

Some data Sep 23, 2026

Priority Technology Holdings Inc

PRTH · US

SpeculativeUpside exists, but weak quality makes the signal speculative.

✓Fair value $8.79 · Undervalued (+13%)

!Quality 41/100

✓Healthy Growth (revenue 5y +18.7 %/yr)

!Thin margins · 5.9% net margin (TTM)

✓Negative equity (buybacks among others) · generates free cash flow

✓Ranks above peers (9/10)

!Moderate moat 51/100

!Evidence only medium, so the estimate is less certain

26 models, one by oneBear $5.59 to bull $15.16 Growth analysisrevenue history, year by year Quality 41/100 in detail37 factors, each one shown Compared with its peersrank on every measure, side by side

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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 23, 2026.

How to read this chart

60‑month range $2.91 – $12.29 · fair‑value band $5.59 – $15.16 · the $7.80 price screens below the $8.79 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 23, 2026.

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Company profile

Priority Technology Holdings, Inc. operates as a payment technology company in the United States. The company operates through three segments: Merchant Solutions, Payables, and Treasury Solutions.

Priority Technology Holdings, Inc. operates as a payment technology company in the United States. The company operates through three segments: Merchant Solutions, Payables, and Treasury Solutions. The company offers merchant solutions, such as full-service acquiring and payment-enabled solutions for B2C transactions, leveraging proprietary software platform, distributed through independent sales organizations, direct sales, and vertically focused independent software vendors channels. It also offers MX product suite, which includes MX Connect and MX Merchant products, which provides flexible and customizable set of business applications that helps to manage critical business work functions and revenue performance using core payment processing. In addition, the company offers CPX, a platform that offers accounts payable automation solutions, including virtual card, purchase card, ACH +, dynamic discounting, or check. Further, it provides accounts payable automation solutions to corporations, software partners and financial institutions, including Citibank, Visa, and Mastercard. Additionally, the company offers embedded finance and BaaS solutions to customers to modernize legacy platforms and accelerate software partners' strategies to monetize payments. It serves SMB and enterprises, as well as distribution partners, including retail and wholesale independent sales organizations, financial institutions, and independent software vendors and value-added resellers. The company was formerly known as Priority Holdings, LLC and changed its name to Priority Technology Holdings, Inc. in July 2018. Priority Technology Holdings, Inc. was founded in 2005 and is headquartered in Alpharetta, Georgia.

Stock analysis

Priority Technology Holdings Inc (PRTH) currently trades at $7.80, while our model-based Fair Value estimate is $8.79, implying the stock looks roughly 11.3% undervalued today.

Valuation

Bull case: the Growth DCF group reads highest at a median of $18.00 per share, and 7 of the 8 models we run sit above the $7.80 price.

Bear case: the Multiples group reads lowest at $8.79, and 1 of the 8 models stay below the price. Evidence for this calculation is medium.

Scenario range: $5.59 (bear) to $15.16 (bull), the price of $7.80 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 41/100 (below-average quality), in the Technology sector.

Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.

Priority Technology Holdings Inc reported revenue of $953M in FY2025 versus $515M in FY2021, a compound +16.6%/yr. Reported net income was $55.7M in FY2025, compounding +151.6%/yr from FY2021.

Key figures

Market cap $635M · P/E ratio 11.1 · P/S ratio 0.65 · EPS (TTM) $0.7000 · Net margin 5.8% · Return on equity 56.4% · Return on assets (EBIT) 5.0% · Operating margin 15.0%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 38 out of 100 (medium confidence).

What moves the price

The share trades at its 52-week high and 68% above its 52-week low, currently above its 200-day average.

For context, the median of 10 Technology peers we cover trades at −19% fair-value upside, at 13%, PRTH screens cheaper than that median.

Fair Value models

Bear $5.59 Fair Value $8.79 Bull $15.16

Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then ($0.5121 per share) are deliberately not added. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.

