Shandong Sunpaper Co (002078) Fair Value & Analysis
Basic Materials · CN · Market cap 37.3B CNY
Fair value as of: Jul 22, 2026
From 16 valuation models · updated 19 days ago
Share price +6.9% over the past month.
Below-average quality, screening 26% undervalued on our models.
What matters now
- A fairly wide model range (¥12.10 to ¥22.64) leaves room in how you read the outcome.
- Our model range runs from ¥12.10 (bear) to ¥22.64 (bull), base ¥17.29. The closer the price sits to the lower half, the larger the margin of safety.
- Quality 41/100 (below-average quality) with high evidence: the data supports the verdict.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 22, 2026.
How to read this chart
60‑month range ¥9.50 – ¥19.31 · fair‑value band ¥12.10 – ¥22.64 · the ¥13.75 price screens below the ¥17.29 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 22, 2026.
Analysis
Shandong Sunpaper Co (002078) currently trades at ¥13.75, while our model-based Fair Value estimate is ¥17.29, implying the stock looks roughly 25.8% undervalued today. The Quality Score stands at 41/100 (below-average quality), in the Basic Materials sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, Shandong Sunpaper Co generated revenue of 39.4B CNY at a net margin of 8.3%. Revenue grew 1.9% year over year. It earns a return on equity of 10.7%. Net debt stands at 14.7B CNY. Fundamentals as of Jul 22, 2026
Our scenario range runs from ¥12.10 (bear case) to ¥22.64 (bull case); at ¥13.75, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 22% below its 52-week high and 8% above its 52-week low, currently below its 200-day average. For context, the median of 10 Basic Materials peers we cover trades at -29% fair-value upside, at 26%, 002078 screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 16 models by family
Widest divergence: Multiples (¥19.82) versus Asset-Based (¥7.31). Highest evidence: Residual Income (76).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 22, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 42 · Market factors (momentum, volatility) 48
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Shandong Sunpaper Co., Ltd., together with its subsidiaries, produces and sells paper products in China and internationally. The company operates through six segments: Thermal Power; Pulping; Paper Manufacturing; Chemicals; Building Materials; and Trade.
Full company description
Shandong Sunpaper Co., Ltd., together with its subsidiaries, produces and sells paper products in China and internationally. The company operates through six segments: Thermal Power; Pulping; Paper Manufacturing; Chemicals; Building Materials; and Trade. It offers cultural paper, including coated art and uncoated offset paper; industrial kraft paper; packaging paper, such as white and coated cardstock, food cardboard, and cigarette paper; household paper comprising pull-out facial tissues, cored/coreless toilet paper, wet wipes, cotton wipes, paper handkerchiefs, kitchen paper towels, and business paper towels; office paper; specialty paper; and coated base paper, as well as new materials under the Golden Sun, Huaxia Sun, Brilliant Sun, Shenzhou Sun, Jiuzhou Sun, Weier, and other brand names. The company also engages in the production and sale of electricity and steam; production and sale of pulps; production and sale of chemical products for papermaking; production and sale of building materials; trade services; investment management; and seedling cultivation. It exports its products. The company was formerly known as Shan Dong Sun Paper Industry Joint Stock Co., Ltd. and changed its name to Shandong Sunpaper Co., Ltd. in December 2018. Shandong Sunpaper Co., Ltd. was founded in 1982 and is headquartered in Jining, China.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Shandong Sunpaper Co reported revenue of ¥39.2B in FY2025 versus ¥32.2B in FY2021, a compound +5.1%/yr. Reported net income was ¥3.3B in FY2025, compounding +2.7%/yr from FY2021.
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Peer Group
Paper & Paper Products · 113 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Paper & Paper Products median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Paper & Paper Products stocks, each showing price versus our Fair Value estimate (as of Jul 22, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Klabin S.A KLBN11 | R$17.58 | R$3.89 | -78% |
| UPM-Kymmene Oyj UPM | €23.45 | €15.47 | -34% |
| Suzano S.A SUZB3 | R$41.70 | R$138.01 | +231% |
| Svenska Cellulosa Aktiebolaget SCA (publ) SCAB | kr 103.00 | kr 49.40 | -52% |
| Holmen AB HOLMB | kr 305.40 | kr 217.72 | -29% |
| Nine Dragons Paper (Holdings) Limited 2689 | HK$7.55 | HK$8.73 | +16% |
| Empresas CMPC S.A CMPC | 1,078 CLP | 1,269 CLP | +18% |
| Xianhe Co 603733 | ¥22.05 | ¥24.32 | +10% |
| Billerud AB BILL | kr 68.70 | kr 48.60 | -29% |
| MCC Meili Cloud Computing Industry Investment Co 000815 | ¥12.12 | ¥1.63 | -87% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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