Celestial Asia Securities Holdings Ltd (1049) fair value: what the stock is really worth
We calculate from audited financials what Celestial Asia Securities Holdings Ltd is really worth. The fair value tells you whether the price is too high or too low, the quality score (0 to 100) how solid the business behind it is. 26 models, 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 13, 2026.
How to read this chart
60‑month range HK$0.3950 – HK$2.86 · fair‑value band HK$0.9084 – HK$1.99 · the HK$0.7800 price screens below the HK$1.26 fair value. Dashed = 300-day average. As of Sep 13, 2026.
Celestial Asia Securities Holdings Limited, an investment holding company, engages in the retail management business in Hong Kong and the People's Republic of China. It operates through Retailing, Investment Management, and Other Financial Services segments.
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Celestial Asia Securities Holdings Limited, an investment holding company, engages in the retail management business in Hong Kong and the People's Republic of China. It operates through Retailing, Investment Management, and Other Financial Services segments. The Retailing segment is involved in the sale of furniture, household goods, food and pet accessories, and electrical appliances through a network of chain stores primarily under the Pricerite Home, TMF, SECO, Pricerite Food, and Pricerite Pet brand names. The Asset Management segment provides investment management services to the fund investors. The Other Financial Services segment offers brokerage and wealth management services. The company provides money lending, investment trading, asset management, fund investment, financial advisory consultancy, payment gateway, treasury management, and trading service; and brokerage services for cryptocurrencies, futures and options, and securities and equity options. It also engages in the online retail of pet supplies, and furniture house live and food products, as well as food and beverage, and tailor-made furniture retailing. Celestial Asia Securities Holdings Limited was incorporated in 1993 and is headquartered in Kowloon Bay, Hong Kong.
Stock analysis
Celestial Asia Securities Holdings Ltd (1049) currently trades at HK$0.7800, while our model-based Fair Value estimate is HK$1.26, implying the stock looks roughly 38.2% undervalued today.
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Valuation
How firm this estimate is: it rests on 10 models at a data quality of 90/100, which puts the evidence level at low.
Scenario range: HK$0.9084 (bear) to HK$1.99 (bull), the price of HK$0.7800 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 50/100 (solid quality), in the Consumer Cyclical sector.
Mixed Growth: Spin-off in 2024: revenue and profit before it include the divested business. Growth is measured afresh from 2024.
Celestial Asia Securities Holdings Ltd reported revenue of HK$767M in FY2025 versus HK$1.4B in FY2021, a compound −13.5%/yr. Reported net income was −HK$52.8M in FY2025.
Key figures
Market cap HK$83.1M (≈ $10.6M) · P/S ratio 0.11 · EPS (TTM) HK$−0.4500 · Net margin −6.9% · Return on equity −98.1% · Return on assets (EBIT) −2.7% · Operating margin −5.2% · Revenue (TTM) HK$767M.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 28 out of 100 (medium confidence).
What moves the price
The share trades about 53% below its 52-week high and 18% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 4% fair-value upside, at 62%, 1049 screens cheaper than that median.
Fair Value models
Bear HK$0.9084Fair Value HK$1.26Bull HK$1.99
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.55/100
Spin-off in 2024: revenue and profit before it include the divested business. Growth is measured afresh from 2024.
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
0.9% (2020) → −9.9% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
Compare Celestial Asia Securities Holdings Ltd with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Department Stores · 118 stocks
Beats the industry median on 3/10 measures
Overall it trails its industry peers.
Valuation
Quality Score50 · Below median
Profitability
Return on assets−5% · Bottom 25%
Net margin (TTM)−7% · Bottom 25%
Operating margin (TTM)−5% · Bottom 25%
Growth and dividend
Revenue growth−2% · Below median
Balance sheet
Debt / equity7.94× · Highest 25%
Valuation Multiplesvs Department Stores median · lower = cheaper
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Cite: Fair Value Calculator (2026). "Celestial Asia Securities Holdings Ltd Fair Value". https://www.fairvalue-calculator.com/stock/1049
Frequently asked questions
Is Celestial Asia Securities Holdings Ltd (1049) overvalued or undervalued?
As of Sep 13, 2026, our model estimates a fair value of HK$1.26 versus a price of HK$0.7800, about +62% upside (undervalued).
What is the fair value of 1049?
Our model-based fair value for Celestial Asia Securities Holdings Ltd is HK$1.26 (as of Sep 13, 2026), built from audited fundamentals. The current price: HK$0.7800.
What is the quality score of 1049?
Celestial Asia Securities Holdings Ltd has a Quality Score of 50/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Celestial Asia Securities Holdings Ltd (1049)?
Our model-based price target is the fair value of HK$1.26 (as of Sep 13, 2026) from 11 valuation models. Cautious scenario HK$0.9084, optimistic scenario HK$1.99. It is a calculation from audited fundamentals, not an analyst target.
What is the Celestial Asia Securities Holdings Ltd stock forecast for 2026?
