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Media Chinese International Ltd (0685) fair value: what the stock is really worth

As of Nov 13, 2026: fair value (intrinsic value) of Media Chinese International Ltd stock HK$0.16, price HK$0.14, upside +15.6%, quality 52 out of 100. Rating: fairly valued. The value is an estimate: none of our valuation models currently carries, it draws on revenue and assets compared with similar companies. Updated daily.

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Communication Services HK · ISIN BMG5959D1048

MC Media Chinese International Ltd logo Thin data Nov 10, 2026

Media Chinese International Ltd

0685 · HK

Solid company, but the stock is already about fairly priced and falling price: meets 1 of 3 rules.

Get notified free when this changes
Low debt 
Fair value HK$0.1642 · Fairly valued 
Quality 52/100 
Expensive Growth (revenue 5y +6.2 %/yr in USD) 
Mixed vs. peers (6/12) 
Profit last quarter 51% below a year ago. 
Falling price (downtrend) 
Loss-making · -12.1% net margin (TTM) 
Negative free cash flow 
Narrow moat 16/100
Thin data 
Estimate
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

HK$0.2667 HK$0.1420 Fair Value HK$0.1642 Jul 2021 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 10, 2026.

How to read this chart

60‑month range HK$0.1420 – HK$0.2667 · fair‑value band HK$0.1232 – HK$0.2053 · the HK$0.1420 price screens below the HK$0.1642 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 10, 2026.

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Company profile

Media Chinese International Limited, an investment holding company, publishes, prints, and distributes newspapers, magazines, books, and digital content in Hong Kong, Taiwan, North America, and Malaysia.

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The company is involved in publishing and distributing periodicals; property investment and letting activities; digital multimedia business; media operations; and artiste and events management, as well as event organizing activities.

It also provides editorial and advertising services, travel and travel-related services, printing services, management services, creative and marketing solutions, and educational services and resources.

The company was formerly known as Ming Pao Enterprise Corporation Limited and changed its name to Media Chinese International Limited in April 2008. Media Chinese International Limited was founded in 1923 and is headquartered in Chai Wan, Hong Kong.

Stock analysis

Media Chinese International Ltd (0685) currently trades at HK$0.1420, while our estimate is HK$0.1642, so the stock looks roughly fairly valued today (gap 13.5%).

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Valuation

None of our valuation models currently carries for this company, usually because of losses or heavy investment. The estimate draws on revenue and assets compared with similar companies and is less precise than a model-based fair value.

Scenario range: HK$0.1232 (bear) to HK$0.2053 (bull), the price of HK$0.1420 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 52/100 (solid quality), in the Communication Services sector.

Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.

Media Chinese International Ltd reported revenue of $156M in FY2026 versus $122M in FY2022, a compound +6.3%/yr. Reported net income was −$16.5M in FY2026.

Key figures

Market cap HK$230M (≈ $29.3M) Micro · P/S ratio 1.73 · EPS (TTM) HK$−0.0876 · Net margin −10.6% · Return on equity −12.0% · Return on assets (EBIT) −2.8% (5-year average) · Operating margin −9.0% · Revenue (TTM) $150M.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 16 out of 100 (medium confidence).

What moves the price

The share trades about 45% below its 52-week high and at its 52-week low, currently below its 200-day average.

For context, the median of 10 Communication Services peers we cover trades at −5% fair-value upside, at 16%, 0685 screens cheaper than that median.

Fair Value

Bear HK$0.1232 Fair Value HK$0.1642 Bull HK$0.2053
Price HK$0.1420 · Upside +15.6%
Estimate. None of our valuation models currently carries for this company, usually because of losses or heavy investment. The estimate draws on revenue and assets compared with similar companies and is less precise than a model-based fair value.

