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Tuniu Corp (TOUR) fair value: what the stock is really worth

As of Nov 6, 2026: fair value (intrinsic value) of Tuniu Corp stock $6.38, price $4.69, upside +36.0%, quality 40 out of 100. Rating: undervalued. Calculated from audited financials with 16 of our 26 valuation models and 37 quality factors, updated daily.

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Consumer Cyclical US · Based in China

TC Tuniu Corp logo Some data Nov 9, 2026

Tuniu Corp

TOUR · US
Speculative

The stock costs 26% less than our calculation considers fair.

Fair value $6.38 · Undervalued
Low debt
Quality 40/100
Expensive Growth (revenue 5y +4.5 %/yr in CNY)
Thin margins · 3.8% net margin (TTM)
Mixed vs. peers (8/14)
Some data
Negative free cash flow
Narrow moat 18/100 · thin data
⚠ Dilution
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$22.98 $3.86 Fair Value $6.38 Aug 2021 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 9, 2026.

How to read this chart

60‑month range $3.86 – $22.98 · fair‑value band $4.62 – $7.96 · the $4.69 price screens below the $6.38 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 9, 2026.

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Company profile

Tuniu Corporation, together with its subsidiaries, operates as an online leisure travel company in the People's Republic of China.

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The company offers various packaged tours, including organized tours that provide pre-arranged itineraries, transportation, accommodation, entertainment, meals, and tour guide services; and self-guided tours consist of flights and hotel bookings, and other optional add-ons.

It also sells tourist attraction tickets; and provides visa applications, hotel booking, air ticketing, train ticketing, car rental, and insurance services. In addition, the company offers advertising services to tourism boards and bureaus.

The company offers its products and services through various online and offline channels, including the tuniu.com website; mobile platform; call center in Nanjing; and offline retail stores in China.

Tuniu Corporation was founded in 2006 and is headquartered in Nanjing, the People's Republic of China.

Stock analysis

Tuniu Corp (TOUR) currently trades at $4.69, while our model-based Fair Value estimate is $6.38, implying the stock looks roughly 26% undervalued today.

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Valuation

Bull case: the Asset-Based group reads highest at a median of $10.60 per share, and 10 of the 16 models we run sit above the $4.69 price.

Bear case: the Earnings-Based group reads lowest at $4.13, and 6 of the 16 models stay below the price. Data coverage for this calculation is medium.

Scenario range: $4.62 (bear) to $7.96 (bull), the price of $4.69 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 40/100 (below-average quality), in the Consumer Cyclical sector.

Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.

Tuniu Corp reported revenue of 562M CNY in FY2025 versus 426M CNY in FY2021, a compound +7.2%/yr. Reported net income was 30.3M CNY in FY2025.

Key figures

Market cap $50.6M Micro · P/E ratio 18.0 · P/S ratio 0.97 · EPS (TTM) $0.2600 · Net margin 5.4% · Return on equity 2.4% · Return on assets (EBIT) −4.1% (5-year average) · Operating margin −4.4%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 18 out of 100 (low confidence).

What moves the price

The share trades about 30% below its 52-week high and 3% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at 10% fair-value upside, at 36%, TOUR screens cheaper than that median.

Fair Value models

Bear $4.62 Fair Value $6.38 Bull $7.96
Price $4.69 · Upside +36.0%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then ($0.2230 per share) are deliberately not added. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
Owner Earnings $5.18 $5.90 $6.77 78
Residual Income $9.85 $9.90 $10.25 76
EPV $4.00 $4.13 $4.24 74
All 16 models by family
DCF Models
Owner Earnings $5.18 $5.90 $6.77 78
Earnings-Based
Graham-Dodd $3.00 $6.82 $8.74 65
PEG = 1.0 $1.13 $1.61 $2.10 57
EPV $4.00 $4.13 $4.24 74
Dividend Discount
Gordon GGM $3.31 $4.96 $6.52 69
DDM Multi-Stage $3.31 $4.56 $5.75 67
Multiples
P/E Multiple $7.28 $9.70 $12.13 63
P/S Multiple $5.62 $7.50 $9.37 58
P/B Multiple $43.33 $57.78 $72.22 55
EV/EBIT $3.51 $4.17 $4.82 66
EV/EBITDA $4.82 $5.91 $7.00 67
EV/Revenue $2.87 $3.44 $4.01 54
Asset-Based
NCAV (Graham) $6.99 $10.60 $13.25 54
Economic Profit
Residual Income $9.85 $9.90 $10.25 76
ROIC Compounder $4.00 $4.13 $4.24 72
Growth Earnings
Growth-Adj P/E $5.44 $7.77 $10.10 67

The fair value above starts from this blend and is adjusted for dilution from new shares.

