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Tuniu Corp (TOUR) fair value: what the stock is really worth

As of Sep 23, 2026: fair value of Tuniu Corp $7.19, price $5.07, upside +42.0%, quality 49 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? Yes
  2. Good quality? No
  3. Add to watchlist

Consumer Cyclical · US · ISIN US89977P1066

TC Tuniu Corp logo Some data Sep 23, 2026

Tuniu Corp

TOUR · US

SpeculativeUpside exists, but weak quality makes the signal speculative.

✓Fair value $7.19 · Undervalued (+42%)
!Quality 49/100
!Expensive Growth (revenue 5y +4.5 %/yr)
!Thin margins · 6.2% net margin (TTM)
!Low debt · negative free cash flow
✓Ranks above peers (8/13)
!Narrow moat 21/100
!Evidence only medium, so the estimate is less certain
!Weak on past: 15 out of 100
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$22.98 $3.86 Fair Value $7.19 Jun 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 23, 2026.

How to read this chart

60‑month range $3.86 – $22.98 · fair‑value band $5.39 – $7.29 · the $5.07 price screens below the $7.19 fair value. Dashed = 300-day average. As of Sep 23, 2026.

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Company profile

Tuniu Corporation, together with its subsidiaries, operates as an online leisure travel company in the People's Republic of China.

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Tuniu Corporation, together with its subsidiaries, operates as an online leisure travel company in the People's Republic of China. The company offers various packaged tours, including organized tours that provide pre-arranged itineraries, transportation, accommodation, entertainment, meals, and tour guide services; and self-guided tours consist of flights and hotel bookings, and other optional add-ons. It also sells tourist attraction tickets; and provides visa applications, hotel booking, air ticketing, train ticketing, car rental, and insurance services. In addition, the company offers advertising services to tourism boards and bureaus. The company offers its products and services through various online and offline channels, including the tuniu.com website; mobile platform; call center in Nanjing; and offline retail stores in China. Tuniu Corporation was founded in 2006 and is headquartered in Nanjing, the People's Republic of China.

Stock analysis

Tuniu Corp (TOUR) currently trades at $5.07, while our model-based Fair Value estimate is $7.19, implying the stock looks roughly 29.6% undervalued today.

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Valuation

Bull case: the Asset-Based group reads highest at a median of $67.16 per share, and 14 of the 14 models we run sit above the $5.07 price.

Bear case: the Earnings-Based group reads lowest at $26.84, and 0 of the 14 models stay below the price. Evidence for this calculation is medium.

Scenario range: $5.39 (bear) to $7.29 (bull), the price of $5.07 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 49/100 (below-average quality), in the Consumer Cyclical sector.

Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.

Tuniu Corp reported revenue of 562M CNY in FY2025 versus 426M CNY in FY2021, a compound +7.2%/yr. Reported net income was 30.3M CNY in FY2025.

Key figures

Market cap $50.2M · P/E ratio 10.5 · P/S ratio 0.57 · EPS (TTM) $0.4400 · Net margin 5.4% · Return on equity 3.7% · Return on assets (EBIT) −4.1% · Operating margin −2.8%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 28 out of 100 (low confidence).

What moves the price

The share trades about 36% below its 52-week high and 11% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at 10% fair-value upside, at 42%, TOUR screens cheaper than that median.

Fair Value models

Bear $5.39 Fair Value $7.19 Bull $7.29
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
Owner Earnings $50.38 $59.20 $69.31 78
Residual Income $65.01 $60.40 $43.96 76
EPV $26.12 $26.84 $27.42 74
All 14 models by family
DCF Models
Owner Earnings $50.38 $59.20 $69.31 78
Earnings-Based
Graham-Dodd $20.02 $45.54 $58.34 65
PEG = 1.0 $7.54 $10.77 $14.01 57
EPV $26.12 $26.84 $27.42 74
Multiples
P/E Multiple $48.57 $64.77 $80.96 63
P/S Multiple $37.53 $50.05 $62.56 58
P/B Multiple $37.53 $50.05 $62.56 55
EV/EBIT $33.26 $37.63 $42.00 66
EV/EBITDA $42.01 $49.29 $56.58 67
EV/Revenue $28.99 $32.77 $36.56 54
Asset-Based
NCAV (Graham) $50.12 $67.16 $100.24 54
Economic Profit
Residual Income $65.01 $60.40 $43.96 76
ROIC Compounder $26.12 $26.84 $27.42 72
Growth Earnings
Growth-Adj P/E $36.32 $51.89 $67.45 67