Our models put fair value at HK$1.26, about +62% upside versus a price of HK$0.7800 (undervalued). Cautious scenario HK$0.9084, optimistic scenario HK$1.99. The calculation is refreshed regularly with new filings.
What is the revenue of Celestial Asia Securities Holdings Ltd (1049)?
Celestial Asia Securities Holdings Ltd reported trailing-twelve-month revenue of about HK$767M (latest available figure, as of Sep 13, 2026).
What is the intrinsic value of Celestial Asia Securities Holdings Ltd (1049)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Celestial Asia Securities Holdings Ltd it is HK$1.26 per share (as of Sep 13, 2026), against a price of HK$0.7800. It is the blended result of 11 valuation models (cash flow, earnings, asset, dividend).
Is Celestial Asia Securities Holdings Ltd stock overvalued or undervalued in 2026?
As of Sep 13, 2026, 1049 trades below its calculated fair value: price HK$0.7800, fair value HK$1.26, a gap of about +62% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 1049?
No. The price is what the market pays today (HK$0.7800); the fair value is what the company's own numbers justify (HK$1.26). For Celestial Asia Securities Holdings Ltd the two are HK$0.4830 per share apart. That gap is exactly why we show both numbers side by side.
How much is Celestial Asia Securities Holdings Ltd worth?
The market values Celestial Asia Securities Holdings Ltd at about HK$83.1M (market capitalisation, as of Sep 13, 2026). Per share that is HK$0.7800; our models calculate a fair value of HK$1.26 per share.
What do the bullish and bearish scenarios say about 1049?
Our models span a range for Celestial Asia Securities Holdings Ltd: cautious scenario HK$0.9084, base HK$1.26, optimistic HK$1.99 per share (as of Sep 13, 2026, price HK$0.7800). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of 1049?
The PEG ratio of Celestial Asia Securities Holdings Ltd is 1.29 (P/E divided by earnings growth, as of Sep 13, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Celestial Asia Securities Holdings Ltd (1049)?
Balance-sheet figures for Celestial Asia Securities Holdings Ltd (as of Sep 13, 2026): return on equity −98.1%, debt of 7.94 per unit of equity. They feed the Quality Score of 50/100, which measures business quality independently of the share price.
How far is 1049 from its 52-week high?
Celestial Asia Securities Holdings Ltd trades at HK$0.7800, about 53% below its 52-week high of HK$1.67 and 18% above the low of HK$0.6600 (as of Sep 13, 2026). Distance from the high says nothing about value: that is what the fair value of HK$1.26 is for.
Which stocks are comparable to Celestial Asia Securities Holdings Ltd?
From the same area (Consumer Cyclical) we also value Falabella S.A, Dillard's, Inc, 99 Speed Mart Retail Holdings, Cencosud S.A, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Celestial Asia Securities Holdings Ltd stock attractive at the current price?
The data as of Sep 13, 2026: price HK$0.7800, calculated fair value HK$1.26 (+62%), Quality Score 50/100, from 11 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 1049 calculated?
We run Celestial Asia Securities Holdings Ltd through 11 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of HK$1.26, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 15.8 % above its aggregate fair value. Celestial Asia Securities Holdings Ltd currently trades 62 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What should I pay attention to with Celestial Asia Securities Holdings Ltd right now?
The price is below even our cautious bear case (HK$0.9084). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid quality (50/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range (HK$0.9084 to HK$1.99) leaves room in how you read the outcome.
Key figures of Celestial Asia Securities Holdings Ltd
How large is the market capitalisation of Celestial Asia Securities Holdings Ltd (1049)?
The market capitalisation of Celestial Asia Securities Holdings Ltd is HK$83.1M (≈ $10.6M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Celestial Asia Securities Holdings Ltd (1049)?
The price-to-sales ratio of Celestial Asia Securities Holdings Ltd is 0.11 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Celestial Asia Securities Holdings Ltd (1049)?
Earnings per share at Celestial Asia Securities Holdings Ltd are HK$−0.4500. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Celestial Asia Securities Holdings Ltd (1049)?
The net margin of Celestial Asia Securities Holdings Ltd is −6.9% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Celestial Asia Securities Holdings Ltd (1049)?
The return on equity (ROE) of Celestial Asia Securities Holdings Ltd is −98.1% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Celestial Asia Securities Holdings Ltd (1049)?
On an EBIT basis the return on assets of Celestial Asia Securities Holdings Ltd is −2.7% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Celestial Asia Securities Holdings Ltd (1049)?
The operating margin of Celestial Asia Securities Holdings Ltd is −5.2% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Celestial Asia Securities Holdings Ltd (1049)?
Revenue at Celestial Asia Securities Holdings Ltd is growing −2.0% versus a year earlier (3y avg −14.1%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much free cash flow does Celestial Asia Securities Holdings Ltd (1049) generate?
The free cash flow of Celestial Asia Securities Holdings Ltd is HK$123M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net cash does Celestial Asia Securities Holdings Ltd (1049) hold?
Celestial Asia Securities Holdings Ltd holds more cash than debt, HK$244M net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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