Hunan Friendship&Apollo Commercial Co Ltd (002277) fair value: what the stock is really worth
As of Oct 19, 2026: fair value (intrinsic value) of Hunan Friendship&Apollo Commercial Co Ltd stock ¥1.89, price ¥4.60, upside -58.9%, quality 50 out of 100. Rating: strongly overvalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Oct 2, 2026.
How to read this chart
60‑month range ¥2.06 – ¥8.34 · fair‑value band ¥1.63 – ¥2.47 · the ¥4.60 price screens above the ¥1.89 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Oct 2, 2026.
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Hunan Friendship&Apollo Commercial Co.,Ltd. operates department stores in China. The operates outlets; shopping centers; convenience stores; specialty stores; and online shopping platforms comprising Youa Overseas Shopping, Youa Micro Store, and Youa Shopping, as well as leases properties.
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It operates stores and properties under the Friendship Store AB Pavilion, Friendship Mall, Apollo Commercial Plaza, Changsha Youa Outlets, Chenzhou Youa International Plaza, Changde Youa International Plaza, Shaoyang Youa International Plaza, etc. names.
Hunan Friendship&Apollo Commercial Co.,Ltd. was founded in 2004 and is headquartered in Changsha, China.
Stock analysis
Hunan Friendship&Apollo Commercial Co Ltd (002277) currently trades at ¥4.60, while our model-based Fair Value estimate is ¥1.89, 58.9% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Asset-Based group reads highest at a median of ¥2.91 per share, and 0 of the 10 models we run sit above the ¥4.60 price.
Bear case: the Dividend Discount group reads lowest at ¥1.40, and 10 of the 10 models stay below the price. Data coverage for this calculation is low.
Scenario range: ¥1.63 (bear) to ¥2.47 (bull), the price of ¥4.60 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 50/100 (below-average quality), in the Consumer Cyclical sector.
Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.
Hunan Friendship&Apollo Commercial Co Ltd reported revenue of 1.0B CNY in FY2025 versus 2.6B CNY in FY2021, a compound −21.1%/yr. Reported net income was −335M CNY in FY2025.
Key figures
Market cap 6.4B CNY (≈ $961M) Small · P/S ratio 7.56 · EPS (TTM) ¥−0.2300 · Dividend yield 3.3% · Net margin −35.8% · Return on equity −5.1% · Return on assets (EBIT) 0.0% · Operating margin −17.8%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 6 out of 100 (low confidence).
What moves the price
The share trades about 44% below its 52-week high and 2% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −8% fair-value upside, at −59%, 002277 screens richer than that median.
Fair Value models
Bear¥1.63Fair Value ¥1.89Bull¥2.47
Price ¥4.60 · Upside -58.9%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.23/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−22.7%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−17.9%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−15.5%
Start year 2020 (pandemic). Over 10 years: −16.7% a year
Revenue growth 19 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−2.6%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
4.5% (2020) → −15.0% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+29.7%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (China: IMF forecast 1.7% a year to 2030, 1.4% from 2016 to 2025) that is about +27.6% a year for the price.
Compare Hunan Friendship&Apollo Commercial Co Ltd with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Department Stores · 105 stocks
Beats the industry median on 4/12 measures
Overall it trails its industry peers.
Valuation
Quality Score50 · Below median
Fair Value upside−58.9% · Bottom 25%
Profitability
Return on assets−2.4% · Bottom 25%
Net margin (12 months)−35.8% · Bottom 25%
Operating margin (12 months)−17.8% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY)−14.4% · Bottom 25%
Dividend yield (12 months)3.3% · Above median
Balance sheet
Debt / equity0.08× · Below median
Valuation Multiplesvs Department Stores median · lower = cheaper
P/B1.01× · Cheaper than median
P/S (12 months)7.23× · Priciest 25%
Price / free cash flow35.4× · Priciest 25%
PEG0.40× · Cheapest 25%
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 37
FUTURE (revenue growth)0· sector 4
PAST (return on equity)0· sector 18
HEALTH (low debt)96· sector 95
DIVIDEND (yield)67· sector 41
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Hunan Friendship&Apollo Commercial Co Ltd Fair Value". https://www.fairvalue-calculator.com/stock/002277
Frequently asked questions
Is Hunan Friendship&Apollo Commercial Co Ltd (002277) overvalued or undervalued?
As of Oct 2, 2026, our model estimates a fair value of ¥1.89 versus a price of ¥4.60, about −59% upside (overvalued).