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Quality Score breakdown

Overall quality 49/100

Of which business quality 46 · Market factors (momentum, volatility) 30

Profitability 27
Margins and returns on capital today
Quality Growth 34
Are margins and returns improving?
Cashflow 0
Earnings quality: real cash, not paper profit
Fin. Strength 52
Balance sheet, leverage, solvency risk
Investment 100
Disciplined investing over empire-building
Low Volatility 53
Calm price path (market factor)
Momentum 27
Price trend over the last 3–12 months (market factor)
52W Momentum 8
Distance to the 52-week high (market factor)
Net Issuance 100
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 36/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
+9.5%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+45.2%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.5%
Start year 2020 (pandemic). Over 10 years: −23.0% a year
Revenue growth 14 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−2.2%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−297.8% (2020) → 1.8% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: no profitable base year
not computed

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Travel Services · 88 stocks

Beats the industry median on 9/14 measures
Overall it ranks above its industry peers.
Valuation
Quality Score 49 · Below median
Fair Value upside +42% · Above median
Profitability
Return on equity (TTM) 4% · Below median
Return on assets 1% · Below median
Net margin (TTM) 6% · Above median
Operating margin (TTM) −3% · Bottom 25%
Growth and dividend
Revenue growth 13% · Above median
Dividend yield (TTM) 25.7% · Top 25%
Balance sheet
Debt / equity 0.01× · Lowest 25%

Valuation Multiplesvs Travel Services median · lower = cheaper

P/E (TTM) 10.5× · Cheaper than median
P/B 0.33× · Cheapest 25%
P/S (TTM) 0.57× · Cheaper than median
EV/EBITDA 3.1× · Cheapest 25%
PEG 6,543.00× · Priciest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)89 · sector 50
FUTURE (revenue growth)64 · sector 25
PAST (return on equity)15 · sector 35
HEALTH (low debt)100 · sector 94
DIVIDEND (yield)0 · sector 40

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Travel Services stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
Booking Holdings BKNG $164.22 $187.11 +14%
Airbnb, Inc ABNB $149.58 $164.54 +10%
Royal Caribbean Cruises Ltd RCL $230.30 $208.66 −9%
Viking Holdings VIK $81.02 $89.12 +10%
Carnival Corporation CCL $21.80 $36.68 +68%
Expedia Group EXPE $280.70 $308.77 +10%
Trip.com Group 9961 HK$323.40 HK$679.13 +110%
Norwegian Cruise Line Holdings NCLH $14.22 $20.28 +43%
Global Business Travel Group GBTG $9.46 $5.23 −45%
Travel + Leisure Co TNL $62.87 $35.88 −43%

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Cite: Fair Value Calculator (2026). "Tuniu Corp Fair Value". https://www.fairvalue-calculator.com/stock/TOUR

