Stitch Fix (SFIX) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Stitch Fix stock $2.19, price $2.74, that is 20.1% below the price, quality 51 out of 100. Rating: overvalued. Calculated from audited financials with 10 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 6, 2026.
How to read this chart
60‑month range $2.10 – $45.95 · fair‑value band $1.93 – $2.56 · the $2.74 price screens above the $2.19 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. As of Nov 6, 2026.
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Stitch Fix, Inc. engages in the provision of clothing and accessories in the United States. The company offers women's, men's, kids, petite, maternity, and plus apparel, and shoes, as well as personal styling services through its website and mobile application.
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Its products include denim, dresses, blouses, skirts, shoes, jewelry, and handbags under the Stitch Fix brand. The company was formerly known as rack habit inc. and changed its name to Stitch Fix, Inc. in October 2011.
Stitch Fix, Inc. was incorporated in 2011 and is headquartered in San Francisco, California.
Stock analysis
Stitch Fix (SFIX) currently trades at $2.74, while our model-based Fair Value estimate is $2.19, 20% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of $2.42 per share, and 0 of the 10 models we run sit above the $2.74 price.
Bear case: the Asset-Based group reads lowest at $0.5500, and 10 of the 10 models stay below the price. Data coverage for this calculation is medium.
Scenario range: $1.93 (bear) to $2.56 (bull), the price of $2.74 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 51/100 (solid quality), in the Consumer Cyclical sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Stitch Fix reported revenue of $1.3B in FY2026 versus $2.0B in FY2022, a compound −9.6%/yr. Reported net income was −$12.6M in FY2026.
Key figures
Market cap $369M Small · P/S ratio 0.26 · EPS (TTM) $−0.0900 · Net margin −0.9% · Return on equity −6.3% · Return on assets (EBIT) −18.1% (5-year average) · Operating margin −1.0% · Revenue (TTM) $1.3B.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 20 out of 100 (medium confidence).
What moves the price
The share trades about 51% below its 52-week high and 27% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −18% fair-value upside, at −20%, SFIX screens richer than that median.
Fair Value models
Bear$1.93Fair Value $2.19Bull$2.56
Price $2.74 · Downside -20.1%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
In the last 6 months, 3 officers or directors sold shares worth $3.1M and none bought.
SaleAnthony BacosChief Prod/Technology Officer9× since Jun 16, 2026: 660,011 shares, avg. $4.04$2.7MAug 3, 202610b5-1 plan
SaleCasey O'ConnorChief Legal Officer4× since Jan 20, 2026: 268,099 shares, avg. $4.54$1.2MJul 16, 202610b5-1 plan
SaleDavid AufderhaarChief Financial Officer3× since Jan 20, 2026: 157,783 shares, avg. $3.70$584,314Jul 6, 202610b5-1 plan
SaleKatrina LakeDirector3× since Dec 5, 2025: 413,435 shares, avg. $5.16$2.1MFeb 2, 202610b5-1 plan
Plus 19 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.24/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
+6.4%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−5.4%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−8.5%
Start year 2021 (pandemic). Over 10 years: +6.3% a year
Revenue growth 10 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.3%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−3.0% (2021) → −1.6% (2026)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2026 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
Price in line with expectations
The price assumes more growth than the company has delivered so far and about what analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+4.6%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+2.4%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +2.2% a year for the price and 0.0% for the forecasts.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Apparel Retail · 100 stocks
Beats the industry median on 2/10 measures
Overall it trails its industry peers.
Valuation
Quality Score51 · Below median
Fair Value upside−20.1% · Below median
Profitability
Return on assets−2.6% · Bottom 25%
Net margin (12 months)−0.9% · Bottom 25%
Operating margin (12 months)−1.0% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY)4.2% · Above median
Valuation Multiplesvs Apparel Retail median · lower = cheaper
P/B1.88× · Pricier than median
P/S (12 months)0.27× · Cheapest 25%
Price / free cash flow (fiscal year)18.6× · Pricier than median
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Stitch Fix Fair Value". https://www.fairvalue-calculator.com/stock/SFIX
Frequently asked questions
Is Stitch Fix (SFIX) overvalued or undervalued?
As of Nov 6, 2026, our model estimates a fair value of $2.19 versus a price of $2.74, about 20% lower (overvalued).
What is the fair value of SFIX?
Our model-based fair value for Stitch Fix is $2.19 (as of Nov 6, 2026), built from audited fundamentals. The current price: $2.74.
What is the quality score of SFIX?
Stitch Fix has a Quality Score of 51/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Stitch Fix (SFIX)?
Our model-based price target is the fair value of $2.19 (as of Nov 6, 2026) from 10 valuation models. Cautious scenario $1.93, optimistic scenario $2.56. It is a calculation from audited fundamentals, not an analyst target.
What is the Stitch Fix stock forecast for 2026?
Our models put fair value at $2.19, about 20% lower versus a price of $2.74 (overvalued). Cautious scenario $1.93, optimistic scenario $2.56. The calculation is refreshed regularly with new filings.
