Hunan Friendship&Apollo Commercial Co (002277) Fair Value & Analysis
Consumer Cyclical · CN · Market cap 9.0B CNY
Fair value as of: Jul 22, 2026
From 12 valuation models · updated today
Fair value updated Jul 22, 2026, revised from ¥18.14 to ¥1.27 (−93.0%) since Jun 25, 2026. Share price −11.9% over the past month.
Price vs Fair Value (12 months)
12‑month range ¥5.38 – ¥8.34 · fair‑value band ¥0.8400 – ¥1.63 · the ¥5.38 price screens above the ¥1.27 fair value. As of Jul 22, 2026.
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Hunan Friendship&Apollo Commercial Co (002277) currently trades at ¥5.38, while our model-based Fair Value estimate is ¥1.27, implying the stock looks roughly 76.4% overvalued today. We read business quality at 45/100 (below-average quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: medium).
Over the trailing twelve months, Hunan Friendship&Apollo Commercial Co generated revenue of 1.0B CNY at a net margin of -33.4%. Revenue declined 28.3% year over year. It earns a return on equity of -5.4%. Net debt stands at 2.9B CNY. Fundamentals as of Jul 22, 2026
Our scenario range runs from ¥0.8400 (bear case) to ¥1.63 (bull case); at ¥5.38, the current price sits above that range. The share trades about 38% below its 52-week high, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 30% fair-value upside, at -76%, 002277 screens richer than that median.
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jul 22, 2026. TTM = trailing twelve months.
About the company
Hunan Friendship&Apollo Commercial Co.,Ltd. operates department stores in China. The operates outlets; shopping centers; convenience stores; specialty stores; and online shopping platforms comprising Youa Overseas Shopping, Youa Micro Store, and Youa Shopping, as well as leases properties. It operates stores and properties under the Friendship Store AB Pavilion, Friendship Mall, Apollo Commercial Plaza, Changsha Youa Outlets, Chenzhou Youa International Plaza, Changde Youa International Plaza, Shaoyang Youa International Plaza, etc. names. Hunan Friendship&Apollo Commercial Co.,Ltd. was founded in 2004 and is headquartered in Changsha, China.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Hunan Friendship&Apollo Commercial Co reported revenue of ¥1.0B in FY2025 versus ¥2.6B in FY2021, a compound −21.1%/yr. Reported net income was −¥335M in FY2025.
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10 more Department Stores stocks, each showing price versus our Fair Value estimate (as of Jul 22, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Aeon Co AONNY | $8.41 | $10.97 | +30% |
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| SM Investments Corporation SVTMF | $10.15 | $20.54 | +102% |
| Ryohin Keikaku Co RYKKY | $10.68 | $6.53 | -39% |
| Shoprite Holdings SRGHY | $17.27 | $18.67 | +8% |
| Marks and Spencer Group MAKSY | $9.54 | $15.66 | +64% |
| Dillard's, Inc DDS | $613.50 | $714.63 | +16% |
| El Puerto de Liverpool, S.A. LIVEPOLC1 | 105.75 MXN | 191.58 MXN | +81% |
| 99 Speed Mart Retail Holdings 5326 | 3.37 MYR | 1.62 MYR | -52% |
| Cencosud S.A CENCOSUD | 2,160 CLP | 2,718 CLP | +26% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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Not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.