What is the fair value of 002277?
Our model-based fair value for Hunan Friendship&Apollo Commercial Co Ltd is ¥1.89 (as of Oct 2, 2026), built from audited fundamentals. The current price: ¥4.60.
What is the quality score of 002277?
Hunan Friendship&Apollo Commercial Co Ltd has a Quality Score of 50/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Hunan Friendship&Apollo Commercial Co Ltd (002277)?
Our model-based price target is the fair value of ¥1.89 (as of Oct 2, 2026) from 10 valuation models. Cautious scenario ¥1.63, optimistic scenario ¥2.47. It is a calculation from audited fundamentals, not an analyst target.
What is the Hunan Friendship&Apollo Commercial Co Ltd stock forecast for 2026?
Our models put fair value at ¥1.89, about −59% upside versus a price of ¥4.60 (overvalued). Cautious scenario ¥1.63, optimistic scenario ¥2.47. The calculation is refreshed regularly with new filings.
What is the revenue of Hunan Friendship&Apollo Commercial Co Ltd (002277)?
Hunan Friendship&Apollo Commercial Co Ltd reported trailing-twelve-month revenue of about 887M CNY (latest available figure, as of Oct 2, 2026).
Does Hunan Friendship&Apollo Commercial Co Ltd pay a dividend?
Hunan Friendship&Apollo Commercial Co Ltd currently shows a dividend yield of 3.34% relative to its recent price (as of Oct 2, 2026).
What growth is priced into Hunan Friendship&Apollo Commercial Co Ltd (002277)?
For today's price to be fair in a discounted-cash-flow model, Hunan Friendship&Apollo Commercial Co Ltd would have to grow free cash flow by +29.7 % per year for five years (discount rate 10.5 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -15.5 % per year. As of Oct 2, 2026.
What discount rate (WACC) does the fair value of 002277 use?
Our models discount Hunan Friendship&Apollo Commercial Co Ltd at 10.5 %: a base by market capitalisation (small), damped by beta 0.53, country premium for China. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Hunan Friendship&Apollo Commercial Co Ltd that is +29.7 % per year a year over ten years, using the same discount rate (10.5 %) and the same formula as our fair value.
How much growth has Hunan Friendship&Apollo Commercial Co Ltd (002277) delivered so far?
Over the past 5 years revenue at Hunan Friendship&Apollo Commercial Co Ltd grew -15.5 % a year. The price currently implies +29.7 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Hunan Friendship&Apollo Commercial Co Ltd (002277) growing?
The median revenue growth in the sector is +4.3 % a year. That is the yardstick for the growth priced into Hunan Friendship&Apollo Commercial Co Ltd (+29.7 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Hunan Friendship&Apollo Commercial Co Ltd (002277)?
The free-cash-flow yield on the price is 2.82 %: that much free cash flow Hunan Friendship&Apollo Commercial Co Ltd produces per unit of market value. When it exceeds the discount rate of our models (10.5 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Hunan Friendship&Apollo Commercial Co Ltd (002277)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Hunan Friendship&Apollo Commercial Co Ltd it is ¥1.89 per share (as of Oct 2, 2026), against a price of ¥4.60. It is the blended result of 10 valuation models (cash flow, earnings, asset, dividend).
Is Hunan Friendship&Apollo Commercial Co Ltd stock overvalued or undervalued in 2026?
As of Oct 2, 2026, 002277 trades above its calculated fair value: price ¥4.60, fair value ¥1.89, a gap of about −59% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 002277?
No. The price is what the market pays today (¥4.60); the fair value is what the company's own numbers justify (¥1.89). For Hunan Friendship&Apollo Commercial Co Ltd the two are ¥2.71 per share apart. That gap is exactly why we show both numbers side by side.
How much is Hunan Friendship&Apollo Commercial Co Ltd worth?
The market values Hunan Friendship&Apollo Commercial Co Ltd at about 6.4B CNY (market capitalisation, as of Oct 2, 2026). Per share that is ¥4.60; our models calculate a fair value of ¥1.89 per share.
What do the bullish and bearish scenarios say about 002277?
Our models span a range for Hunan Friendship&Apollo Commercial Co Ltd: cautious scenario ¥1.63, base ¥1.89, optimistic ¥2.47 per share (as of Oct 2, 2026, price ¥4.60). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of 002277?
