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Hyungkuk F&B Co Ltd (189980) fair value: what the stock is really worth

As of Oct 20, 2026: fair value (intrinsic value) of Hyungkuk F&B Co Ltd stock KRW 2,779, price KRW 1,125, upside +147.0%, quality 44 out of 100. Rating: strongly undervalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? Yes
  2. Good quality? No
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Consumer Defensive · KR · ISIN KR7189980006

HF Hyungkuk F&B Co Ltd logo Thin data Oct 3, 2026

Hyungkuk F&B Co Ltd

189980 · KQ

Cheap, value-trap riskThe stock looks deeply undervalued, but low quality raises value-trap risk.

The stock costs 60% less than our calculation considers fair.

Fair value 2,779 KRW · Strongly undervalued (+147.0%)
Quality 44/100
Expensive Growth (revenue 5y +14.5 %/yr in KRW)
Thin margins · 6.9% net margin (TTM)
Moderate debt
Mixed vs. peers (5/12)
Negative free cash flow
17.8% dividend yield · Pays more than it earns
Narrow moat 35/100 · thin data
Thin data

What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

3,552 KRW 908.16 KRW Fair Value 2,779 KRW May 2021 Oct 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Oct 3, 2026.

How to read this chart

60‑month range 908.16 KRW – 3,552 KRW · fair‑value band 2,084 KRW – 3,780 KRW · the 1,125 KRW price screens below the 2,779 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Oct 3, 2026.

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Company profile

HYUNGKUK F&B Co., Ltd. engages in the manufacture and sale of foods and beverages in South Korea. It offers concentrates, coffee, dessert, bakery, beverage concentrates, and other products, as well as capsule coffee under the FEAN brand name.

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The company also operates O Daily Life, a beverage brand; and restaurants under the Maratoki and Café Zamong brand names. HYUNGKUK F&B Co., Ltd. was founded in 2000 and is headquartered in Seoul, South Korea.

Stock analysis

Hyungkuk F&B Co Ltd (189980) currently trades at 1,125 KRW, while our model-based Fair Value estimate is 2,779 KRW, implying the stock looks roughly 59.5% undervalued today.

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Valuation

Bull case: the Growth Earnings group reads highest at a median of 3,763 KRW per share, and 10 of the 14 models we run sit above the 1,125 KRW price.

Bear case: the Economic Profit group reads lowest at 478.10 KRW, and 4 of the 14 models stay below the price. Data coverage for this calculation is low.

Scenario range: 2,084 KRW (bear) to 3,780 KRW (bull), the price of 1,125 KRW sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 44/100 (below-average quality), in the Consumer Defensive sector.

Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.

Hyungkuk F&B Co Ltd reported revenue of 99.4B KRW in FY2025 versus 71.5B KRW in FY2021, a compound +8.6%/yr. Reported net income was 7.8B KRW in FY2025, compounding +5.2%/yr from FY2021.

Key figures

Market cap 43.5B KRW (≈ $32.9M) Micro · P/S ratio 0.47 · Net margin 6.9% · Return on equity 6.8% · Return on assets (EBIT) 4.7% · Operating margin 4.9% · Revenue (TTM) 95.9B KRW · Revenue growth (YoY) −14.3%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 35 out of 100 (low confidence).

What moves the price

The share trades about 44% below its 52-week high and 24% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Defensive peers we cover trades at 10% fair-value upside, at 147%, 189980 screens cheaper than that median.

Fair Value models

Bear 2,084 KRW Fair Value 2,779 KRW Bull 3,780 KRW
Price 1,125 KRW · Upside +147.0%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
Residual Income 2,032 KRW 2,176 KRW 2,471 KRW 76
EPV 215.52 KRW 478.10 KRW 708.72 KRW 70
ROIC Compounder 215.52 KRW 478.10 KRW 708.72 KRW 69
All 14 models by family
Earnings-Based
Graham-Dodd 1,316 KRW 4,632 KRW 6,232 KRW 64
Lynch FV 1,082 KRW 1,546 KRW 2,010 KRW 61
PEG = 1.0 1,082 KRW 1,546 KRW 2,010 KRW 57
EPV 215.52 KRW 478.10 KRW 708.72 KRW 70
Multiples
P/E Multiple 3,048 KRW 4,064 KRW 5,080 KRW 63
P/S Multiple 2,467 KRW 3,290 KRW 4,112 KRW 58
P/B Multiple 8,447 KRW 11,262 KRW 14,078 KRW 55
EV/EBIT 192.53 KRW 1,096 KRW 1,999 KRW 58
EV/EBITDA 1,261 KRW 2,521 KRW 3,780 KRW 64
EV/Revenue n/a 245.67 KRW >982.68 KRW 50
Asset-Based
NCAV (Graham) 1,024 KRW 1,372 KRW 2,048 KRW 54
Economic Profit
Residual Income 2,032 KRW 2,176 KRW 2,471 KRW 76
ROIC Compounder 215.52 KRW 478.10 KRW 708.72 KRW 69
Growth Earnings
Growth-Adj P/E 2,634 KRW 3,763 KRW 4,892 KRW 67

