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PSQ Holdings Inc. (PSQH) fair value: what the stock is really worth

As of Nov 10, 2026: fair value (intrinsic value) of PSQ Holdings Inc. stock $0.97, price $0.99, that is 1.5% below the price, quality 37 out of 100. Rating: fairly valued. The value is an estimate: none of our valuation models currently carries, it draws on revenue and assets compared with similar companies. Updated daily.

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Technology US

PH PSQ Holdings Inc. logo Thin data Nov 11, 2026

PSQ Holdings Inc.

PSQH · US
Fairly valued, weak quality

The stock costs about what our calculation considers fair.

Revenue last quarter +67% vs. a year ago.
Fair value $0.9748 · Fairly valued
Expensive Growth (revenue 3y +237.1 %/yr in USD)
Insiders bought $25,000 (6M) · sold $50,427
Quality 37/100
Loss-making · -93.5% net margin (TTM)
Negative free cash flow
Trails peers (3/8)
Narrow moat 3/100 · thin data
Thin data
Estimate
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$447.00 $0.9900 Fair Value $0.9748 Aug 2021 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 11, 2026.

How to read this chart

60‑month range $0.9900 – $447.00 · fair‑value band $0.7311 – $1.22 · the $0.9900 price screens above the $0.9748 fair value. As of Nov 11, 2026.

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Company profile

PSQ Holdings, Inc., together with its subsidiaries, operates an online marketplace through advertising and eCommerce in the United States.

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The company offers buy now pay later solutions through point-of-sale financing platform; and payment processing solution for its Merchant customers across their e-commerce landscape through PSQ Payments.

The PSQ platform is accessible through its mobile application and website. the company also sells diapers, wipes, training pants, and soaps and lotions under the EveryLife's brand name. PSQ Holdings, Inc. is headquartered in West Palm Beach, Florida.

Stock analysis

PSQ Holdings Inc. (PSQH) currently trades at $0.9900, while our estimate is $0.9748, so the stock looks roughly fairly valued today (gap 1.6%).

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Valuation

None of our valuation models currently carries for this company, usually because of losses or heavy investment. The estimate draws on revenue and assets compared with similar companies and is less precise than a model-based fair value.

Scenario range: $0.7311 (bear) to $1.22 (bull), the price of $0.9900 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 37/100 (below-average quality), in the Technology sector.

Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.

PSQ Holdings Inc. reported revenue of $18.2M in FY2025 versus $8.8K in FY2021, a compound +573.5%/yr. Reported net income was −$24.9M in FY2025.

Key figures

Market cap $7.4M Micro · P/S ratio 0.25 · EPS (TTM) $−6.42 · Net margin −93.5% · Return on equity −278% · Return on assets (EBIT) −135% (5-year average) · Operating margin −45.3% · Revenue (TTM) $30.0M.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 3 out of 100 (low confidence).

What moves the price

The share trades about 96% below its 52-week high and at its 52-week low.

For context, the median of 10 Technology peers we cover trades at 13% fair-value upside, at −2%, PSQH screens richer than that median.

Fair Value

Bear $0.7311 Fair Value $0.9748 Bull $1.22
Price $0.9900 · Downside -1.5%
Estimate. None of our valuation models currently carries for this company, usually because of losses or heavy investment. The estimate draws on revenue and assets compared with similar companies and is less precise than a model-based fair value.

Quality Score breakdown

Overall quality 37/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 10
How much profit the company makes from its sales and capital
Quality Growth 70
Are margins and returns getting better?
Cashflow 7
Do the profits arrive as real cash?
Financial strength 51
Debt, balance sheet and risk of trouble
Investment 0
Does it invest with discipline instead of growing at any price?
Low Volatility 46
How calm the share price moves, does not count
Price momentum 3
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 0
Distance to the 52-week high, does not count
New shares 100
Buys back shares or issues new ones?

Open the full quality analysis →

Insider trades

In the last 6 months, one officer or director bought shares worth $25,000, on Jun 8, 2026. Over the same period, 4 people sold shares worth $50,427.

