Hunan Friendship&Apollo Commercial Co Ltd (002277) Fair Value & Analysis
Consumer Cyclical · CN · Market cap 9.0B CNY (≈ $1.4B) · ISIN CNE100000F12
What is Hunan Friendship&Apollo Commercial Co Ltd really worth?
A solid business, but trading 406% above our fair value of ¥1.19.
Strengths
Risks
Fair value as of: Aug 13, 2026
From 12 valuation models · updated 22 days ago
Fair value updated Aug 13, 2026, revised from ¥1.27 to ¥1.19 (−6.3%) since Jul 22, 2026. Share price +3.6% over the past month.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- The price sits above even our optimistic bull case (¥1.52). The favourable scenario is already priced in.
- The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
- Solid but not exceptional quality (53/100) and above fair value, neither a clear bargain nor a standout compounder.
- A fairly wide model range (¥0.8100 to ¥1.52) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.
How to read this chart
60‑month range ¥2.06 – ¥8.34 · fair‑value band ¥0.8100 – ¥1.52 · the ¥6.02 price screens above the ¥1.19 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 13, 2026.
Analysis
Hunan Friendship&Apollo Commercial Co Ltd (002277) currently trades at ¥6.02, while our model-based Fair Value estimate is ¥1.19, implying the stock looks roughly 405.8% overvalued today. The Quality Score stands at 53/100 (solid quality), in the Consumer Cyclical sector. Bull case: the Asset-Based group reads highest at a median of ¥3.04 per share, and 0 of the 12 models we run sit above the ¥6.02 price. Bear case: the Multiples group reads lowest at ¥0.6000, and 12 of the 12 models stay below the price. Evidence for this calculation is low.
Over the trailing twelve months, Hunan Friendship&Apollo Commercial Co Ltd generated revenue of 1.0B CNY at a net margin of −33.4%. Revenue declined 28.3% year over year. It earns a return on equity of −5.4%. Net debt stands at 2.9B CNY. Fundamentals as of Aug 13, 2026
Our scenario range runs from ¥0.8100 (bear case) to ¥1.52 (bull case); at ¥6.02, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 30% below its 52-week high and 10% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at −15% fair-value upside, at −80%, 002277 screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted, family-balanced blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small. Every input is real reported data, nothing guessed.
All 12 models by family
Widest divergence: Asset-Based (¥3.04) versus Multiples (¥0.6000). Highest evidence: FCF DCF (79).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 54 · Market factors (momentum, volatility) 37
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
Hunan Friendship&Apollo Commercial Co.,Ltd. operates department stores in China. The operates outlets; shopping centers; convenience stores; specialty stores; and online shopping platforms comprising Youa Overseas Shopping, Youa Micro Store, and Youa Shopping, as well as leases properties.
Full company description
Hunan Friendship&Apollo Commercial Co.,Ltd. operates department stores in China. The operates outlets; shopping centers; convenience stores; specialty stores; and online shopping platforms comprising Youa Overseas Shopping, Youa Micro Store, and Youa Shopping, as well as leases properties. It operates stores and properties under the Friendship Store AB Pavilion, Friendship Mall, Apollo Commercial Plaza, Changsha Youa Outlets, Chenzhou Youa International Plaza, Changde Youa International Plaza, Shaoyang Youa International Plaza, etc. names. Hunan Friendship&Apollo Commercial Co.,Ltd. was founded in 2004 and is headquartered in Changsha, China.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Hunan Friendship&Apollo Commercial Co Ltd reported revenue of 1.0B CNY in FY2025 versus 2.6B CNY in FY2021, a compound −21.1%/yr. Reported net income was −335M CNY in FY2025.
of which total revenue −14.6 % · buybacks/dilution −2.3 %
Annual growth per factor. These are factors, not summands: multiplied they give the EPS growth rate, added they do not quite. Start and end points are 3-year averages (details on hover).
002277 screens 406% overvalued. Compare with Falabella S.A →
Peer Group
Department Stores · 120 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Department Stores median · lower = cheaper
Strength profile in five axes (Snowflake)
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Insider activity: 40/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Department Stores stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Falabella S.A FALABELLA | 6,380 CLP | 8,005 CLP | +25% |
| Dillard's, Inc DDS | $630.71 | $536.21 | −15% |
| 99 Speed Mart Retail Holdings 5326 | 3.65 MYR | 1.59 MYR | −56% |
| Cencosud S.A CENCOSUD | 1,949 CLP | 2,425 CLP | +24% |
| Macy's, Inc M | $21.93 | $42.68 | +95% |
| Vishal Mega Mart Limited VMM | ₹107.00 | ₹30.46 | −72% |
| Central Retail Corporation CRC | 27.50 THB | 20.89 THB | −24% |
| SHINSEGAE Inc 004170 | 424,000 KRW | 177,841 KRW | −58% |
| Lotte Shopping Co 023530 | 96,700 KRW | 76,636 KRW | −21% |
| PT Daya Intiguna Yasa Tbk MDIY | 940.00 IDR | 968.76 IDR | +3% |
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