Sa Sa International Holdings Ltd (0178) fair value: what the stock is really worth
As of Sep 24, 2026: fair value of Sa Sa International Holdings Ltd HK$1.24, price HK$1.19, upside +4.2%, quality 75 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? Yes
- Good quality? Yes
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Sa Sa International Holdings Ltd
0178 · HKQuality WatchlistA strong company, but the current price is close to Fair Value.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range HK$0.5057 – HK$1.92 · fair‑value band HK$0.9200 – HK$1.56 · the HK$1.19 price screens below the HK$1.24 fair value. Dashed = 300-day average. As of Sep 24, 2026.
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Company profile
Sa Sa International Holdings Limited, an investment holding company, engages in the retail and wholesale of cosmetic products in Hong Kong, Macau, Mainland China, Southeast Asia, and internationally.
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Sa Sa International Holdings Limited, an investment holding company, engages in the retail and wholesale of cosmetic products in Hong Kong, Macau, Mainland China, Southeast Asia, and internationally. The company offers skincare, fragrance, make-up, body care, hair care, inner beauty, personal care, and health and fitness products, as well as beauty equipment under various brands. It is also involved in intellectual property rights and property holding, and charitable activities; provision of logistic services; and operation of online business. The company sells its products through retail stores and e-commerce platforms. Sa Sa International Holdings Limited was founded in 1978 and is headquartered in Chai Wan, Hong Kong.
Stock analysis
Sa Sa International Holdings Ltd (0178) currently trades at HK$1.19, while our model-based Fair Value estimate is HK$1.24, implying the stock looks roughly 4.0% fairly valued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of HK$1.99 per share, and 13 of the 25 models we run sit above the HK$1.19 price.
Bear case: the Asset-Based group reads lowest at HK$0.2800, and 12 of the 25 models stay below the price. Evidence for this calculation is low.
Scenario range: HK$0.9200 (bear) to HK$1.56 (bull), the price of HK$1.19 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 75/100 (high quality), in the Consumer Cyclical sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Sa Sa International Holdings Ltd reported revenue of HK$4.4B in FY2026 versus HK$3.4B in FY2022, a compound +6.5%/yr. Reported net income was HK$200M in FY2026.
Key figures
Market cap HK$3.7B (≈ $471M) · P/E ratio 16.5 · P/S ratio 0.75 · EPS (TTM) HK$0.0200 · Dividend yield 2.4% · Net margin 4.6% · Return on equity 16.6% · Return on assets (EBIT) 0.9%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 50 out of 100 (low confidence).
What moves the price
The share trades at its 52-week high and 109% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 4% fair-value upside, at 4%, 0178 screens cheaper than that median.
Fair Value models
All 25 models by family
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Set up alert →Quality Score breakdown
Of which business quality 75 · Market factors (momentum, volatility) 91
Revenue & earnings trend
Growth Forecast
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Compare Sa Sa International Holdings Ltd with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Specialty Retail · 230 stocks
Valuation Multiplesvs Specialty Retail median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: Hong Kong Stocks
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Specialty Retail stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Alimentation Couche-Tard Inc ATD | C$79.65 | C$105.59 | +33% |
| Casey's General Stores, Inc CASY | $597.31 | $405.44 | −32% |
| Williams-Sonoma, Inc WSM | $227.83 | $163.98 | −28% |
| Ulta Beauty, Inc ULTA | $543.81 | $647.05 | +19% |
| DICK'S Sporting Goods, Inc DKS | $133.94 | $177.50 | +33% |
| Best Buy Co BBY | $90.80 | $94.24 | +4% |
| China Tourism Group 601888 | ¥52.27 | ¥40.40 | −23% |
| Tractor Supply Company TSCO | $32.29 | $36.35 | +13% |
| Five Below, Inc FIVE | $232.28 | $184.19 | −21% |
| Murphy USA Inc MUSA | $508.14 | $358.33 | −29% |
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Frequently asked questions
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Key figures of Sa Sa International Holdings Ltd
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