Newland Digital Technology Co (000997) Fair Value & Analysis
Technology · CN · Market cap 18.5B CNY
Fair value as of: Jul 21, 2026
From 26 valuation models · updated 20 days ago
Fair value updated Jul 21, 2026, revised from ¥21.52 to ¥19.96 (−7.2%) since Jun 25, 2026. Share price +15.5% over the past month.
A solid business, currently priced close to our fair value.
What matters now
- The price sits close to our fair value, market and models broadly agree here, little valuation tension.
- A fairly wide model range (¥14.41 to ¥26.69) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 21, 2026.
How to read this chart
60‑month range ¥10.22 – ¥33.31 · fair‑value band ¥14.41 – ¥26.69 · the ¥18.36 price screens below the ¥19.96 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 21, 2026.
Analysis
Newland Digital Technology Co (000997) currently trades at ¥18.36, while our model-based Fair Value estimate is ¥19.96, implying the stock looks roughly 8.7% fairly valued today. The Quality Score stands at 61/100 (solid quality), in the Technology sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, Newland Digital Technology Co generated revenue of 9.4B CNY at a net margin of 10.4%. Revenue grew 33.9% year over year. It earns a return on equity of 14.0%. The balance sheet holds a net cash position of 3.4B CNY. Fundamentals as of Jul 21, 2026
Our scenario range runs from ¥14.41 (bear case) to ¥26.69 (bull case); at ¥18.36, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 46% below its 52-week high and 7% above its 52-week low, currently below its 200-day average. For context, the median of 10 Technology peers we cover trades at -27% fair-value upside, at 9%, 000997 screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 26 models by family
Widest divergence: DCF Models (¥23.75) versus Dividend Discount (¥3.73). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 21, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 60 · Market factors (momentum, volatility) 27
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Newland Digital Technology Co.,Ltd. engages in the design, development, sales, operation, and maintenance of financial POS terminal equipment in China.
Full company description
Newland Digital Technology Co.,Ltd. engages in the design, development, sales, operation, and maintenance of financial POS terminal equipment in China. The company offers digital payment terminals, including SmartPOS, SmartECR, traditional POS, barcode payment terminals, multimodal payment terminals, and self-service and industry equipment, as well as intelligent identification terminals comprising data recognition engines, PDAs, multi-form scanners, RFID, industrial intelligent products, and related equipment management software systems. It also provides merchant operations comprising digital payment, SaaS, marketing, and value-added services, as well as telecom digitalization services. The company was formerly known as Fujian Newland Computer Co., Ltd. and changed its name to Newland Digital Technology Co.,Ltd. in November 2018. Newland Digital Technology Co.,Ltd. was founded in 1994 and is headquartered in Fuzhou, China.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Newland Digital Technology Co reported revenue of ¥8.8B in FY2025 versus ¥7.7B in FY2021, a compound +3.3%/yr. Reported net income was ¥1.0B in FY2025, compounding +9.5%/yr from FY2021.
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Peer Group
Software - Application · 709 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Software - Application median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Software - Application stocks, each showing price versus our Fair Value estimate (as of Jul 21, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| SAP SE SAPS | C$12.69 | C$16.26 | +28% |
| Shopify Inc SHOP | C$173.23 | C$20.54 | -88% |
| Uber Technologies, Inc UBER | $72.67 | $51.11 | -30% |
| Salesforce, Inc CRM | $170.77 | $182.10 | +7% |
| ServiceNow, Inc NOW | $107.71 | $33.12 | -69% |
| Cadence Design Systems, Inc CDNS | $384.17 | $80.41 | -79% |
| Snowflake Inc SNOW | $271.87 | $34.04 | -87% |
| Adobe Inc ADBE | $230.61 | $379.48 | +65% |
| Automatic Data Processing, Inc ADP | $241.92 | $177.51 | -27% |
| Intuit Inc INTU | $291.09 | $258.69 | -11% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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