Quality Score breakdown

Overall quality 52/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 18
How much profit the company makes from its sales and capital
Quality Growth 19
Are margins and returns getting better?
Cashflow 10
Do the profits arrive as real cash?
Financial strength 95
Debt, balance sheet and risk of trouble
Investment 100
Does it invest with discipline instead of growing at any price?
Low Volatility 54
How calm the share price moves, does not count
Price momentum 14
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 0
Distance to the 52-week high, does not count
New shares 98
Buys back shares or issues new ones?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 20/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
−0.9%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+5.6%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.2%
Start year 2021 (pandemic). Over 10 years: −7.7% a year
Revenue growth 26 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−7.4%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−0.8% (2021) → −9.1% (2026)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2026 is a loss year, no rate is defined from a loss
not computed

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Publishing · 104 stocks

Beats the industry median on 5/10 measures
A mixed picture versus its industry peers.
Valuation
Quality Score 52 · Below median
Fair Value upside +15.6% · Above median
Profitability
Return on assets −8.5% · Bottom 25%
Net margin (12 months) −12.1% · Bottom 25%
Operating margin (12 months) −9.0% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY) −4.5% · Below median
Dividend yield (12 months) 5.5% · Top 25%

Valuation Multiplesvs Publishing median · lower = cheaper

P/B 0.24× · Cheapest 25%
P/S (12 months) 0.20× · Cheapest 25%
PEG 0.41× · Cheapest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)54 · sector 47
FUTURE (revenue growth)0 · sector 0
PAST (return on equity)0 · sector 26
HEALTH (low debt)100 · sector 99
DIVIDEND (yield)100 · sector 63

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Publishing stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
Shandong Publishing&Media Co 601019 ¥7.52 ¥11.60 +54% vs 0685
Xinhua Winshare Publishing and Media Co 601811 ¥16.76 ¥21.02 +25% vs 0685
John Wiley & Sons, Inc WLYB $50.02 $61.29 +23% vs 0685
Jiangsu Phoenix Publishing & Media Corporation 601928 ¥9.25 ¥9.14 −1% vs 0685
Zhejiang Publishing & Media Co 601921 ¥7.86 ¥7.45 −5% vs 0685
China South Publishing & Media Group 601098 ¥11.37 ¥10.70 −6% vs 0685
The New York Times Company NYT $72.81 $42.10 −42% vs 0685
TX Group TXGN CHF 182.60 CHF 105.08 −42% vs 0685
China Science Publishing & Media Ltd 601858 ¥18.94 ¥10.07 −47% vs 0685
People.cn CO., LTD 603000 ¥16.02 ¥4.79 −70% vs 0685

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Media Chinese International Ltd: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "Media Chinese International Ltd Fair Value". https://www.fairvalue-calculator.com/stock/0685