Open the full fair value analysis →

Quality Score breakdown

Overall quality 40/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 27
How much profit the company makes from its sales and capital
Quality Growth 34
Are margins and returns getting better?
Cashflow 0
Do the profits arrive as real cash?
Financial strength 52
Debt, balance sheet and risk of trouble
Investment 100
Does it invest with discipline instead of growing at any price?
Low Volatility 56
How calm the share price moves, does not count
Price momentum 17
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 3
Distance to the 52-week high, does not count
New shares 50
Buys back shares or issues new ones?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 36/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
+9.5%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+45.2%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.5%
Start year 2020 (pandemic). Over 10 years: −23.0% a year
Revenue growth 14 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−2.2%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−297.8% (2020) → 1.8% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: no profitable base year
not computed

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Travel Services · 87 stocks

Beats the industry median on 8/14 measures
A mixed picture versus its industry peers.
Valuation
Quality Score 40 · Bottom 25%
Fair Value upside +36.0% · Above median
Profitability
Return on equity (12 months) 2.4% · Below median
Return on assets 1.9% · Below median
Net margin (12 months) 3.8% · Below median
Operating margin (12 months) −4.4% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY) 3.0% · Above median
Dividend yield (12 months) 25.7% · Top 25%
Balance sheet
Debt / equity 0.01× · Lowest 25%

Valuation Multiplesvs Travel Services median · lower = cheaper

P/E (12 months) 18.0× · Cheaper than median
P/B 0.33× · Cheapest 25%
P/S (12 months) 0.57× · Cheaper than median
EV/EBITDA 4.7× · Cheapest 25%
PEG 6,543.00× · Priciest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)81 · sector 54
FUTURE (revenue growth)15 · sector 9
PAST (return on equity)9 · sector 33
HEALTH (low debt)100 · sector 94
DIVIDEND (yield)100 · sector 40

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Travel Services stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
Trip.com Group 9961 HK$350.40 HK$683.09 +95% vs TOUR
Carnival Corporation CCL $29.58 $37.36 +26% vs TOUR
Booking Holdings BKNG $160.67 $185.59 +16% vs TOUR
Norwegian Cruise Line Holdings NCLH $17.92 $20.27 +13% vs TOUR
Airbnb, Inc ABNB $189.99 $208.99 +10% vs TOUR
Viking Holdings VIK $87.48 $96.23 +10% vs TOUR
Expedia Group EXPE $259.24 $285.16 +10% vs TOUR
MakeMyTrip Limited MMYT $51.10 $34.50 −32% vs TOUR
Royal Caribbean Cruises Ltd RCL $327.16 $206.34 −37% vs TOUR
Travel + Leisure Co TNL $75.33 $36.58 −51% vs TOUR

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Tuniu Corp: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "Tuniu Corp Fair Value". https://www.fairvalue-calculator.com/stock/TOUR