Highest evidence

Growth DCF $8.51 $21.78 $41.51 73

Owner Earnings $11.53 $28.99 $56.95 71

5Y P/E Exit n/a $5.60 $12.20 68

All 8 models by family

DCF Models

Owner Earnings $11.53 $28.99 $56.95 71

5Y P/E Exit n/a $5.60 $12.20 68

10Y P/E Exit $2.97 $9.49 $18.35 59

Earnings-Based

Graham-Dodd $4.60 $23.80 $32.91 64

Lynch FV $6.51 $9.30 $12.09 61

Multiples

P/E Multiple $6.59 $8.79 $10.99 63

Growth DCF

Growth DCF $8.51 $21.78 $41.51 73

Rev-Margin DCF $5.63 $18.00 $34.55 67

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Quality Score breakdown

Overall quality 41/100

Of which business quality 38 · Market factors (momentum, volatility) 45

Profitability 25

Margins and returns on capital today

Quality Growth 32

Are margins and returns improving?

Cashflow 60

Earnings quality: real cash, not paper profit

Fin. Strength 11

Balance sheet, leverage, solvency risk

Investment 66

Disciplined investing over empire-building

Low Volatility 9

Calm price path (market factor)

Momentum 54

Price trend over the last 3–12 months (market factor)

52W Momentum 69

Distance to the 52-week high (market factor)

Net Issuance 53

Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 90/100

Revenue growth appears healthy and is supported by profitability and cash-flow quality.

Revenue growth 1 year

+8.3%

Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.

+12.8%

Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.

+18.7%

Start year 2020 (pandemic). Over 10 years: +12.8% a year

Revenue growth 10 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.

+12.8%

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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.

+27.8%

Earnings growth per share plus dividend.

Earnings per share, growth per year+27.8%

Dividend (yield on the price)0.0%

Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.5% → 15%

⚠ Revenue per share shrinking 29.4%/yr over ~8Y (margin trend unclear) ⓘStructural-decline marker: revenue PER SHARE has fallen over the last decade (robust median trend, not a single year). Backtested across 2005 to 2017, such businesses trailed the market by about 2.5 percentage points per year. Display only: it does not change the fair value or the quality score.

Growth Forecast

A lot of optimism in the price

The price assumes about as much growth as the company has delivered so far and more than analysts expect.

What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).

+18.1%

Yearly growth needed for the next five years to justify today's price.

What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.

+6.4%

Yearly sales growth analysts expect, extended to five years.

After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +15.3% a year for the price and +3.9% for the forecasts.

Forecast 2026 (sales)+8.2%

Forecast 2027 (sales)+6.8%

Projected 2028 (sales)+6.2%

Projected 2029 (sales)+5.6%

Projected 2030 (sales)+5.0%

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Software - Infrastructure · 377 stocks

Beats the industry median on 9/10 measures

Overall it ranks above its industry peers.

Valuation

Quality Score 40 · Below median

Fair Value upside +13% · Above median

Profitability

Return on equity (TTM) Negative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.

Return on assets 4% · Above median

Net margin (TTM) 6% · Above median

Operating margin (TTM) 15% · Above median

Growth and dividend

Revenue growth 11% · Above median

Balance sheet

Debt / equity Negative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.

Valuation Multiplesvs Software - Infrastructure median · lower = cheaper

P/E (TTM) 11.1× · Cheapest 25%

P/B Negative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.

P/S (TTM) 0.65× · Cheapest 25%

P/FCF 8.5× · Cheaper than median

EV/EBITDA 8.1× · Cheapest 25%

Strength profile in five axes (Snowflake)

This stock

Sector peers

VALUE (fair-value potential)50 · sector 18

FUTURE (revenue growth)56 · sector 49

PAST (return on equity)0 · sector 19

HEALTH (low debt)0 · sector 97

DIVIDEND (yield)0 · sector 33

PAST 0: with negative equity (buybacks among others) return on equity is not meaningfully computable.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

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Priority Technology Holdings Inc · Fair Value
$8.79 +11%Fair Value
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Cite: Fair Value Calculator (2026). "Priority Technology Holdings Inc Fair Value". https://www.fairvalue-calculator.com/stock/PRTH

Frequently asked questions

Is Priority Technology Holdings Inc (PRTH) overvalued or undervalued?

