YES24 Co.Ltd (053280) Fair Value & Analysis
Consumer Cyclical · KR · Market cap 81.0B KRW
Fair value as of: Aug 13, 2026
From 3 valuation models · updated 6 days ago
Share price −1.1% over the past month.
Below-average quality, currently priced close to our fair value.
What matters now
- The model range is unusually wide (1,185 KRW to 5,144 KRW). The outcome hinges heavily on assumptions, so read the point estimate with caution.
- The price sits close to our fair value, market and models broadly agree here, little valuation tension.
- Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.
How to read this chart
60‑month range 2,785 KRW – 14,208 KRW · fair‑value band 1,185 KRW – 5,144 KRW · the 3,200 KRW price screens above the 3,164 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 13, 2026.
Analysis
YES24 Co.Ltd (053280) currently trades at 3,200 KRW, while our model-based Fair Value estimate is 3,164 KRW, implying the stock looks roughly 1.1% fairly valued today. The Quality Score stands at 35/100 (below-average quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: low).
Over the trailing twelve months, YES24 Co.Ltd generated revenue of 613B KRW at a net margin of -2.5%. Revenue declined 7.4% year over year. It earns a return on equity of -8.6%. Net debt stands at 119B KRW. Fundamentals as of Aug 13, 2026
Our scenario range runs from 1,185 KRW (bear case) to 5,144 KRW (bull case); at 3,200 KRW, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 27% below its 52-week high and 18% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -56% fair-value upside, at -1%, 053280 screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 3 models by family
Widest divergence: Multiples (5,197 KRW) versus Asset-Based (4,631 KRW). Highest evidence: EV/EBITDA (54).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 35 · Market factors (momentum, volatility) 47
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
YES24 Co.,Ltd operates online book stores in South Korea. It offers CD/LP, DVD/ BD, stationary/gifts, and tickets for movies and performances. The company also engages in software development. The company is involved in production and distribution of digital content; performance rental; and electronic commerce.
Full company description
YES24 Co.,Ltd operates online book stores in South Korea. It offers CD/LP, DVD/ BD, stationary/gifts, and tickets for movies and performances. The company also engages in software development. The company is involved in production and distribution of digital content; performance rental; and electronic commerce. The company was founded in 1999 and is headquartered in Seoul, South Korea. YES24 Co.,Ltd is a subsidiary of Hansae Yes24 Holdings Co., Ltd.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
YES24 Co.Ltd reported revenue of 626B KRW in FY2025 versus 654B KRW in FY2021, a compound −1.1%/yr. Reported net income was −10.3B KRW in FY2025.
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Peer Group
Internet Retail · 107 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Internet Retail median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Internet Retail stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Amazon.com, Inc 1AMZN | €231.35 | €79.98 | -65% |
| Alibaba Group BABA | $125.22 | $76.00 | -39% |
| PDD Holdings PDD | $89.04 | $224.27 | +152% |
| MercadoLibre, Inc MELI | $1,828 | $798.98 | -56% |
| DoorDash, Inc DASH | $216.35 | $38.64 | -82% |
| Sea Limited SE | $128.11 | $52.70 | -59% |
| eBay Inc EBAY | $102.31 | $60.13 | -41% |
| JD.com, Inc JD | €27.00 | €31.73 | +18% |
| Coupang, Inc CPNG | $16.32 | $2.79 | -83% |
| Delivery Hero SE DHER | €37.04 | €12.71 | -66% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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