YES24 Co (053280) Fair Value & Analysis
Consumer Cyclical · KR · Market cap 72.7B KRW
Fair value as of: Jul 6, 2026
From 6 valuation models · updated today
Fair value updated Jul 6, 2026 — revised from 27,649 KRW to 3,164 KRW (−88.6%) since Jun 24, 2026. Share price +3.6% over the past month.
Price vs Fair Value (12 months)
12‑month range 2,785 KRW – 4,387 KRW · fair‑value band 1,185 KRW – 5,144 KRW · the 3,015 KRW price screens below the 3,164 KRW fair value. As of Jul 6, 2026.
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YES24 Co (053280) currently trades at 3,015 KRW, while our model-based Fair Value estimate is 3,164 KRW — implying the stock looks roughly 4.9% undervalued today. We read business quality at 42/100 (below-average quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: low) — always confirm before acting.
Over the trailing twelve months, YES24 Co generated revenue of 613B KRW at a net margin of -2.5%. Revenue declined 7.4% year over year. It earns a return on equity of -8.6%. Net debt stands at 119B KRW. Fundamentals as of Jul 6, 2026
Our scenario range runs from 1,185 KRW (bear case) to 5,144 KRW (bull case); at 3,015 KRW, the current price sits within that range. The share trades about 32% below its 52-week high and 11% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -40% fair-value upside — at 5%, 053280 screens cheaper than that median.
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jul 6, 2026. TTM = trailing twelve months.
About the company
YES24 Co.,Ltd operates online book stores in South Korea. It offers CD/LP, DVD/ BD, stationary/gifts, and tickets for movies and performances. The company also engages in software development. The company is involved in production and distribution of digital content; performance rental; and electronic commerce. The company was founded in 1999 and is headquartered in Seoul, South Korea. YES24 Co.,Ltd is a subsidiary of Hansae Yes24 Holdings Co., Ltd.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
YES24 Co reported revenue of 626B KRW in FY2025 versus 654B KRW in FY2021, a compound −1.1%/yr. Reported net income was −10.3B KRW in FY2025.
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.