  • SaleKrista WenzelChief Accounting Officer112 shares at $4.94$553Oct 1, 2026
  • BuyWillie LangstonDirector50,000 shares at $0.5000$25,000Jun 8, 2026
  • SaleJames RinnChief Financial Officer, Director29,554 shares at $0.6157$18,196May 15, 2026
  • SaleDusty WunderlichChief Strategy Officer, Director40,768 shares at $0.6157$25,100May 15, 2026
  • SaleMichael PenaChief Financial Officer10,682 shares at $0.6157$6,577May 15, 2026
  • BuyMichael Stephen SeifertChief Executive Officer, Director, 10% owner7,143 shares at $1.40$10,000Nov 26, 2025
  • BuyMichael Robert HebertChief People Officer9,400 shares at $1.61$15,134Nov 14, 2025
  • SaleMichael Stephen SeifertChief Executive Officer, Director, 10% owner12,752 shares at $1.55$19,766Nov 13, 2025
  • SaleMichael Robert HebertChief People Officer23,310 shares at $1.55$36,131Nov 13, 2025

Plus 18 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.

Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.

Source: SEC Form 4, as of Nov 10, 2026. All filings at the SEC ↗

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 32/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
−21.5%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+237.1%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−25,856.1% (2021) → −175.6% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Software - Application · 723 stocks

Beats the industry median on 3/7 measures
A mixed picture versus its industry peers.
Valuation
Quality Score 37 · Bottom 25%
Fair Value upside −1.5% · Above median
Profitability
Return on assets −41.7% · Bottom 25%
Net margin (12 months) −93.5% · Bottom 25%
Operating margin (12 months) −45.3% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY) 66.7% · Top 25%

Valuation Multiplesvs Software - Application median · lower = cheaper

P/B 0.55× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
P/S (12 months) 0.25× · Cheapest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)31 · sector 25
FUTURE (revenue growth)100 · sector 40
PAST (return on equity)0 · sector 9
HEALTH (low debt)0 · sector 98
DIVIDEND (yield)0 · sector 28

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Software - Application stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
Adobe Inc ADBE $236.70 $463.72 +96% vs PSQH
Salesforce, Inc CRM $213.48 $342.73 +61% vs PSQH
Uber Technologies, Inc UBER $70.05 $101.28 +45% vs PSQH
Intuit Inc INTU $340.44 $459.14 +35% vs PSQH
ServiceNow, Inc NOW $99.61 $112.17 +13% vs PSQH
SAP SE SAP €209.95 €173.59 −17% vs PSQH
Cadence Design Systems, Inc CDNS $331.64 $225.48 −32% vs PSQH
Automatic Data Processing, Inc ADP $305.44 $150.40 −51% vs PSQH
Shopify Inc SHOP $146.61 $64.96 −56% vs PSQH
Snowflake Inc SNOW $295.76 $73.81 −75% vs PSQH

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PSQ Holdings Inc.: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "PSQ Holdings Inc. Fair Value". https://www.fairvalue-calculator.com/stock/PSQH