Open the full fair value analysis →

Quality Score breakdown

Overall quality 44/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 33
How much profit the company makes from its sales and capital
Quality Growth 36
Are margins and returns getting better?
Cashflow 22
Do the profits arrive as real cash?
Financial strength 29
Debt, balance sheet and risk of trouble
Investment 71
Does it invest with discipline instead of growing at any price?
Low Volatility 68
How calm the share price moves, does not count
Momentum 23
Price trend of the last 3 to 12 months, does not count
Near the 52-week high 14
Distance to the 52-week high, does not count
New shares 82
Buys back shares or issues new ones?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 52/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
−3.2%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+0.7%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+14.5%
Start year 2020 (pandemic). Over 10 years: +9.6% a year
Revenue growth 11 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+9.9%
What shareholders gained per year (last 5 years), in KRW ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in KRW: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
+5.9%
Earnings growth per share plus dividend.
Earnings per share, growth per year+5.9%
Dividend (yield on the price)0.0%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.5.9% vs 7.7%, steady
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.5% → 9%
Pace: the 5-year rate starts in 2020 (pandemic)

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Compare Hyungkuk F&B Co Ltd with another stock

Price, fair value, quality and upside side by side.

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Beverages - Non-Alcoholic · 83 stocks

Beats the industry median on 5/12 measures
A mixed picture versus its industry peers.
Valuation
Quality Score 44 · Bottom 25%
Fair Value upside +147.0% · Top 25%
Profitability
Return on equity (12 months) 6.8% · Below median
Return on assets 3.4% · Below median
Net margin (12 months) 6.9% · Below median
Operating margin (12 months) 4.9% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY) −14.3% · Bottom 25%
Dividend yield (12 months) 17.8% · Top 25%
Balance sheet
Debt / equity 0.66× · Highest 25%

Valuation Multiplesvs Beverages - Non-Alcoholic median · lower = cheaper

P/B 0.45× · Cheapest 25%
P/S (12 months) 0.45× · Cheapest 25%
EV/EBITDA 6.7× · Cheaper than median

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)100 · sector 28
FUTURE (revenue growth)0 · sector 26
PAST (return on equity)27 · sector 51
HEALTH (low debt)67 · sector 96
DIVIDEND (yield)100 · sector 57

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

Alcohol

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Cite: Fair Value Calculator (2026). "Hyungkuk F&B Co Ltd Fair Value". https://www.fairvalue-calculator.com/stock/189980