Frequently asked questions

Is Tuniu Corp (TOUR) overvalued or undervalued?
As of Nov 9, 2026, our model estimates a fair value of $6.38 versus a price of $4.69, about +36% upside (undervalued).
What is the fair value of TOUR?
Our model-based fair value for Tuniu Corp is $6.38 (as of Nov 9, 2026), built from audited fundamentals. The current price: $4.69.
What is the quality score of TOUR?
Tuniu Corp has a Quality Score of 40/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Tuniu Corp (TOUR)?
Our model-based price target is the fair value of $6.38 (as of Nov 9, 2026) from 16 valuation models. Cautious scenario $4.62, optimistic scenario $7.96. It is a calculation from audited fundamentals, not an analyst target.
What is the Tuniu Corp stock forecast for 2026?
Our models put fair value at $6.38, about +36% upside versus a price of $4.69 (undervalued). Cautious scenario $4.62, optimistic scenario $7.96. The calculation is refreshed regularly with new filings.
What is the revenue of Tuniu Corp (TOUR)?
Tuniu Corp reported trailing-twelve-month revenue of about 597M CNY (latest available figure, as of Nov 9, 2026).
What is the intrinsic value of Tuniu Corp (TOUR)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Tuniu Corp it is $6.38 per share (as of Nov 9, 2026), against a price of $4.69. It is the blended result of 16 valuation models in 7 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Economic Profit, Growth Earnings).
Is Tuniu Corp stock overvalued or undervalued in 2026?
As of Nov 9, 2026, TOUR trades below its calculated fair value: price $4.69, fair value $6.38, a gap of about +36% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of TOUR?
No. The price is what the market pays today ($4.69); the fair value is what the company's own numbers justify ($6.38). For Tuniu Corp the two are $1.69 per share apart. That gap is exactly why we show both numbers side by side.
How much is Tuniu Corp worth?
The market values Tuniu Corp at about $50.6M (market capitalisation, as of Nov 9, 2026). Per share that is $4.69; our models calculate a fair value of $6.38 per share.
What do the bullish and bearish scenarios say about TOUR?
Our models span a range for Tuniu Corp: cautious scenario $4.62, base $6.38, optimistic $7.96 per share (as of Nov 9, 2026, price $4.69). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of TOUR?
Tuniu Corp trades at a price-to-earnings ratio of 18.0 (as of Nov 9, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $6.38 is built from several models across several years. Other multiples: P/B 0.3, P/S 0.6, EV/EBITDA 4.7.
How solid is the balance sheet of Tuniu Corp (TOUR)?
Balance-sheet figures for Tuniu Corp (as of Nov 9, 2026): return on equity 2.4%, debt of 0.01 per unit of equity. They feed the Quality Score of 40/100, which measures business quality independently of the share price.
How far is TOUR from its 52-week high?
Tuniu Corp trades at $4.69, about 30% below its 52-week high of $6.72 and 3% above the low of $4.56 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of $6.38 is for.
Which stocks are comparable to Tuniu Corp?
From the same area (Consumer Cyclical) we also value Booking Holdings, Airbnb, Inc, Royal Caribbean Cruises Ltd, Viking Holdings, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Tuniu Corp stock attractive at the current price?
The data as of Nov 9, 2026: price $4.69, calculated fair value $6.38 (+36%), Quality Score 40/100, from 16 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of TOUR calculated?
We run Tuniu Corp through 16 models from 7 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of $6.38 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. Tuniu Corp currently trades 26% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Tuniu Corp (TOUR)?
The closing price on Nov 6, 2026 was $4.69. Our model-based fair value is $6.38, about +36% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Tuniu Corp right now?
The large discount to fair value meets weak quality (40/100). That raises the risk this is a value trap rather than a bargain. The price sits in the lower half of our model range, the side with the larger margin of safety. Read the verdict with care: some models are missing inputs, so the estimate scatters more than usual.

Key figures of Tuniu Corp

How large is the market capitalisation of Tuniu Corp (TOUR)?
The market capitalisation of Tuniu Corp is $50.6M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Tuniu Corp (TOUR)?
The price-to-sales ratio of Tuniu Corp is 0.97 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Tuniu Corp (TOUR)?
Earnings per share at Tuniu Corp are $0.2600 (price ÷ EPS = P/E 18.0). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Tuniu Corp (TOUR)?
The net margin of Tuniu Corp is 5.4% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Tuniu Corp (TOUR)?
The return on equity (ROE) of Tuniu Corp is 2.4% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Tuniu Corp (TOUR)?
On an EBIT basis the return on assets of Tuniu Corp is −4.1% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Tuniu Corp (TOUR)?
The operating margin of Tuniu Corp is −4.4% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Tuniu Corp (TOUR)?
Revenue at Tuniu Corp is growing +3.0% versus a year earlier (3y avg +45.2%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Tuniu Corp (TOUR)?
Earnings per share at Tuniu Corp are growing −94.5% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Tuniu Corp (TOUR) generate?
The free cash flow of Tuniu Corp is −116M CNY (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net cash does Tuniu Corp (TOUR) hold?
Tuniu Corp holds more cash than debt, 106M CNY net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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