Frequently asked questions

Is PSQ Holdings Inc. (PSQH) overvalued or undervalued?
As of Nov 11, 2026, our estimate of fair value is $0.9748 versus a price of $0.9900, about 2% lower (fairly valued).
What is the fair value of PSQH?
Our estimate for PSQ Holdings Inc. is $0.9748 (as of Nov 11, 2026), built from audited fundamentals. The current price: $0.9900.
What is the quality score of PSQH?
PSQ Holdings Inc. has a Quality Score of 37/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for PSQ Holdings Inc. (PSQH)?
Our calculated price target is the estimate of $0.9748 (as of Nov 11, 2026). Cautious scenario $0.7311, optimistic scenario $1.22. It is an estimate from revenue and assets compared with similar companies, because none of our valuation models currently carries, not an analyst target.
What is the PSQ Holdings Inc. stock forecast for 2026?
Our estimate puts fair value at $0.9748, about 2% lower versus a price of $0.9900 (fairly valued). Cautious scenario $0.7311, optimistic scenario $1.22. The calculation is refreshed regularly with new filings.
What is the revenue of PSQ Holdings Inc. (PSQH)?
PSQ Holdings Inc. reported trailing-twelve-month revenue of about $30.0M (latest available figure, as of Nov 11, 2026).
What is the intrinsic value of PSQ Holdings Inc. (PSQH)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For PSQ Holdings Inc. it is $0.9748 per share (as of Nov 11, 2026), against a price of $0.9900.
Is PSQ Holdings Inc. stock overvalued or undervalued in 2026?
As of Nov 11, 2026, PSQH trades above its calculated fair value: price $0.9900, fair value $0.9748, a gap of about −2% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of PSQH?
No. The price is what the market pays today ($0.9900); the fair value is what the company's own numbers justify ($0.9748). For PSQ Holdings Inc. the two are $0.0152 per share apart. That gap is exactly why we show both numbers side by side.
How much is PSQ Holdings Inc. worth?
The market values PSQ Holdings Inc. at about $7.4M (market capitalisation, as of Nov 11, 2026). Per share that is $0.9900; our models calculate a fair value of $0.9748 per share.
What do the bullish and bearish scenarios say about PSQH?
Our models span a range for PSQ Holdings Inc.: cautious scenario $0.7311, base $0.9748, optimistic $1.22 per share (as of Nov 11, 2026, price $0.9900). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of PSQ Holdings Inc. (PSQH)?
Balance-sheet figures for PSQ Holdings Inc. (as of Nov 11, 2026): return on equity −277.8%. They feed the Quality Score of 37/100, which measures business quality independently of the share price.
How far is PSQH from its 52-week high?
PSQ Holdings Inc. trades at $0.9900, about 96% below its 52-week high of $27.60 and at the low of $0.9900 (as of Nov 10, 2026). Distance from the high says nothing about value: that is what the fair value of $0.9748 is for.
Which stocks are comparable to PSQ Holdings Inc.?
From the same area (Technology) we also value SAP SE, Salesforce, Inc, Shopify Inc, ServiceNow, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is PSQ Holdings Inc. stock attractive at the current price?
The data as of Nov 11, 2026: price $0.9900, calculated fair value $0.9748 (−2%), Quality Score 37/100. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
Is it still worth investing in stocks now?
The global stock market currently sits 15.1% above its aggregate fair value. PSQ Holdings Inc. itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of PSQ Holdings Inc. (PSQH)?
The closing price on Nov 10, 2026 was $0.9900. Our estimate is $0.9748, about 2% lower (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with PSQ Holdings Inc. right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.

Key figures of PSQ Holdings Inc.

How large is the market capitalisation of PSQ Holdings Inc. (PSQH)?
The market capitalisation of PSQ Holdings Inc. is $7.4M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of PSQ Holdings Inc. (PSQH)?
The price-to-sales ratio of PSQ Holdings Inc. is 0.25 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of PSQ Holdings Inc. (PSQH)?
Earnings per share at PSQ Holdings Inc. are $−6.42. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of PSQ Holdings Inc. (PSQH)?
The net margin of PSQ Holdings Inc. is −93.5% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of PSQ Holdings Inc. (PSQH)?
The return on equity (ROE) of PSQ Holdings Inc. is −278% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of PSQ Holdings Inc. (PSQH)?
On an EBIT basis the return on assets of PSQ Holdings Inc. is −135% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of PSQ Holdings Inc. (PSQH)?
The operating margin of PSQ Holdings Inc. is −45.3% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at PSQ Holdings Inc. (PSQH)?
Revenue at PSQ Holdings Inc. is growing +66.7% versus a year earlier (3y avg +237%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much free cash flow does PSQ Holdings Inc. (PSQH) generate?
The free cash flow of PSQ Holdings Inc. is −$26.6M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net cash does PSQ Holdings Inc. (PSQH) hold?
PSQ Holdings Inc. holds more cash than debt, $7.8M net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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