As of Sep 23, 2026, our model estimates a fair value of $8.79 versus a price of $7.80, about +13% upside (undervalued).

What is the fair value of PRTH?

Our model-based fair value for Priority Technology Holdings Inc is $8.79 (as of Sep 23, 2026), built from audited fundamentals. The current price: $7.80.

What is the quality score of PRTH?

Priority Technology Holdings Inc has a Quality Score of 41/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.

What is the price target for Priority Technology Holdings Inc (PRTH)?

Our model-based price target is the fair value of $8.79 (as of Sep 23, 2026) from 8 valuation models. Cautious scenario $5.59, optimistic scenario $15.16. It is a calculation from audited fundamentals, not an analyst target.

What is the Priority Technology Holdings Inc stock forecast for 2026?

Our models put fair value at $8.79, about +13% upside versus a price of $7.80 (undervalued). Cautious scenario $5.59, optimistic scenario $15.16. The calculation is refreshed regularly with new filings.

What is the revenue of Priority Technology Holdings Inc (PRTH)?

Priority Technology Holdings Inc reported trailing-twelve-month revenue of about $978M (latest available figure, as of Sep 23, 2026).

What growth is priced into Priority Technology Holdings Inc (PRTH)?

For today's price to be fair in a discounted-cash-flow model, Priority Technology Holdings Inc would have to grow free cash flow by +18.1 % per year for five years (discount rate 12.8 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +18.7 % per year. As of Sep 23, 2026.

What discount rate (WACC) does the fair value of PRTH use?

Our models discount Priority Technology Holdings Inc at 12.8 %: a base by market capitalisation (small), damped by beta 1.56, country premium for USA. The same rate applies in all 26 models.

What is a reverse DCF?

A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Priority Technology Holdings Inc that is +18.1 % per year a year over ten years, using the same discount rate (12.8 %) and the same formula as our fair value.

How much growth has Priority Technology Holdings Inc (PRTH) delivered so far?

Over the past 5 years revenue at Priority Technology Holdings Inc grew +18.7 % a year. The price currently implies +18.1 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.

How fast is the sector of Priority Technology Holdings Inc (PRTH) growing?

The median revenue growth in the sector is +8.4 % a year. That is the yardstick for the growth priced into Priority Technology Holdings Inc (+18.1 % per year a year): it shows whether the expectation is within the usual range or beyond it.

What is the free cash flow yield of Priority Technology Holdings Inc (PRTH)?

The free-cash-flow yield on the price is 11.82 %: that much free cash flow Priority Technology Holdings Inc produces per unit of market value. When it exceeds the discount rate of our models (12.8 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.

What is the intrinsic value of Priority Technology Holdings Inc (PRTH)?

Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Priority Technology Holdings Inc it is $8.79 per share (as of Sep 23, 2026), against a price of $7.80. It is the blended result of 8 valuation models (cash flow, earnings, asset, dividend).

Is Priority Technology Holdings Inc stock overvalued or undervalued in 2026?

As of Sep 23, 2026, PRTH trades below its calculated fair value: price $7.80, fair value $8.79, a gap of about +13% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.

Is fair value the same as the market price of PRTH?

No. The price is what the market pays today ($7.80); the fair value is what the company's own numbers justify ($8.79). For Priority Technology Holdings Inc the two are $0.9900 per share apart. That gap is exactly why we show both numbers side by side.

How much is Priority Technology Holdings Inc worth?

The market values Priority Technology Holdings Inc at about $635M (market capitalisation, as of Sep 23, 2026). Per share that is $7.80; our models calculate a fair value of $8.79 per share.

What do the bullish and bearish scenarios say about PRTH?

