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Media Chinese International Ltd (0685) fair value: what the stock is really worth

As of Sep 30, 2026: fair value of Media Chinese International Ltd HK$0.26, price HK$0.19, upside +40.5%, quality 53 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? Yes
  2. Good quality? Yes
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Communication Services · HK · ISIN BMG5959D1048

MC Thin data Sep 27, 2026

Media Chinese International Ltd

0685 · HK

UndervaluedThe stock appears undervalued with acceptable quality.

✓Fair value HK$0.2600 · Undervalued (+40.5%)
!Quality 53/100
!Expensive Growth (revenue 5y +6.2 %/yr)
!Loss-making · -10.6% net margin (TTM)
!Low debt · negative free cash flow
!Mixed vs. peers (7/12)
!Narrow moat 16/100
!Evidence only low, so the estimate is less certain
!Weak on future: 7 out of 100
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

HK$0.2667 HK$0.1448 Fair Value HK$0.2600 May 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 27, 2026.

How to read this chart

60‑month range HK$0.1448 – HK$0.2667 · fair‑value band HK$0.1700 – HK$0.3300 · the HK$0.1850 price screens below the HK$0.2600 fair value. Dashed = 300-day average. As of Sep 27, 2026.

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Company profile

Media Chinese International Limited, an investment holding company, publishes, prints, and distributes newspapers, magazines, books, and digital content in Hong Kong, Taiwan, North America, and Malaysia.

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Media Chinese International Limited, an investment holding company, publishes, prints, and distributes newspapers, magazines, books, and digital content in Hong Kong, Taiwan, North America, and Malaysia. The company is involved in publishing and distributing periodicals; property investment and letting activities; digital multimedia business; media operations; and artiste and events management, as well as event organizing activities. It also provides editorial and advertising services, travel and travel-related services, printing services, management services, creative and marketing solutions, and educational services and resources. The company was formerly known as Ming Pao Enterprise Corporation Limited and changed its name to Media Chinese International Limited in April 2008. Media Chinese International Limited was founded in 1923 and is headquartered in Chai Wan, Hong Kong.

Stock analysis

Media Chinese International Ltd (0685) currently trades at HK$0.1850, while our model-based Fair Value estimate is HK$0.2600, implying the stock looks roughly 28.8% undervalued today.

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Valuation

How firm this estimate is: it rests on 1 models at a data quality of 94/100, which puts the evidence level at low.

Scenario range: HK$0.1700 (bear) to HK$0.3300 (bull), the price of HK$0.1850 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 53/100 (solid quality), in the Communication Services sector.

Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.

Media Chinese International Ltd reported revenue of $156M in FY2026 versus $122M in FY2022, a compound +6.3%/yr. Reported net income was −$16.5M in FY2026.

Key figures

Market cap HK$300M (≈ $38.3M) · P/S ratio 2.03 · EPS (TTM) HK$−0.0690 · Net margin −10.6% · Return on equity −9.8% · Return on assets (EBIT) −2.8% · Operating margin −13.1% · Revenue (TTM) $152M.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 38 out of 100 (medium confidence).

What moves the price

The share trades about 29% below its 52-week high and 6% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Communication Services peers we cover trades at 4% fair-value upside, at 41%, 0685 screens cheaper than that median.

Fair Value models

Bear HK$0.1700 Fair Value HK$0.2600 Bull HK$0.3300
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
NCAV (Graham) HK$0.2900 HK$0.3900 HK$0.5800 54
All 1 models by family
Asset-Based
NCAV (Graham) HK$0.2900 HK$0.3900 HK$0.5800 54

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Quality Score breakdown

Overall quality 53/100

Of which business quality 52 · Market factors (momentum, volatility) 37

Profitability 18
Margins and returns on capital today
Quality Growth 19
Are margins and returns improving?
Cashflow 10
Earnings quality: real cash, not paper profit
Fin. Strength 95
Balance sheet, leverage, solvency risk
Investment 100
Disciplined investing over empire-building
Low Volatility 58
Calm price path (market factor)
Momentum 35
Price trend over the last 3–12 months (market factor)
52W Momentum 19
Distance to the 52-week high (market factor)
Net Issuance 98
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 20/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
−0.9%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+5.6%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.2%
Start year 2021 (pandemic). Over 10 years: −7.7% a year
Revenue growth 26 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−7.4%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−0.8% (2021) → −9.1% (2026)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2026 is a loss year, no rate is defined from a loss
not computed

