New Sparkle Roll International Group (0970) Fair Value & Analysis
Consumer Cyclical · HK · Market cap HK$257M
Fair value as of: Aug 13, 2026
From 12 valuation models · updated 2 days ago
Share price +1.6% over the past month.
Below-average quality, and screening another 22% overvalued on our models.
What matters now
- Solid but not exceptional quality (47/100) and above fair value, neither a clear bargain nor a standout compounder.
- A fairly wide model range (HK$0.1573 to HK$0.3329) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.
How to read this chart
60‑month range HK$0.2950 – HK$6.24 · fair‑value band HK$0.1573 – HK$0.3329 · the HK$0.3150 price screens above the HK$0.2465 fair value. Dashed = 300-day average. As of Aug 13, 2026.
Analysis
New Sparkle Roll International Group (0970) currently trades at HK$0.3150, while our model-based Fair Value estimate is HK$0.2465, implying the stock looks roughly 21.8% overvalued today. The Quality Score stands at 47/100 (below-average quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: medium).
Over the trailing twelve months, New Sparkle Roll International Group generated revenue of HK$2.4B at a net margin of -3.9%. Revenue grew 14.4% year over year. It earns a return on equity of -9.5%. Net debt stands at HK$459M. Fundamentals as of Aug 13, 2026
Our scenario range runs from HK$0.1573 (bear case) to HK$0.3329 (bull case); at HK$0.3150, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 64% below its 52-week high, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -5% fair-value upside, at -22%, 0970 screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 12 models by family
Widest divergence: DCF Models (HK$4.06) versus Dividend Discount (HK$0.2200). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 50 · Market factors (momentum, volatility) 17
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
New Sparkle Roll International Group Limited, an investment holding company, engages in the dealerships of luxury goods and automobiles in Hong Kong and Mainland China. It operates through Auto Dealership, Non-auto Dealership, and Property Management and Others.
Full company description
New Sparkle Roll International Group Limited, an investment holding company, engages in the dealerships of luxury goods and automobiles in Hong Kong and Mainland China. It operates through Auto Dealership, Non-auto Dealership, and Property Management and Others. The company distributes automobiles under Bentley, Lamborghini, and Rolls-Royce brands; watches under the PARMIGIANI, deLaCour BiTourbillon, and Buben & Zorweg brands; fine red wines under the DUCLOT EXPORT, Maison Joanne Bordeaux, Ulysse Cazabonnie, Compagnie Medocaine Des Grands Crus, Domaine d'Eugénie, and Chateau D'Yquem brands; jewelleries; audio equipment under the Bang & Olufsen brand; mens apparels and accessories under the Corneliani brand; cigars and smoker's accessories; silver and home articles; and health products. It also provides property management, holding, leasing, and rental; money lending; advertising; and automobile related after-sales; exhibition and consultancy; culture and art exchange activities; insurance agency; business planning and management; marketing; tenancy and sub-tenancy; and real estate consultation services. In addition, the company is involved in corporate management activities; magazine publication; sales and distribution of audio and visual consumer electronic products; trading of automobile related parts and accessories; sale of merchandised goods; and film related business, including development and investment in films and television programs. The company was formerly known as Sparkle Roll Group Limited and changed its name to New Sparkle Roll International Group Limited in September 2021. New Sparkle Roll International Group Limited was incorporated in 1996 and is based in Sheung Wan, Hong Kong.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2022 – FY2026 · reported fiscal years
New Sparkle Roll International Group reported revenue of HK$2.4B in FY2026 versus HK$4.3B in FY2022, a compound −14.1%/yr. Reported net income was −HK$91.7M in FY2026.
0970 screens 22% overvalued. Compare with Carvana Co →
Peer Group
Auto & Truck Dealerships · 104 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Auto & Truck Dealerships median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Auto & Truck Dealerships stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Carvana Co CVNA | $72.48 | $24.58 | -66% |
| Penske Automotive Group PAG | $218.00 | $217.41 | -0% |
| D'Ieteren Group DIE | €175.00 | €105.40 | -40% |
| Hotai Motor Co 2207 | 524.00 TWD | 558.82 TWD | +7% |
| CarMax, Inc KMX | $58.71 | $29.44 | -50% |
| Lithia Motors, Inc LAD | $378.55 | $498.50 | +32% |
| AutoNation, Inc AN | $208.62 | $329.77 | +58% |
| Rush Enterprises, Inc RUSHA | $80.63 | $66.27 | -18% |
| Valvoline Inc VVV | $33.30 | $24.55 | -26% |
| OPENLANE, Inc OPLN | $35.33 | $33.46 | -5% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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