Pierre et Vacances SA (VAC) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Pierre et Vacances SA stock €3.72, price €1.87, upside +98.5%, quality 47 out of 100. Rating: strongly undervalued. Calculated from audited financials with 18 of our 26 valuation models and 37 quality factors, updated daily.
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Pierre et Vacances SA
VAC · PAThe stock costs 50% less than our calculation considers fair.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 6, 2026.
How to read this chart
60‑month range €0.7600 – €2.53 · fair‑value band €3.37 – €4.00 · the €1.87 price screens below the €3.72 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 6, 2026.
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Company profile
Pierre et Vacances SA engages in the property development and tourism businesses in Europe and internationally. The company operates apartments, houses, and cottages, as well as residences, villages, and hotels.
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It offers its products under the Pierre & Vacances, Center Parcs, Sunparks, Villages, maeva, and Adagio brands. The company was founded in 1967 and is headquartered in Paris, France.
Stock analysis
Pierre et Vacances SA (VAC) currently trades at €1.87, while our model-based Fair Value estimate is €3.72, implying the stock looks roughly 50% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of €6.95 per share, and 12 of the 18 models we run sit above the €1.87 price.
Bear case: the Earnings-Based group reads lowest at €1.03, and 6 of the 18 models stay below the price. Data coverage for this calculation is medium.
Scenario range: €3.37 (bear) to €4.00 (bull), the price of €1.87 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 47/100 (below-average quality), in the Consumer Cyclical sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Pierre et Vacances SA reported revenue of €1.9B in FY2025 versus €937M in FY2021, a compound +18.8%/yr. Reported net income was €33.5M in FY2025.
Key figures
Market cap €866M Small · P/E ratio 17.0 · P/S ratio 0.51 · EPS (TTM) €0.1100 · Net margin 2.9% · Return on assets (EBIT) 3.9% (5-year average) · Operating margin 0.5% · Revenue (TTM) €1.9B.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 24 out of 100 (low confidence).
What moves the price
The share trades about 6% below its 52-week high and 24% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −27% fair-value upside, at 99%, VAC screens cheaper than that median.
Fair Value models
All 18 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Revenue & earnings trend
Growth Forecast
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Compare Pierre et Vacances SA with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Lodging · 157 stocks
Valuation Multiplesvs Lodging median · lower = cheaper
Strength profile in five axes (Snowflake)
PAST 0: with negative equity (buybacks among others) return on equity is not meaningfully computable.
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Net margin by industry
- P/B ratio by industry
- Piotroski F-Score screener with fair value
- Undervalued stocks: French Stocks
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Lodging stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Atour Lifestyle Holdings ATAT | $35.91 | $58.29 | +62% | vs VAC |
| H World Group 1179 | HK$39.58 | HK$50.55 | +28% | vs VAC |
| Jabal Omar Development Company 4250 | 15.42 SAR | 17.95 SAR | +16% | vs VAC |
| Accor SA AC | €50.00 | €41.40 | −17% | vs VAC |
| Hilton Worldwide Holdings HLT | $370.45 | $271.08 | −27% | vs VAC |
| Choice Hotels International, Inc CHH | $118.91 | $75.26 | −37% | vs VAC |
| The Indian Hotels Company INDHOTEL | ₹888.00 | ₹502.32 | −43% | vs VAC |
| Hyatt Hotels Corporation H | $184.32 | $86.67 | −53% | vs VAC |
| Wyndham Hotels & Resorts, Inc WH | $77.35 | $29.61 | −62% | vs VAC |
| Marriott International, Inc MAR | $416.47 | $151.21 | −64% | vs VAC |
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Frequently asked questions
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Key figures of Pierre et Vacances SA
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