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Publishing · 106 stocks

Beats the industry median on 6/10 measures
Overall it ranks above its industry peers.
Valuation
Quality Score 52 · Below median
Fair Value upside +40.5% · Above median
Profitability
Return on assets −3.1% · Bottom 25%
Net margin (TTM) −10.6% · Bottom 25%
Operating margin (TTM) −13.1% · Bottom 25%
Growth and dividend
Revenue growth 1.3% · Above median
Dividend yield (TTM) 4.2% · Above median

Valuation Multiplesvs Publishing median · lower = cheaper

P/B 0.32× · Cheapest 25%
P/S (TTM) 0.25× · Cheapest 25%
PEG 0.41× · Cheapest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)87 · sector 47
FUTURE (revenue growth)7 · sector 0
PAST (return on equity)0 · sector 25
HEALTH (low debt)100 · sector 99
DIVIDEND (yield)85 · sector 59

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Publishing stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
The New York Times Company NYT $63.83 $42.10 −34%
Xinhua Winshare Publishing and Media Co 601811 ¥21.12 ¥21.02 +0%
Jiangsu Phoenix Publishing & Media Corporation 601928 ¥8.34 ¥9.14 +10%
China South Publishing & Media Group 601098 ¥10.27 ¥10.70 +4%
People.cn CO., LTD 603000 ¥16.51 ¥4.23 −74%
China Science Publishing & Media Ltd 601858 ¥22.11 ¥10.08 −54%
Zhejiang Publishing & Media Co 601921 ¥7.56 ¥7.45 −1%
John Wiley & Sons, Inc WLY $47.76 $61.05 +28%
Shandong Publishing&Media Co 601019 ¥6.75 ¥11.60 +72%
Central China Land Media CO.,LTD, 000719 ¥12.09 ¥42.58 +252%

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Media Chinese International Ltd · Fair Value
HK$0.2600 +29%Fair Value
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Cite: Fair Value Calculator (2026). "Media Chinese International Ltd Fair Value". https://www.fairvalue-calculator.com/stock/0685

