Shanghai Bairun Investment Holding (002568) Fair Value & Analysis

Consumer Defensive · CN · Market cap 20.3B CNY

Analysis

Shanghai Bairun Investment Holding (002568) currently trades at ¥15.46, while our model-based Fair Value estimate is ¥12.85 — implying the stock looks roughly 16.9% overvalued today. We read business quality at 95/100 (high quality), in the Consumer Defensive sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: high).

About the company

Shanghai Bairun Investment Holding Group Co., Ltd., together with its subsidiaries, engages in the premixed cocktail business in China and internationally. It operates in two segments, Alcoholic Beverage, and Flavor and Fragrance. The company offers ready-to-drink cocktails under the RIO brand name; spirits, including whisky, vodka, and gin under the Laizhou brand name; and flavors and fragrances under the BaiRun brand name. It exports its products. The company was formerly known as Shanghai Bairun Flavor & Fragrance Co., Ltd. and changed its name to Shanghai Bairun Investment Holding Group Co., Ltd. in December 2015. Shanghai Bairun Investment Holding Group Co., Ltd. was founded in 1997 and is headquartered in Shanghai, China.

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How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.