Frequently asked questions

Is Tuniu Corp (TOUR) overvalued or undervalued?
As of Sep 23, 2026, our model estimates a fair value of $7.19 versus a price of $5.07, about +42% upside (undervalued).
What is the fair value of TOUR?
Our model-based fair value for Tuniu Corp is $7.19 (as of Sep 23, 2026), built from audited fundamentals. The current price: $5.07.
What is the quality score of TOUR?
Tuniu Corp has a Quality Score of 49/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Tuniu Corp (TOUR)?
Our model-based price target is the fair value of $7.19 (as of Sep 23, 2026) from 14 valuation models. Cautious scenario $5.39, optimistic scenario $7.29. It is a calculation from audited fundamentals, not an analyst target.
What is the Tuniu Corp stock forecast for 2026?
Our models put fair value at $7.19, about +42% upside versus a price of $5.07 (undervalued). Cautious scenario $5.39, optimistic scenario $7.29. The calculation is refreshed regularly with new filings.
What is the revenue of Tuniu Corp (TOUR)?
Tuniu Corp reported trailing-twelve-month revenue of about 593M CNY (latest available figure, as of Sep 23, 2026).
What is the intrinsic value of Tuniu Corp (TOUR)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Tuniu Corp it is $7.19 per share (as of Sep 23, 2026), against a price of $5.07. It is the blended result of 14 valuation models (cash flow, earnings, asset, dividend).
Is Tuniu Corp stock overvalued or undervalued in 2026?
As of Sep 23, 2026, TOUR trades below its calculated fair value: price $5.07, fair value $7.19, a gap of about +42% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of TOUR?
No. The price is what the market pays today ($5.07); the fair value is what the company's own numbers justify ($7.19). For Tuniu Corp the two are $2.13 per share apart. That gap is exactly why we show both numbers side by side.
How much is Tuniu Corp worth?
The market values Tuniu Corp at about $50.2M (market capitalisation, as of Sep 23, 2026). Per share that is $5.07; our models calculate a fair value of $7.19 per share.
What do the bullish and bearish scenarios say about TOUR?
Our models span a range for Tuniu Corp: cautious scenario $5.39, base $7.19, optimistic $7.29 per share (as of Sep 23, 2026, price $5.07). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of TOUR?
Tuniu Corp trades at a price-to-earnings ratio of 10.5 (as of Sep 23, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $7.19 is built from several models across several years. Other multiples: P/B 0.3, P/S 0.6, EV/EBITDA 3.1.
How solid is the balance sheet of Tuniu Corp (TOUR)?
Balance-sheet figures for Tuniu Corp (as of Sep 23, 2026): return on equity 3.7%, debt of 0.01 per unit of equity. They feed the Quality Score of 49/100, which measures business quality independently of the share price.
How far is TOUR from its 52-week high?
Tuniu Corp trades at $5.07, about 36% below its 52-week high of $7.94 and 11% above the low of $4.56 (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of $7.19 is for.
Which stocks are comparable to Tuniu Corp?
From the same area (Consumer Cyclical) we also value Booking Holdings, Airbnb, Inc, Royal Caribbean Cruises Ltd, Viking Holdings, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Tuniu Corp stock attractive at the current price?
The data as of Sep 23, 2026: price $5.07, calculated fair value $7.19 (+42%), Quality Score 49/100, from 14 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of TOUR calculated?
We run Tuniu Corp through 14 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $7.19, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0 % above its aggregate fair value. Tuniu Corp currently trades 42 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Tuniu Corp (TOUR)?
The closing price on Sep 23, 2026 was $5.07. Our model-based fair value is $7.19, about +42% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Tuniu Corp right now?
The price is below even our cautious bear case ($5.39). The market is more pessimistic than our downside scenario. Solid quality (49/100) at a price below fair value, the discount is the argument here, not the business quality.

Key figures of Tuniu Corp

How large is the market capitalisation of Tuniu Corp (TOUR)?
The market capitalisation of Tuniu Corp is $50.2M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Tuniu Corp (TOUR)?
The price-to-sales ratio of Tuniu Corp is 0.57 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Tuniu Corp (TOUR)?
Earnings per share at Tuniu Corp are $0.4400 (price ÷ EPS = P/E 10.5). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Tuniu Corp (TOUR)?
The net margin of Tuniu Corp is 5.4% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Tuniu Corp (TOUR)?
The return on equity (ROE) of Tuniu Corp is 3.7% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Tuniu Corp (TOUR)?
On an EBIT basis the return on assets of Tuniu Corp is −4.1% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Tuniu Corp (TOUR)?
The operating margin of Tuniu Corp is −2.8% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Tuniu Corp (TOUR)?
Revenue at Tuniu Corp is growing +12.8% versus a year earlier (3y avg +45.2%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Tuniu Corp (TOUR)?
Earnings per share at Tuniu Corp are growing −51.5% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Tuniu Corp (TOUR) generate?
The free cash flow of Tuniu Corp is −116M CNY (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net cash does Tuniu Corp (TOUR) hold?
Tuniu Corp holds more cash than debt, 106M CNY net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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