1221 (1221) Fair Value & Analysis

Consumer Cyclical · Market cap HK$1.8B

1 1221 1221 · HK

PriceHK$1.54

Fair ValueHK$1.21

Upside-21.4%

Quality64/100

Evidence: High Range HK$0.9700 – HK$1.58

Fair value as of: Jul 2, 2026

From 21 valuation models · updated today

Share price −9.4% over the past month.

Price vs Fair Value (12 months)

12‑month range HK$1.34 – HK$1.86 · fair‑value band HK$0.9700 – HK$1.58 · the HK$1.54 price screens above the HK$1.21 fair value. As of Jul 2, 2026.

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Analysis

1221 (1221) currently trades at HK$1.54, while our model-based Fair Value estimate is HK$1.21 — implying the stock looks roughly 21.4% overvalued today. We read business quality at 64/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: high).

Over the trailing twelve months, 1221 generated revenue of HK$126M at a net margin of 88.6%. Revenue grew 4.8% year over year. It earns a return on equity of 2.6%. Net debt stands at HK$28.6M. Fundamentals as of Jul 2, 2026

Key figures & financial health

Revenue (TTM) HK$126M

Revenue growth (YoY) +4.8%

Net margin 88.6%

Return on equity 2.6%

Free cash flow HK$93.0M FY2025

P/E ratio 15.4

More key figures

Operating margin -6.8%

EPS (TTM) HK$0.0500

Dividend yield 1.9%

EPS growth (YoY) +16.9%

Net debt HK$28.6M FY2025

Figures from reported company fundamentals (EODHD) · as of Jul 2, 2026. TTM = trailing twelve months.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

1221 reported revenue of HK$123M in FY2025 versus HK$112M in FY2021, a compound +2.3%/yr. Reported net income was HK$103M in FY2025.

Revenue +2.3%/yr

FY21 HK$112M

FY22 HK$129M

FY23 HK$136M

FY24 HK$134M

FY25 HK$123M

Net income

FY21 −HK$95.3M

FY22 −HK$92.4M

FY23 −HK$19.5M

FY24 HK$64.3M

FY25 HK$103M

Is 1221 fairly valued? → Check now

Similar stocks

6 more Lodging stocks, each showing price versus our Fair Value estimate (as of Jul 2, 2026).

Stock	Price	Fair Value	vs Fair Value
Marriott International, Inc MAR	$384.19	$135.68	-65%
Hilton Worldwide Holdings HLT	$338.15	$103.43	-69%
InterContinental Hotels Group IHG	$171.02	$76.89	-55%
Hyatt Hotels Corporation H	$185.21	$129.11	-30%
H World Group H1TH34	R$62.64	R$59.49	-5%
Accor SA ACRFF	$57.35	$32.74	-43%

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Frequently asked questions

Is 1221 (1221) undervalued?

As of Jul 2, 2026, our model estimates a fair value of HK$1.21 versus a price of HK$1.54 — about −21% (overvalued). Model-based estimate, not financial advice.

What is the fair value of 1221?

Our model-based fair value for 1221 is HK$1.21 (as of Jul 2, 2026), built from audited fundamentals. The current price is HK$1.54.

What is the quality score of 1221?

1221 has a Quality Score of 64/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

What is the revenue of 1221 (1221)?

1221 reported trailing-twelve-month revenue of about HK$126M (latest available figure, as of Jul 2, 2026).

What is the net profit margin of 1221?

The net profit margin of 1221 is about 88.6%, meaning it keeps roughly 88.6% of revenue as net income. Based on the latest reported figures.

Does 1221 pay a dividend?

1221 currently shows a dividend yield of about 1.92% relative to its recent price (as of Jul 2, 2026).

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.