Frequently asked questions

Is Media Chinese International Ltd (0685) overvalued or undervalued?
As of Nov 10, 2026, our estimate of fair value is HK$0.1642 versus a price of HK$0.1420, about +16% upside (fairly valued).
What is the fair value of 0685?
Our estimate for Media Chinese International Ltd is HK$0.1642 (as of Nov 10, 2026), built from audited fundamentals. The current price: HK$0.1420.
What is the quality score of 0685?
Media Chinese International Ltd has a Quality Score of 52/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Media Chinese International Ltd (0685)?
Our calculated price target is the estimate of HK$0.1642 (as of Nov 10, 2026). Cautious scenario HK$0.1232, optimistic scenario HK$0.2053. It is an estimate from revenue and assets compared with similar companies, because none of our valuation models currently carries, not an analyst target.
What is the Media Chinese International Ltd stock forecast for 2026?
Our estimate puts fair value at HK$0.1642, about +16% upside versus a price of HK$0.1420 (fairly valued). Cautious scenario HK$0.1232, optimistic scenario HK$0.2053. The calculation is refreshed regularly with new filings.
What is the revenue of Media Chinese International Ltd (0685)?
Media Chinese International Ltd reported trailing-twelve-month revenue of about $150M (latest available figure, as of Nov 10, 2026).
What is the intrinsic value of Media Chinese International Ltd (0685)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Media Chinese International Ltd it is HK$0.1642 per share (as of Nov 10, 2026), against a price of HK$0.1420.
Is Media Chinese International Ltd stock overvalued or undervalued in 2026?
As of Nov 10, 2026, 0685 trades below its calculated fair value: price HK$0.1420, fair value HK$0.1642, a gap of about +16% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 0685?
No. The price is what the market pays today (HK$0.1420); the fair value is what the company's own numbers justify (HK$0.1642). For Media Chinese International Ltd the two are HK$0.0222 per share apart. That gap is exactly why we show both numbers side by side.
How much is Media Chinese International Ltd worth?
The market values Media Chinese International Ltd at about HK$230M (market capitalisation, as of Nov 10, 2026). Per share that is HK$0.1420; our models calculate a fair value of HK$0.1642 per share.
What do the bullish and bearish scenarios say about 0685?
Our models span a range for Media Chinese International Ltd: cautious scenario HK$0.1232, base HK$0.1642, optimistic HK$0.2053 per share (as of Nov 10, 2026, price HK$0.1420). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of 0685?
The PEG ratio of Media Chinese International Ltd is 0.41 (P/E divided by earnings growth, as of Nov 10, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of Media Chinese International Ltd (0685)?
Balance-sheet figures for Media Chinese International Ltd (as of Nov 10, 2026): return on equity −12.0%. They feed the Quality Score of 52/100, which measures business quality independently of the share price.
How far is 0685 from its 52-week high?
Media Chinese International Ltd trades at HK$0.1420, about 45% below its 52-week high of HK$0.2589 and at the low of HK$0.1420 (as of Nov 13, 2026). Distance from the high says nothing about value: that is what the fair value of HK$0.1642 is for.
Which stocks are comparable to Media Chinese International Ltd?
From the same area (Communication Services) we also value The New York Times Company, Xinhua Winshare Publishing and Media Co, Jiangsu Phoenix Publishing & Media Corporation, China Science Publishing & Media Ltd, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Media Chinese International Ltd stock attractive at the current price?
The data as of Nov 10, 2026: price HK$0.1420, calculated fair value HK$0.1642 (+16%), Quality Score 52/100. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
Is it still worth investing in stocks now?
The global stock market currently sits 14.1% above its aggregate fair value. Media Chinese International Ltd currently trades 13% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Media Chinese International Ltd (0685)?
The closing price on Nov 13, 2026 was HK$0.1420. Our estimate is HK$0.1642, about +16% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Media Chinese International Ltd right now?
Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual. The price sits in the lower half of our model range, the side with the larger margin of safety. Read the verdict with care: some models are missing inputs, so the estimate scatters more than usual.

Key figures of Media Chinese International Ltd

How large is the market capitalisation of Media Chinese International Ltd (0685)?
The market capitalisation of Media Chinese International Ltd is HK$230M (≈ $29.3M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Media Chinese International Ltd (0685)?
The price-to-sales ratio of Media Chinese International Ltd is 1.73 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Media Chinese International Ltd (0685)?
Earnings per share at Media Chinese International Ltd are HK$−0.0876. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Media Chinese International Ltd (0685)?
The net margin of Media Chinese International Ltd is −10.6% (fiscal year 2026). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Media Chinese International Ltd (0685)?
The return on equity (ROE) of Media Chinese International Ltd is −12.0% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Media Chinese International Ltd (0685)?
On an EBIT basis the return on assets of Media Chinese International Ltd is −2.8% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Media Chinese International Ltd (0685)?
The operating margin of Media Chinese International Ltd is −9.0% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Media Chinese International Ltd (0685)?
Revenue at Media Chinese International Ltd is down 4.5% versus a year earlier (3y avg +5.6%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Media Chinese International Ltd (0685)?
Earnings per share at Media Chinese International Ltd are down 50.5% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Media Chinese International Ltd (0685) generate?
The free cash flow of Media Chinese International Ltd is −$18.2M (fiscal year 2026). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net cash does Media Chinese International Ltd (0685) hold?
Media Chinese International Ltd holds more cash than debt, $33.7M net (fiscal year 2026). The company holds more cash than debt, a safety cushion.
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