What is the revenue of Stitch Fix (SFIX)?
Stitch Fix reported trailing-twelve-month revenue of about $1.3B (latest available figure, as of Nov 6, 2026).
What growth is priced into Stitch Fix (SFIX)?
For today's price to be fair in a discounted-cash-flow model, Stitch Fix would have to grow free cash flow by +4.6 % per year for five years (discount rate 13.7 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -8.5 % per year. As of Nov 6, 2026.
What discount rate (WACC) does the fair value of SFIX use?
Our models discount Stitch Fix at 13.7 %: a base by market capitalisation (small), damped by beta 2.35, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Stitch Fix that is +4.6 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (13.7 %) and the same formula as our fair value.
How much growth has Stitch Fix (SFIX) delivered so far?
Over the past 5 years revenue at Stitch Fix grew -8.5 % a year. The price currently implies free-cash-flow growth of +4.6 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Stitch Fix (SFIX) growing?
The median revenue growth in the sector is +4.7 % a year. That is the yardstick for the growth priced into Stitch Fix (+4.6 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Stitch Fix (SFIX)?
The free-cash-flow yield on the price is 5.38 %: that much free cash flow Stitch Fix produces per unit of market value. When it exceeds the discount rate of our models (13.7 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Stitch Fix (SFIX)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Stitch Fix it is $2.19 per share (as of Nov 6, 2026), against a price of $2.74. It is the blended result of 10 valuation models in 4 families (DCF Models, Multiples, Asset-Based, Growth DCF).
Is Stitch Fix stock overvalued or undervalued in 2026?
As of Nov 6, 2026, SFIX trades above its calculated fair value: price $2.74, fair value $2.19, a gap of about −20% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of SFIX?
No. The price is what the market pays today ($2.74); the fair value is what the company's own numbers justify ($2.19). For Stitch Fix the two are $0.5500 per share apart. That gap is exactly why we show both numbers side by side.
How much is Stitch Fix worth?
The market values Stitch Fix at about $369M (market capitalisation, as of Nov 6, 2026). Per share that is $2.74; our models calculate a fair value of $2.19 per share.
What do the bullish and bearish scenarios say about SFIX?
Our models span a range for Stitch Fix: cautious scenario $1.93, base $2.19, optimistic $2.56 per share (as of Nov 6, 2026, price $2.74). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Stitch Fix (SFIX)?
Balance-sheet figures for Stitch Fix (as of Nov 6, 2026): return on equity −6.3%. They feed the Quality Score of 51/100, which measures business quality independently of the share price.
How far is SFIX from its 52-week high?
Stitch Fix trades at $2.74, about 51% below its 52-week high of $5.64 and 27% above the low of $2.16 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of $2.19 is for.
Which stocks are comparable to Stitch Fix?
From the same area (Consumer Cyclical) we also value Industria de Diseño Textil, S.A, The TJX Companies, Inc, Fast Retailing Co, Ross Stores, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Stitch Fix stock attractive at the current price?
The data as of Nov 6, 2026: price $2.74, calculated fair value $2.19 (−20%), Quality Score 51/100, from 10 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of SFIX calculated?
We run Stitch Fix through 10 models from 4 families: DCF Models, Multiples, Asset-Based, Growth DCF. Every model gets the same audited fundamentals; the fair value of $2.19 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0% above its aggregate fair value. Stitch Fix itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Stitch Fix (SFIX)?
The closing price on Nov 6, 2026 was $2.74. Our model-based fair value is $2.19, about 20% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Stitch Fix right now?
The price sits above even our optimistic bull case ($2.56). The favourable scenario is already priced in. Solid but not exceptional quality (51/100) and above fair value, neither a clear bargain nor a standout compounder.
Key figures of Stitch Fix
How large is the market capitalisation of Stitch Fix (SFIX)?
The market capitalisation of Stitch Fix is $369M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Stitch Fix (SFIX)?
The price-to-sales ratio of Stitch Fix is 0.26 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Stitch Fix (SFIX)?
Earnings per share at Stitch Fix are $−0.0900. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Stitch Fix (SFIX)?
The net margin of Stitch Fix is −0.9% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Stitch Fix (SFIX)?
The return on equity (ROE) of Stitch Fix is −6.3% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Stitch Fix (SFIX)?
On an EBIT basis the return on assets of Stitch Fix is −18.1% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Stitch Fix (SFIX)?
The operating margin of Stitch Fix is −1.0% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Stitch Fix (SFIX)?
Revenue at Stitch Fix is growing +4.2% versus a year earlier (3y avg −5.4%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Stitch Fix (SFIX)?
Earnings per share at Stitch Fix are growing −8.3% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Stitch Fix (SFIX) hold?
Stitch Fix holds more cash than debt, $27.0M net (fiscal year 2026). The company holds more cash than debt, a safety cushion.
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Nov 6, 2026