The PEG ratio of Hunan Friendship&Apollo Commercial Co Ltd is 0.40 (P/E divided by earnings growth, as of Oct 2, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of Hunan Friendship&Apollo Commercial Co Ltd (002277)?
Balance-sheet figures for Hunan Friendship&Apollo Commercial Co Ltd (as of Oct 2, 2026): return on equity −5.1%, debt of 0.08 per unit of equity. They feed the Quality Score of 50/100, which measures business quality independently of the share price.
How far is 002277 from its 52-week high?
Hunan Friendship&Apollo Commercial Co Ltd trades at ¥4.60, about 44% below its 52-week high of ¥8.27 and 2% above the low of ¥4.51 (as of Oct 19, 2026). Distance from the high says nothing about value: that is what the fair value of ¥1.89 is for.
Which stocks are comparable to Hunan Friendship&Apollo Commercial Co Ltd?
From the same area (Consumer Cyclical) we also value Falabella S.A, Dillard's, Inc, 99 Speed Mart Retail Holdings, Macy's, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Hunan Friendship&Apollo Commercial Co Ltd stock attractive at the current price?
The data as of Oct 2, 2026: price ¥4.60, calculated fair value ¥1.89 (−59%), Quality Score 50/100, from 10 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 002277 calculated?
We run Hunan Friendship&Apollo Commercial Co Ltd through 10 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of ¥1.89, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.9 % above its aggregate fair value. Hunan Friendship&Apollo Commercial Co Ltd itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Hunan Friendship&Apollo Commercial Co Ltd (002277)?
The closing price on Oct 19, 2026 was ¥4.60. Our model-based fair value is ¥1.89, about −59% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Hunan Friendship&Apollo Commercial Co Ltd right now?
The price sits above even our optimistic bull case (¥2.47). The favourable scenario is already priced in. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid but not exceptional quality (50/100) and above fair value, neither a clear bargain nor a standout compounder.
Where does the earnings growth of Hunan Friendship&Apollo Commercial Co Ltd (002277) come from?
Earnings per share at Hunan Friendship&Apollo Commercial Co Ltd grew −24.2 % a year from 2013 to 2024. Broken into its drivers: revenue per share −16.5 %, EBIT margin −18.2 %, tax rate +1.3 %, residual (interest, one-offs) +9.6 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Hunan Friendship&Apollo Commercial Co Ltd
How large is the market capitalisation of Hunan Friendship&Apollo Commercial Co Ltd (002277)?
The market capitalisation of Hunan Friendship&Apollo Commercial Co Ltd is 6.4B CNY (≈ $961M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Hunan Friendship&Apollo Commercial Co Ltd (002277)?
The price-to-sales ratio of Hunan Friendship&Apollo Commercial Co Ltd is 7.56 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Hunan Friendship&Apollo Commercial Co Ltd (002277)?
Earnings per share at Hunan Friendship&Apollo Commercial Co Ltd are ¥−0.2300. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Hunan Friendship&Apollo Commercial Co Ltd (002277)?
The dividend yield of Hunan Friendship&Apollo Commercial Co Ltd is 3.3%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Hunan Friendship&Apollo Commercial Co Ltd (002277)?
The net margin of Hunan Friendship&Apollo Commercial Co Ltd is −35.8% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Hunan Friendship&Apollo Commercial Co Ltd (002277)?
The return on equity (ROE) of Hunan Friendship&Apollo Commercial Co Ltd is −5.1% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Hunan Friendship&Apollo Commercial Co Ltd (002277)?
On an EBIT basis the return on assets of Hunan Friendship&Apollo Commercial Co Ltd is 0.0% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Hunan Friendship&Apollo Commercial Co Ltd (002277)?
The operating margin of Hunan Friendship&Apollo Commercial Co Ltd is −17.8% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Hunan Friendship&Apollo Commercial Co Ltd (002277)?
Revenue at Hunan Friendship&Apollo Commercial Co Ltd is growing −14.4% versus a year earlier (3y avg −17.9%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Hunan Friendship&Apollo Commercial Co Ltd (002277)?
Earnings per share at Hunan Friendship&Apollo Commercial Co Ltd are growing +68.6% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Hunan Friendship&Apollo Commercial Co Ltd (002277) carry?
The net debt of Hunan Friendship&Apollo Commercial Co Ltd is 2.9B CNY (fiscal year 2025, ≈ 16.1 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Oct 2, 2026