Bonjour Holdings Limited (0653) fair value: what the stock is really worth
As of Oct 30, 2026: fair value (intrinsic value) of Bonjour Holdings Limited stock HK$0.86, price HK$0.95, upside -9.0%, quality 38 out of 100. Rating: fairly valued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Oct 30, 2026.
How to read this chart
60‑month range HK$0.4200 – HK$129.68 · fair‑value band HK$0.6400 – HK$1.29 · the HK$0.9450 price screens above the HK$0.8600 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 4 fiscal years are left out: there the valuation rested on only a fraction of the usual models. As of Oct 30, 2026.
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Bonjour Holdings Limited, an investment holding company, engages in the retail and wholesale of beauty, healthcare, and lifestyle products in Hong Kong and Macau.
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It operates through Wholesaling and Retailing of Beauty, Healthcare and Lifestyle Products; and Wholesaling of Technology Products segments.
The company offers beauty, skin care, perfume, health care products, hair and body care, personal care, daily necessities, global specialty foods, and other products, as well as snacks from Japan, Korea, and Taiwan. It is also involved in the e-commerce business.
Bonjour Holdings Limited was founded in 1991 and is headquartered in Tsuen Wan, Hong Kong.
Stock analysis
Bonjour Holdings Limited (0653) currently trades at HK$0.9450, while our model-based Fair Value estimate is HK$0.8600, so the stock looks roughly fairly valued today (gap 9.9%).
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Valuation
How firm this estimate is: it rests on 1 models at a data quality of 96/100, which puts the data coverage at low.
Scenario range: HK$0.6400 (bear) to HK$1.29 (bull), the price of HK$0.9450 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 38/100 (below-average quality), in the Consumer Cyclical sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Bonjour Holdings Limited reported revenue of HK$103M in FY2025 versus HK$627M in FY2021, a compound −36.3%/yr. Reported net income was −HK$120M in FY2025.
Key figures
Market cap HK$60.9M (≈ $7.8M) Micro · P/S ratio 0.66 · EPS (TTM) HK$−0.9200 · Net margin −116% · Return on equity 7.4% · Return on assets (EBIT) −6.4% · Operating margin 6.5% · Revenue (TTM) HK$92.4M.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 25 out of 100 (medium confidence).
What moves the price
The share trades about 78% below its 52-week high and 125% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −4% fair-value upside, at −9%, 0653 screens richer than that median.
Fair Value models
BearHK$0.6400Fair Value HK$0.8600BullHK$1.29
Price HK$0.9450 · Upside -9.0%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.12/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
+28.2%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−28.1%
Start year 2020 (pandemic). Over 10 years: −26.6% a year
Revenue growth 23 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−7.2%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−40.3% (2020) → −96.9% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
Compare Bonjour Holdings Limited with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Specialty Retail · 207 stocks
Beats the industry median on 3/10 measures
Overall it trails its industry peers.
Valuation
Quality Score38 · Bottom 25%
Fair Value upside−9.0% · Below median
Profitability
Return on equity (12 months)7.4% · Below median
Return on assets−58.4% · Bottom 25%
Net margin (12 months)9.2% · Top 25%
Operating margin (12 months)6.5% · Above median
Growth and dividend
Revenue growth (quarter YoY)−50.4% · Bottom 25%
Balance sheet
Debt / equity0.39× · Above median
Valuation Multiplesvs Specialty Retail median · lower = cheaper
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Is Bonjour Holdings Limited (0653) overvalued or undervalued?
As of Oct 30, 2026, our model estimates a fair value of HK$0.8600 versus a price of HK$0.9450, about −9% upside (fairly valued).
What is the fair value of 0653?
Our model-based fair value for Bonjour Holdings Limited is HK$0.8600 (as of Oct 30, 2026), built from audited fundamentals. The current price: HK$0.9450.
What is the quality score of 0653?
Bonjour Holdings Limited has a Quality Score of 38/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Bonjour Holdings Limited (0653)?
Our model-based price target is the fair value of HK$0.8600 (as of Oct 30, 2026) from 1 valuation models. Cautious scenario HK$0.6400, optimistic scenario HK$1.29. It is a calculation from audited fundamentals, not an analyst target.
What is the Bonjour Holdings Limited stock forecast for 2026?
Our models put fair value at HK$0.8600, about −9% upside versus a price of HK$0.9450 (fairly valued). Cautious scenario HK$0.6400, optimistic scenario HK$1.29. The calculation is refreshed regularly with new filings.