Frequently asked questions

Is Hyungkuk F&B Co Ltd (189980) overvalued or undervalued?
As of Oct 3, 2026, our model estimates a fair value of 2,779 KRW versus a price of 1,125 KRW, about +147% upside (undervalued).
What is the fair value of 189980?
Our model-based fair value for Hyungkuk F&B Co Ltd is 2,779 KRW (as of Oct 3, 2026), built from audited fundamentals. The current price: 1,125 KRW.
What is the quality score of 189980?
Hyungkuk F&B Co Ltd has a Quality Score of 44/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Hyungkuk F&B Co Ltd (189980)?
Our model-based price target is the fair value of 2,779 KRW (as of Oct 3, 2026) from 14 valuation models. Cautious scenario 2,084 KRW, optimistic scenario 3,780 KRW. It is a calculation from audited fundamentals, not an analyst target.
What is the Hyungkuk F&B Co Ltd stock forecast for 2026?
Our models put fair value at 2,779 KRW, about +147% upside versus a price of 1,125 KRW (undervalued). Cautious scenario 2,084 KRW, optimistic scenario 3,780 KRW. The calculation is refreshed regularly with new filings.
What is the revenue of Hyungkuk F&B Co Ltd (189980)?
Hyungkuk F&B Co Ltd reported trailing-twelve-month revenue of about 95.9B KRW (latest available figure, as of Oct 3, 2026).
What is the intrinsic value of Hyungkuk F&B Co Ltd (189980)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Hyungkuk F&B Co Ltd it is 2,779 KRW per share (as of Oct 3, 2026), against a price of 1,125 KRW. It is the blended result of 14 valuation models (cash flow, earnings, asset, dividend).
Is Hyungkuk F&B Co Ltd stock overvalued or undervalued in 2026?
As of Oct 3, 2026, 189980 trades below its calculated fair value: price 1,125 KRW, fair value 2,779 KRW, a gap of about +147% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 189980?
No. The price is what the market pays today (1,125 KRW); the fair value is what the company's own numbers justify (2,779 KRW). For Hyungkuk F&B Co Ltd the two are 1,654 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is Hyungkuk F&B Co Ltd worth?
The market values Hyungkuk F&B Co Ltd at about 43.5B KRW (market capitalisation, as of Oct 3, 2026). Per share that is 1,125 KRW; our models calculate a fair value of 2,779 KRW per share.
What do the bullish and bearish scenarios say about 189980?
Our models span a range for Hyungkuk F&B Co Ltd: cautious scenario 2,084 KRW, base 2,779 KRW, optimistic 3,780 KRW per share (as of Oct 3, 2026, price 1,125 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Hyungkuk F&B Co Ltd (189980)?
Balance-sheet figures for Hyungkuk F&B Co Ltd (as of Oct 3, 2026): return on equity 6.8%, debt of 0.66 per unit of equity. They feed the Quality Score of 44/100, which measures business quality independently of the share price.
How far is 189980 from its 52-week high?
Hyungkuk F&B Co Ltd trades at 1,125 KRW, about 44% below its 52-week high of 2,009 KRW and 24% above the low of 908.16 KRW (as of Oct 20, 2026). Distance from the high says nothing about value: that is what the fair value of 2,779 KRW is for.
Which stocks are comparable to Hyungkuk F&B Co Ltd?
From the same area (Consumer Defensive) we also value The Coca-Cola Company, PepsiCo, Inc, Monster Beverage Corporation, Nongfu Spring Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Hyungkuk F&B Co Ltd stock attractive at the current price?
The data as of Oct 3, 2026: price 1,125 KRW, calculated fair value 2,779 KRW (+147%), Quality Score 44/100, from 14 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 189980 calculated?
We run Hyungkuk F&B Co Ltd through 14 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 2,779 KRW, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.8 % above its aggregate fair value. Hyungkuk F&B Co Ltd currently trades 60 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Hyungkuk F&B Co Ltd (189980)?
The closing price on Oct 20, 2026 was 1,125 KRW. Our model-based fair value is 2,779 KRW, about +147% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Hyungkuk F&B Co Ltd right now?
The large discount to fair value meets weak quality (44/100). That raises the risk this is a value trap rather than a bargain. The price is below even our cautious bear case (2,084 KRW). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. A fairly wide model range (2,084 KRW to 3,780 KRW) leaves room in how you read the outcome.

Key figures of Hyungkuk F&B Co Ltd

How large is the market capitalisation of Hyungkuk F&B Co Ltd (189980)?
The market capitalisation of Hyungkuk F&B Co Ltd is 43.5B KRW (≈ $32.9M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Hyungkuk F&B Co Ltd (189980)?
The price-to-sales ratio of Hyungkuk F&B Co Ltd is 0.47 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the net margin of Hyungkuk F&B Co Ltd (189980)?
The net margin of Hyungkuk F&B Co Ltd is 6.9% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Hyungkuk F&B Co Ltd (189980)?
The return on equity (ROE) of Hyungkuk F&B Co Ltd is 6.8% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Hyungkuk F&B Co Ltd (189980)?
On an EBIT basis the return on assets of Hyungkuk F&B Co Ltd is 4.7% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Hyungkuk F&B Co Ltd (189980)?
The operating margin of Hyungkuk F&B Co Ltd is 4.9% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Hyungkuk F&B Co Ltd (189980)?
Revenue at Hyungkuk F&B Co Ltd is growing −14.3% versus a year earlier (3y avg +0.7%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Hyungkuk F&B Co Ltd (189980)?
Earnings per share at Hyungkuk F&B Co Ltd are growing −88.9% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Hyungkuk F&B Co Ltd (189980) generate?
The free cash flow of Hyungkuk F&B Co Ltd is −3.6B KRW (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Hyungkuk F&B Co Ltd (189980) carry?
The net debt of Hyungkuk F&B Co Ltd is 101B KRW (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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