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YES24 Co.Ltd (053280) fair value: what the stock is really worth

As of Oct 2, 2026: fair value of YES24 Co.Ltd KRW 3,164, price KRW 2,880, upside +9.9%, quality 35 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? Yes
  2. Good quality? No
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Consumer Cyclical · KR · ISIN KR7053280004

YC Some data Oct 2, 2026

YES24 Co.Ltd

053280 · KQ

Low PriorityFair Value upside is limited and quality is weak.

Fair value 3,164 KRW · Fairly valued (+9.9%)
Moderate debt
8.7% dividend yield · Watch coverage
Some data
Quality 35/100
Weak Growth (revenue 5y +0.4 %/yr in KRW)
Loss-making · -1.6% net margin (TTM)
Negative free cash flow
Trails peers (2/10)
Narrow moat 11/100
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

14,208 KRW 2,770 KRW Fair Value 3,164 KRW May 2021 Oct 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Oct 2, 2026.

How to read this chart

60‑month range 2,770 KRW – 14,208 KRW · fair‑value band 1,185 KRW – 5,144 KRW · the 2,880 KRW price screens below the 3,164 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. Dashed = 300-day average. As of Oct 2, 2026.

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Company profile

YES24 Co.,Ltd operates online book stores in South Korea. It offers CD/LP, DVD/ BD, stationary/gifts, and tickets for movies and performances. The company also engages in software development. The company is involved in production and distribution of digital content; performance rental; and electronic commerce.

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YES24 Co.,Ltd operates online book stores in South Korea. It offers CD/LP, DVD/ BD, stationary/gifts, and tickets for movies and performances. The company also engages in software development. The company is involved in production and distribution of digital content; performance rental; and electronic commerce. The company was founded in 1999 and is headquartered in Seoul, South Korea. YES24 Co.,Ltd is a subsidiary of Hansae Yes24 Holdings Co., Ltd.

Stock analysis

YES24 Co.Ltd (053280) currently trades at 2,880 KRW, while our model-based Fair Value estimate is 3,164 KRW, so the stock looks roughly fairly valued today (gap 9.0%).

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Valuation

How firm this estimate is: it rests on 6 models at a data quality of 94/100, which puts the evidence level at medium.

Scenario range: 1,185 KRW (bear) to 5,144 KRW (bull), the price of 2,880 KRW sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 35/100 (below-average quality), in the Consumer Cyclical sector.

Weak Growth: Growth has flattened: the last year, three and five years all grew more slowly than the long-term average.

YES24 Co.Ltd reported revenue of 626B KRW in FY2025 versus 654B KRW in FY2021, a compound −1.1%/yr. Reported net income was −10.3B KRW in FY2025.

Key figures

Market cap 72.0B KRW (≈ $53.6M) · P/S ratio 0.12 · Dividend yield 8.7% · Net margin −1.7% · Return on equity −5.2% · Return on assets (EBIT) 1.7% · Operating margin −2.2% · Revenue (TTM) 609B KRW.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 28 out of 100 (low confidence).

What moves the price

The share trades about 20% below its 52-week high and 4% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at 10% fair-value upside, at 10%, 053280 screens richer than that median.

Fair Value models

Bear 1,185 KRW Fair Value 3,164 KRW Bull 5,144 KRW
Price 2,880 KRW · Upside +9.9%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
EV/EBITDA 3,218 KRW 5,197 KRW 7,177 KRW 66
EV/EBIT n/a n/a 348.21 KRW 61
NCAV (Graham) 3,456 KRW 4,631 KRW 6,912 KRW 54
All 3 models by family
Multiples
EV/EBIT n/a n/a 348.21 KRW 61
EV/EBITDA 3,218 KRW 5,197 KRW 7,177 KRW 66
Asset-Based
NCAV (Graham) 3,456 KRW 4,631 KRW 6,912 KRW 54