Frequently asked questions

Is Media Chinese International Ltd (0685) overvalued or undervalued?
As of Sep 27, 2026, our model estimates a fair value of HK$0.2600 versus a price of HK$0.1850, about +41% upside (undervalued).
What is the fair value of 0685?
Our model-based fair value for Media Chinese International Ltd is HK$0.2600 (as of Sep 27, 2026), built from audited fundamentals. The current price: HK$0.1850.
What is the quality score of 0685?
Media Chinese International Ltd has a Quality Score of 53/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Media Chinese International Ltd (0685)?
Our model-based price target is the fair value of HK$0.2600 (as of Sep 27, 2026) from 1 valuation models. Cautious scenario HK$0.1700, optimistic scenario HK$0.3300. It is a calculation from audited fundamentals, not an analyst target.
What is the Media Chinese International Ltd stock forecast for 2026?
Our models put fair value at HK$0.2600, about +41% upside versus a price of HK$0.1850 (undervalued). Cautious scenario HK$0.1700, optimistic scenario HK$0.3300. The calculation is refreshed regularly with new filings.
What is the revenue of Media Chinese International Ltd (0685)?
Media Chinese International Ltd reported trailing-twelve-month revenue of about $152M (latest available figure, as of Sep 27, 2026).
What is the intrinsic value of Media Chinese International Ltd (0685)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Media Chinese International Ltd it is HK$0.2600 per share (as of Sep 27, 2026), against a price of HK$0.1850. It is the blended result of 1 valuation models (cash flow, earnings, asset, dividend).
Is Media Chinese International Ltd stock overvalued or undervalued in 2026?
As of Sep 27, 2026, 0685 trades below its calculated fair value: price HK$0.1850, fair value HK$0.2600, a gap of about +41% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 0685?
No. The price is what the market pays today (HK$0.1850); the fair value is what the company's own numbers justify (HK$0.2600). For Media Chinese International Ltd the two are HK$0.0750 per share apart. That gap is exactly why we show both numbers side by side.
How much is Media Chinese International Ltd worth?
The market values Media Chinese International Ltd at about HK$300M (market capitalisation, as of Sep 27, 2026). Per share that is HK$0.1850; our models calculate a fair value of HK$0.2600 per share.
What do the bullish and bearish scenarios say about 0685?
Our models span a range for Media Chinese International Ltd: cautious scenario HK$0.1700, base HK$0.2600, optimistic HK$0.3300 per share (as of Sep 27, 2026, price HK$0.1850). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of 0685?
The PEG ratio of Media Chinese International Ltd is 0.41 (P/E divided by earnings growth, as of Sep 27, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of Media Chinese International Ltd (0685)?
Balance-sheet figures for Media Chinese International Ltd (as of Sep 27, 2026): return on equity −9.8%. They feed the Quality Score of 53/100, which measures business quality independently of the share price.
How far is 0685 from its 52-week high?
Media Chinese International Ltd trades at HK$0.1850, about 29% below its 52-week high of HK$0.2589 and 6% above the low of HK$0.1750 (as of Sep 30, 2026). Distance from the high says nothing about value: that is what the fair value of HK$0.2600 is for.
Which stocks are comparable to Media Chinese International Ltd?
From the same area (Communication Services) we also value The New York Times Company, Xinhua Winshare Publishing and Media Co, Jiangsu Phoenix Publishing & Media Corporation, China South Publishing & Media Group, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Media Chinese International Ltd stock attractive at the current price?
The data as of Sep 27, 2026: price HK$0.1850, calculated fair value HK$0.2600 (+41%), Quality Score 53/100, from 1 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 0685 calculated?
We run Media Chinese International Ltd through 1 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of HK$0.2600, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.7 % above its aggregate fair value. Media Chinese International Ltd currently trades 29 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Media Chinese International Ltd (0685)?
The closing price on Sep 30, 2026 was HK$0.1850. Our model-based fair value is HK$0.2600, about +41% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Media Chinese International Ltd right now?
The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid quality (53/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range (HK$0.1700 to HK$0.3300) leaves room in how you read the outcome.

Key figures of Media Chinese International Ltd

How large is the market capitalisation of Media Chinese International Ltd (0685)?
The market capitalisation of Media Chinese International Ltd is HK$300M (≈ $38.3M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Media Chinese International Ltd (0685)?
The price-to-sales ratio of Media Chinese International Ltd is 2.03 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Media Chinese International Ltd (0685)?
Earnings per share at Media Chinese International Ltd are HK$−0.0690. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Media Chinese International Ltd (0685)?
The net margin of Media Chinese International Ltd is −10.6% (fiscal year 2026). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Media Chinese International Ltd (0685)?
The return on equity (ROE) of Media Chinese International Ltd is −9.8% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Media Chinese International Ltd (0685)?
On an EBIT basis the return on assets of Media Chinese International Ltd is −2.8% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Media Chinese International Ltd (0685)?
The operating margin of Media Chinese International Ltd is −13.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Media Chinese International Ltd (0685)?
Revenue at Media Chinese International Ltd is growing +1.3% versus a year earlier (3y avg +5.6%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Media Chinese International Ltd (0685)?
Earnings per share at Media Chinese International Ltd are growing −50.5% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Media Chinese International Ltd (0685) generate?
The free cash flow of Media Chinese International Ltd is −$18.2M (fiscal year 2026). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net cash does Media Chinese International Ltd (0685) hold?
Media Chinese International Ltd holds more cash than debt, $33.7M net (fiscal year 2026). The company holds more cash than debt, a safety cushion.
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