What is the revenue of Bonjour Holdings Limited (0653)?
Bonjour Holdings Limited reported trailing-twelve-month revenue of about HK$92.4M (latest available figure, as of Oct 30, 2026).
What is the intrinsic value of Bonjour Holdings Limited (0653)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Bonjour Holdings Limited it is HK$0.8600 per share (as of Oct 30, 2026), against a price of HK$0.9450. It is the blended result of 1 valuation models (cash flow, earnings, asset, dividend).
Is Bonjour Holdings Limited stock overvalued or undervalued in 2026?
As of Oct 30, 2026, 0653 trades above its calculated fair value: price HK$0.9450, fair value HK$0.8600, a gap of about −9% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 0653?
No. The price is what the market pays today (HK$0.9450); the fair value is what the company's own numbers justify (HK$0.8600). For Bonjour Holdings Limited the two are HK$0.0850 per share apart. That gap is exactly why we show both numbers side by side.
How much is Bonjour Holdings Limited worth?
The market values Bonjour Holdings Limited at about HK$60.9M (market capitalisation, as of Oct 30, 2026). Per share that is HK$0.9450; our models calculate a fair value of HK$0.8600 per share.
What do the bullish and bearish scenarios say about 0653?
Our models span a range for Bonjour Holdings Limited: cautious scenario HK$0.6400, base HK$0.8600, optimistic HK$1.29 per share (as of Oct 30, 2026, price HK$0.9450). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Bonjour Holdings Limited (0653)?
Balance-sheet figures for Bonjour Holdings Limited (as of Oct 30, 2026): return on equity 7.4%, debt of 0.39 per unit of equity. They feed the Quality Score of 38/100, which measures business quality independently of the share price.
How far is 0653 from its 52-week high?
Bonjour Holdings Limited trades at HK$0.9450, about 78% below its 52-week high of HK$4.32 and 125% above the low of HK$0.4200 (as of Oct 30, 2026). Distance from the high says nothing about value: that is what the fair value of HK$0.8600 is for.
Which stocks are comparable to Bonjour Holdings Limited?
From the same area (Consumer Cyclical) we also value Alimentation Couche-Tard Inc, Williams-Sonoma, Inc, Ulta Beauty, Inc, Casey's General Stores, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Bonjour Holdings Limited stock attractive at the current price?
The data as of Oct 30, 2026: price HK$0.9450, calculated fair value HK$0.8600 (−9%), Quality Score 38/100, from 1 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 0653 calculated?
We run Bonjour Holdings Limited through 1 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of HK$0.8600, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.4 % above its aggregate fair value. Bonjour Holdings Limited itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Bonjour Holdings Limited (0653)?
The closing price on Oct 30, 2026 was HK$0.9450. Our model-based fair value is HK$0.8600, about −9% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Bonjour Holdings Limited right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. A fairly wide model range (HK$0.6400 to HK$1.29) leaves room in how you read the outcome. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
Key figures of Bonjour Holdings Limited
How large is the market capitalisation of Bonjour Holdings Limited (0653)?
The market capitalisation of Bonjour Holdings Limited is HK$60.9M (≈ $7.8M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Bonjour Holdings Limited (0653)?
The price-to-sales ratio of Bonjour Holdings Limited is 0.66 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Bonjour Holdings Limited (0653)?
Earnings per share at Bonjour Holdings Limited are HK$−0.9200. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Bonjour Holdings Limited (0653)?
The net margin of Bonjour Holdings Limited is −116% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Bonjour Holdings Limited (0653)?
The return on equity (ROE) of Bonjour Holdings Limited is 7.4% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Bonjour Holdings Limited (0653)?
On an EBIT basis the return on assets of Bonjour Holdings Limited is −6.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Bonjour Holdings Limited (0653)?
The operating margin of Bonjour Holdings Limited is 6.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Bonjour Holdings Limited (0653)?
Revenue at Bonjour Holdings Limited is growing −50.4% versus a year earlier (3y avg −17.8%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much free cash flow does Bonjour Holdings Limited (0653) generate?
The free cash flow of Bonjour Holdings Limited is −HK$35.0M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Bonjour Holdings Limited (0653) carry?
The net debt of Bonjour Holdings Limited is HK$61.0M (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Thin data
Oct 30, 2026