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Quality Score breakdown

Overall quality 35/100

Of which business quality 35 · Market factors (momentum, volatility) 39

Profitability 33
Margins and returns on capital today
Quality Growth 20
Are margins and returns improving?
Cashflow 5
Earnings quality: real cash, not paper profit
Fin. Strength 28
Balance sheet, leverage, solvency risk
Investment 73
Disciplined investing over empire-building
Low Volatility 82
Calm price path (market factor)
Momentum 27
Price trend over the last 3–12 months (market factor)
52W Momentum 12
Distance to the 52-week high (market factor)
Net Issuance 82
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 0/100
Growth has flattened: the last year, three and five years all grew more slowly than the long-term average.
Revenue growth 1 year
−6.7%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−1.9%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+0.4%
Start year 2020 (pandemic). Over 10 years: +5.6% a year
Revenue growth 14 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.1%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
1.0% (2019) → 1.2% (2024)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

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Compare YES24 Co.Ltd with another stock

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Internet Retail · 98 stocks

Beats the industry median on 2/9 measures
Overall it trails its industry peers.
Valuation
Quality Score 35 · Bottom 25%
Fair Value upside +9.9% · Below median
Profitability
Return on assets −0.2% · Below median
Net margin (TTM) −1.6% · Below median
Operating margin (TTM) −2.2% · Bottom 25%
Growth and dividend
Revenue growth −2.9% · Bottom 25%
Dividend yield (TTM) 8.7% · Top 25%
Balance sheet
Debt / equity 0.52× · Above median

Valuation Multiplesvs Internet Retail median · lower = cheaper

EV/EBITDA 6.6× · Cheapest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)47 · sector 47
FUTURE (revenue growth)0 · sector 60
PAST (return on equity)0 · sector 25
HEALTH (low debt)74 · sector 92
DIVIDEND (yield)100 · sector 42

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Internet Retail stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
Amazon.com, Inc AMZN $249.15 $127.33 −49%
Alibaba Group BABA $107.54 $66.62 −38%
MercadoLibre, Inc MELI $1,725 $1,897 +10%
Prosus N.V PRX €34.82 €51.24 +47%
DoorDash, Inc DASH $178.39 $196.23 +10%
Sea Limited SE $95.27 $129.32 +36%
eBay Inc EBAY $107.32 $118.05 +10%
JD.com, Inc JD $26.30 $33.32 +27%
Coupang, Inc CPNG $13.88 $4.96 −64%
Wayfair Inc W $102.56 $34.72 −66%

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YES24 Co.Ltd · Fair Value
3,164 KRW +9%Fair Value
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Cite: Fair Value Calculator (2026). "YES24 Co.Ltd Fair Value". https://www.fairvalue-calculator.com/stock/053280

