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Newland Digital Technology Co (000997) Fair Value & Analysis

Technology · CN · Market cap 18.5B CNY

Price¥18.66
Fair Value¥21.52
Upside+15.3%
Quality91/100
Evidence: High Range ¥14.41 – ¥26.90

Analysis

Newland Digital Technology Co (000997) currently trades at ¥18.66, while our model-based Fair Value estimate is ¥21.52 — implying the stock looks roughly 15.3% undervalued today. We read business quality at 91/100 (high quality), in the Technology sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.

About the company

Newland Digital Technology Co.,Ltd. engages in the design, development, sales, operation, and maintenance of financial POS terminal equipment in China. The company offers digital payment terminals, including SmartPOS, SmartECR, traditional POS, barcode payment terminals, multimodal payment terminals, and self-service and industry equipment, as well as intelligent identification terminals comprising data recognition engines, PDAs, multi-form scanners, RFID, industrial intelligent products, and related equipment management software systems. It also provides merchant operations comprising digital payment, SaaS, marketing, and value-added services, as well as telecom digitalization services. The company was formerly known as Fujian Newland Computer Co., Ltd. and changed its name to Newland Digital Technology Co.,Ltd. in November 2018. Newland Digital Technology Co.,Ltd. was founded in 1994 and is headquartered in Fuzhou, China.

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How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.