Our models span a range for Priority Technology Holdings Inc: cautious scenario $5.59, base $8.79, optimistic $15.16 per share (as of Sep 23, 2026, price $7.80). The range comes from different growth and margin assumptions, not from analyst opinions.

What is the P/E ratio of PRTH?

Priority Technology Holdings Inc trades at a price-to-earnings ratio of 11.1 (as of Sep 23, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $8.79 is built from several models across several years. Other multiples: P/S 0.7, EV/EBITDA 8.1.

How solid is the balance sheet of Priority Technology Holdings Inc (PRTH)?

Balance-sheet figures for Priority Technology Holdings Inc (as of Sep 23, 2026): negative equity, so no return on equity and no debt-to-equity ratio. They feed the Quality Score of 41/100, which measures business quality independently of the share price.

How far is PRTH from its 52-week high?

Priority Technology Holdings Inc trades at $7.80, at its 52-week high of $7.80 and 68% above the low of $4.64 (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of $8.79 is for.

Which stocks are comparable to Priority Technology Holdings Inc?

From the same area (Technology) we also value Microsoft Corporation, Oracle Corporation, Palantir Technologies Inc, Palo Alto Networks, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.

Is Priority Technology Holdings Inc stock attractive at the current price?

The data as of Sep 23, 2026: price $7.80, calculated fair value $8.79 (+13%), Quality Score 41/100, from 8 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.

How is the fair value of PRTH calculated?

We run Priority Technology Holdings Inc through 8 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $8.79, with the spread shown as a cautious and an optimistic scenario.

Is it still worth investing in stocks now?

The global stock market currently sits 14.1 % above its aggregate fair value. Priority Technology Holdings Inc currently trades 13 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.

What is the share price of Priority Technology Holdings Inc (PRTH)?

The closing price on Sep 23, 2026 was $7.80. Our model-based fair value is $8.79, about +13% upside (undervalued). We carry closing prices from our data provider, not a live tick.

What should I pay attention to with Priority Technology Holdings Inc right now?

The model range is unusually wide ($5.59 to $15.16). The outcome hinges heavily on assumptions, so read the point estimate with caution. The price sits in the lower half of our model range, the side with the larger margin of safety. Read the verdict with care: some models are missing inputs, so the estimate scatters more than usual.

Key figures of Priority Technology Holdings Inc

How large is the market capitalisation of Priority Technology Holdings Inc (PRTH)?

The market capitalisation of Priority Technology Holdings Inc is $635M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.

What is the P/S ratio of Priority Technology Holdings Inc (PRTH)?

The price-to-sales ratio of Priority Technology Holdings Inc is 0.65 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.

What are the earnings per share of Priority Technology Holdings Inc (PRTH)?

Earnings per share at Priority Technology Holdings Inc are $0.7000 (price ÷ EPS = P/E 11.1). Earnings per share over the last twelve months: total profit spread across every single share.

What is the net margin of Priority Technology Holdings Inc (PRTH)?

The net margin of Priority Technology Holdings Inc is 5.8% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.

What is the return on equity of Priority Technology Holdings Inc (PRTH)?

The return on equity (ROE) of Priority Technology Holdings Inc is 56.4% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.

What is the EBIT return on assets of Priority Technology Holdings Inc (PRTH)?

On an EBIT basis the return on assets of Priority Technology Holdings Inc is 5.0% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.

What is the operating margin of Priority Technology Holdings Inc (PRTH)?

The operating margin of Priority Technology Holdings Inc is 15.0% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.

How fast is revenue growing at Priority Technology Holdings Inc (PRTH)?

Revenue at Priority Technology Holdings Inc is growing +11.1% versus a year earlier (3y avg +12.8%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.

How fast are earnings growing at Priority Technology Holdings Inc (PRTH)?

Earnings per share at Priority Technology Holdings Inc are growing +19.9% versus a year earlier. How much earnings per share grew versus a year earlier.

How much net debt does Priority Technology Holdings Inc (PRTH) carry?

The net debt of Priority Technology Holdings Inc is $969M (fiscal year 2025, ≈ 12.9 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.

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