Media Chinese International Limited (0685) Fair Value & Analysis
Communication Services · HK · Market cap HK$308M
Fair value as of: Aug 13, 2026
From 1 valuation models · updated 2 days ago
Share price −4.1% over the past month.
A solid business, but screening 84% overvalued on our models.
What matters now
- The price sits above even our optimistic bull case (HK$0.0400). The favourable scenario is already priced in.
- The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
- Solid but not exceptional quality (53/100) and above fair value, neither a clear bargain nor a standout compounder.
- A fairly wide model range (HK$0.0200 to HK$0.0400) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.
How to read this chart
60‑month range HK$0.1448 – HK$0.2667 · fair‑value band HK$0.0200 – HK$0.0400 · the HK$0.1870 price screens above the HK$0.0300 fair value. Dashed = 300-day average. As of Aug 13, 2026.
Analysis
Media Chinese International Limited (0685) currently trades at HK$0.1870, while our model-based Fair Value estimate is HK$0.0300, implying the stock looks roughly 84.0% overvalued today. The Quality Score stands at 53/100 (solid quality), in the Communication Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: low).
Over the trailing twelve months, Media Chinese International Limited generated revenue of HK$152M at a net margin of -10.6%. Revenue grew 1.3% year over year. It earns a return on equity of -9.8%. The balance sheet holds a net cash position of HK$33.7M. Fundamentals as of Aug 13, 2026
Our scenario range runs from HK$0.0200 (bear case) to HK$0.0400 (bull case); at HK$0.1870, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 43% below its 52-week high and 28% above its 52-week low, currently below its 200-day average. For context, the median of 10 Communication Services peers we cover trades at 10% fair-value upside, at -84%, 0685 screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 1 models by family
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 52 · Market factors (momentum, volatility) 39
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Media Chinese International Limited, an investment holding company, publishes, prints, and distributes newspapers, magazines, books, and digital content in Hong Kong, Taiwan, North America, and Malaysia.
Full company description
Media Chinese International Limited, an investment holding company, publishes, prints, and distributes newspapers, magazines, books, and digital content in Hong Kong, Taiwan, North America, and Malaysia. The company is involved in publishing and distributing periodicals; property investment and letting activities; digital multimedia business; media operations; and artiste and events management, as well as event organizing activities. It also provides editorial and advertising services, travel and travel-related services, printing services, management services, creative and marketing solutions, and educational services and resources. The company was formerly known as Ming Pao Enterprise Corporation Limited and changed its name to Media Chinese International Limited in April 2008. Media Chinese International Limited was founded in 1923 and is headquartered in Chai Wan, Hong Kong.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2022 – FY2026 · reported fiscal years
Media Chinese International Limited reported revenue of HK$156M in FY2026 versus HK$122M in FY2022, a compound +6.3%/yr. Reported net income was −HK$16.5M in FY2026.
0685 screens 84% overvalued. Compare with The New York Times Company →
Peer Group
Publishing · 111 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Publishing median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Publishing stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| The New York Times Company NYT | $63.95 | $41.95 | -34% |
| Jiangsu Phoenix Publishing & Media Corporation 601928 | ¥9.16 | ¥10.07 | +10% |
| China Science Publishing & Media Ltd 601858 | ¥24.46 | ¥10.31 | -58% |
| People.cn CO., LTD 603000 | ¥16.85 | ¥4.23 | -75% |
| China South Publishing & Media Group 601098 | ¥10.31 | ¥14.66 | +42% |
| John Wiley & Sons, Inc WLY | $49.94 | $55.90 | +12% |
| Zhejiang Publishing & Media Co 601921 | ¥7.27 | ¥7.54 | +4% |
| Xinhua Winshare Publishing and Media Co 601811 | ¥11.93 | ¥21.02 | +76% |
| Shandong Publishing&Media Co 601019 | ¥6.95 | ¥11.60 | +67% |
| Guangdong Guangzhou Daily Media Co 002181 | ¥9.38 | ¥1.35 | -86% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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