Frequently asked questions

Is YES24 Co.Ltd (053280) overvalued or undervalued?
As of Oct 2, 2026, our model estimates a fair value of 3,164 KRW versus a price of 2,880 KRW, about +10% upside (fairly valued).
What is the fair value of 053280?
Our model-based fair value for YES24 Co.Ltd is 3,164 KRW (as of Oct 2, 2026), built from audited fundamentals. The current price: 2,880 KRW.
What is the quality score of 053280?
YES24 Co.Ltd has a Quality Score of 35/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for YES24 Co.Ltd (053280)?
Our model-based price target is the fair value of 3,164 KRW (as of Oct 2, 2026) from 3 valuation models. Cautious scenario 1,185 KRW, optimistic scenario 5,144 KRW. It is a calculation from audited fundamentals, not an analyst target.
What is the YES24 Co.Ltd stock forecast for 2026?
Our models put fair value at 3,164 KRW, about +10% upside versus a price of 2,880 KRW (fairly valued). Cautious scenario 1,185 KRW, optimistic scenario 5,144 KRW. The calculation is refreshed regularly with new filings.
What is the revenue of YES24 Co.Ltd (053280)?
YES24 Co.Ltd reported trailing-twelve-month revenue of about 609B KRW (latest available figure, as of Oct 2, 2026).
Does YES24 Co.Ltd pay a dividend?
YES24 Co.Ltd currently shows a dividend yield of about 8.68% relative to its recent price (as of Oct 2, 2026).
What is the intrinsic value of YES24 Co.Ltd (053280)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For YES24 Co.Ltd it is 3,164 KRW per share (as of Oct 2, 2026), against a price of 2,880 KRW. It is the blended result of 3 valuation models (cash flow, earnings, asset, dividend).
Is YES24 Co.Ltd stock overvalued or undervalued in 2026?
As of Oct 2, 2026, 053280 trades below its calculated fair value: price 2,880 KRW, fair value 3,164 KRW, a gap of about +10% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 053280?
No. The price is what the market pays today (2,880 KRW); the fair value is what the company's own numbers justify (3,164 KRW). For YES24 Co.Ltd the two are 284.17 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is YES24 Co.Ltd worth?
The market values YES24 Co.Ltd at about 72.0B KRW (market capitalisation, as of Oct 2, 2026). Per share that is 2,880 KRW; our models calculate a fair value of 3,164 KRW per share.
What do the bullish and bearish scenarios say about 053280?
Our models span a range for YES24 Co.Ltd: cautious scenario 1,185 KRW, base 3,164 KRW, optimistic 5,144 KRW per share (as of Oct 2, 2026, price 2,880 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of YES24 Co.Ltd (053280)?
Balance-sheet figures for YES24 Co.Ltd (as of Oct 2, 2026): return on equity −5.2%, debt of 0.52 per unit of equity. They feed the Quality Score of 35/100, which measures business quality independently of the share price.
How far is 053280 from its 52-week high?
YES24 Co.Ltd trades at 2,880 KRW, about 20% below its 52-week high of 3,608 KRW and 4% above the low of 2,770 KRW (as of Oct 2, 2026). Distance from the high says nothing about value: that is what the fair value of 3,164 KRW is for.
Which stocks are comparable to YES24 Co.Ltd?
From the same area (Consumer Cyclical) we also value Amazon.com, Inc, Alibaba Group, MercadoLibre, Inc, Prosus N.V, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is YES24 Co.Ltd stock attractive at the current price?
The data as of Oct 2, 2026: price 2,880 KRW, calculated fair value 3,164 KRW (+10%), Quality Score 35/100, from 3 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 053280 calculated?
We run YES24 Co.Ltd through 3 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 3,164 KRW, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.9 % above its aggregate fair value. YES24 Co.Ltd currently trades 9 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of YES24 Co.Ltd (053280)?
The closing price on Oct 2, 2026 was 2,880 KRW. Our model-based fair value is 3,164 KRW, about +10% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with YES24 Co.Ltd right now?
The model range is unusually wide (1,185 KRW to 5,144 KRW). The outcome hinges heavily on assumptions, so read the point estimate with caution. The price sits close to our fair value, market and models broadly agree here, little valuation tension.

Key figures of YES24 Co.Ltd

How large is the market capitalisation of YES24 Co.Ltd (053280)?
The market capitalisation of YES24 Co.Ltd is 72.0B KRW (≈ $53.6M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of YES24 Co.Ltd (053280)?
The price-to-sales ratio of YES24 Co.Ltd is 0.12 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the dividend yield of YES24 Co.Ltd (053280)?
The dividend yield of YES24 Co.Ltd is 8.7%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of YES24 Co.Ltd (053280)?
The net margin of YES24 Co.Ltd is −1.7% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of YES24 Co.Ltd (053280)?
The return on equity (ROE) of YES24 Co.Ltd is −5.2% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of YES24 Co.Ltd (053280)?
On an EBIT basis the return on assets of YES24 Co.Ltd is 1.7% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of YES24 Co.Ltd (053280)?
The operating margin of YES24 Co.Ltd is −2.2% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at YES24 Co.Ltd (053280)?
Revenue at YES24 Co.Ltd is growing −2.9% versus a year earlier (3y avg −1.9%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at YES24 Co.Ltd (053280)?
Earnings per share at YES24 Co.Ltd are growing −76.0% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does YES24 Co.Ltd (053280) generate?
The free cash flow of YES24 Co.Ltd is −53.1B KRW (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does YES24 Co.Ltd (053280) carry?
The net debt of YES24 Co.Ltd is 119B KRW (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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