Repay Holdings Corp (RPAY) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Repay Holdings Corp stock $12.88, price $4.40, upside +192.7%, quality 57 out of 100. Rating: strongly undervalued. Calculated from audited financials with 9 of our 26 valuation models and 37 quality factors, updated daily.
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Repay Holdings Corp
RPAY · USThe stock costs 66% less than our calculation considers fair.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 4, 2026.
How to read this chart
60‑month range $2.40 – $24.49 · fair‑value band $7.88 – $18.83 · the $4.40 price screens below the $12.88 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. As of Nov 4, 2026.
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Company profile
Repay Holdings Corporation, a payments technology company, provides integrated payment processing solutions that enables consumers and businesses to make payments using electronic payment methods in the United States. It operates through two segments: Consumer Payments and Business Payments.
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The company offers payment acceptance solutions, such as debit and credit card processing, automated clearing house (ACH) processing, e-cash, and digital wallet services; virtual credit card processing, enhanced ACH processing, instant funding, clearing and settlement, and communication solutions; and proprietary payment channels that include Web-based, mobile application, text-to-pay, interactive voice response, and point of sale services.
It serves customers primarily operating in the personal loans, automotive loans, receivables management, and business-to-business verticals through direct sales representatives and software integration partners. Repay Holdings Corporation was founded in 2006 and is headquartered in Atlanta, Georgia.
Stock analysis
Repay Holdings Corp (RPAY) currently trades at $4.40, while our model-based Fair Value estimate is $12.88, implying the stock looks roughly 66% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of $13.05 per share, and 8 of the 9 models we run sit above the $4.40 price.
Bear case: the Multiples group reads lowest at $6.54, and 1 of the 9 models stay below the price. Data coverage for this calculation is medium.
Scenario range: $7.88 (bear) to $18.83 (bull), the price of $4.40 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 57/100 (solid quality), in the Technology sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Repay Holdings Corp reported revenue of $309M in FY2025 versus $219M in FY2021, a compound +9.0%/yr. Reported net income was −$257M in FY2025.
Key figures
Market cap $366M Small · P/S ratio 1.15 · EPS (TTM) $−1.99 · Net margin −49.6% · Return on equity −31.8% · Return on assets (EBIT) −3.0% (5-year average) · Operating margin −3.2% · Revenue (TTM) $338M.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 15 out of 100 (low confidence).
What moves the price
The share trades about 7% below its 52-week high and 83% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Technology peers we cover trades at −11% fair-value upside, at 193%, RPAY screens cheaper than that median.
Fair Value models
All 9 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Insider trades
In the last 6 months, one officer or director sold shares worth $316,531 and none bought.
- SaleTyler B DempseyGeneral Counsel3× since Sep 17, 2026: 75,000 shares, avg. $4.22$316,531Nov 4, 202610b5-1 plan
- BuyRobert Symmes MacArthur10% owner913,711 shares at $2.52$2.3MApr 9, 2026
- BuyEdward Urban Kissel10% owner2× since Mar 25, 2026: 1,592,837 shares, avg. $2.73$4.3MApr 2, 2026
- SaleRichard E ThornburghDirector4,500 shares at $3.50$15,750Nov 17, 2025
Plus 10 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Source: SEC Form 4, as of Nov 6, 2026. All filings at the SEC ↗
Revenue & earnings trend
Growth Forecast
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Compare Repay Holdings Corp with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Software - Infrastructure · 346 stocks
Valuation Multiplesvs Software - Infrastructure median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Industrials sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Return on equity by industry
- Quality Score by industry
- Stock screener with 62 metrics
- Undervalued stocks: Industrials
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Software - Infrastructure stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Microsoft Corporation MSFT | $530.61 | $583.67 | +10% | vs RPAY |
| Fortinet, Inc FTNT | $118.84 | $130.72 | +10% | vs RPAY |
| Oracle Corporation ORCL | $116.10 | $111.97 | −4% | vs RPAY |
| NetApp, Inc NTAP | $169.19 | $156.80 | −7% | vs RPAY |
| Block, Inc XYZ | $85.48 | $76.43 | −11% | vs RPAY |
| Synopsys, Inc SNPS | $450.46 | $288.23 | −36% | vs RPAY |
| Zscaler, Inc ZS | $197.66 | $101.45 | −49% | vs RPAY |
| Palantir Technologies Inc PLTR | $160.38 | $42.20 | −74% | vs RPAY |
| CrowdStrike Holdings CRWD | $216.90 | $37.97 | −82% | vs RPAY |
| Palo Alto Networks, Inc PANW | $313.84 | $39.54 | −87% | vs RPAY |
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Key figures of Repay Holdings Corp
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