Hyungkuk F&B Co Ltd (189980) fair value: what the stock is really worth
As of Oct 20, 2026: fair value (intrinsic value) of Hyungkuk F&B Co Ltd stock KRW 2,779, price KRW 1,125, upside +147.0%, quality 44 out of 100. Rating: strongly undervalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? Yes
- Good quality? No
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Hyungkuk F&B Co Ltd
189980 · KQCheap, value-trap riskThe stock looks deeply undervalued, but low quality raises value-trap risk.
The stock costs 60% less than our calculation considers fair.
What runs behind every stock
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Oct 3, 2026.
How to read this chart
60‑month range 908.16 KRW – 3,552 KRW · fair‑value band 2,084 KRW – 3,780 KRW · the 1,125 KRW price screens below the 2,779 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Oct 3, 2026.
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Company profile
HYUNGKUK F&B Co., Ltd. engages in the manufacture and sale of foods and beverages in South Korea. It offers concentrates, coffee, dessert, bakery, beverage concentrates, and other products, as well as capsule coffee under the FEAN brand name.
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The company also operates O Daily Life, a beverage brand; and restaurants under the Maratoki and Café Zamong brand names. HYUNGKUK F&B Co., Ltd. was founded in 2000 and is headquartered in Seoul, South Korea.
Stock analysis
Hyungkuk F&B Co Ltd (189980) currently trades at 1,125 KRW, while our model-based Fair Value estimate is 2,779 KRW, implying the stock looks roughly 59.5% undervalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of 3,763 KRW per share, and 10 of the 14 models we run sit above the 1,125 KRW price.
Bear case: the Economic Profit group reads lowest at 478.10 KRW, and 4 of the 14 models stay below the price. Data coverage for this calculation is low.
Scenario range: 2,084 KRW (bear) to 3,780 KRW (bull), the price of 1,125 KRW sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 44/100 (below-average quality), in the Consumer Defensive sector.
Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Hyungkuk F&B Co Ltd reported revenue of 99.4B KRW in FY2025 versus 71.5B KRW in FY2021, a compound +8.6%/yr. Reported net income was 7.8B KRW in FY2025, compounding +5.2%/yr from FY2021.
Key figures
Market cap 43.5B KRW (≈ $32.9M) Micro · P/S ratio 0.47 · Net margin 6.9% · Return on equity 6.8% · Return on assets (EBIT) 4.7% · Operating margin 4.9% · Revenue (TTM) 95.9B KRW · Revenue growth (YoY) −14.3%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 35 out of 100 (low confidence).
What moves the price
The share trades about 44% below its 52-week high and 24% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at 10% fair-value upside, at 147%, 189980 screens cheaper than that median.
Fair Value models
All 14 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Revenue & earnings trend
Watch 189980, get fair value alerts →
Compare Hyungkuk F&B Co Ltd with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Beverages - Non-Alcoholic · 83 stocks
Valuation Multiplesvs Beverages - Non-Alcoholic median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Consumer Staples sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: South Korean Stocks
- Valuation of the Korea market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Beverages - Non-Alcoholic stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Eastroc Beverage (Group) Co 605499 | ¥114.56 | ¥173.16 | +51% | vs 189980 |
| Keurig Dr Pepper Inc KDP | $34.46 | $40.34 | +17% | vs 189980 |
| Monster Beverage Corporation MNST | $46.80 | $51.48 | +10% | vs 189980 |
| Nongfu Spring Co 9633 | HK$41.46 | HK$45.61 | +10% | vs 189980 |
| Celsius Holdings CELH | $28.16 | $30.98 | +10% | vs 189980 |
| Coca-Cola Europacific Partners PLC CCEP | $112.40 | $84.74 | −25% | vs 189980 |
| PepsiCo, Inc PEP | $134.02 | $97.18 | −27% | vs 189980 |
| Varun Beverages Limited VBL | ₹420.55 | ₹188.52 | −55% | vs 189980 |
| Hebei Yangyuan ZhiHui Beverage Co 603156 | ¥41.45 | ¥17.77 | −57% | vs 189980 |
| The Coca-Cola Company KO | $93.42 | $29.32 | −69% | vs 189980 |
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Key figures of Hyungkuk F&B Co Ltd
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