Matrix Holdings Ltd (1005) fair value: what the stock is really worth
As of Nov 13, 2026: fair value (intrinsic value) of Matrix Holdings Ltd stock HK$0.35, price HK$0.43, that is 19.3% below the price, quality 45 out of 100. Rating: overvalued. The value is an estimate: none of our valuation models currently carries, it draws on revenue and assets compared with similar companies. Updated daily.
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Matrix Holdings Ltd
1005 · HKExpensive (fair value 19% below the price), weak company and falling price: meets none of the 3 rules.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 10, 2026.
How to read this chart
60‑month range HK$0.3400 – HK$2.71 · fair‑value band HK$0.2603 – HK$0.4338 · the HK$0.4300 price screens above the HK$0.3471 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 10, 2026.
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Company profile
Matrix Holdings Limited, an investment holding company, manufactures and trades in toys and lighting products and property development in Hong Kong. It offers plastic, die-cast, and plush toys.
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The company also engages in the purchase and trading of toys; wholesale distribution and importation of toys, and sale of accessories connected with its products; property development; and provision of management services.
It has operations in the People's Republic of China, Vietnam, the United States, Canada, Europe, Australia, South America, Mexico, and internationally. The company was incorporated in 1993 and is headquartered in Tsim Sha Tsui, Hong Kong.
Matrix Holdings Limited operates as a subsidiary of Smart Forest Limited.
Stock analysis
Matrix Holdings Ltd (1005) currently trades at HK$0.4300, while our estimate is HK$0.3471, 19% below the price, so the stock looks overvalued today.
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Valuation
None of our valuation models currently carries for this company, usually because of losses or heavy investment. The estimate draws on revenue and assets compared with similar companies and is less precise than a model-based fair value.
Scenario range: HK$0.2603 (bear) to HK$0.4338 (bull), the price of HK$0.4300 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 45/100 (below-average quality), in the Consumer Cyclical sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Matrix Holdings Ltd reported revenue of HK$483M in FY2025 versus HK$1.1B in FY2021, a compound −18.3%/yr. Reported net income was −HK$164M in FY2025.
Key figures
Market cap HK$325M (≈ $41.4M) Micro · P/S ratio 0.54 · Dividend yield 2.3% · Net margin −33.9% · Return on equity −39.4% · Return on assets (EBIT) −13.1% (5-year average) · Operating margin 3.1% · Revenue (TTM) HK$550M.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 10 out of 100 (low confidence).
What moves the price
The share trades about 17% below its 52-week high and 26% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 40% fair-value upside, at −19%, 1005 screens richer than that median.
Fair Value
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Revenue & earnings trend
1005 screens overvalued: fair value 19% below the price. Compare with Pop Mart International Group →
Compare Matrix Holdings Ltd with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Leisure · 183 stocks
Valuation Multiplesvs Leisure median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Revenue growth by industry
- PEG ratio by industry
- PEG screener for stocks with fair value
- Undervalued stocks: Hong Kong Stocks
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Leisure stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Li Ning Company 2331 | HK$15.07 | HK$29.34 | +95% | vs 1005 |
| Ninebot Limited 689009 | ¥32.80 | ¥52.88 | +61% | vs 1005 |
| Mattel, Inc MAT | $15.12 | $22.25 | +47% | vs 1005 |
| Pop Mart International Group 9992 | HK$142.10 | HK$207.44 | +46% | vs 1005 |
| YETI Holdings YETI | $39.42 | $55.12 | +40% | vs 1005 |
| Planet Fitness, Inc PLNT | $61.18 | $67.30 | +10% | vs 1005 |
| Amer Sports, Inc AS | $29.94 | $19.17 | −36% | vs 1005 |
| Acushnet Holdings GOLF | $82.94 | $44.21 | −47% | vs 1005 |
| Life Time Group LTH | $46.52 | $16.00 | −66% | vs 1005 |
| Hasbro, Inc HAS | $120.55 | $32.71 | −73% | vs 1005 |
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Frequently asked questions
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Key figures of Matrix Holdings Ltd
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